How YETI was invented #shorts

Charlie Berens

17 Jan 202400:58

Summary

TLDRTwo people brainstorm ideas to create an overpriced cooler to compete with a rival $30 model. They decide to make their cooler heavy and difficult to carry while charging $300. After considering names evoking winter imagery like 'snowman' and 'abominable', they settle on an outrageous price and plan to just slap a sticker on it, expecting people will buy anything.

Takeaways

😀 They want to compete with a $30 cooler by making theirs more expensive.
😡 They suggest making their cooler super heavy so no one can carry it.
🚗 They joke about adding wheels to make it portable.
🌲 They decide on a forest green color scheme.
❄️ They brainstorm cold related names like snow, ice and snowman.
😈 They settle on the name 'Abominable Snowman'.
💰 They plan to overprice it at $300.
🤑 They think a sticker will get people to buy anything.
🤔 The overall idea seems misguided and unlikely to succeed.
😕 There are doubts that people will pay so much for a cooler.

Q & A

What product are they trying to sell more of?
-Coolers. The script mentions they need to sell more coolers.
How much does their competitor's cooler cost?
-$30. Their competitor has a $30 cooler.
What outrageous idea does one person suggest to compete with the $30 cooler?
-Making their cooler super heavy so no one can carry it and charging $300 for it.
What more sensible idea does someone else suggest?
-Just putting wheels on their cooler to improve mobility.
What colors are suggested for the cooler?
-Forest green and white. One person wants forest green but another insists on white.
What are some cooler names they brainstorm?
-Snow, ice, snowman, abominable snowman.
Does anyone think people will pay $300 for their cooler idea?
-No, no one thinks people will pay that much. They decide to just slap a sticker on a cooler and sell it.
What is the overall tone of the conversation?
-Humorous and exaggerated, with outrageous suggestions played for comedic effect.
How might this script be useful for the company?
-It could provide ideas for branding and marketing their coolers, even if the suggestions are exaggerated.
What insight does this give into their creative process?
-It shows their process involves brainstorming exaggerated or even bad ideas at first, which leads to more reasonable solutions.

Outlines

00:00

😡 Discussing ideas to compete with a cheaper $30 cooler

The paragraph discusses ideas to create an expensive $300 cooler to compete with a cheaper $30 cooler. They suggest making it heavy, durable, rugged, forest green in color, able to hold ice for a week. They debate names like Snowman, Revenge Snowman, Abominable Snowman. One person argues no one will pay $300 but another says they will with the right branding.

Mindmap

Keywords

💡coolers

The main topic of the video is selling more coolers. Coolers are insulated containers used to keep food and drinks cold, often taken on picnics or camping trips. The script focuses on developing a new kind of expensive, heavy-duty cooler to compete with cheaper $30 models.

💡$30 cooler

This refers to the competitor's cheaper cooler model that the video characters want to beat. It represents an affordable cooler that has been successful in the market, which they want to one-up.

💡super heavy

The characters decide to make their new cooler model really heavy, as a marketing gimmick to justify its higher $300 price tag. 'Super heavy' underscores how extreme and over-built it will be.

💡durable

Related to 'super heavy,' they want to pitch the cooler as extremely sturdy and long-lasting (able to endure tough conditions without getting damaged). This ties into it being over-engineered.

💡forest green

When discussing color options, 'forest green' is suggested as an outdoorsy, rugged tone meant to complement the durable branding. It evokes woods and nature scenes.

💡snowman

Brainstorming cold-related names, 'snowman' comes up as an option with winter and freezing associations. It's meant to be part of the durable, heavy-duty, cold-holding brand image.

💡abominable

Building off 'snowman,' they come up with the full name 'abominable snowman' to brand it as a beastly, extreme cooler. 'Abominable' emphasizes scary, formidable qualities.

💡$300

The characters decide the dramatically over-engineered cooler will be very expensive, specifically costing $300. This huge price is part of positioning it as a premium item.

💡slap a sticker on it

The final suggestion acknowledges people will buy anything expensive if it has an impressive brand name attached. 'Slap a sticker on it' mocks how easy it is to mark up items.

💡they'll buy anything

References consumer willingness to pay ridiculous prices for ordinary items with fancy marketing behind them. Ties into the video's critique of brands exploiting this.

Highlights

Need to sell more coolers to compete with a $30 cooler

Going to make our cooler super heavy so no one can carry it

Suggestion to put wheels on the heavy cooler

Considering forest green color for the cooler

Decide on white color for the cooler

Cooler will hold ice for a week

Brainstorming cold related names: snow, ice, snowman

Name idea: Abominable Snowman

Concern no one will pay $300 for a cooler

Plan to just slap a sticker on it to get people to buy it

Need to come up with competitive cooler to rival $30 option

Considering questionable strategy of making cooler really heavy

Creative idea to make heavy cooler portable with wheels

Debating different color options for cooler design

Settled on basic white color for new cooler