Daskombang - Sejarah dan Pengertian Komunikasi Pembangunan

Summary

This lecture on development communication explores its historical evolution and significance in promoting social change. It discusses key figures, shifting paradigms from modernization to participatory approaches, and outlines the objectives of development communication, such as behavior change and community involvement. The roles of various actors, including government, NGOs, and local communities, are highlighted, along with the strategic use of diverse media to address social issues. Emphasizing the importance of inclusive dialogue, the lecture aims to showcase how effective communication can lead to equitable and sustainable development outcomes.

Takeaways

• 📜 Communication for development has evolved over time, serving as a strategic tool to support successful development processes.
• 🔍 Historical perspectives show that communication development was influenced by modernization theories and has shifted towards participatory paradigms.
• 🌍 Key figures in development communication include Rogers and Meiraldi, who have contributed to modern participatory approaches.
• 📈 The concept of development is framed as a planned social change towards a better future, with communication playing a crucial role in this process.
• 💬 Development communication involves systematic design and use of participatory methods to share information among stakeholders.
• 🎯 According to Karim Wilkins, development communication aims to persuade individuals to change behavior, educate communities, and inform about new skills.
• 🤝 Actors in development communication can include government, civil society, and private sectors, depending on the country's decentralization level.
• 📢 Effective communication strategies are essential for engaging communities in decision-making processes and promoting social change.
• 🌱 Practical applications of development communication include agricultural extension services, health education, and community-based initiatives.
• 📱 Modern technologies and platforms, such as mobile applications and social media, are increasingly utilized to enhance communication in development.

Q & A

What is the main focus of the lecture on development communication?

The lecture focuses on the history, definition, goals, key actors, and scope of development communication, highlighting its role in facilitating social change and addressing societal issues.

How has the role of communication in development evolved over time?

Communication in development has evolved through several paradigms, starting with modernization theory (which viewed development as a linear process), moving to the dependency paradigm (focused on exploitative relationships), and finally to the participatory paradigm (which emphasizes community involvement and horizontal communication).

What are the three main paradigms discussed in the lecture regarding development communication?

The three main paradigms are: Modernization (linear and cumulative development), Dependency (highlighting exploitative relationships), and Participatory (focused on people-centered, collaborative approaches).

According to the lecture, what is the definition of development communication?

Development communication is the use of communication to facilitate social change, aiming to improve living conditions and reduce poverty. It involves sharing information and ideas to promote collective action and social progress.

What are the three key purposes of development communication as mentioned by theorists?

The three key purposes are: Persuasion (to change behavior), Information Dissemination (providing knowledge and skills), and Social Norm Change (encouraging shifts in societal norms).

Who are the key actors in development communication?

The key actors in development communication include the government (in centralized countries), civil society organizations (in decentralized countries), media, and academic institutions, all playing a role in the dissemination of information and participation in decision-making.

How does the participatory paradigm differ from the modernization paradigm in terms of development communication?

The participatory paradigm emphasizes dialogue, community involvement, and collaboration, whereas the modernization paradigm follows a top-down, linear approach to development, assuming that progress is a cumulative, one-way process.

What role do media play in development communication, and what are some examples of media used?

Media, including traditional channels like television and radio, as well as modern digital platforms such as apps and websites, play a crucial role in spreading information. Examples include media campaigns, cyber extensions, and interactive tools like mobile apps for farmers or family planning.

What is the role of 'participatory rural community of lights out' (PRCA) in development communication?

PRCA is a method used in development communication to engage rural communities in participatory planning and decision-making processes, helping to ensure that local perspectives are considered in development strategies.

What are some real-world examples of communication methods used in development communication sectors like agriculture and family planning?

In agriculture, methods like group discussions, field demonstrations, and farmer schools are used. In family planning, the BKKBN (National Family Planning Coordinating Body) uses media such as television, radio, and print materials to promote family planning norms.