How To Go From $0 To $100M In 55 Minutes
Summary
TLDRIn diesem umfassenden Video-Script teilt der Sprecher seine Erfahrung, wie man von einem Obdachlosen zu einem erfolgreichen Unternehmer aufsteigt, der sein Unternehmen an Pricewaterhouse Cooper verkauft hat. Er betont die Bedeutung eines klaren Endziels und des visuellen Vorstellungsvermögens für das eigene Unternehmen. Der Sprecher diskutiert die Schaffung eines kleinen Start-up-Unternehmens, das ohne Geld und mit dem Wissen, das er kostenlos teilt, ins Leben gerufen werden kann. Er führt vier Phasen ein: die Geschäftsphilosophie, den Start eines Geschäfts, das man mit wenig bis kein Geld beginnen kann, ein fortgeschrittenes Geschäft, das von Kein-Geld zu Ein-Geld führt, und schließlich ein mehrmilionen Pfund Unternehmen. Der Sprecher betont die Notwendigkeit, sich ein Vorbild auszusuchen, Fragen zu stellen, um das große Geschäftsmodell zu entwickeln, Geduld zu haben und schrittweise voranzukommen. Er unterstricht auch die Wichtigkeit, sein Unternehmen zu verkaufen, um Kapital für die nächste Phase zu sammeln, und wie man Netzwerke aufbaut, um den Übergang zur nächsten Stufe zu erleichtern. Abschließend nutzt der Sprecher seine persönliche Geschichte, um zu motivieren und zu betonen, dass es möglich ist, ein Unternehmen aufzubauen, das größer als man selbst ist, und das die Welt verändern kann.
Takeaways
- 💡 **Vorstellung des eigenen Geschäftsmodells**: Visualisiere zunächst dein Traumbusiness, egal wie unglaublich oder teuer es erscheint.
- 🎯 **Bestimmung des Endziels**: Identifiziere dein Endziel, vermeide jedoch den Fokus auf Rente als Endziel, da es ein Fluchtpunkt des Systems ist.
- 🚀 **Name deinen Traum**: Nenne dein Endziel, wie zum Beispiel ein Unternehmen namens 'Free Humanity', um es Realität nahe zu bringen.
- 🤑 **Geldverständnis**: Versteh, wie Geld funktioniert; lerne, wie man mit einem einfachen Kontoprinzip von 50% im Voraus Zahlungen erhält.
- 🧐 **Fragestellung als Werkzeug**: Stell dir Fragen, um dein großes Business-Konzept zu entwickeln, und suche nach Antworten auf diese Fragen.
- 📝 **Schrittweises Vorgehen**: Sei geduldig und denke an schrittweises Voranschreiten, um dein Unternehmen aufzubauen.
- 🤝 **Wähle ein Rollenmodell**: Statt nach einem Mentor zu suchen, wähle ein Rollenmodell aus, dem du folgen und von dem du lernen kannst.
- 🌱 **Denke klein**: Überlege dir, was du gerne tust und was du gut kannst, und beginne klein, um aufzubauen.
- 💼 **Arbeit als Mittel**: Erwäge, einen Job in einem Bereich zu suchen, der deinem Endziel entspricht, um das benötigte Wissen zu erlangen.
- 🌐 **Netzwerk aufbauen**: Erweitere dein Netzwerk, indem du in Unternehmen investierst oder dir Equity ansehnlich machst, um Einfluss zu gewinnen.
- ✈️ **Reise als Investition**: Betrachte Reisen als Investition in dich selbst, um das Weltbild zu erweitern und potenzielle Geschäftsmöglichkeiten zu erkennen.
Q & A
Wie hat der Sprecher seine Karriere gestartet?
-Der Sprecher begann seine Karriere, nachdem er zu Hause obdachlos war und mit 15 Jahren auf der Straße lebte. Er gründete ein Unternehmen und verkaufte es später an PricewaterhouseCooper für eine Summe, die er nie benötigen wird.
Was ist der Zweck des ersten Schrittes bei der Gründung eines Unternehmens ohne Geld?
-Der erste Schritt besteht darin, das zugrunde liegende Unternehmen zu visualisieren. Der Sprecher betont, dass es wichtig ist, ein Unternehmen zu visualisieren, das man liebt, unabhängig von der Größe oder dem Kostenaufwand der Idee.
Was ist der Zweck des zweiten Schrittes?
-Der zweite Schritt ist die Festlegung des Endziels. Der Sprecher ermutigt die Zuhörer, ein Ziel zu haben, das sie begeistert, anstatt sich auf das Rentenideal zu konzentrieren, das von vielen als Falle des bestehenden Systems angesehen wird.
Wie kann man ein Modell für ein erfolgreiches Unternehmen entwickeln?
-Man kann ein Modell für ein erfolgreiches Unternehmen entwickeln, indem man sich ein Vorbild aussucht, Fragen stellt, die man beantworten muss, um seine Idee zu realisieren, und schrittweise voranschreitet. Man sollte auch Geduld haben und die Reise genießen, während man das Unternehmen aufbaut.
Was ist der 'Think Small' Ansatz, den der Sprecher empfiehlt?
-Der 'Think Small' Ansatz beinhaltet die Erkenntnis, dass man klein anfangen und schrittweise größer werden sollte. Der Sprecher empfiehlt, ein kleines Unternehmen zu gründen, das man leiten kann, und sich von dem Druck abzuwenden, sofort ein großes und glamouröses Unternehmen zu gründen.
Wie kann man ein Unternehmen ohne Geld aufbauen?
-Man kann ein Unternehmen ohne Geld aufbauen, indem man mit dem Verkauf beginnt, bevor man physische Ressourcen oder Ausrüstung hat. Der Sprecher schlägt vor, potenziellen Kunden anzubieten, ihre Gärten zupflegen, und falls man keine Ausrüstung hat, die Ausrüstung des Kunden zu nutzen, gegen einen Rabatt.
Was ist der '50% Regel', die der Sprecher bei der Geschäftsabwicklung empfiehlt?
-Die '50% Regel' ist ein einfaches Finanzierungsmodell, bei dem der Sprecher empfiehlt, von den Kunden eine 50%ige Vorauszahlung als Anzahlung zu verlangen. Dies deckt alle Kosten ab, einschließlich der Lebenshaltungskosten, und stellt sicher, dass der Gewinn nur eine Frage der Zeit ist.
Was ist der Vorteil, wenn man ein Unternehmen verkauft?
-Der Vorteil des Verkaufs eines Unternehmens ist, dass man Kapital freisetzt, das man in etwas Skalierbareres investieren kann. Dies gibt einem nicht nur ein kleines Kapital zur Weiterentwicklung, sondern auch das Vertrauen und die Erfahrung, um weiter zu machen.
Was ist der Zweck, einen Beraterkreis einzurichten?
-Der Zweck, einen Beraterkreis einzurichten, ist es, Fachkenntnisse und Glaubwürdigkeit zu erhalten, die man möglicherweise nicht besitzt. Berater können wertvolle Ratschläge geben und manchmal auch den Zugang zu Netzwerken oder Ressourcen bieten, die für die weitere Geschäftsentwicklung wichtig sind.
Welche Rolle spielt das Verkaufen in der Gründung eines großen Unternehmens?
-Verkaufen spielt eine entscheidende Rolle bei der Gründung eines großen Unternehmens. Es ist nicht nur das Verkaufen eines Produkts oder einer Dienstleistung, sondern auch das Verkaufen einer Vision und eines Leidens, das man lösen möchte. Der Sprecher betont, dass Verkaufen eine Fähigkeit ist, die gelernt werden kann und für jeden wichtig ist, der ein erfolgreiches Unternehmen aufbauen möchte.
Warum sollte man sein Unternehmen nicht verkaufen?
-Man sollte sein Unternehmen nicht verkaufen, weil der größte Wert, den man aus einem Unternehmen ziehen kann, nicht im Verkauf des Unternehmens selbst liegt. Stattdessen sollte man das Unternehmen aufbauen, um die Welt zu verändern und es zu einem Ort bringen, an dem man es niemals verkaufen möchte. Der Sprecher betont, dass man das Unternehmen lieben sollte und es aufbauen soll, ohne darüber nachzudenken, wie viel man davon verdienen kann.
Outlines
😀 Von Obdachlosigkeit zum Erfolg: Der Weg des Gründers
Der erste Absatz erzählt die Geschichte des Sprechers, der von Obdachlosigkeit aus aufsteigt und schließlich ein Unternehmen an PricewaterhouseCooper verkauft. Er betont, dass man ohne Geld und mit dem Wissen, das er kostenlos teilt, ein erfolgreiches Business aufbauen kann. Der Sprecher teilt das Publikum seine Philosophie der Geschäftsgründung und teilt das Video in vier Teile ein: Philosophie, Start eines jeden beliebigen Geschäfts, ein intermediates Business, das von kein Geld zu etwas Geld führt, und schließlich ein multimillions Pfund schweres Business.
🤔 Identifiziere dein Endziel und visualisiere dein Traumbusiness
Der zweite Absatz konzentriert sich darauf, das Endziel des Zuhörers zu identifizieren und es nicht als Rente zu betrachten. Stattdessen wird ermutigt, ein Traumbusiness zu visualisieren, unabhängig von seiner Größe oder dem erhofften Einkommen. Der Sprecher betont die Bedeutung der Visualisierung und des Zielnamens als erster Schritte, um ein Business ohne Geld aufzubauen.
📝 Notiere Fragen undplane schrittweise den Weg zu deinem Traum
In diesem Absatz beschreibt der Sprecher die Bedeutung, alle möglichen Fragen zu notieren, die auftauchen könnten, um das große Businessidee umzusetzen. Er betont die Notwendigkeit, Geduld zu haben und schrittweise voranzukommen, anstatt auf der Suche nach einer schnellen Lösung zu sein. Der Sprecher diskutiert auch das Symbol der Treppe als Metaphor für den schrittweisen Anstieg zum Erfolg.
💡 Denk klein, aber denke an den großen Gewinn
Der vierte Absatz stellt die 'think small' Strategie vor, bei der es darum geht, ein kleines Unternehmen zu gründen, das den Start-up Kapital und Kenntnisse für ein größeres Traumbusiness bietet. Der Sprecher ermutigt das Publikum, seine Fähigkeiten zu nutzen und ein kleines Unternehmen aufzubauen, das letztendlich zu einem großen Erfolg führen kann.
💰 Verstehen, wie Geld funktioniert und wie man es verdient
In diesem Absatz geht es um das Verständnis des Geldflusses und der Finanzen. Der Sprecher teilt seine Erkenntnisse darüber, wie man seine Kosten decken kann, indem man von Kunden 50% im Voraus erfährt. Er betont die Bedeutung, die richtige Haltung zu haben, wenn es um die Geschäftsphilosophie geht, und gibt Ratschläge, wie man sein Geld verwalten kann, ohne reich zu sein.
🤝 Baue ein Netzwerk auf und arbeite mit Leuten, die einen Sinn erfüllen
Der sechste Absatz konzentriert sich auf die Bedeutung des Aufbaus eines Netzwerks und die Zusammenarbeit mit Menschen, die einen Sinn erfüllen. Der Sprecher betont, dass man seine Geschichte teilen und seine Mission mit anderen teilen sollte, um Unterstützung und Anerkennung zu erhalten. Er ermutigt das Publikum, kostenlos zu arbeiten, um zu einem größeren Netzwerk und zu mehr Möglichkeiten zu gelangen.
🌟 Baue dein Traumbusiness auf und bleibe dir treu
Der siebte Absatz ist der Höhepunkt des Gesprächs, in dem der Sprecher seine eigene Geschichte teilt und wie er von einem kleinen Unternehmen zu einem großen Business aufsteigen konnte. Er betont die Bedeutung, sich an das eigene Endziel zu halten und zeigt, wie man aufeinanderfolgende Stufen erfolgreich meistern kann, um ein Business aufzubauen, das einen positiven Einfluss auf die Welt hat.
💼 Spezialisiere dich und baue dein Expertenwissen auf
In diesem Absatz beschreibt der Sprecher den Übergang vom Allrounder zum Experten. Er betont die Notwendigkeit, ein tiefes Fachwissen aufzubauen, das von künstlicher Intelligenz nicht leicht ersetzt werden kann. Der Sprecher ermutigt das Publikum, ihre Fähigkeiten zu vertiefen und ein Markenimage aufzubauen, das Respekt und Anerkennung in der Branche findet.
🏆 Baue ein Unternehmen auf, das du niemals verkaufen möchtest
Der letzte Absatz fasst die vorherigen Punkte zusammen und betont die Bedeutung, ein Unternehmen aufzubauen, das man besitzt und nicht verkaufen möchte. Der Sprecher ermutigt das Publikum, ein Unternehmen zu gründen, das auf einer starken Mission und einem tief verwurzelten Verständnis des Kundenbedürfnisses basiert. Er betont, dass man lernen sollte, zu verkaufen, aber niemals den Verkauf des Unternehmens als Endziel im Auge zu haben.
Mindmap
Keywords
💡Philosophy of Business
💡End Goal
💡Visualization
💡Purpose
💡Role Model
💡Luck
💡Think Small
💡50% Rule
💡Equity
💡Scaling Up
💡Personal Brand
Highlights
从15岁无家可归到2016年将公司出售给普华永道,赚取了超过自己所需的财富,这一切都是在没有资金和即将免费分享的知识的帮助下实现的。
视频将分为四个部分:商业哲学、商业结构、如何开始以及如何赚钱。
成功的第一步是确定你的终极目标,避免陷入退休的陷阱思维。
可视化你的梦想业务,无论这个想法有多疯狂或成本有多高。
成功的关键在于找到并坚持你的目的,这是构建任何业务的第一步。
选择一个榜样而不是导师,跟随并学习那些激励你的人。
通过小步骤实现大想法,就像移动小石头一样逐步解决问题。
耐心是关键,成功是一个逐步的过程。
采取“小思考”策略,从小事做起,比如园艺公司,以积累资金和知识。
执行是关键,相信并开始销售你的服务或产品。
理解资金的工作原理,学会向客户收取预付款,以覆盖成本并保证利润。
考虑在支持你梦想的公司工作,以此作为实现自己目标的跳板。
在中阶段,通过雇佣合适的人并专注于目的而非管理来扩展业务。
出售你的公司可以作为进入下一个阶段的资本,但要确保投资于可扩展的业务。
建立一个顾问委员会,以获得你需要的知识并提升你的信誉。
构建一个社区,围绕你所解决的问题吸引关注和支持。
品牌建设至关重要,它能够吸引人们购买他们信任的品牌。
学会销售是构建大企业的关键,但要将销售个人化,销售愿景。
建立一个你永远不会想要出售的业务,专注于使命而非出售。
Transcripts
I went from homelose at 15 to selling my
company in 2016 to price waterhous
Cooper for more money than I'll ever
need and I did it all with no money and
the knowledge I'm about to give you free
today I'm going to give you the exact
framework to come up with a million
dooll business idea if you can't sit
down for 5 minutes and learn what I'm
about to teach you I've got some news
for you you're probably not going to
make it I've spent 30 Years Learning
this knowledge and I'm going to give it
to you for free sit down learn it
today's video will really be broken into
four parts the first is the philosophy
of business the structure the foundation
you need to make it work the second step
is a business anybody can start how to
start it what could it be how you going
to make money the third is an
intermediate business a business that
takes you from no money to having some
money to the fourth stage which is a
multi-million pound business those are
the four stages we're going to go
through so let's get started first up I
want you to identify what your end goal
is and don't make it retirement please
don't make it retirement that is exactly
the Trap that the existing system wants
you to fall into if you think about
retirement as the time you can enjoy
your life you are because that is a
system a treadmill you will never get
off so where do you really start where
should you really focus I want you to
visualize your dream business now I
don't care how crazy the idea is I don't
care how much money the idea is going to
cost it's absolutely possible so
start visualizing
first step to building any business with
no money that you love is visualize the
business what is its purpose now I went
into purpose in my previous video so I'm
not going to go deep on purpose and how
to find purpose I put that all in the
other video today is about how to get it
going how to make it work and how to get
where you want to go but you still need
purpose at the beginning everything
starts with purpose it's not a woo woo
word the deliverly don't teach you at
school learn what it means start asking
yourself what is your purpose purpose
that's the first second is
end
game what is success for you what is it
is it having spare time right okay what
are you going to do with that spare time
I think spare time when people say
that's their end game to be retired is
because what they're doing presently
doesn't excite them so we have to make
sure what your end goal is is something
you're excited about so you don't want
to retire because retirement is for
those that hate what they do and this
video is here to help you love what you
do and have the skills to get there so
figure out what your endgame is and try
to not make it sitting on some beach
doing nothing because that is not what
life's about I think it's about making a
difference in this world the third step
is name your end dream whatever it is so
my end dream is a business called free
Humanity when I was younger I thought
about all the people that are trapped
like I was and I thought that's not
right and I had this idea in my head
free Humanity name it name where you're
going that I did it I've done it this is
how I got where I am today from nothing
to multimillionaire because I named my
dream I named it I made it real so name
it there's a few ways to make this
business happen really quick and one of
them is luck I always tell people try
your luck once you know what you're
trying to do you know what your vision
is you have a name for it you might get
stuck in a lift with a millionaire very
soon you might end up walking somewhere
and suddenly bumping into Elon musk be
ready try your luck you can pitch this
now you have this framework instantly
now I'm I'm pretty sure the luck element
of this idea will not click in I don't
like to rely on luck we can hack luck
I'm going to talk about that in depth a
little bit later but the ultimate thing
here is be ready for luck luck often
happens when you're prepared so be ready
try your
luck okay but I'm pretty sure
that luck piece is random and cannot be
predicted I want to give you practical
ways of getting there and this luck
piece right now at this stage is Not
Practical enough for me so the fifth
step is pick a role model not a mentor
too many people think they need a mentor
you ask someone to be a mentor most
people haven't got time especially the
good ones stop asking for people to be
your Mentor instead pick a role model
and if you see people out there doing
something that inspires you doing
something that you admire follow them
learn everything about them get deep and
maybe even look to see if you can work
with them pick a role
model now I'm going to get to the juicy
bits in a minute how to actually start a
business with no money how to grow a
business with no money how to make lots
of money I know you guys want to hear
that but this groundwork I'm giving you
now is so vital number six think about
the questions you need to ask to get the
answers to this big idea this big idea
might be so big it's like a mountain you
can't move a mountain right but you can
move a mountain in by moving one small
rock at a time one small question at a
time what do you need to ask and who do
you need to ask it of get a notepad
write down every day you're going to
come up with a new question how do I
manufacture my product where do I get it
checked to make sure that it's safe how
can I sell it where do I sell it what
price should I sell it for all the
questions you can think of write them
down and then you're going to find
people I'm going to help you find people
that can answer those questions number
seven everything is step by step be
patient I know you want to get there
quickly I want you to get there quickly
I wanted to get there quickly but it's a
step-by-step process you have to be
patient think about the steps visualize
them manifest them but just be patient
and remember it's step by step I bought
a staircase in Twickenham to symbolize
this it is so important one step at a
time and that's what I'm going to talk
through with this video today what are
the steps steps you might have yourself
already a few steps ahead so that's
great we'll get to where you are where
you are in your steps but getting
anywhere is a step-by-step process and
I'm so pleased I am where I am today I
didn't want to get here quicker either
because if you go up too quick you come
down too quick you see anybody famous
they become suddenly famous and I I see
them fall just as quick right do it step
by step build the foundations enjoy the
journey in this step-by-step process
learn to breathe in and breathe out and
enjoy the journey step by step if you're
getting any value from this video I ask
you to subscribe I know you get sick and
tired of people asking you to do that on
these videos but I'm asking you to do it
because the more people that subscribe
the more people I can help and the more
people that subscribe the more dreams
come true now we've got the philosophy
in lock you know exactly what you need
to do there's some homework for you to
do there let's move on to what I call
think small now in a think small
strategy for starting a business the way
you need to think about it is where can
you get the money and knowledge to start
your big dream and I think often it lies
in what I did which is I started a
Service Company a gardening company now
at the time it was not glamorous people
my age teasing me it was not easy to do
a gardening business because no one
wanted to do a gardening business
everyone wanted to go get a fancy job
sound cool from a young age I dug in
literally and built a gardening company
and I want you to think small I want you
to put aside image and peer pressure and
just think about your life later if you
do the thing that no one else wants to
do right now at one point I was picking
strawberries all day long certainly not
sitting on YouTube getting millions of
views as I am today you have to think
small to get big and I know it's painful
and I know it's hard but if you can
reset your mind and think it's step by
step you can change everything so what
you have to ask yourself is what are you
good at I know right now you might not
think you're good at anything stop
thinking that way you can pick
strawberries now I know it's not
glamorous I know it you're not going to
make it if you can't change this mindset
you've got to do the things when you're
younger in particular you've got to do
the things to build the foundation to do
great things you've got to take a step
back drop your ego and figure out how
can you build something that you own
that you control you're in control of
the day build a brand not a business
you've got to do this by starting small
now it might not be a gardening company
it could be a car washing company it
could be a window cleaning business I
want to give you something more
glamorous I want to say you can start
selling your own products you can you
can do all of these things you just got
to start don't make it the end goal
don't think it has to be the big idea it
has to be the most special thing in the
world think small do something I know
you don't get many people giving you
this advice I know it's the truth though
it's how I did it I started with a
gardening company that gardening company
gave me the ability to learn all the
skills I'm about to go through with you
sales marketing hiring people you get
all these skills by doing something and
if you're lucky and you do something I
was luck definitely plays a role you can
actually make money out of it now the
second thing you need to do once you've
accepted you're willing to do something
is pick that thing and start executing
on it so let's say it's a gardening
company now as soon as you start
thinking right I'm going to do a
gardening company I know what's going to
through your mind straight away like
well I don't have any money for the
equipment and I don't have time cuz I've
got a job right now so how am I going to
do it right first step is believing
you're going to do it the second step is
selling it to someone it's that simple
right selling it to potential people
that come help you do it selling it to
people that would let you take care of
their Gardens I just think people don't
realize that you create your own reality
and literally and maybe you should just
do this as an exercise walk up to a
house with a big garden and knock on the
door do it today and say hi my name's
John and I've got a gardening company
would you let me take care of your
garden if they tell you to S off or they
say no you've lost nothing it's a great
training exercise to go into the real
world because I might go through all
this stuff in this video with you but we
all know you memorize things by doing
them so I want you to go knock on the
door today and ask someone if you can
clean their Windows this is what's going
to happen they're going to say yes or
they're going to say no or they're going
to do the buying sign and ask you how
much have a price ready pick a number it
doesn't really matter how much let's say
50 Quid let's say 100 quid don't
underprice it by the way CU then they'll
be scared you're not actually going to
do a good job so try to price it fair
and then you're going to say to me Simon
I don't have the equipment to clean the
windows I don't have the equipment to do
the gardening use the equipment of the
customer you just asked give them a
discount if they let you use their
bucket use their water use their
cleaning materials of course have some
backup I mean you probably can afford
surely five quids worth of window
cleaning materials come on
loser I'm joking you're not a loser I
just did that to make Callum laugh the
point I'm trying to make here is don't
make excuses okay your mind will always
tell you not to do things CU you're lazy
humans are naturally lazy these jobs
will initially sound hard I have clean
windows I have dug up Gardens I'm
telling you right now it was more fun
than I thought it was going to be did I
want to do it forever of course not did
I have to do it yes this is the first
step you need to take to make your dream
happen you need to make your want and
need you need to stop saying to yourself
you want to be success uccessful because
if you're saying to yourself you want to
be successful it's not going to happen
you know why cuz you don't need it you
need to start saying if I don't make it
happened
I'm I know with all my heart the reason
I'm successful today is not because I'm
smart it's not because I had any money I
can't even read the reason I'm
successful is because I had no choice
there was no backup plan I couldn't stay
in my mom's spare room she kicked me out
I had nobody I had nothing it was a good
thing I want you to experience this
because it drives you to knock on that
door and push through your monkey brain
that tells you not to do it I need you
to need it for this to work for the rest
of this video won't work unless you need
it I've seen people in their 30s get
really unfit and they want to go to the
gym they're always telling me they want
to go to the gym and then one day they
go to the doctor and the doctor says
you're about to get diabetes you're
about to get very sick the next day
they're in the gym and they don't look
back that's what you need to do you need
to think you're going to die if you
don't make it happen it's traumatic and
extreme but it works you've got to
believe if you don't go and clean that
window today in that house for that
amount of money if you don't need it if
you don't say to yourself you're going
to die if you don't do it you probably
won't do it tell your mind you're going
to die if you don't do it I know it
sounds extreme but it works now the
fourth
step I've touched on a little bit
already but I want to dig into it the
idea generation
now when I say the word idea you might
think this goes back to what are you
good at it definitely has a parallel if
you're good at something ideally you
enjoy it like I actually didn't mind
doing gardening definitely got sick of
it and brought other people in to do it
in the end but I think that idea try to
make even this stage something you enjoy
right so for example bring your friends
in work with your mates it's fine then
you can have a laugh while you're
building something together you know
like make it fun and I think that word
fun is not used enough in business I
don't hear anybody talking about the
word fun and honestly the only reason
I've kept going most of the time because
I went from want to need and now I don't
need it so how did I keep going CU it
was fun and later I'll get into how you
build a big business because that's a
whole different philosophy but I'm
telling you now make it fun give
yourself that why not why can't these
jobs be fun you will talk about this
with your mates later how you started
this amazing business by building
businesses at the beginning right so
make the idea something you are actually
enjoying ideally something you find
interesting and make it fun the next
step is understanding something I've
always hated myself something that will
help you start all of these things with
no money and that is how money Works
accounting is the official terminology
the biggest hack I ever learned in
building all the businesses that I've
built is learn to charge people 50%
Upfront for the service so if it's a
gardening company a graphic design
company a consultancy a dog Walking
Company all of them when you've got no
money start with a simple accounts
philosophy I charge everybody 50% in
advance as a deposit that 50% covers all
of your costs including your living
costs to do the work that I'm talking
about then when you get paid the
remaining 50% when you walk that dog and
the dog got back safe you get the final
50% at the end of each month that's your
profit it's a simple structure that
nobody seems to follow that guarantees
you that your cost of living are covered
and your profit is just a matter of time
now you'll get a lot of push back from
people some people will say I won't pay
50% forget those customers don't work
with them pick and choose your customers
I haven't gone into that much today at
this point actually you should pick and
choose your customers don't let these
people determine whether or not your
business works if people won't pay your
terms find someone else there's plenty
of people have dirty Windows there's
plenty of people that need a garden that
needs taken care of there's plenty of
people need their dog walking if people
don't accept your payment terms then
move on from those people is a good way
of also filtering out these idiots I
call this the 50% rule lock it in be
confident sell the 50% rule or do not
work with these people it will manage
your cash flow and ensure your business
with no money Works number
six slightly controversial this point
and I've been thinking about how to
explain this because it's actually quite
complicated and almost sounds like I'm
going against the very thing I'm telling
you to do right but hear me out
everybody in my company generally has
Equity I believe in giving Equity to the
team well they've earned it in fairness
but I believe people should have Equity
where they work right so I'm not a
hypocrite and people get Equity where
they work including where they work for
me but there is one person who right now
doesn't have Equity I won't name them
because they might be imp
past but they've done a very clever
thing that I think you should also
consider so he's come to work with me
and he works hard and diligently helping
us make content like
this but he has a dream to launch a
clothing brand so what he's doing is
he's helping me to build what I'm doing
to help him with a clothing brand he
wants to do one day now I will be a
shareholder in that Future clothing
brand what I'm going to say to you now
might go against everything you've ever
heard me say get a job somewhere but not
just anywhere get a job at a place that
can support you to do your dream
bizarrely in the interview tell them
when they say where do you see yourself
in 5 years or some bull like that don't
tell them what they want to hear don't
tell them sitting in this chair in your
office working for this company that's
what you want to say that's the truth
that they want to hear don't say that
don't say that don't say that tell them
the truth say if you go work for example
at gym shark tell Ben Francis who I've
interviewed in my podcast by the way
tell him I want to open up my own
clothing brand one day and I'm coming
here to learn how to do it I promise you
you're more likely to get the job if you
say this and you're setting the
relationship up with your employer
honestly and straightforwardly from day
one why would anyone want to go work in
a job and be stuck there for the rest of
their life tell the person who's
interviewing you the truth two things
happen when you do this first of all
well maybe three things happen if you
tell them this let's do the two
positives first the first is the person
interviewing you will probably laugh and
that person interviewing you will
probably resonate cuz they're probably
doing a job they hate so they're
probably suddenly going to relate to you
a little bit more and like the honesty
the second thing is they probably give
you a job to help you get there so in a
department that links to what you're
trying to do so you might say I want to
learn how manufacturing works well let's
get you a job in the manufacturing
sourcing side of the business I want to
learn how retail works well let's get
you a job on the front line of retail
then once you know what your trying to
achieve maybe they'll help you and I've
seen this happen this has happened with
me when people have told me what they
really want I've been able to help them
do it right the third option is they
don't give you the job well good them
they were never going to help you anyway
so it's good you just filtered out a job
so I'm going to write this down it goes
against my grain get a job I never write
that down but remember not just any job
one that aligns with your mission and
your purpose I don't particularly like
this option but I understand when you've
got no money and you want to get
somewhere in life it can be a stepping
stone just don't get trapped there
salary is a drug that will trap you
forever don't start buying as soon as
you get a salary then then mean every
first of the month you need that money
cuz nothing I'm going to tell you now
will ever happened in the next stage if
you get addicted to that salary now in
this think small strategy there's a
couple of side points you may have a
business that's doing gardening great
you may now have a client paying you 50%
up front brilliant you might even be
building a brand of value you can sell
this brand later to someone else that
wants to do a gardening company you can
bring someone else in to run this
business later I'm going to talk about
this in a minute but the most important
thing is you also think not just what we
call horizontal business which is the
actual business the business is
gardening right you've also got to think
vertically so vertical thinking in
business is where you think right how
else can I make money out of the
business that's hard work right because
cleaning windows doing Gardens all of
these jobs is hard work how else can you
make money a good example of this is the
guys that clean swimming pools you've
probably seen them around right they're
just cleaning swimming pools who wants
to clean simol but they video before and
after and those videos have blown up you
might have seen Mack a group these are
two twins that we're helping right now
they're basically cleaning up areas in
London and they're videoing it they have
a cleaning company no one really wants
to clean right but they have a cleaning
company now they're cool cuz their
videos have blown up on the Internet
they actually pictured our doorbell and
they clean my staircase they did the
thing they put it up online it got
millions of views they make money from
the videos right I make money from this
video right I give this money away to
fund people's dreams and build
infrastructure to help people for free
but I'm making content that I enjoy and
it doesn't sound cool does it to sit in
a Cold podcast Studio CU it is cold
today right on a whiteboard for 6 hours
sharing knowledge revie doesn't sound
like fun right as I said earlier you got
to make it fun you've got to think about
the long term and use vertical thinking
to make some extra money one of the keys
to Vertical income is owning the client
relationship this is why I don't really
like MLM type businesses and I'm not a
big fan of some elements of Drop
Shipping because there's two ends you
need to make a business work today and
for your future self these future things
I'm about to tell you you need the
relationship with the product supplier
ideally you own the product whatever
that is so for example in window
cleaning eventually really you want your
own window cleaning products right
that's a vertical that's scalable you
want to own the products and then you
want to own the client relationship so
you're the person that goes to the house
initially and has that client
relationship but eventually hopefully a
scalable business that client feels
loyal to you if someone else turns up
and says hi I would like to clean your
windows you say no don't worry I've
already got Simon script doing it why
would I get anyone else to do it he's
brilliant and he helps me pick up my
kids from school sometimes and sometimes
he does this sometimes does that now
it's not scalable initially
relationships initially are not scalable
don't think about a relationship as a
commodity think about a relationship as
an organic growing thing as you build a
brand the people will trust a brand
doesn't have to be you we're going to
come into brand building a bit later
because it's key to scale but initially
you are the brand just accept it and if
you can make a relationship with the
client eventually bizar I'm going to
talk about it later these people could
be your investors in your future
business these people could be your your
clients I had a business that sold
coasters with ads on them that same
person who bought that coaster also
ended up buying my agency Services also
ended up being an investor with me in
businesses and also ended up investing
in the business I run today help
bank.com and it all started with them
buying a coaster with an ad on it I did
15 years ago right next up I'm going to
teach you the middle ground this is not
the end goal this is not your dream
business this is you've started a
business now you're going to have a
middle ground business we're going to
get into it and then you're going to get
the million plus Dollar business that
you want patience Middle Ground let me
teach you how this works this stage is
where most people fall over there's a
couple of reasons why people can't do
the middle ground one is they've
actually got stuck in the stage I've
just taught you about and you make
yourself the most important person in
the business we just created and that's
a big mistake you have to enjoy the
business lean into it definitely at the
beginning get your hands dirty for
example clean the windows but we need to
scale up and that's what this stage is
about but a lot of people get trapped in
the earlier stage now the middle ground
business is where you start compounding
what you've leared building the previous
business it is is is actually I'm going
to come to a much harder stage which of
course is turning into a multi-million
pound business but this stage
ironically is the stage I got stuck at
myself for quite a long time so when I
built my agency business the problem is
I enjoyed it too much and I made myself
the only person who could sell for the
longest time and the business didn't
have a strong enough purpose so in
Middle Ground the first step to
conquering Middle Ground is remind
yourself where you want to go what I
said at the beginning of the video right
remember your end
goal
now a lot of people who don't make it
into Middle Ground scale-ups have fall
into the same trap that a job traps you
into you've got just enough to get by
you've got kind of an okay life you've
got used to cleaning windows and you
quite like it and you kind of got
trapped and you have to remind yourself
your own goal right write it on the wall
write it on your hand tattoo it on your
arm whatever you need to do remember the
end goal right it's easier to run a big
company than a small company despite
what you've been told all these bosses
you have make you think running a big
company is hard it's not when my company
was big I was on the golf course all day
cuz I could afford middle management I
could afford people to run the dayto day
I want you to get this clear in your
head running a small business does not
mean an easier life it's not true I've
run small businesses and I've run huge
businesses and I'm so glad I ran the
huge businesses to learn this now I want
to get you there but you have to know
this to be true otherwise you won't get
there you'll get trapped just like you
did in a job just like you will with a
small business don't get trapped Middle
Ground is about framing it to understand
the truth the very thing you haven't
been taught that owning a big business
is easier than owning a small business
mindset it's easy to run a big business
than a small business now I didn't know
it back then but what I did notice is
every time I hired someone good my life
got a little easier right so you have to
learn to hire people in the middle
ground and this is is where everything
starts to inter link the end stage I'm
going to go into later this stage and
what I've just told you all inter link
if you want to hire people right most
people make a big mistake when they hire
people they hire people to do a job do
the gardening they don't hire people
with this idea of what I call purpose
right because if you hire people right
you don't have to manage people you
manage purpose I've said it in a
previous video I'm going to keep saying
the same stuff because it's all interl
when you hire someone and it's key this
Middle Ground you have to hire people
you cannot grow you cannot scale so for
example you might hire someone to run
your window cleaning business and now
you're just going to take 50% of the
profit instead of 100% but you're free
and you've got compound you've got
client relationships maybe you've
learned how to build a brand but you
need to hire people you need to hire
people to replace you part of that
hiring process is you need to move often
from what I call uh generalists people
that can do anything to Specialists so
in the window cleaning example you might
have additionally just hire people that
clean windows great now you need hire
people that do just sales all day and
knock on doors and then you need to hire
people that are specialist in cleaning
windows and they do it the fastest and
they do it the best and then you need to
hire an account system to manage it you
need to hire an upsell service operator
someone that goes and upsales to these
clients perhaps you also need to start
getting a finance department to raise
money to buy Vans so you now need a
Finance Management and upgrade
Department you need a vehicle management
specialist you need to start thinking
about the business in sections to scale
it now you existing business that you
built might still have that feeling of
being a business you don't want so
here's another option instead of hiring
people that business and go into the
middle ground sell the company that's
what I
did I sold the first two businesses I
ever built for next to nothing but the
good thing about that whole process is I
built something up I learned how I did
it and I sold it and make a little bit
of money more money back into the kitty
to allow you to do something else it
gives you confidence and it gives you a
little bit of Capital now my first
business I sold for £50,000 and I am
going to try and teach you how to sell a
company later in the video and how I
sold businesses is actually art in
itself that you can learn this Middle
Ground stage I really want to make sure
that you don't make a classic mistake at
this stage when I sold that company
everybody told me put the money into
property so I looked at property I
almost did it so glad I didn't I looked
a property and I could have bought a
house and I could have put this £50,000
into that house right so then what well
that house might triple over the next 3
years 5 years 10 years fine right buy a
house change the locks rent it out I
learned nothing with that £50,000
nothing except how to buy property and
change the lock on the door right
instead what I did so I took that money
and I put it into something scalable I
was willing to risk it all and I put it
into something scalable and I know it
sounds crazy cuz buying a property is
safe buy five properties buy 10
properties but you won't have this end
goal life that you want if you do this
in my opinion A lot of people are going
to disagree with me in the comments
buying property passive income blah blah
blah it's a business it's an evil
business that side it won't teach you
what you need to know to get where you
need to go see this money that you make
from potentially selling your company as
the stepping stone to something much
bigger much more exciting buying a
property and renting it out is just like
getting a job just like staying in a
business you don't love don't let these
things own you that's what happens when
your own a property someone will ring
you up at 3:00 in the morning wanting
you to fix their washing machine is this
what you want to be doing for the rest
of your life is this a purpose
overcharging a nurse for a house so you
can get the maximum yield out of it no
do what I did take this money and apply
it to the next stage of your development
invest in yourself not stocks and shares
not a property in yourself I'm going to
talk about how to sell a company a bit
later cuz it actually quite a detailed
subject but I want you to get this in
your head one way to go to the middle
ground is high people one way to go to
this Middle Ground is sell a company but
it all requires you to have the right
mindset a long-term mindset don't take
short-term gains don't tell I bought a
property I'm renting it out and don't be
proud of that right that is not a thing
that's not business that's not real
business in my opinion the middle ground
stage is all about getting access to a
bigger Network they always say your
network is your netw worth I kind of
hate that saying cuz I had no network
when I left home I had no network when I
left school you build a network by
asking the right people the right
question I talked about this earlier you
don't need to have the right network but
one way to get the right network is to
do this Buy in to businesses you love
now when I say Buy in you might be like
Well Middle Ground have I got any money
maybe if you sold a company you have
maybe if you've hired someone to run
your business you've got some income
coming in now but even if you've got no
money think about getting equity in a
business that you like this is what I
did I I actually helped someone else
start their business
and I gave them support and advice and
in return they gave me Equity this
Equity became very valuable right get
equity in businesses not stocks and
shares you have no influence over buying
Tesla or buying Apple you can't make
that business more successful with your
influence with what you just learned
through this video you can't you can't
make any difference to the stock market
price but if you own equity in an actual
company let's say for example it's the
corner shop which you may just judge
right now go buy equity in that corner
shop and then you can help them get more
customers you can help that shop be
cooler you can perhaps bring a product
into that shop your own product maybe
even later and sell it in that shop see
how consumers interacts and you can make
money having a percentage in someone
else's dream helping someone else with
their dream own
Equity
where you
work and own Equity where you put your
energy
by the way at this stage I'm a little
bit conscious that this might be getting
complicated and you might be thinking
well I haven't even done stage one yet
Simon so why am I getting into this
stage too you kind of need to know all
the stages to be able to make it so you
need to know the whole story arc of how
this works so the beginning bit works so
as much as I told you earlier go knock
on doors you have to know the whole
process to to reverse engineer it when
you start if you start and you don't
know the full process that I'm trying to
Des describe to you now you won't know
when you see it the holes in the ground
you can fall into when trying to build
this all out right you might sell the
business and put it into pocket and fall
in a hole back to
like okay so you need to watch all of
this to get the full story arc and and
I'm going to I just mentioned earlier I
was going to throw some big names out of
people that have done this when I say
these names you're going be like well
they're famous now they've got lots of
money
they all started this process is exactly
the same they have done for example Mr
Beast he has done this you know what he
did you know you know what his skill is
you know I said earlier what is your
skill and apply it he could he could
basically count he could read the
dictionary so he read the dictionary on
a live stream and what did that turn
into one of the biggest YouTubers in the
world right he didn't have any money he
sat in his bedroom and read out the
dictionary and so everybody Gary ve you
know what he did he went and got a job
with his dad right and what did he do
when he was working with his dad well he
did a little video channel called Wine
Library wasn't that popular and he just
drank wine he was good at drinking wine
you could tell what good wine was and
what turned into probably one of the
biggest entrepreneur media brands in the
world today second only to mine of
course point I'm making if you actually
dig into anybody that's built a big
business you'll discover they started
off following this exact process that
I'm telling you now so number six in
Middle Ground that you have to learn and
you have to do this is the time where
you start sharing your story by this
point you should have built up some
credibility you built up hopefully a
freedom machine some that's how I
describe it you've learned how to make
money you've learned how to get a
business going you've got to business
but it's
working now is the time to really start
sharing your dream manifesting it you
have to start telling everybody body
what your end goal is including the
people you hire including the people you
meet
everybody and I believe you should try
to ground that story in a personal story
linked to you right the number one thing
in sales that no one ever teaches you is
sales is actually a very personal thing
it's exactly the same when it comes to
selling yourself ideally you think about
things very differently to how School
taught you right School teaches you to
think about what job you'll do when you
grow up it's a mistake they ask you what
will you do when you grow up young man
traps you into thinking about a job the
right way to think I've said it before
and I'll say it again in case you didn't
watch my previous video is you've got to
think what problem will I solve when I
grow up what problem will you solve so
for example with me why am I doing all
this free content why am I so obsessed
with helping people for free it's
because at 15 years old when I started a
business no one helped me this video
didn't exist I struggled I had pain I
found it hard I almost went bankrupt
quite a few times I had depression
I was sick all because I didn't have the
knowledge to get me where I wanted to go
right it motivates me today you need
that you need that motivation and if you
don't have it right now you can hack it
by hanging out with someone that's got
it so this is the sick Point share your
story try to link what you want to do in
the end hopefully by now you figured it
out to that story and then finally work
with people who have purpose bring
purpose into your life in every way you
can ideally bring people into the
business this next stage who have the
same Mission as you care about the same
problems as you right and at the same
time go work with in any way you can
people you see who have purpose because
it's infectious a lot of people don't
know what purpose looks like cuz they're
only really looking at I don't know
someone walking around smoking a cigar
talking about all their fancy cars and
then try to sell you a course they're
not necessarily purposeful they have a
mission to sell you a course right and
have a fancy lifestyle for themselves do
you really want to hang around with
someone like that you want to hang
around with someone that's actually
making a difference in my opinion I
don't know who that might be for you it
might be someone out there that you
admire go hang out with
them this is the hard bit for the middle
ground if you want to go and hang out
with people with purpose it might be
that you have to do free stuff for those
people I don't like people doing
anything for free in fact I find it
really hard to ask for help and get
anything for free myself but you need to
start investing in this next stage this
Middle Ground stage and do more stuff
for free which may sound
counterintuitive to everything you've
ever heard when it comes to business but
I made my middle ground stage of my life
work because I started off a gardening
company and it was but I made some money
right I then took that money and I
started a job initially weirdly in a
hotel as a consultant and then in that
hotel I noticed something the hotel was
taking phone calls from people and
saying sorry we're full the hotel was
full and the receptionist would slam the
phone down and I thought that's that's a
waste of a lead we spent a lot of money
getting that person to ring the hotel
the hotel's full the happily putting the
phone down the receptionist are smiling
how fool sorry bye what a waste so I had
an idea why don't we help that person
who's ringing up find them another hotel
room instead of just hang the phone up
on them it's better customer service as
well right so that's what we started
doing we started for free helping these
people we're full today but there's a
hotel down the road the Four Seasons um
it's not as good as us ha but we can try
and get you a room there if that will
help and they went oh sure thanks that's
amazing we'll call you back so customer
service for free and then we realized
well when we made a booking with another
hotel they pay us a 15% commission so
now we're making 15% on that person we
were hanging up on before right so by
doing something free by perhaps taking a
step back like I actually got this kind
of consultancy job type thing after
having a successful business of my own
it gave me insight and access to a whole
new idea
now there was another way to do it which
I didn't do back then but I wish I had
done and that is and this is quite
extreme you sold your company made a bit
of money or you've got some income from
your existing business
travel see the world I went to Hong Kong
at 23 years old it blew my mind I used
to think England was special it had
roads and and and policed and I don't
know why I thought it was special but it
was in my mind this special democracy
and then I went and lived in other
cities and I realized just how much
England had lacking now that's both good
and bad it humbled me but it also gave
me insight into how the world works
there's always Arbitrage between what
one country has and what a another
country has and you can learn through
Arbitrage I can talk about Arbitrage
later in the video but Arbitrage will
help you understand you need to
understand the world to understand
Arbitrage if you don't know what's
happening in Hong Kong or Australia and
what the difference between where you
are now and this other country is you're
missing out on huge opportunities huge
don't care what business it is you're
missing out on huge opportunities so if
you can it doesn't sound very busy but
travel now the way I traveled is I got
work consultancy work in Hong Kong so
someone offered me a consultancy gig in
Hong Kong for six months I went there
for that that paid for everything for me
to get there plus I just made some money
from my company so I took that money
when I got to Hong Kong it blew my mind
I went there in 1997 when everyone was
leaving Hong Kong because Hong Kong is
being handed back to the Chinese and
what I noticed as everyone left was all
these great creative service providers
graphic designers web designers all
English people living in Hong Kong were
leaving because they thought communist
China's coming right nothing changed by
the way initially when Hong Kong handed
back to the Chinese but I digress the
point I'm trying to make here is that I
built a huge business by taking money I
made and having a holiday by taking the
money I made and traveling by going
somewhere new educating myself on the
world because this Middle Ground if I
was to sum it up is about education and
growth it is painful it is hard it might
seem like you're wasting the money you
just made doing the work you didn't want
to do but it's not it's an investment in
you that's the best investment you can
ever make don't buy a house it's not an
investment in you at this stage don't
buy stocks and shares it's not an
investment in you at this stage go out
there see the world it's possible if you
believe it's possible I stepped on a
friend's couch in Hong Kong I didn't go
spend all the money as soon as I got
there then I saw this market cap and
that's when I moved into the final stage
I want to teach you
today go big or go
home now we're going to build your dream
business and even if you don't know what
your dream is yet this framework will
help you build anything now the good
news is if we've done the previous
stages correctly and you built the
framework you actually have a lot of
options in some respects too many
options you need to make sure you
remember some of the early principles
that we talked about what is success for
you not everybody wants to be a
billionaire you should know what success
is and once you know it we can move into
this stage and get it for you the best
way for me to tell you this stage and I
struggle with trying to explain the
inquis of it is maybe from my own story
so I've done stage one and two I sold my
company fluid to price waterhous Cooper
for more Mone I ever need I'm liquid
which may seem so far away from where
you are now I will just say one thing
you don't need to have sold your company
for a lot of money at this stage to
actually still make
it why here's the irony this go big or
go home stage if it's big enough you
don't need money to do it either now I
have money and here's the weird thing I
pretend like I don't have it why because
I probably wouldn't be sitting in this
studio today recording this video for
the whole day if I knew what I could
actually be doing all the money I've got
in the bank right I could be sitting in
barley on the beach right so part of
this stage really strangely and you
might have to come back and watch this
later in your life to see that I'm right
you got to act like you got no money
here's the irony which is exactly the
opposite it's probably everything you
ever thought about when it comes to
making something really huge
happen an example of this you may have
heard recently that wew works founder
Adam Newman raised a load of money for a
new business this is a guy that worth a
billion dollars from the scam that is
Wei works and
today he ra raised a load of money to
start a new
business he actually acts like he's got
no money because he has to go out and
raise money why because if you've got a
big idea and you've got a big dream you
need to validate it I have done the same
I can fund the business I've got today
with the money I've got in the bank
forever but I've still gone out there
and kept the cost down of the business I
thought about how to build a business
step by step not like all those morons
that go build a business throw loads of
money at it and their business collapses
right 23 and me was a good example
recently for example go Google it they
raised loads of money big hype and then
they died right the world is lited with
businesses like this follow this rule
build slowly act like you've got no
money and by acting like you've got no
money but having all that knowledge
which is priceless all this compound
experience if you're winning to dig up
Gardens and clean windows you're willing
to build a business like no one else is
willing to build a business so
ironically this final stage you don't
need money to do it you don't need money
to build a 100 million pound business
I'm I'm doing it today I've done it
today this isn't something I'm telling
you in retrospect or as a theory as a
23y old with an idea I'm telling you
I've done it I'm dyslexic I left school
not able to read and write I was
homeless I had no money I had no help I
had no skills and I have made it and so
can you but when you get to this stage
you need to know you don't need money
you need what we've just learned if you
have money you're likely to fail at this
stage a lot of people start at this
stage without doing the previous two
stages you have a competitive Advantage
if you start with nothing and you have a
competitive advantage to go big and go
home if you've got the compound
knowledge I've just taught you and
you're at this stage you've got to act
like you've got no money so if you're
watching this video 6 years from now
and you've made a load of money watch
out it can make you lazy it can trap you
it can make you lose your hunger for
life this stage the most important
thing is you have a
purpose everything I told you at the
beginning of this video this stage is
about purpose you're here now do not
think you need money to be
here the second stage to go big or go
home this is what I call wax on wax off
I don't if you've ever seen Karate Kid
but in that movie and I don't want to
ruin it for you if you haven't seen it
but a young kid wants to learn karate so
the teacher makes him paint fences and
the teacher makes him clean cars and the
guy who's learning he getting upset it's
like I don't want to be painting your
fence or cleaning your cars I don't want
to do any of this I want to learn karate
teach me karate but of course painting
your fence is up and down cleaning car
is Round and Round right and what do you
do in karate up and down around and
around right I've just taught you to
paint fences and clean cars because now
you're going to be a karate expert but
you have to step up and believe it right
so wax
on wax off is about you realizing how
far you've come now you might be
actually at this stage now right you
might actually have the skills to do it
to do your idea you got no money it's
great you've learned to wax on and wax
off and not let anyone judge you for
painting fences and cleaning cars right
now you're ready to be Karate Kid it's a
movie by the way the first one's good
the old one the new one's no good don't
watch the new one watch the old one the
third step in go big or go home is
crucial you personally need to move from
a generalist to a specialist so when I
started out in my career I was a
generalist I would do the gardens I
would do the sales I would do everything
to make that business work now it's good
to have that groundwork but now you need
to be a specialist so what are you going
to be really good at and what are you
going to focus on so some leaders of
companies all they do is hire people I'm
a marketing person I love marketing so I
want to do everything around the
marketing stuff yeah of any business
that I'm involved in become a specialist
not a generalist dig in and I don't know
where you are in this journey like how
many years it's taken you to get to
where I'm talking about now maybe you're
already there but like learn a
particularly deep skill now ideally
something that AI cannot replace or
replicate that's why I love marketing AI
can come up with loads of marketing
ideas but AI doesn't how to implement
marketing ideas right now right still
requires us to implement them so I love
marketing because I think even when AI
comes along now ai is a tool I can use
in marketing right there's no technology
can disrupt The Specialist skill I've
developed so become a specialist because
if you're going to build a big business
people need to have respect for you in
that field I easily raise money for help
Bank
I easily built that business out because
I am a specialist in marketing and
everybody knows it most people in
they're building a business have to
spend Millions to get people to sign up
to their platform I didn't need to do
that and people respected me for that
they know me for that when you're not in
the room what do people say about you
because another really important part of
being a specialist is also building a
personal
brand now hopefully if you followed what
I said earlier and you're cleaning
swimming pools and you made viral videos
and I'm picking marketing as an example
it could also be similar in accounts or
any other part of business structure but
you've become a personal brand and you
can leverage this personal brand to
build anything that's why when I said
earlier even if you're cleaning windows
document it show a process that makes
you vertical income right now you need
to double down on personal brand you
need to invest in personal brand in
whatever format it takes for you you
don't have to make videos like I'm doing
you can write blogs you can write deep
content that gives people insight into
your knowledge and your world you can
share your journey sometimes it's as
simple as that so people can resonate
and connect to your personal brand right
you don't need to have a lot of
experience to share your journey that
will build your personal brand that will
create you vertical income that I
mentioned earlier and allow you whatever
product You're Building to get those
products sold fre in one this stage is
about cementing all this knowledge and
going big or not bothering
right the fourth thing you need to do I
think you need to build a board of
advisers so you need to get on board
people that have knowledge you don't
have or can bring credibility you don't
have because credibility can be brought
in and finally I think with a board of
advisors you can get the knowledge that
you need now I can go into the strategy
of how to get advis on board it's
actually quite simple because it links
to what I've been talking about the
basics are align your purpose to the
advisor's purpose so for example I want
to fix the education system so for me to
get advisors people that also want to
fix the education system that are
involved in the education system at
Stanford or what I can do it because
they have the same Mission as me they I
have a personal brand they
respect and I'm doing the work myself
cuz I'm acting like I've got no money
and I've got the wax on wax off skills
to make it all happen so a board of
advisors can help you get to the next
level because they can bring the
credibility in the area perhaps you
don't have and if your mission is
aligned with them they'll come on board
there are different Financial economic
models you can operate for Board of
advisor some advisors want being want to
be paid cash some want Equity some just
want to do it to make the world a better
place um I can get into that perhaps
another time um but Board of advisor I
think is a really good way of getting
the business to go big number five in
building any business that can go big in
my opinion is build a community it's an
old word but today more relevant than
ever I would argue the reason what I'm
doing today is working is because I
built a community I've got 4.5 million
people that follow me across all my
channels and those people care about the
problem I'm trying to solve so they're
engaged and they're helping they're
lifting up the business they're lifting
up what I'm trying to do if you want to
build something big something meaningful
you cannot do it on your own anyone that
says self-made millionaire in their bio
is aing idiot no one can do on their own
no one is self-made it's impossible
build a community hopefully in the
Middle Ground stage I told you earlier
you've already started that journey by
documenting what you're doing build a
community is key to a big
business number
six is
brand when I say to you do not sell time
buy time I'm also talking about building
a brand of value people will buy from a
brand they Trust people don't realize
how powerful a brand is despite probably
every single purchase you've made today
is a brand-based purchase you have some
affiliation to either the founder of the
company or what that brand stands for
from a quality point of view or a
mission point of view work on branding
when you're building a big company
you've got to make sure that branding
resonates with people and finally
probably the biggest thing you need to
learn when building a big business is SA
it's not glamorous it's not exciting
it's not sexy but this word will drive
everything you need to sell yourself and
your mission and what you're trying to
achieve to investors to the team that
you bring on board to potential clients
to the media you've got to learn to sell
now selling is a very very detailed
thing it can be taught you are a salesp
person I don't care if you're an
introvert or an extrovert you are a
sales person I'm going to make a whole
video about sales it's a long process
huge video about sales I'm going to drop
but I'm going to give you one tip
because you might not have time to watch
that video right now make the sale
personal dig in sell the vision sell to
everybody the vision do not not sell
right A lot of people especially in
England anyway scared to sell sell learn
to love it if you're solving a big
problem you're going to sell leaning to
sales but there's one
caveat don't ever want to sell your
company I've sold many companies many
times and the the best value I've ever
got for a business is when I didn't want
to sell it build a business you love
make the sale personal you might be
shocked how much you can sell by making
the sale personal so for example my book
just released we got number one on
Amazon bestseller list the day it
released without anyone having ever read
it without anyone having ever reviewed
it how do we get bestseller on Amazon
because I told the story of what the
book is there to do not what the book
contains book is there to help people
learn give without take not give and
take the book is there to help people
realize that if you give without take
you earn more you get more and people
buy the book to support the mission then
it's time we helped each other thousands
and thousands of people bought the book
based on that idea now I don't want you
to sell your business build this stage
make this business something you never
need to sell I built help Bank to help
people forever I'm not building it to
sell it to LinkedIn or any of these
other companies I will beat them I will
compete with them now don't get me wrong
if a big company came along and said
they could help us with our mission I'm
not saying I wouldn't consider it I'm
saying the best value I'm ever going to
get out of this business this big
business is not one to sell it right no
none of your employees or your customers
want to hear how you look forward to
selling this company one day right they
want to hear about how you're going to
change the world build this business
without ever thinking about how much
money you can make from selling it build
this business to change the world and
you will all right time for me to go and
eat some chicken thanks everybody
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