Classical Conditioning in Advertisements

Summary

This advertisement highlights the power of belief and sacrifice, using Colin Kaepernick as a symbol. It explains how Kaepernick’s stand against police brutality led to his career sacrifice, inspiring viewers. Nike partners with Kaepernick, associating their products with his inspiring story. Initially, Nike products are a neutral stimulus, but through Kaepernick’s involvement, they become linked to the feeling of inspiration. As a result, consumers begin to view Nike as a brand that stands up for its beliefs, encouraging personal improvement with Nike products by their side.

Takeaways

• 💪 Colin Kaepernick stands up for his beliefs despite personal sacrifices, including his career and reputation.
• 🚔 Kaepernick's protest is against police brutality, and he is viewed as a hero for taking a stand.
• 🌟 The unconditioned stimulus is seeing Kaepernick, which leads to the unconditioned response of feeling inspired by his actions.
• 🤝 Kaepernick partnering with Nike brings together the neutral stimulus of Nike products with the unconditioned stimulus of Kaepernick.
• ⚡ The unconditioned response to seeing Kaepernick is feeling inspired.
• 👟 Nike products serve as the neutral stimulus initially, but they become the conditioned stimulus through the association with Kaepernick.
• 🎯 The conditioned response is that viewers feel inspired by Nike products due to their connection with Kaepernick.
• 🏢 Nike is portrayed as a company that stands up for its beliefs and social causes.
• 🚀 Viewers begin to associate Nike with personal empowerment and inspiration to improve their lives.
• 🔄 The classical conditioning in the ad connects Kaepernick's activism with Nike products, creating a lasting emotional impact on consumers.

Q & A

What is the central theme of the advertisement featuring Colin Kaepernick?

The central theme of the advertisement is to believe in something, even if it means sacrificing everything. It showcases Colin Kaepernick standing up for his beliefs, specifically against police brutality, despite the personal cost.

How does Colin Kaepernick serve as a hero in this advertisement?

Kaepernick is seen as a hero because he sacrificed his career and reputation to stand up against police brutality, which resonates with viewers as an act of bravery and integrity.

What is the unconditioned stimulus in this advertisement?

The unconditioned stimulus is seeing Colin Kaepernick take a stand for his beliefs.

What is the unconditioned response triggered by the unconditioned stimulus?

The unconditioned response is feeling inspired by Kaepernick's actions and courage.

What role does Nike play as a neutral stimulus in the advertisement?

Initially, Nike products serve as a neutral stimulus. By associating with Kaepernick and his cause, the neutral stimulus (Nike products) eventually becomes linked with the feelings of inspiration.

How do Nike products transform from a neutral stimulus to a conditioned stimulus?

Nike products transform into a conditioned stimulus when they are repeatedly associated with the unconditioned stimulus of Kaepernick’s inspiring message. Over time, viewers begin to feel inspired when they see Nike products.

What is the conditioned response to seeing Nike products after the association with Colin Kaepernick?

The conditioned response is feeling inspired by Nike products, as viewers now associate Nike with standing up for beliefs and inspiring change.

What psychological concept is at play in this advertisement?

The psychological concept in play is classical conditioning, where viewers are conditioned to associate Nike products with the inspiration they feel from Colin Kaepernick's actions.

How does this advertisement portray Nike as a company?

The advertisement portrays Nike as a company that supports individuals who stand up for their beliefs and inspire others to improve their lives.

What message does the combination of Kaepernick and Nike aim to send to consumers?

The message is that Nike stands for more than just products; it supports meaningful causes, inspiring consumers to take action and improve their lives with Nike products by their side.