How To Start A $65K/MO Cleaning Business (WITHOUT CLEANING)

Summary

Discover the secrets to starting a cleaning business without lifting a finger. Johnny and Sergio share their proven model for success, revealing how to automate, delegate, and manage a thriving cleaning business from home. Learn the steps to launch your business, from registering an LLC to finding and hiring reliable cleaners. Gain insights on pricing strategies, sales scripts, and marketing tactics to drive leads and grow your business. This guide is perfect for those seeking to start a profitable cleaning business with minimal hands-on work.

Takeaways

• 💼 File an LLC and set up a business bank account to establish a legal and financial foundation for your cleaning business.
• 🔍 Choose a simple business name and create a logo using Fiverr. Register on free directories like Facebook, Google Business Profile, and Nextdoor to build a reputation.
• 🛠️ Use Booking Koala to manage your cleaning business operations, including customer bookings, pricing, and job management.
• 🧹 Find cleaners who have their own small businesses but lack a strong online presence. Offer them higher pay and handle their marketing and sales.
• 👥 You can find cleaners through free methods like local searches and community recommendations, or by posting on Indeed or Housekeeper.com.
• 🚦 Use a red flag/green flag system to vet cleaners based on their experience, communication skills, and reliability before hiring.
• 📝 Clearly set expectations with your cleaners, including pay rates, contractor status, and job responsibilities. Ensure they bring their own supplies and take ownership of the job.
• 💰 Price your services by researching local competitors, and aim for a higher-end pricing model. Pay your cleaners 50% of the job fee.
• 📈 Use a dual marketing strategy: run Google Local Service Ads for paid leads and create an organic strategy through local Facebook groups for free leads.
• 🔄 Recurring cleaning jobs boost customer lifetime value, making the business more profitable. Once too busy, hire a virtual assistant to handle calls and tasks, further streamlining your business.

Q & A

What is the first step to launching a cleaning business without doing the cleaning yourself?

The first step is to file your LLC and get your EIN number to open a business bank account.

Why is it important to file an LLC for your cleaning business?

Filing an LLC is important because it provides legal protection and is required to get your EIN number, which is necessary for opening a business bank account.

What are the four main free directories you should register your cleaning business on?

The four main free directories to register on are Facebook Business Page, Google Business Profile, and Nextdoor.

Why is it beneficial to get your logo done on Fiverr?

Getting your logo done on Fiverr is beneficial because it allows you to get a professional logo at an affordable price, which is important for branding your business.

What is Booking Koala and why is it recommended for a cleaning business?

Booking Koala is a cleaning software that manages customers, bookings, and pricing. It is recommended because it is considered the best on the market and can run the entire backend of your business.

Who should you look for when hiring cleaners for your cleaning business?

You should look for individuals who have their own cleaning business but lack an online presence and are not tech-savvy. They should be reliable, have good cleaning skills, and be open to background checks.

How can you find potential cleaners for your business?

You can find potential cleaners by searching online, looking at local directories, joining local community groups on social media, and asking for recommendations.

What are some 'green flags' to look for when vetting cleaners?

Green flags include having at least one year of cleaning experience, good communication skills, reliable transportation, willingness to undergo a background check, and proper cleaning techniques.

What are some 'red flags' to watch out for when talking to potential cleaners?

Red flags include a lack of knowledge about cleaning, a bad attitude, poor communication, and a tendency to blame others instead of taking responsibility.

How do you ensure that the cleaners you hire understand their role and responsibilities?

You set clear expectations regarding pay, payment frequency, job responsibilities, and the nature of the relationship, which is contractor-based, not employer-employee.

What is the recommended pricing strategy for a cleaning business?

The recommended strategy is to charge between $50 to $60 per hour after determining the market rate by calling local competitors and positioning yourself on the higher end of the market.

How do you plan to acquire customers for your cleaning business?

You can acquire customers by using Google Local Service Ads and implementing an organic strategy called the 'grand opening method' which involves joining local Facebook groups and offering valuable content to gain trust and leads.

Outlines

00:00

🧼 Starting a Cleaning Business Without Cleaning

The first paragraph introduces the concept of starting a successful cleaning business without personally performing the cleaning tasks. It emphasizes the importance of automation, delegation, and management. The presenters, Johnny and Sergio, share their experience of starting two businesses that generate significant revenue. They outline the initial steps, such as filing an LLC, obtaining an EIN number, setting up a business bank account, choosing a business name, creating a logo, registering on free directories for reviews, and using Booking Koala software to manage the business operations. The paragraph also discusses the strategy of finding and hiring cleaners who already have their own small cleaning businesses but lack an online presence, ensuring they have the necessary skills and are not too busy to take on additional work.

05:02

📈 Hiring and Vetting Cleaners for Your Business

The second paragraph focuses on the process of hiring cleaners. It advises having a 15-minute conversation with potential cleaners to assess their fit for the business. The paragraph outlines the need to set clear expectations regarding pay, payment frequency, job responsibilities, and the contractor nature of the relationship. It also discusses the importance of pricing strategy, suggesting a rate between $50 to $60 per hour by paying cleaners a flat rate of 50% of the job. The paragraph further provides a method for determining pricing by researching local competitors and positioning the business towards the higher end of the market. Additionally, it covers sales and marketing strategies, including using a sales script, leveraging Google Local Service Ads, and employing an organic strategy called the 'grand opening method' which involves joining local Facebook groups to post valuable content and attract leads.

10:03

🚀 Scaling and Automating Your Cleaning Business

The third paragraph discusses scaling the business by creating a sales and marketing process. It emphasizes the need for a sales script and framework to close cleaning clients effectively. The paragraph also highlights the importance of not relying on a single channel for leads by combining Google Local Service Ads with an organic strategy. The 'grand opening method' is presented as a way to gain trust and attract leads through valuable content in local Facebook groups. The paragraph concludes by stating that the entire setup process should take about two to three weeks and that the business model is designed to be as simple as possible, with the potential to hire a virtual assistant to handle operations as the business grows.

Keywords

💡Cleaning Business

A cleaning business is a commercial venture that provides cleaning services to clients, often including residential, commercial, or industrial cleaning. In the video, the hosts discuss how to start and manage a cleaning business without physically performing the cleaning tasks, focusing on the business and management aspects.

💡LLC

LLC stands for Limited Liability Company, a popular business structure that combines the pass-through taxation of a partnership or sole proprietorship with the limited liability of a corporation. The video mentions filing an LLC as the first step in starting a cleaning business to protect personal assets and for tax purposes.

💡EIN

EIN is an Employer Identification Number, also known as a Federal Tax Identification Number, used by businesses in the United States for tax purposes. The script emphasizes the necessity of obtaining an EIN after filing an LLC to open a business bank account.

💡Booking Koala

Booking Koala is mentioned as the best cleaning software on the market. It is used to manage customer bookings, store pricing, and schedule jobs, which is crucial for running a cleaning business without doing the cleaning.

💡Free Directories

Free directories refer to online listings where businesses can register for free to increase their visibility and collect reviews. The video script suggests registering on platforms like Facebook, Google Business Profile, and Nextdoor to build a business reputation.

💡Contractors

In the context of the video, contractors are individuals who provide cleaning services for the business but are not employees. The hosts explain how to hire and manage these contractors, who perform the actual cleaning tasks while the business owner focuses on management and sales.

💡Green Flag/Red Flag

Green Flag and Red Flag are metaphors used in the video to describe positive and negative indicators when vetting potential cleaners. Green flags represent desirable qualities, like experience and good communication, while red flags signal undesirable traits or behaviors.

💡Sales Process

The sales process refers to the steps taken to sell services or products to customers. The video emphasizes creating a sales script to close deals with potential clients, which is key to acquiring customers and generating revenue for the cleaning business.

💡Google Local Service Ads

Google Local Service Ads is a paid advertising platform that helps local service businesses get discovered by nearby customers. The video suggests using this platform to advertise cleaning services and appear at the top of search results for relevant queries.

💡Grand Opening Method

The Grand Opening Method is a marketing strategy mentioned in the video where the business owner joins local online communities to post valuable content and promote their services. This method aims to build trust and attract leads organically.

💡Virtual Assistant

A virtual assistant is a remote worker who performs administrative or technical tasks. The video hints at hiring a virtual assistant to handle phone calls and administrative duties as the business grows, allowing the owner to delegate and focus on scaling the business.

Highlights

Starting a cleaning business without doing the cleaning yourself is possible.

Filing an LLC and obtaining an EIN number is essential for opening a business bank account.

Choosing a simple business name and getting a logo on Fiverr can establish your brand identity.

Registering on free directories like Facebook, Google, and Nextdoor is crucial for building reputation and collecting reviews.

Booking Koala is recommended as the best cleaning software to manage customers and bookings.

Hiring cleaners who have their own small cleaning business but lack an online presence can be beneficial.

Offering a guaranteed hourly rate of at least $25 can attract quality cleaners to work for your business.

Utilize free methods like local directories and community groups to find potential cleaners.

Paid methods like Indeed and Housekeeper.com can help you find cleaners without cold calling.

Vetting cleaners involves looking for green flags such as experience, communication skills, and reliability.

Red flags to watch out for in cleaners include poor communication, attitude issues, and lack of accountability.

Setting clear expectations with cleaners about pay, job requirements, and the contractor relationship is key.

Pricing your services involves researching local competitors and positioning yourself on the higher end of the market.

Sales process involves having a script to close cleaning clients effectively.

Marketing strategies include using Google Local Service Ads and an organic 'grand opening' method on social media.

Creating a sales and marketing process is essential for driving leads and acquiring customers.

The business model allows for minimal involvement, with the process being as simple as selling, dispatching, and collecting payments.

Recruiting a virtual assistant can help manage increased workload and phone calls as the business grows.

The Home Service Academy can guide you in starting and scaling a remote house cleaning business.

Transcripts

imagine building a successful cleaning

business without ever having to pick up

a mop or a broom no more scrubbing

toilets and no more handling messy tasks

you get to relax While others do the

dirty work with that being said welcome

to the ultimate guide on how to start a

cleaning business without actually doing

the cleaning yourself I'm Johnny and I'm

Sergio and we've used this model to

start not only one but two businesses

that have done over 65k per month in

revenue and the second one for Johnny's

mom doing over 11 to 12 000 in net

profit per month today we're going to

uncover the secrets of automating

delegating and managing your way to a

successful cleaning business all from

the comfort of your home we'll even

sprinkle in a few extra tips throughout

the video that are responsible for a

large part of our success step number

one to launching your cleaning business

without actually having to do the

cleaning yourself is filing your LLC I'm

not going to go super deep into

legalities and how to structure it

Google is your friend for that but make

sure LLC is filed because you're gonna

need your EIN number to open up a

business bank account once you've got

your LLC filed in your business bank

account you're ready to get started

first things first you need a name don't

overthink this just pick something

simple once you got your name go on

Fiverr get your logo done then you're

going to want to get registered on all

of the free directories because this is

where you're going to collect reviews in

the future all these business

directories are free the four main ones

you're going to want to register for are

your Facebook business page yo Google

business profile and next door these are

all different places that you're going

to be building a reputation on in the

future so it's important you just get

all the setup and Foundation out of the

way we want to try to build 100 story

building from the ground up the first

time versus messing up your foundation

and trying to build a 25-story building

on top of another 25-story building

you're then going to sign up for booking

koala booking call is the best piece of

cleaning software on the market right

now it's going to manage your customers

allow you to book jobs store your

pricing I'm not going to get too deep on

everything you can do but it's a very

very powerful piece of software if you

want to check out booking koala check

out the link in the description below

and booking quality is going to run the

whole back end of your business now

you're going to need to find cleaners

and this is where you really stand out

and you're able to run a cleaning

business without actually needing to do

the cleaning yourself so your first step

to actually hiring cleaners is you have

to find them the first thing I want you

to keep in mind is who are we looking

for we're looking for someone that has

their own cleaning business but maybe

it's only them and helper they don't

have the best online presence so they're

not going to have hundreds of five star

reviews on Google they mostly get their

work off of Word of Mouth the reason

we're looking for cleaners like this is

because they probably do really good

work they aren't super busy because

they're not super tech savvy and they

don't know how to do all the marketing

that you're going to be doing when you

have your own business now I want you to

put yourself in the shoes of a house

cleaner for a minute imagine your main

skill is cleaning house you're probably

not the best at doing the sales doing

the marketing doing the accounting

having to follow up with your customers

and make sure you did a good like you're

not doing all that because you just want

to clean houses this is the type of

person that we're looking for someone

whose main skill was cleaning houses and

they don't want to deal with all the

other stuff because that's what we take

care of and the cherry on top of all of

this is we guarantee that they're going

to make at least 25 an hour and

sometimes they're even making 35 40 an

hour which is really good money for a

house cleaner and they're making tips on

top of that so how do you find them well

one you're going to start looking in

places that are free to look if you go

on Google and you just look up house

cleaning near me you're gonna find a

list of cleaners don't call the ones

that have hundreds of reviews find the

cleaners or the cleaning companies that

have maybe like less than 10 reviews you

can also go on any of the directories

that we talked about before you can go

on Yo Google business profile next door

basically anywhere that you can find

cleaners find them and start calling

them that's one of the free ways to find

them another free way to find them is

just go on any kind of local group so

this can be a Facebook group Community

this could be a next door community and

you're just going to ask hey does

anybody know of any good cleaners people

are going to recommend other cleaners to

you that maybe they use or their friend

uses that is going to be 20 30 40 more

cleaners that you can potentially call

and they can work for your company now

if you want to pay to play and not have

to do all the cold calling have the

cleaners actually come to you you can do

this by two ways one do it job posting

on indeed and have people apply the

second one is on housekeeper.com you can

actually post a job that you need done

and then have cleaners calling you

messaging you now the second part is you

need to vet the cleaners because you're

going to have tens or maybe even

hundreds of cleaners talk to you but

they're probably not all the perfect fit

that you need for the business because

you have to remember the 80 20 rule 80

of them are probably going to be dogs

and then 20 are going to be good so how

do you find the 20 we're going to play a

little game here green flag red flag

here's some green flags at least one

year of cleaning experience good

communication reliable transportation

they're okay with doing a background

check and they don't use a broom to

actually sweep the carpet that's a true

story that actually happened here's some

red flags that you want to look out for

the first one you talk to them about

cleaning and they don't really sound

like they know what they're talking

about the second one they have an

attitude with you or just really not the

best personality on the phone the third

one the communication or just

reliability and communicating with you

is really bad for they blame every

everything on everybody else and they're

never taking ownership for it so these

green red flags that you're looking for

are in the interview process so you're

going to want to make sure to call these

people have at least a 15-minute

conversation with them and get to know

them a little bit and see if it's even a

good fit now the last step is you gotta

hire the cleaner so you're going to want

to make sure that you're setting the

best expectations possible and they know

what they're getting themselves into so

what does the pay look like how often

are you paying them what do you expect

from them when they show up to the house

and they actually clean the house and

what is the nature of this relationship

because you are not their employer and

they are not the employee this is a

contractor basis this is you as a

business hiring them as a business so

they need to make sure to bring their

own supplies take ownership of the job

and if something's not done right they

need to go back and fix it as long as

you have all these expectations clear

you're good to hire a cleaner and now

you're ready to start marketing and

getting jobs and making money we're

going to talk about sales and marketing

next but right before you do that

there's one crucial component you need

to take care of and it's your price

amazing and alluding back to what Sergio

said earlier we're going to be paying

our contractors 50 of the job flat rate

50 we're gonna do this by charging

between 50 to 60 dollars an hour the way

you're gonna figure out your pricing is

call eight to ten of your local cleaning

competitors and ask them what their

pricing model is you're going to take

this data from the eight to ten

companies that you talk to and you're

gonna plug it into a spreadsheet and on

the spreadsheet you're gonna go towards

about the higher end of the market

because we want to capture as business

owners the most consumer surplus we

possibly can now it's time to make some

freaking money the way we're gonna do

this is by building a sales and a

marketing process as far as the sales

process goes you're going to want to get

a script dialed in lucky for you I'm not

going to actually teach you how to sell

in this video but what I'm going to do

is give you the exact script and

framework surgeon I've used to close

thousands of cleaning clients all across

the United States at a 50 to 60 percent

closing ratio read through it practice

it read off it your first few calls it's

going to be super super nice necessary

for you to get good at closing because

this is what's going to make it

profitable for you to acquire customers

sales is useless without marketing

because you need to drive leads into

your business this is how you get

customers the way we're going to do this

is a few different ways the first place

you're going to start to advertise on is

called Google local service ads it's

going to look something like this if you

were to look up cleaning services near

me you want to show up at the very top

and the way you're going to do this is

by making a Google local service ads

account it's super simple it's the most

straightforward advertising platform on

the planet we don't want to create

dependency on one single channel for

leads though because what happens when

they have a shutdown or your account

gets banned form and the way we're going

to do that is by launching an organic

strategy this is what we like to call

the grand opening method you're going to

join every single local Facebook group

Buy Sell Groups are great mom groups are

great the local neighborhood groups are

great and what you're going to do is

you're going to start posting content

just like you would say on Twitter or on

Tick Tock treat it the same exact way

because what you'll do is you'll start

to gain trust right the way you're going

to build the trust is by giving valuable

content you can use Chad GPT to come up

with nine cleaning tips to prepare for

spring cleaning and post that in the

group people are gonna love that and

then you can make an ask you can do hey

I'm doing 10 off first time customers

only in XYZ neighborhood and you're

gonna get leads for free this does take

work it's not as easy as paid but you'll

get the leads for free and that boosts

profit in your business so if you take

care of those two things Google local

service ads and the grand opening method

you do that in tandem you're creating

less dependency on your business from

one single source of leads and

increasing the profitability because

you're not only relying on paid ads this

whole setup process will probably take

you two to three weeks if you move quick

it can be a lot faster and when this

happens because we set it up so well the

business is as simple as picking up your

phone selling the job dispatching your

cleaner through booking koala and

collecting your fifty percent and you

repeat this process over and over and

over over again the great thing about

cleaning is buildings get dirty over and

over again and when that happens people

want to book recurring cleans meaning

the lifetime value of your customer is

really really high and your cost to

acquire the customer is really really

low and when it gets to that point and

you get too many phone calls and you're

too busy then you want to hire a virtual

assistant to come in and start taking

the phone calls but that's going to be a

separate video for later because we're

going to give you the whole Playbook on

how to onboard a VA how to hire one how

to train them and how to delegate the

whole business so you can spend as

little as five to six hours a month just

like we did with our window cleaning

business so if you made it through this

whole video I know you clicked this

because you're either feeling

unfulfilled or unhappy about your career

or the amount of money you're making so

if that's you we help every day nine to

fivers start and scale their own remote

house cleaning businesses to 10 to 20K

per month we've got students inside Home

Service Academy that are doing 60 plus

thousand dollars a month while still

working their nine to five if you're

tired of film unhappy or unfulfilled

about your career or the amount of money

you make then click the link down below

so we can at the very least help you

supplement or even replace your income

through a cleaning business a tried and

true proven industry that's not going

anywhere anytime soon yeah what he said

laughs

[Music]