Q4 Winning Product REVEALED!

Summary

The video script discusses a consistently popular product for Christmas sales since 2013, ideal for both beginners and veterans in e-commerce. It introduces Subliminal, a company offering high-quality, ready-made print-on-demand products. The focus is on selling ugly Christmas sweaters through Shopify stores using the Subliminator app. The script outlines steps for uploading products, setting prices, and running targeted Facebook ads to maximize sales, with tips on ad creation and optimization.

Takeaways

• 🎄 **Seasonal Product Success**: The speaker emphasizes that certain products sell exceptionally well every Christmas, regardless of the year.
• 📈 **Targeting Both Newcomers and Veterans**: The products are suitable for both beginners setting up their stores and experienced sellers.
• 🛍️ **Multiple Purchases in One Transaction**: Customers often buy multiple products at once, which is beneficial for increasing sales volume.
• 🔥 **Pre-Made Designs**: The company mentioned provides pre-made designs, which saves time and effort for sellers who don't need to create their own.
• 🚀 **Quick Setup**: Sellers can quickly add these products to their stores and start driving traffic.
• 🎁 **Ugly Christmas Sweaters**: A specific product highlighted is the 'ugly Christmas sweater', which has been a consistent seller since 2013.
• 💰 **Pricing Strategy**: It's suggested to price products including shipping at $24 to maximize profit while remaining competitive.
• 🌐 **Focus on the USA Market**: The USA is identified as the primary target market for these products.
• 📊 **Testing with Engagement Campaigns**: The script describes a method of testing product designs using engagement campaigns to gauge their potential before scaling up.
• 📈 **Scaling with Sales Campaigns**: Once a product proves popular in engagement campaigns, the next step is to run sales campaigns to capitalize on the product's appeal.
• 📚 **Free Resources**: The speaker offers free resources such as a niche list guide and training to help listeners get started.

Q & A

What is the main product discussed in the script that sells well every Christmas?

The main product discussed in the script is the ugly Christmas sweater.

What is the significance of the year 2013 mentioned in the script?

2013 is significant because it's the year the speaker started noticing the consistent sales of certain products every Christmas.

What does the term 'Niche' refer to in the context of the script?

In the script, 'Niche' refers to a specific segment of the market that the products are targeting, such as beginners setting up new stores or veterans in the field.

What is the role of Subliminal in the process described in the script?

Subliminal is a company mentioned in the script that provides top-quality print-on-demand products. It's used to add products to a Shopify store through their app.

Why is it recommended to focus on the USA market when selling these products?

The script suggests focusing on the USA market because it's a significant consumer base that tends to buy these types of products in large quantities, especially during the holiday season.

What is the recommended minimum profit margin when selling the products discussed in the script?

The recommended minimum profit margin is $25, which includes the cost of shipping.

What is the 'Product Accelerator' mentioned in the script?

The 'Product Accelerator' is a coaching program for print-on-demand business that the speaker offers to help people start, grow, and scale their businesses.

What is the 'Bottle Rocket Testing Method' referred to in the script?

The 'Bottle Rocket Testing Method' is a technique taught in the Product Accelerator program for testing the marketability of products through Facebook ads.

Why is it advised against selling Subliminal products on Etsy according to the script?

It is advised against selling Subliminal products on Etsy because these products are not custom-made and violate Etsy's policies, which could lead to losing one's account.

What is the strategy for creating product descriptions as suggested in the script?

The strategy suggested in the script for creating product descriptions is to use information provided by Subliminator and tools like Chat GPT to rewrite descriptions, emphasizing the unique selling points of the product, such as it being an ugly Christmas sweater.

How does the script suggest validating a good design for advertising?

The script suggests validating a good design by running an engagement campaign and checking if the cost per engagement is less than 5 cents, indicating a good design that can be used for further advertising.