Q4 Winning Product REVEALED!
Summary
TLDRThe video script discusses a consistently popular product for Christmas sales since 2013, ideal for both beginners and veterans in e-commerce. It introduces Subliminal, a company offering high-quality, ready-made print-on-demand products. The focus is on selling ugly Christmas sweaters through Shopify stores using the Subliminator app. The script outlines steps for uploading products, setting prices, and running targeted Facebook ads to maximize sales, with tips on ad creation and optimization.
Takeaways
- 🎄 **Seasonal Product Success**: The speaker emphasizes that certain products sell exceptionally well every Christmas, regardless of the year.
- 📈 **Targeting Both Newcomers and Veterans**: The products are suitable for both beginners setting up their stores and experienced sellers.
- 🛍️ **Multiple Purchases in One Transaction**: Customers often buy multiple products at once, which is beneficial for increasing sales volume.
- 🔥 **Pre-Made Designs**: The company mentioned provides pre-made designs, which saves time and effort for sellers who don't need to create their own.
- 🚀 **Quick Setup**: Sellers can quickly add these products to their stores and start driving traffic.
- 🎁 **Ugly Christmas Sweaters**: A specific product highlighted is the 'ugly Christmas sweater', which has been a consistent seller since 2013.
- 💰 **Pricing Strategy**: It's suggested to price products including shipping at $24 to maximize profit while remaining competitive.
- 🌐 **Focus on the USA Market**: The USA is identified as the primary target market for these products.
- 📊 **Testing with Engagement Campaigns**: The script describes a method of testing product designs using engagement campaigns to gauge their potential before scaling up.
- 📈 **Scaling with Sales Campaigns**: Once a product proves popular in engagement campaigns, the next step is to run sales campaigns to capitalize on the product's appeal.
- 📚 **Free Resources**: The speaker offers free resources such as a niche list guide and training to help listeners get started.
Q & A
What is the main product discussed in the script that sells well every Christmas?
-The main product discussed in the script is the ugly Christmas sweater.
What is the significance of the year 2013 mentioned in the script?
-2013 is significant because it's the year the speaker started noticing the consistent sales of certain products every Christmas.
What does the term 'Niche' refer to in the context of the script?
-In the script, 'Niche' refers to a specific segment of the market that the products are targeting, such as beginners setting up new stores or veterans in the field.
What is the role of Subliminal in the process described in the script?
-Subliminal is a company mentioned in the script that provides top-quality print-on-demand products. It's used to add products to a Shopify store through their app.
Why is it recommended to focus on the USA market when selling these products?
-The script suggests focusing on the USA market because it's a significant consumer base that tends to buy these types of products in large quantities, especially during the holiday season.
What is the recommended minimum profit margin when selling the products discussed in the script?
-The recommended minimum profit margin is $25, which includes the cost of shipping.
What is the 'Product Accelerator' mentioned in the script?
-The 'Product Accelerator' is a coaching program for print-on-demand business that the speaker offers to help people start, grow, and scale their businesses.
What is the 'Bottle Rocket Testing Method' referred to in the script?
-The 'Bottle Rocket Testing Method' is a technique taught in the Product Accelerator program for testing the marketability of products through Facebook ads.
Why is it advised against selling Subliminal products on Etsy according to the script?
-It is advised against selling Subliminal products on Etsy because these products are not custom-made and violate Etsy's policies, which could lead to losing one's account.
What is the strategy for creating product descriptions as suggested in the script?
-The strategy suggested in the script for creating product descriptions is to use information provided by Subliminator and tools like Chat GPT to rewrite descriptions, emphasizing the unique selling points of the product, such as it being an ugly Christmas sweater.
How does the script suggest validating a good design for advertising?
-The script suggests validating a good design by running an engagement campaign and checking if the cost per engagement is less than 5 cents, indicating a good design that can be used for further advertising.
Outlines
🎄 Introduction to Evergreen Christmas Products
The speaker introduces a product that consistently sells well every Christmas since 2013. This product is suitable for both beginners setting up a new store and experienced sellers. The audience is encouraged to find a niche-specific product that can help them succeed. The opportunity lies in the potential for high sales during the holiday season, with customers buying multiple products in one transaction. The company mentioned, Subliminal, offers pre-made designs, which simplifies the process of setting up products in one's store. The speaker also offers free resources, including a niche list guide and training, accessible through a link in the video description. The focus is on adding the Subliminal app to a Shopify store for easy product integration.
🚀 Launching Ugly Christmas Sweaters on Shopify
The script details the process of adding a popular product, the ugly Christmas sweater, to a Shopify store using the Subliminal app. The speaker explains how to install the app, add products to the store, and use Chat GPT to enhance product descriptions. The focus is on the USA market for maximum profit, with a strategy to sell the sweaters at a price that includes shipping, aiming for a minimum profit of $26 per sale. The speaker also mentions the risk of selling non-custom products on Etsy, which is against their policies, and suggests focusing on Shopify instead. The video also promotes the speaker's coaching program, the Product Accelerator, for those interested in growing a print-on-demand business.
📈 Advertising Strategy for Ugly Christmas Sweaters
The speaker outlines an advertising strategy using Facebook to promote ugly Christmas sweaters. The approach involves creating an engagement campaign to test the design's appeal, with a budget of $250 to $300 AUD for a 24-hour run. If the cost per engagement is low (less than 5 cents), it indicates a successful design that can proceed to the next phase of advertising. The speaker also discusses the use of the 'bottle rocket testing method' taught in their Product Accelerator coaching program. The method involves setting up an ad campaign with specific targeting and budget optimization to maximize sales.
🎁 Scaling Up with Targeted Ads and Creatives
The final paragraph focuses on scaling up the advertising efforts by creating multiple ad sets with different targeting strategies. The speaker demonstrates how to set up a sales campaign on Facebook, emphasizing the importance of selecting the right pixel for tracking conversions and setting a daily budget. The creative aspect of the ads is also discussed, including the use of engaging images and copy that leverage social proof from the engagement campaign. The speaker advises on testing various interests and audiences, such as Christmas Tree Shops and Christmas movies, to find the best performing ads. The goal is to publish the ads and monitor their performance to capitalize on the Christmas season's potential for high sales.
Mindmap
Keywords
💡Print on Demand
💡Niche
💡Subliminal
💡Shopify
💡Ugly Christmas Sweater
💡Traffic
💡Etsy
💡Mockups
💡Ad Campaign
💡Engagement Campaign
💡Product Accelerator
Highlights
Discover the consistently top-selling product every Christmas since 2013.
Learn how to cater to both beginners and veterans with niche-specific products.
Explore the opportunity to load designs into your store and drive traffic.
Understand the potential for customers to buy multiple products in one transaction.
Get insights on how pre-made designs can save time and effort.
Follow a step-by-step guide to add the Subliminal app to your Shopify store.
Find out why selling on Etsy might be risky for non-custom designs.
Get tips on how to upload products to Subliminator and monitor your Shopify store.
Uncover the secret to selling 'ugly Christmas sweaters' every year.
Learn how to use Chat GPT to enhance product descriptions.
Discover the strategy for pricing products to maximize profit.
Target the USA market for optimal sales.
Explore a variety of designs that appeal to different audiences.
Get a walkthrough on setting up and running ads for your products.
Find out how to use the 'bottle rocket testing method' for ad campaigns.
Learn about the Product Accelerator coaching program for print on demand businesses.
Get details on creating effective mockups and ads for your products.
Understand how to set up a sales campaign using Facebook's ad platform.
Learn the importance of targeting specific interests for your ads.
Discover how to optimize your ad sets for maximum reach and sales.
Transcripts
every single year there is one product
that continually sells every single
Christmas ever since I started way back
in 2013 these products have sold
thousands upon thousands every single
year and they sell for both beginners
who are just getting new store set up
and for veterans alike and there's a
product for you in your specific Niche
that is going to help you succeed or
there's also the opportunity for you to
just take all of these designs on this
one particular product load them into
your store and start running traffic the
opportunity is absolutely insane and
before long we will be in the period of
time when people pull out their wallets
and just buy insatiably and the good
thing about the ones that I'm about to
share with you is often times buying
multiple products in one transaction now
the beauty of the company that I'm about
to share with you too is they've
pre-made all these designs for you so
you don't even have to design the
products they're ready made ready for
you to just publish to your store and
get that traffic so this video I'm going
to show you how you can get them into
your store and how you can start running
traffic now to make sure that you clean
up with those sales now before we get
into it I have a couple of free gifts
for you I have a free 1,000 plus nich
list guide and a free training and both
of those you can get from the link in
the description below so go and check
that out let's get into it firstly the
company we're going to use for this is
subliminary they're absolutely amazing
they've got really good top quality
products that are cutting someone on
demand so what we're going to do is
we're going to make sure that on our
Shopify store that we actually add the
app so coming into my dummy store here
what you got to do is go to apps then if
it's not in your installed apps you just
type it in up here and if it's not there
then you're going to go over into the
App Store so from there obviously just
go through the installation process and
then once you've got it we want to click
into it awesome so next up what we need
to do is at our shop to subliminator if
it's not in here if you got Etsy they
now integrate as well which is really
really cool you could risk putting these
products across there um but given that
they're not custom made you didn't
design them um they're really against
etsy's policies but will they know will
they know if you put them up there you
just run the risk of losing your account
pretty quick and you know if you ever
have intention of creating an Etsy store
over there and want to make some income
from it it's probably not a good idea
otherwise what you want to do is just
add your Shopify shop um and then it's
going to pull that in so every time that
you upload products into subliminator
you're going to be able to see your
products there so coming back to our
main dashboard you're probably wondering
Ronnie just get to it what is the
product that we are going to be selling
well glad you asked we have these ugly
Christmas sweaters these things every
single year ever since I ever started
doing print on demand way back in
2013 these things sold like hot cakes so
straight away get in here Sease the
opportunity and just start running them
so all you got to do publish it to your
store publish choose your store you want
to send it to select a description in
here and the way you can do that is just
use chat gbt um based on the information
that subliminator gives you so if we
come back here so that's that sweater is
going to be like one of these others in
here so if we just find another similar
product or we can just search for it
there we go we've got our sweatshirt
there so we can come in here now we grab
this awesome okay so chat GPT please
rewrite
this
sweatshirt
description putting
emphasis on it being an ugly Christmas
sweater
that will stand
out Co make a St for this holiday season
with this with the ugliest Christmas
sweater that's shter turn Heads This C
blah blah blah fantastic much better
than what I would have come up with you
can build it out further from there if
you want but effectively what you're
going to do is once you've chosen the
product to upload so we go back here
choose it tremendously over it cool
publish select your store
uh you can categorize them too to make
sure they go into the different niches
particularly if if you are more focused
on doing a store that's focused on all
of the ugly Christmas sweaters it's a
great idea otherwise if it's just Niche
based you may just have the one product
collection which is ugly Christmas
sweaters the next step is pricing we
want to set this so their price
including shipping is $24 so even if
you're selling them for
$49.99 pretty decent um sort of clip on
that 25 bucks you'll charge shipping on
that as well so minimum profit Max
profit is $26 so what you want to do is
focus on the USA as your target market
um and you'll be fine there yes I am
sure cool now you can go through and do
that to all of them or you can get a VA
to help you out as well but there is a
lot of really really cool designs in
here and I suggest you go through start
with the ones that you think you know if
they make you laugh chances are they'll
make some else laugh as well know
pathetic human obviously straight
towards cat owners s's favorite hoe you
know that's more adult human type stuff
admit it you want to hold my winner the
targeting you know speaks for itself
working at the pole that's hilarious
look these are fantastic marijuana
Christmas I'm not sure if you get away
with that Mei
Christmas there's pages and pages and
pages of this stuff Trump OB obviously
that's um one that you've got to be a
certain FR of mind to be able to to sell
certain kind of affiliation to a certain
party but hey you know where there's
height and passion there's heighten
sales so we go through there choose the
ones you want but um you know they've
got ones for golf they've got for bikers
um pets as you can see there there's a
lot in here so just go through and
select them all start with one you can
load them all up get them in there as
well so what I want to do now is show
you that um it's now on
my
shop I'm just going to search for it on
my store here are you serious about
print on demand if you are and if you'd
love to create a $5 to $10,000 plus per
month print on demand business then I'd
love to introduce you to the product
accelerator my coaching program for
print on demand in there I'm teaching
you how to start growing scale your
print on demand business in as little
time as possible now if you'd like to
check it out click the first link in the
description below Watch the free
training and apply to book a call with
my team and I and I'll have a chat to
you over there can't
wait great looking mockups too which is
fantastic look at that straight away
like there there's barely any work that
you need to do here uh it's got your
size charts in here you literally come
in here grab the images you want for the
ads and you may want to grab a few CU
it's good to have um you know two to
three ads in
there we'll
grab two more so two more good to grab
the
people fantastic now we can go over and
start running ads to this so let's get
over and get that done now if you got ad
budget you might want to just go
straight to running a sales campaign for
each of them if you don't then another
method um that you can use is the bottle
rocket testing method uh and this is
what I teach my students inside the
product accelerator so you come in here
you go for engagement
continue manual engagement
campaign all right
BR cool you can see I've already created
one in another video awesome next give
it a naming
convention start at
one so we want to have the engagement on
our
we want post engagement maximize
engagement with our post fantastic and
we want to spend $250 to a two to $3
Australian so we're going to start that
the next day at 12 a.m. and we're going
to let it run for 24 hours let that
finish fantastic you might need to put
1201 in there for it to actually allow
you to do it cool he wants to run for at
least 24 hours um you make sure you like
location is set to where you want to
actually sell the product United States
cool we're going to use Advantage Plus
audience to control that and then we're
going to go into the actual
adp1
tremendously cool select your
page giftopia awesome okay so this is a
new ad account that I've got here it's
completely different to another one that
I've got so what we want to do is add an
image ad we want the call to act to be
shop now you don't necessarily need to
have it on this test but it is good um
hilarious ugly
Christmas s
uh drop now
out get
who yeah you can you mark them up to $55
and go two for 100 get two for
$100 for a limited
time we put an emoji up
here
Santa
cool come on
Canta on a scale of one to 10 how much
do you love
Christmas cool cool
happy with that we want to we made that
destination we go next now we need to
upload that
image all right and that is ready to go
check these website URL we want to make
sure that we are sending it to the right
place so we want that destination to be
in
there so there we want to make sure
we're selecting the right pixel so in
this case it's the giftopia one
uh and we're good to go so what you do
now is just publish that so within 24
hours if you have um validated that it's
a good design you're getting um cost per
engagement Which is less than 5 cents
the closer to 1 cent the better um
that's validated that's telling you that
you're good to go onto Phase 2 which is
the the R8 campaign or the R6 whatever
however many adsets you want to put into
that um so I'll show you how to set that
up now so given that we've run this for
24 hours is come back the the cper
engagement is 3 cents we want to move on
to phase two now if you're looking for
step-by-step guides and helping you get
all this set up then you're more than
welcome to check out the podex
accelerator which is my coaching Program
full print on demand in there I'll be
able to guide you and answer any
questions you might have let's go so we
want to
create not an engagement campaign we
want to go
sales menual sales
campaign
tremendously called R six we put the R6
over here that just gives you an idea of
what the setup is because it is an Avo
which is an adset budget optimization
not a campaign budget optimization cool
copy
that add set
one awesome so we want the conversion
location to be on the website we want to
get purchases we want to choose the
right pixel we want to get purchas
always
purchases fantastic and we want to set
this to $5 per day cool we want to
change the location
here to
State awesome this first one I'm just
going to leave
open so we're just going to give
Facebook a few different options in
terms of who we want to be targeting
so add one
go through set the creative up
again this is new they're always
changing how the the ads are created so
it looks yeah cool um
next just going to take that what we
just wrote
before two for $100 for a limited
to oh chrm tree yeah
baby put some
Stars designed by
Legends for
Legends
cool next add the media we'll take that
one first what I'd typically do is take
the actual ad from that engagement
campaign to be used in here and and
maintain the the social proof on there
with people like it commenting on it
sharing it that kind of thing it always
helps so using that as your main um
campaign driver I mean AD
creative it'll help you as well awesome
so coming
down going to grabbed that link
again in
there cool cool cool now we're good to
go all right so now we just duplicate
this four times we're going to do five
no I'll do six in this
one add two I'm going to Target
Christmas specifically if it lets us
again Facebook's always
removing interests and all sorts of
stuff what your
suggestion r games I want something in
the millions Christmas
shopping it won't let you target the
actual holiday hey how
silly we just do that Christmas Tree
Shops that'll do because you know it's a
really relevant kind of design for that
so makes sense take
that there we
go um I might do that on the second one
or third one as
well that's at three and Target the same
thing
really
Christmas Tree Shops
cool
awesome and now without rest of them I'm
just going to choose random
different um ideas what I think could
have a opportunity to
sell just putting it in front of a
different
audience so what's a good Christmas
movie Vacation Christmas
Santa is it a sad old day that they're
not letting you target a specific
holiday
like Santa
Claus particular interest like Santa
Claus wow oh my goodness this is the
woke folk I
think
reindeer see what that brings
up yeah there we go they crisp to see
out
they the last one I'm going to do eggnog
cuz that seems to be a Christmas
break i' set
six no oh my goodness
reindeer what's another good one what is
a really
good
Christmas interest Santa Claus not there
what Jingle
Bells
carols wow oh my goodness I'm going to
put reindeer again that's probably the
best and biggest I'm going to use that
cool so that's all we need to do now
you're ready to run your ads publish and
that's it now get in there get after
because J
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