MIT Solve Elevator Pitch - Bijak Memilih

Summary

This transcript highlights the growing disengagement of Indonesian youth from politics despite their concerns about issues like corruption, employment, and climate change. To address this, Bijapamili offers a tech-enabled platform that simplifies politics for middle-class millennials and Gen Z, like Bianca and Hilmi, who are typically less politically engaged. Users can learn about political issues and candidates through personality quizzes and track records, while social media is used to promote civic education. Through online and offline events, Bijapamili aims to inspire informed voting and increase youth political engagement ahead of Indonesia's 2024 election.

Takeaways

• 🌍 Over 70% of Soviet youth are anxious about issues like corruption and employment, with a similar percentage believing the government has been ineffective in addressing these problems.
• 👥 Only 8% of youth self-identify as being politically engaged, indicating a significant gap between concerns and political participation.
• 🔧 Bijapamili aims to bridge this gap by using technology to make politics relevant and accessible to young people.
• 👩‍🍼 Bianca, a middle-class Millennial, is more concerned about issues like the education system affecting her toddler but lacks political engagement due to a lack of education and interest in politics.
• 🌱 Hilmi, an urban Gen Z, is frustrated with issues like climate change but seeks to learn how to engage more effectively in politics.
• 🗳️ The target audience for Bijapamili includes 61 million middle-class, urban youth, representing 29% of total voters in the upcoming Indonesian 2024 election.
• 🌐 Bijapamili offers a web-based platform where users can take a quiz to identify issues they care about, learn about party records, and compare candidates' track records.
• 📲 Civic education is provided through social media via memes, microblogs, and collaborations with influencers, making learning about politics engaging and accessible.
• 🚀 Within the first week of launching, Bijapamili attracted over 4,000 followers and nearly 100 volunteers, reflecting the demand for political engagement tools.
• 📊 The goal of Bijapamili is to increase voter turnout and engagement by helping youth like Bianca and Hilmi make informed votes, potentially driving positive changes in Indonesia's political landscape.

Q & A

What percentage of Soviet youth are concerned about issues like corruption and employment?

Over 70 percent of Soviet youth are anxious about issues such as corruption and employment.

How many Soviet youth self-identify as being politically engaged?

Only 8 percent of Soviet youth self-identify as being politically engaged.

What does the large gap in political engagement among Soviet youth highlight?

The gap highlights a lack of understanding about how politics and public policy affect the issues young people care about.

What does Bijapamili aim to do for youth concerned with politics?

Bijapamili aims to bridge the gap in political understanding by making politics relevant and accessible to the youth.

Who is Bianca in the context of the script?

Bianca is a middle-class Millennial who cares about the education system for her child but has never engaged much with politics.

Who is Hilmi and what are his concerns?

Hilmi is an urban Gen Z youth frustrated with climate change but unsure of how to engage more meaningfully in politics.

How does Bijapamili engage middle-class urban youth in Indonesia?

Bijapamili uses technology, including a web-based platform and social media, to make politics accessible and relevant to over 61 million middle-class urban youth in Indonesia.

What tools does Bijapamili use to educate users about politics?

Bijapamili offers a personality quiz to help users understand which issues they care about, compares political parties' track records, and educates about presidential candidates' positions on these issues.

What role do memes and influencers play in Bijapamili’s strategy?

Memes, microblogs, and collaborations with creative influencers are used to provide engaging civic education about Indonesia's political system.

What early results has Bijapamili seen since its launch?

Within the first week of launch, Bijapamili garnered over 4,000 followers and nearly 100 volunteers, indicating strong enthusiasm and a need for the platform.

What broader impact does Bijapamili hope to achieve in Indonesia?

Bijapamili aims to increase voter turnout and political engagement among Indonesian youth, potentially leading to a more robust and effective democracy.