Top Event Industry TRENDS for 2023

Summary

In 2023, face-to-face events have become more essential, with increasing demand for immersive experiences and technological advancements. Trends include virtual and augmented reality, 3D virtual environments, and immersive sound, enhancing audience engagement. The event industry faces challenges like last-minute planning, talent shortages, and sustainability concerns. Organizers are encouraged to plan ahead, adopt eco-friendly practices, and establish strong partnerships with audiovisual companies to ensure high-quality productions. For more insights, viewers can access a free ebook covering additional trends in event organization and technical production.

Takeaways

• 🎉 Face-to-face events have become essential in 2023, with more massive gatherings and live experiences.
• 🎧 Technology for immersive experiences like Virtual and Augmented Reality continues to rise, offering new ways to engage event attendees.
• 👓 Augmented Reality, combined with immersive sound, creates engaging, interactive environments that blend real and digital worlds.
• 🌍 3D virtual environments are a key trend, allowing for dynamic, interactive presentations and remote collaboration in event settings.
• ⏳ Last-minute planning remains a challenge in 2023, requiring advanced contingency plans and flexible solutions to manage time constraints.
• 👨‍💼 The shortage of talent and specialized audiovisual personnel is a growing issue, pushing event organizers to plan ahead for high-quality production.
• 🌿 Sustainable, eco-conscious practices are critical in event planning, with a focus on minimizing waste, using renewable energy, and reducing environmental impact.
• 🔌 Audiovisual technology is crucial, and annual contracts with AV partners are becoming common to ensure event quality and meet increasing demand.
• 💡 Planning ahead, offering flexible solutions, and hiring highly-skilled professionals are key strategies to handle last-minute issues and improve event success.
• 📚 A free ebook with 19 additional trends is available for download, offering further insights into 2023 event production and organization trends.

Q & A

What is the main focus of the video?

The main focus of the video is to highlight five key trends in event organization and technical production for 2023, with a focus on face-to-face events and new technological innovations.

Why are face-to-face events becoming more important in 2023?

Face-to-face events are becoming more important in 2023 due to a growing need for live experiences, emotional connections, and a sense of reconnection with people. Additionally, the return of large gatherings post-pandemic has heightened expectations for live events.

What role does augmented reality play in 2023 event trends?

Augmented reality allows event organizers to create immersive experiences by adding digital layers to real-world visuals. It can be used to enhance engagement, such as having attendees interact with fictional characters or explore products in a more dynamic and interactive way.

How will immersive sound contribute to events in 2023?

Immersive sound, combined with augmented and virtual reality technologies, will create more engaging and realistic experiences for attendees. This enhances the sense of immersion, making events feel more lifelike and memorable.

What are 3D virtual environments, and how can they benefit events?

3D virtual environments are three-dimensional spaces that simulate physical scenarios for live events. They allow event organizers to present products, share information, and facilitate speaker interactions, even when participants are in different locations, thus increasing engagement and flexibility.

Why is the 'Last Minute' trend continuing in 2023?

The 'Last Minute' trend continues due to the fast-paced nature of the event industry, where changes occur rapidly. This requires event organizers to plan ahead, prepare contingency plans, and stay flexible to accommodate last-minute changes without sacrificing quality.

What challenges does the shortage of specialized personnel pose for events?

The shortage of qualified audiovisual professionals makes it difficult for event organizers to find experienced staff. This can lead to higher fees for skilled personnel or reliance on less experienced workers, which could compromise the quality of the event's production.

How can event organizers address the shortage of talent in the audiovisual field?

Event organizers can address the shortage of talent by planning ahead, forming alliances with audiovisual companies that have access to qualified professionals, and offering attractive conditions to hire and retain experienced staff.

What sustainable practices can be adopted for event organization in 2023?

Sustainable practices for 2023 events include using renewable energy, efficient equipment like LED screens, reducing single-use plastics, encouraging recycling, and opting for venues with natural light. Virtual attendance can also reduce environmental impact.

Why are annual contracts with audiovisual partners becoming more important?

Annual contracts with audiovisual partners are becoming more important because they help companies secure reliable, high-quality technical support for events. These partnerships foster better collaboration, improve efficiency, and ensure access to the right equipment and personnel.

Outlines

00:00

🎉 Face-to-Face Events Are Back in 2023

Face-to-face events are making a significant comeback in 2023, with more gatherings, live shows, and immersive experiences. There's excitement about reconnecting with people in person, fueled by live emotions and the warmth of applause. On the technical side, this year brings high expectations and technological advancements, particularly in immersive technologies. Dushow Spain introduces five key trends in event organization and production, along with a free ebook containing 19 additional trends for event professionals to explore.

05:04

🌐 Immersive Technology: Virtual & Augmented Reality

Virtual and augmented reality (AR), known for creating immersive experiences, are rising trends in event production. Many organizers are adopting these technologies to enhance audience engagement. According to Accenture, investments in AR and VR are set to triple by 2023. Key uses include augmented reality's ability to blend real-world elements with digital overlays and immersive sound integration. This technology can offer innovative experiences, like allowing attendees to interact with digital elements at live events. Success hinges on selecting the right equipment and experienced technical staff.

🖥️ 3D Virtual Environments for Enhanced Engagement

3D virtual environments are another important trend for 2023, allowing the creation of dynamic, interactive spaces that simulate real-world environments. These environments can be used to present information, products, or create engaging scenarios, offering numerous benefits such as instant scenario changes and eliminating physical distances between speakers. Utilizing 3D virtual environments requires proper hardware, software, and technical personnel, emphasizing the need for advanced planning and robust support to handle the complexities of virtual event execution.

⏳ Last-Minute Event Planning Challenges

The trend of 'last-minute' planning continues into 2023, with events being organized on short notice and within tight margins. This fast-paced environment demands flexibility and thorough contingency planning. Event planners must ensure their resources—both human and technical—are well-prepared to manage unexpected situations. Success in this area depends on early preparation, offering flexible solutions, and having experienced professionals who can handle last-minute changes effectively, ensuring that events proceed smoothly despite the challenges.

👩‍💻 Talent Shortage in Audiovisual Production

The event production industry is facing a shortage of skilled audiovisual professionals, making it difficult for organizers to find highly qualified staff. This talent shortage may lead to higher costs for hiring experienced personnel or settling for less-skilled staff, which could affect the overall quality of events. To combat this, organizers are advised to plan ahead and build strong relationships with audiovisual companies that can provide access to qualified personnel, ensuring high standards in media production and technical execution.

🌱 Sustainable and Eco-Conscious Event Planning

Sustainability continues to be a major focus for event planners in 2023, with 80% of organizations prioritizing eco-friendly practices. This involves reducing resource consumption, minimizing waste, and using renewable energy, efficient equipment, and recycling initiatives. On the audiovisual side, event planners are encouraged to use low-energy lighting, such as LED screens, and promote sustainability through virtual attendance options. Organizing events in outdoor or naturally lit spaces can also reduce energy consumption, further promoting eco-conscious practices.

🤝 Annual Contracts with Audiovisual Partners

The increasing reliance on audiovisual technology in events has made having reliable AV partners crucial. Due to shortages in equipment and personnel, companies are encouraged to form long-term partnerships with AV providers through annual contracts. These contracts help improve organizational efficiency, financial stability, and innovation, ensuring a high-quality output in event production. Finding the right AV partner and managing these collaborations effectively are key to maintaining a competitive edge in the industry.

📈 Key Trends in Event Production for 2023

The most significant trends in event production for 2023 include immersive technologies like AR/VR, 3D virtual environments, sustainability, last-minute planning, and forming strong partnerships with audiovisual companies. These trends highlight the evolving nature of live and virtual events and the technical innovations driving them. For those looking to stay ahead in the industry, Dushow Spain offers a free ebook detailing 19 additional trends. Viewers are encouraged to like, subscribe, and continue exploring more content on event production.

Keywords

💡Immersive Experiences

Immersive experiences refer to the use of technology, such as virtual and augmented reality, to fully engage event attendees by creating interactive and multi-sensory environments. In the script, it mentions that these experiences are becoming more popular in 2023 events, providing attendees with virtual worlds or augmented realities that mix digital elements with the real world to enhance engagement.

💡Virtual & Augmented Reality

Virtual and augmented reality (VR & AR) are technologies that offer immersive, computer-generated environments. Virtual reality completely replaces the real world with a simulated one, while augmented reality overlays digital content onto the physical world. In the script, VR & AR are highlighted as a major trend for 2023, with applications like virtual reality glasses and augmented reality apps being used to create engaging event experiences.

💡3D Virtual Environments

3D virtual environments are digital spaces that simulate real-world locations or create entirely new ones in three dimensions. These environments allow event organizers to present products, share information, or simulate scenarios in a more dynamic way. The script explains that this trend will enhance audience engagement and interaction, with benefits like instant scenario changes and the ability to bridge physical distances.

💡Last Minute Operations

Last minute operations refer to the need to plan and execute events with very little lead time, often requiring quick decisions and actions. The script mentions that 'last minute' is a continuing trend in 2023, with event organizers expected to manage tight timelines and minimal preparation periods. To adapt, companies must anticipate different scenarios and have contingency plans ready.

💡Shortage of Talent

The shortage of talent refers to the difficulty in finding skilled and experienced professionals, particularly in the audiovisual field, to support high-quality event production. The script highlights this as a growing challenge in 2023, with demand for specialized workers outpacing the available workforce, driving up costs and affecting event quality.

💡Sustainability

Sustainability in the context of event organization refers to minimizing the environmental impact of events by reducing waste and conserving resources. The script stresses that 4 out of 5 organizations consider sustainability when planning events. It provides examples such as using renewable energy, opting for LED screens and efficient lighting, and encouraging recycling among attendees.

💡Audiovisual (AV) Technology

Audiovisual technology encompasses equipment and systems used to create, display, and enhance sound and visual elements at events. The script emphasizes the growing importance of AV technology in events and the need for reliable AV partners to ensure high-quality production. It also mentions the challenges companies face in securing AV equipment and specialists.

💡Annual Contracts with AV Partners

Annual contracts with AV partners refer to formal, long-term agreements between companies and audiovisual technology providers. These partnerships are essential for ensuring consistent quality and availability of AV resources. The script suggests that such contracts allow companies to better manage economic and organizational aspects of event production, especially when dealing with increasing demands.

💡Contingency Planning

Contingency planning involves preparing alternative plans and solutions in case unexpected problems arise during event planning or execution. The script underscores the importance of having contingency plans to handle last-minute changes or challenges, such as unforeseen technical issues or changes in event logistics.

💡Hybrid Events

Hybrid events combine both in-person and virtual elements, allowing participants to attend either physically or remotely. The script mentions this as part of the overall trend toward face-to-face events, while also keeping options open for virtual attendance as a sustainability measure, helping reduce the event’s environmental footprint.

Highlights

Face-to-face events have become essential in 2023, with more massive gatherings, shows, and live experiences.

Virtual and augmented reality continue to rise in event organization, aiming to create immersive experiences.

Investment in Virtual and Augmented Reality is expected to triple by 2023, according to Accenture.

Augmented Reality adds digitally generated visual layers to real-world scenes, enhancing interactivity.

Immersive sound will complement virtual reality glasses and augmented reality apps to enhance experiences in events.

3D virtual environments will be a key trend in 2023, creating dynamic, live spaces for product presentations and interactions.

3D virtual environments improve engagement, allow instant scenario changes, and overcome physical distances between speakers.

The 'Last Minute' trend will continue in 2023, demanding greater flexibility and quick adaptation in event planning.

Proper human resources and logistics planning is crucial for handling last-minute changes without compromising event quality.

The shortage of specialized audiovisual personnel remains a challenge, pushing up demand and fees for skilled professionals.

Forming partnerships with audiovisual companies is recommended to ensure access to highly qualified personnel for events.

Sustainability in event organization is vital, with 4 out of 5 organizations considering environmental impact when planning events.

Sustainable practices include using renewable energy, LED screens, reducing single-use plastics, and encouraging recycling.

Annual contracts with audiovisual partners allow better collaboration and innovation in event production and organization.

As demand for audiovisual technology increases, selecting the right AV partner is essential for achieving high-quality events.

Transcripts

Unlike previous years, face-to-face  events have become essential in 2023.  

This year we will have even more massive  gatherings, shows, live experiences,  

the warmth of applause, live emotions and a  total reconnection with the people around us.  

This also means that, on a technical level,  it will be a year of high expectations  

and new technological ambitions. For this reason, at Dushow Spain we invite  

you to learn about 5 of the most relevant trends  in event organization and technical production  

for this 2023. And if you want to learn even  more trends, we have prepared a free ebook  

with 19 trends that you can download by clicking  here or on the description link. Let’s start!  

Technology to achieve immersive experiences:  Virtual & Augmented Reality  

There is no doubt that virtual and  augmented reality, also known as  

immersive, is still on the rise. More and more event organizers are  

embracing these technologies with the aim of  creating more immersive experiences. Data from  

Accenture are very clear: the investment in  Virtual and Augmented Reality will triple by  

2023. Let’s see two key branches of  this technology for this year:  

Augmented Reality & Immersive Sound Using augmented reality for our event consists of  

adding digitally generated visual layers to what  we are already seeing in the "real world".  

In other words, it allows the interaction of real  elements with realistic digital elements.  

This year, at events, immersive sound will be  added to the already well-known experiences via  

virtual reality glasses or augmented reality  apps to create an immersive experience.  

The limit of this technology is the imagination.  You can have attendees see a new engine at work  

at a car launch, discover a surprise gift, or have  a fictional character host your event. So choosing  

the right equipment and having experienced  technicians will be of vital importance to  

obtaining good results. 3D Virtual Environments  

Another of the trends for 2023 will be the  creation of 3D virtual environments. These  

are live and three-dimensional spaces  that recreate scenarios where you can  

project information, present products or  reproduce all kinds of scenarios.  

In addition to improving dynamism and  capturing the attention of your attendees,  

using the technology of 3D Virtual Environments  in your events will bring you benefits such as  

improve engagement with your audience, change  scenarios instantly, and/or eliminate physical  

distances between the speakers who may be in  different parts of the world. In a virtual stage  

they will be able to interact simulating  a physical space on the same stage.  

Planning and executing events requires a great  effort from the companies at the present time,  

so we need to make sure we have the right  hardware, software and technical support  

personnel to resolve any situation. Last minute and tight operating margins  

As we have seen in recent months, the dreaded  Last Minute will continue being a trend in  

2023. Everything changing quickly from one  moment to the next is a challenge that the  

sector must assume as something normal. For this reason, it is increasingly  

common to work with little time, very brief  briefings and increasingly narrow margins.  

Properly covering professional human  resources, suitable equipment logistics,  

etc. will enable you to offer higher flexibility  to your customers and less uncertainty, or stress,  

when it comes to making last-minute  decisions. To achieve this, we must:  

* Plan much farther in advance and anticipate  the different possible scenarios that may arise,  

creating viable contingency plans. * Offer guarantees and alternatives  

that allow us to increase confidence  and security when holding our event.  

* Have a greater margin of action and drawing  up a calendar that allows us to act on the  

fly without suffering too much. * And count on the most appropriate  

professionals to expand the range of feasible  solutions to last-minute problems.  

Despite the last minute, the rush and the lack  of medium-term planning, the vast majority  

of events continue to go ahead without major  failures. This means that all parts are used to  

moving quickly to make everything work. Shortage of talent and specialized personnel  

There is a growing need to hire highly qualified  and experienced professionals in the audiovisual  

field in order to carry out high-quality events.  This is because technology and audiovisual  

content are constantly evolving and changing,  increasingly present in events of all kinds,  

from conferences and conventions to product  launches or entertainment events.  

The shortage of talent and specialized  audiovisual personnel at events can be a  

problem for organizers to find people with the  skills and knowledge necessary to carry out a  

high-quality audiovisual production. This can lead  to organizers having to pay higher fees to hire  

experienced professionals, or having to settle for  staff with less experience and skills, which can  

affect the final quality of the event. As a result, many companies, agencies and  

producers fight to find highly skilled  personnel and are facing challenges to  

hire and to make fall in love, not to retain,  the specialized workers they need. This trend  

is expected to continue in 2023. It’s likely  that it will continue to be a challenge for the  

technical audiovisual production industry. To address this trend, it is important that  

event organizers start planning ahead and  looking for experienced and highly-skilled  

professionals to ensure that their event media,  content and staff are of high quality.  

It can also be useful to form alliances with  audiovisual companies that have access to  

highly qualified and experienced personnel,  in order to hire them when necessary.  

Sustainable, solidarity and  eco conscious activities  

Organizing sustainable events that optimize the  consumption of resources and minimize waste is  

and will be key for many years. In fact, 4 out  of 5 organizations think about sustainability  

when organizing events and meetings. So when the objective is for our events  

to have a minimal environmental impact,  there are many things we can do: from  

thinking about catering or local suppliers,  to raising awareness with recyclable  

elements among the attendees themselves. Make sure to make use of renewable energy,  

efficient appliances, motion sensors or  exhaustive control of the air conditioning.  

On an audiovisual level, it is also very  important to apply measures that favor low  

electricity consumption: like LED screens,  projectors and lighting

and the use of wireless equipment. We can also bet on places outdoors or with  

a lot of natural light, as well as prioritizing  the celebration of the event during daylight  

hours. Of course, we must avoid the use  of single-use plastics, and encourage  

attendees to use the recycling bins. Being able to attend virtually is also  

supportive of sustainability, so this is  always another option to consider.  

Annual contracts with Audiovisual Partners There is no doubt that audiovisual technology  

is playing an increasingly important role in  the business and events sector. As you know,  

it is increasingly difficult to organize events  quickly, due to the lack of human resources,  

and the lack of availability of the teams. That’s why with the specialization and  

digitization of events, having quality AV  Partners has become essential for companies.  

The demand continues to increase by all parties  and complying with these is not possible if we  

do not have the right partners. Annual contracts make it possible to  

consolidate a partnership formula that can  improve the relationship at all levels,  

from the economic or organizational aspect to the  quality and innovation of the final result.  

For this reason, it is very important that you  choose the ideal AV partner and that you know how  

to correctly manage collaboration with it. If you  want to find out how, check out this video!  

These have been the most relevant trends in the  production and organization of events for 2023.  

If you want to discover the rest of the  trends, remember that you can download  

the free ebook at the link in the description. Give us a like if you found the information useful  

and subscribe to our channel so you don't miss  out on essential content on technical production  

of face-to-face, hybrid and virtual events. Thanks for watching and see you next time.