Akibat dari perkembangan teknologi komunikasi dan informasi banyak sekali terjadinya perubahan

Summary

In this video, Sabila from the Communication Studies department at Sultan Ageng Tirtayasa University discusses the significant impact of technological advancements in communication and information on social change. She highlights how these developments have revolutionized how people interact, shifting from face-to-face communication to digital platforms. The widespread use of smartphones has reshaped how information is consumed and how marketing strategies are applied, with more people opting for online shopping and digital communication. Sabila emphasizes the crucial role technology plays in modern communication, shaping both individual interactions and broader societal shifts.

Takeaways

• 😀 The rapid development of communication and information technology has become a vital necessity for society worldwide.
• 😀 Technological advancements have significantly altered the way social communication occurs, both at local and global levels.
• 😀 Information technology enables communication not only between individuals but also between institutions, regions, and even countries.
• 😀 The shift from face-to-face communication to digital platforms, such as smartphones, has drastically changed how people interact.
• 😀 Smartphones have become a central tool for accessing news and information, contributing to a global information-sharing environment.
• 😀 With the widespread use of smartphones, people tend to engage more with screens than in direct, face-to-face communication.
• 😀 The development of technology in communication has affected marketing strategies, with online shopping becoming more popular than traditional in-store shopping.
• 😀 Many marketing strategies now rely on online platforms to attract and engage customers, reflecting the changing nature of consumer behavior.
• 😀 The influence of technology has led to the creation of numerous apps that seek to capture the attention of users for commercial purposes.
• 😀 The overall impact of technological communication is reshaping social dynamics, creating new ways for individuals and communities to connect and interact.

Q & A

What is the main topic discussed in the transcript?

The main topic discussed is the impact of technological advancements in communication and information on social change, particularly in Indonesia.

How has technology influenced communication in social interactions?

Technology, particularly smartphones, has shifted communication from face-to-face interactions to digital forms, allowing people to connect over broader networks, such as between regions and countries.

What is one of the key benefits of advancements in communication technology mentioned in the transcript?

One key benefit is that communication technology allows for the exchange of information across larger networks, such as between institutions, countries, and even continents.

How has the role of smartphones evolved in daily communication?

Smartphones have become a vital tool for accessing news, information, and communication. People tend to spend more time on their phones than engaging in direct face-to-face communication.

What change has occurred in how people shop due to technological advancements?

There has been a significant shift towards online shopping, with many people preferring to shop online rather than visiting physical stores.

What impact does technology have on marketing strategies?

Technology, especially through online platforms, has enabled new marketing strategies, with various applications targeting users to draw them in and encourage purchases.

How has the development of technology impacted the speed and access to information?

With the development of technology, information is now more accessible and can be acquired quickly from various sources, which has transformed how people interact with and process news.

What societal shift is mentioned regarding social interactions?

The societal shift mentioned is the movement from in-person, face-to-face communication to digital communication, especially through smartphones and other media platforms.

What role does social media play in communication, according to the transcript?

Social media and other online platforms serve as channels for communication, allowing people to interact over larger distances and access a wider range of information.

Why are smartphones so integral to modern communication?

Smartphones are integral because they provide easy access to information, communication tools, and social media, enabling people to stay connected and informed more efficiently.