Cómo Funciona una Tienda Online 🚛📦 Logística para e-Commerce

Summary

This video script delves into the inner workings of online stores, emphasizing the often-overlooked aspect of logistics. It outlines the three pillars of e-commerce: product, marketing, and logistics. The speaker discusses various storage and order fulfillment options, including Amazon FBA, third-party fulfillment centers, and self-storage. They also cover the importance of SKUs for product organization, the efficiency of pick lists, and the significance of packaging for shipping. The script provides practical advice for starting and scaling an online store, highlighting the impact of logistics on customer experience.

Takeaways

• 🛒 **E-commerce Pillars**: The speaker identifies three pillars of e-commerce: product, marketing, and logistics, emphasizing the importance of logistics.
• 📈 **Logistics Focus**: Jeff Bezos' focus on logistics is highlighted as a key to success, suggesting that understanding logistics can significantly add value to an online business.
• 🏢 **Organization of Online Stores**: The script explains the organization of online stores, including storage of products, order processing, and packaging.
• 📦 **Storage Options**: Three storage options are discussed: Amazon FBA, third-party fulfillment centers, and self-storage, each with its pros and cons.
• 🚫 **Caution with Fulfillment Centers**: The speaker shares a negative experience with a fulfillment center, cautioning about the potential for poor customer service.
• 📈 **Starting Small**: It's advised to start small, possibly from home, when beginning an e-commerce business, which can help control costs and maintain quality.
• 🔢 **SKU Importance**: SKUs (Stock Keeping Units) are crucial for organizing products and ensuring efficient order fulfillment.
• 📋 **Pick List Efficiency**: The use of a pick list is recommended for streamlining the process of gathering products for orders, saving time and reducing errors.
• 🏷️ **Shipping Labels**: For businesses with many orders, using shipping software integrated with Shopify can automate the creation of shipping labels, saving time.
• 📦 **Packaging Options**: Different packaging options are mentioned, such as using boxes for fragile items or bags for clothing, with the choice depending on the product type.
• 📸 **Quality Control**: The script suggests taking a photo of each order before shipping as a form of quality control and record-keeping.

Q & A

What are the three pillars of e-commerce mentioned in the script?

The three pillars of e-commerce mentioned are the product, the dissemination (how you sell the product, online store, advertising, etc.), and logistics.

Why is logistics considered one of the most important pillars of e-commerce?

Logistics is considered one of the most important pillars because it directly impacts the customer experience, which is crucial for retaining customers and ensuring repeat business in e-commerce.

What does Amazon FBA stand for and what services does it provide?

Amazon FBA stands for Fulfillment by Amazon. It provides services such as storing, managing, shipping, and handling returns, picking, packing, and all logistics for products sold on Amazon.

What are the three options available for managing logistics when starting an online store?

The three options are using Amazon FBA if selling on Amazon, utilizing a third-party or full-fillment center, or self-storage where you handle the logistics yourself.

What are the potential issues with using third-party logistics services when starting an online store?

Potential issues include higher costs due to lack of negotiation power with fewer orders, and the risk of losing customers due to poor handling of logistics, which is critical for customer experience.

What are the benefits of self-storing products for an online store?

Self-storing allows for complete control over the customer experience, including how orders are packed and shipped, which is important for maintaining high customer satisfaction.

What is the significance of SKUs (Stock Keeping Units) in managing an online store?

SKUs are unique identifiers for each product variant (like color and size), which help in organizing inventory, avoiding confusion during order fulfillment, and efficiently managing the warehouse.

Why is it important to have a pick list when processing orders in an online store?

A pick list consolidates all the products needed for the day's orders into one list, reducing the number of trips to the shelves and saving time during the order fulfillment process.

How can shipping labels be managed efficiently for multiple orders in an online store?

Efficient management of shipping labels can be achieved by using software that integrates with the online store platform like Shopify, which can generate shipping labels for all orders at once with a single click.

What are the considerations for packaging materials when shipping products from an online store?

The choice of packaging materials depends on the product's fragility and the courier's offerings. For fragile items, boxes are used, while for less fragile items, customized bags or the courier's own packaging might suffice.

What is the purpose of taking a photo of the packed order and adding it to the Shopify order?

Adding a photo of the packed order in Shopify serves as a record for both the seller and the customer, ensuring transparency and providing proof of the order's contents and packaging quality.