How I Took a Dead Account to 1 Million in 30 Days
Summary
TLDRThis video shares a five-step guide on how to generate organic traffic and sales for online stores through strategic social media content, without paid ads. The speaker highlights a successful client case, offering a free social media audit and emphasizing the importance of branding, content strategy, and posting consistency. The video covers optimizing social media profiles, creating content calendars, and using tools like Canva for content creation. It ends by encouraging the use of scheduling tools and evaluating performance to refine content strategies for maximum engagement and sales.
Takeaways
- 😀 Organic social media marketing can drive sales without paid ads.
- 💼 A solid five-step strategy can help improve social media presence and generate organic traffic.
- 📈 A client achieved viral views and record traffic within one month through strategic content and posting.
- 🐾 Understanding your brand's voice, audience, and goals is key to a successful social media strategy.
- 📅 A content calendar is essential for planning consistent posts across platforms.
- 🎥 Using varied content formats, such as stories, posts, reels, and carousels, can increase engagement.
- 🎨 Creating branded, high-quality content, including product images and videos, enhances brand perception.
- 📊 Regularly review and optimize your social media profiles to ensure they reflect your brand and link to your store.
- 🔧 Free tools like Canva and CapCut can help in creating and scheduling content without costly memberships.
- 💡 Track post performance and adapt by amplifying content types that perform well.
Q & A
What was the key success metric for the business account in the video?
-The key success metric was increasing the client's views, driving sales, and organic traffic to her online boutique without spending on paid ads.
How did the social media strategy impact the client's boutique?
-The social media strategy increased engagement, attracted more followers, and improved overall professionalism. This led to more interest in the boutique's posts, ultimately driving traffic and sales.
What are the five steps mentioned for creating an effective social media strategy?
-The five steps include: 1) Branding, 2) Content Strategy, 3) Content Calendar, 4) Content Creation, and 5) Social Media Profile Optimization.
What issues did the social media audit identify for the client?
-The audit revealed problems like unbranded content, lack of posting goals, poor product photography, improper use of mockups, and no use of short-form videos or platforms like Pinterest.
Why is branding essential for social media success?
-Branding is crucial because it defines how the business is perceived by the audience. Consistent branding across social media reflects the business's values, voice, and mission, making it more professional and trustworthy.
How does the content strategy help achieve social media goals?
-The content strategy helps by aligning posts with the business's goals, such as increasing brand awareness or driving sales, and targeting the ideal audience based on their interests and demographics.
What is the purpose of the content calendar in social media management?
-The content calendar helps plan the frequency and type of posts on various platforms, ensuring consistent, strategic content aligned with the business's social media goals.
Which tools does the speaker recommend for content creation?
-The speaker recommends tools like Canva for static posts, CapCut or Canva for video editing, and Placeit for creating mockups.
Why is social media profile optimization important before posting content?
-Profile optimization ensures that the business appears professional, with the correct bio, business category, links, and profile images. This helps to build trust with the audience and increase engagement.
What free tools does the speaker suggest for scheduling social media posts?
-The speaker suggests using Meta Business Suite for Instagram and Facebook, or in-app scheduling features on platforms like TikTok, Pinterest, and YouTube.
Outlines
🚀 Achieving Organic Growth Without Ads
The speaker explains how they helped a client's online boutique grow organically without using paid ads. By focusing on strategic content and organic social media posting, the client saw significant results within a month. The speaker introduces a five-step guide to help businesses generate organic traffic and shares the success story of their client, Julie, who experienced increased traffic and improved engagement across multiple platforms.
🛠️ Crafting Your Brand's Identity
The importance of branding is emphasized. The speaker explains that during their social media audit, they identified the lack of a clear brand identity for their client. By asking questions about business values, target audience, and brand voice, the speaker helped the client create a cohesive brand toolkit. This included logos, colors, fonts, and imagery that aligned with their brand’s message. The goal was to ensure the client’s brand was clearly reflected in their social media posts.
🎯 Creating a Content Strategy
This section focuses on building a strategic content plan. The speaker highlights the importance of mapping out social media goals based on the ideal client profile. By understanding the audience's interests, businesses can create content that resonates with their target demographic. The speaker advises businesses to write down social media goals, identify their ideal clients, and develop content pillars that continuously target relevant interests.
🗓️ Planning a Content Calendar
Once the content strategy is defined, the next step is creating a content calendar. The speaker walks through the process of using content pillars to plan daily posts for each platform, offering a free content calendar template. They explain the significance of matching the content format (e.g., stories, reels, carousels) to the intended audience and goals, and suggest using tools like AnswerThePublic and Pinterest for content ideas. The importance of aligning the calendar with social media trends and important days is also emphasized.
🎨 Content Creation Tools and Techniques
In this section, the speaker details the process of creating content using tools like Canva for static posts and CapCut for videos. They reassure that pro-level tools like Photoshop aren't necessary for effective content creation. Tutorials on Canva and video editing are mentioned, emphasizing that even with basic tools, businesses can produce professional-looking posts and videos that resonate with their audience.
🔧 Optimizing Social Media Profiles
Before posting, it’s essential to optimize social media profiles. The speaker advises businesses to ensure their profiles are up-to-date with the correct bio, business category, and profile pictures. This step ensures that social media profiles reflect professionalism and are fully optimized for business purposes. They also mention a free social media audit to help businesses evaluate and improve their profiles.
📅 Scheduling and Analyzing Content
The speaker concludes with advice on scheduling posts using free tools available on social media platforms, such as Meta Business Suite. They address concerns about scheduled posts affecting performance and assert that scheduling does not negatively impact engagement. Businesses are encouraged to monitor post performance and adjust content strategies based on audience reactions. The goal is to refine content formats that work best for the brand.
Mindmap
Keywords
💡Organic Traffic
💡Social Media Presence
💡Content Strategy
💡Brand Toolkit
💡Social Media Audit
💡Target Audience
💡Content Calendar
💡Engagement
💡Short-form Videos
Highlights
Organically increased client's social media traffic and sales within one month without using paid ads.
Achieved viral content that significantly boosted store traffic for a boutique client.
Provided a five-step guide for generating organic social media traffic to online stores through strategic content.
Offered free social media audit services, including personalized 30-40 minute video assessments for businesses.
Discovered key issues with the client's content, including poor branding, lack of strategy, and subpar product images.
Developed a brand toolkit that defined business values, vision, mission, and ideal customer profile for strategic content.
Mapped out a content strategy based on the client's audience profile to achieve goals like increasing brand awareness.
Created a content calendar to organize posts by platform and type (stories, reels, carousels) based on audience and goals.
Recommended using Answer the Public and Pinterest to research popular content topics for targeted social media posts.
Emphasized optimizing social media profiles with correct bios, business categories, and links to online stores before posting.
Demonstrated Canva and CapCut as essential tools for creating both static and video content for social media platforms.
Encouraged using free scheduling tools like Meta Business Suite and native in-app scheduling for content planning.
Explained the importance of evaluating performance across platforms individually (Instagram vs. Pinterest, etc.).
Suggested monitoring post performance and adjusting strategy by eliminating poorly performing formats.
Provided free templates and resources for content calendars, important social media event calendars, and mockup tools.
Transcripts
I took this business account's views
from this to this within a matter of a
month and today my client's account is
organically driving sales and traffic to
her online boutique without the need of
spending a dime on paid ads we achieved
this through only organic social media
posting here's the ultimate five-step
guide that's going to take you from
where you're at right now to your social
media generating organic traffic to your
online stores through strategic content
now don't worry I'm not here to sell you
anything I just want to share my
blueprint that worked wonders for me and
for my clients in fact for this exact
client that I shared in the beginning of
this video only after 1 month of working
together we hit so many views that our
videos our content went viral and she
hit record traffic on her store if you
don't believe me hear what she has to
say about her results hi this is um
Julie from the bre Boutique so Mist has
been doing the social media for me on
Pinterest Instagram and Facebook so I
have had um reals stories and posts
which have been fantastic they have
provided um lots of fun so um I've seen
more interest in my posts um more
activity on my account it's all been
tided up and looks really professional
now and I'm really really happy with it
I get fortn nightly um report showing
how my things are progressing and you
can see that I've got more followers and
a lot more interest in my account which
in time will lead to more sales so um if
like me you were a bit in limbo not
knowing what to do but you know you
needed to take the next steps I 100%
would recommend meliss she has just been
brilliant now before we start why is
having a social media presence important
for your bus business well it's because
your social media equals your online
storefront and many businesses to this
day forget that their social media is
actually their extended storefront that
reaches homes of every single individual
that has access to social media and they
just forget the power that social media
has in terms of marketing their brand
and their products and you're a lot more
likely to drive sales if your customers
or potential customers are familiar with
your products and the results of your
services and better understand what your
brand stands for and not using this
magical tool that is available to all of
us for free in 2024 is just crazy so in
this particular business's case this
client actually owns an online boutique
that sells dog themed giftwares and
she's present in so many online selling
platforms she has also her own website
and she came to me with the frustration
that she wasn't able to reach new
audiences she wasn't able to increase
her traffic increase her sales and she
also told me that she tried posting
herself on very social media platforms
and nothing was working so one day she
came across my services and she decided
to sign up for my free social media
audit by the way if you're a business
that would like to see how you can
improve your social media presence click
in the link in description and sign up
for my free completely free social media
audit so I can perform a full checkup on
all of your social media accounts that
you of course share with me and give you
some tips on how to improve them I will
record a 30 40 minute video explaining
everything that I've detected that can
be fixed how to fix them on your social
media accounts and this is completely
free I absolutely don't charge for this
so make sure to register there for free
so after auditing her social media
accounts her social media presence I've
noticed so many issues with her online
presence her content was not branded
there was no goal in her posting no
strategy in her posting posts were
posted at random times random
frequencies she was using mockups as her
product pictures the lighting was bad
the positioning of the images were bad
she clearly didn't know how to present
her product although she actually had a
killer product which led her store to
look scammy cheap not really branded and
more like a Drop Shipping Store where
actually her items were designed by
artists crafted locally and packed and
sent by herself with a lot of care and
love and her brand was not able to
reflect this there were so many other
issues but other things that I could
mention is that she was solely relying
on posts there was no use of short firm
videos and as a seller who's heavily
present on Etsy she had no use of
Pinterest which is literally the best
social media platform for Etsy
after I've done this review of the
account I've provided her with a long
video explaining exactly what she needs
to fix for each social media platform
that she has and I even included tips on
photography that's going to make her
store look more branded and more high
level I even provided a sample social
media feed showing her how her feed
should look of course she didn't have so
much time to do this by herself because
she was a solar preneur she opted for my
D for your services but if you follow
the steps that I'm going to talk about
in a second you'll absolutely be able to
execute all of these for yourself
without the need of hiring me or anybody
else but let's talk about these five
steps using this exact client's example
the first step is branding what we did
with her is that after the audit we we
understood that she didn't really have a
brand toolkit she wasn't sure about her
Brand's voice and her social media
wasn't really reflecting what she wanted
her brand to be perceived as so we sent
her a long list of questions asking her
things like what are her business values
what are the vision and the mission of
her business what makes her product
unique to understand better the selling
point of the product and continuously
run that theme within her content we
also asked her to describe her ideal
clients who are they where are they from
what is their gender what age group do
they fall in how old are they um what
are their interests what do they like to
do during their day and more questions
to make sure that we understand 100%
their brand Their audience and the goals
we should have when we are posting
strategically and to adhere to those
rules when we are actually posting so at
this step I want you to put down an
answer to each of these questions that
I've just shared and answer those for
your own brand try to identify what are
your goals what is your Brand's voice
how do you want your brand to be
perceived when you're posting what kind
of feeling do want your audience to feel
when they engage with your brand or when
they see your brand and all those
questions that I mentioned about your
ideal client in the meantime we also
worked on a brand toolkit where you
compile all the brand colors the logo
the fonts that are going to be used
within the posts and all the related
images and themes that you want to be
repeated within your brand so take a
look at this page and try to create
something similar to this for your own
brand that you're going to reference
when you're creating your own posts for
your own brand step two is content
strategy now based on the answers on the
onboarding questionnaire the questions
that I've just talked about in the
previous section we decide on social
media goals that we want to achieve
while posting for this business in this
client's case it was to increase brand
awareness and expand customer B so for
this we have mapped the audience profile
for this business and mapped the content
pillars that are going to help us
achieve our goals our social media goals
with this type of audience profile for
you to be able to do this first step is
to write down all the goals that you
want to achieve with social media for
your business is it to drive more sales
get more people to notice your brand or
convert more of your existing clients
sell them more stuff sell them again and
so on then think who are your ideal
clients what do they want from Life what
do they like where do they go how is
their life what age are they what gender
are they just like the answers to the
questions in part one about the ideal
client base and try to build a list of
interests and aspects that overlap with
your Niche that you can continuously
Target with your social media posts this
is going to be your content strategy
your pillars this is especially very
important to determine because let's say
if your ideal client base is below 20
years old in this case is not really
going to make sense to talk about topics
that would interest middle-aged people
you're more going to talk talk about
topics that concern gen Z or University
students step three content calendar
after we have a solid strategy and the
business owner is aligned with this
strategy we move on to create a Content
calendar template using the content
pillars that we have previously
determined and aligned so that we can
actually start doing some research and
determining each day what is going to be
posted per each platform and how
frequently this is the content calendar
link that I use for my client I'll share
the calendar template in the link below
as well and it's completely free you
just need a free canva account to access
it um it's not even an affiliate link so
feel free to grab it if you feel like
that's going to be useful for you so
what you should do here is that after
you understand what your posting
frequency will be and on which platforms
and which content type it can be in the
form of stories post reals carousels
that completely depends on who you want
to Target how much you want to Target
each post serve different purposes
stories are for more existing followers
but real content is more for increasing
Outreach increasing new follower base So
based on what is your strategy what are
your social media goals the amount and
type of social media formats that you
will use within your strategy is going
to change so once you're clear on how
frequently of what and on which platform
you're going to be posting go ahead and
fill in the social media calendar that
you can grab in the description I'm also
planning to make more tutorials on how
to plan content how to create content
how to research for Content so make sure
you subscribe and you don't miss out on
that as well after you have all your
content calendar filled in with your
content pillars go on answerto
public.com and type in the content
pillar as a keyword to see what people
have been asking about this content
pillar for example one of my client's
pillars is dog owner content so let's go
ahead and search dog owner and here you
will see that this tool is going to give
you a bunch of questions that you can
take as an inspiration to answer in your
content you can also go on Pinterest and
be inspired by blog posts regarding
similar topic as well as simply
searching the topic on Google and
getting inspiration from existing blog
posts also don't forget get to keep an
eyee on important social media days as
well as important days in your area or
your Target customers area I'll also add
a link in the description for the
important social media events calendar
that I use for my clients when I work
with them so I want you to do this back
and forth between ask the public
Pinterest blog post Google search and
your initial content calendar until you
fill that content calendar with actual
subjects that you want to talk about
during that posting month step four
content creation after I'm very clear
about what I'm going to be posting
posting for the month I move on to
create the content that I'm going to be
publishing and for this I use canva
usually for static posts and sometimes I
also use Photoshop but that's a little
bit Pro and you don't absolutely need
Photoshop skills to be able to post on
social media Cano is more than enough
unless you need mockups which actually
even on canamera there's a future to
create mockups and if that is not enough
you have online software such as Place
it.com that is more user friendly and
easier to create mockups so you
absolutely don't need Photoshop skill
for the content creation step going back
to canva I do a ton of canva tutorials
on this channel but just to quickly
demonstrate you can select here which
platform and form of content you need
for example let's say you want to create
an Instagram post about your new product
just create a blank Instagram template
here and up here from the templates tab
you can even make use of these
predesigned content templates add your
product picture here change text colors
change the text and so on so can is
definitely a lifesaver and you could use
the free version I don't I have a pro
membership because I really use all the
features and elements that are offered I
do this for a living um so I need the
pro elements but if you're just starting
out if you're just going to do this for
your business you absolutely don't need
a pro membership it's definitely not a
must and when it comes to video content
you have a bunch of tools again that you
can use for free such as canva I made a
tutorial on how to edit videos on canva
I personally use Final Cut but that's a
little bit Pro you absolutely don't need
Final Cut for your reels you can use cap
cut which is a free tool and there's
also feed IO that is a pay tool that you
can use for video editing as well at
least these are the few tools that I
know and use myself or my clients step
four social media profile optimization
so you have created a month's worth of
content and now it's time to post but
before you do that you want to post on
accounts that are optimized so what you
need to do at this stage is based on the
social media audit results and the
findings go on to each of your social
media accounts and check if your profile
is optimized if you're using the correct
bio descriptions if you're using the
correct business category do you use all
the aspects of the social media platform
that is available to you such as the
highlights the Highlight covers is it
too zoomed out or too zoomed in how's
the resolution on your social media
profile pictures how is your feed are
your online stores linked in your
profile because this is also something
many businesses skip doing which is the
most important thing or did you even
turn on the business account mode so
these are very important things to check
and make sure are optimized before you
start posting if you want to know how
you can optimize your social media
account go to the link in description
and sign up for a free social media
audit last but not least we need to
schedule the content for the coming
month using social media planning tools
I am absolutely against spending a tons
of membership fees in scheduling content
when you have actually meta business
Suites for Instagram and Facebook and
for every social media platform you
actually have inapp features to schedule
your post your content so I really don't
understand why you should be paying a
membership to do this now I know there's
a debate about whether scheduling
affects the post performance negatively
I can say that I schedule all my post
and all my clients post and we have done
so many tests on that and we didn't
really see any difference between
posting on the day and scheduling so I
assure you if you're a business owner
you don't have time definitely schedule
your post and you have all the free
tools available to you in each app to
schedule your content whether it be it
Tik Tok Pinterest Instagram Facebook
YouTube I think it's just an excuse that
people use when their shitty content
don't really perform well but if you
don't want to go in each social media
platform for schedule you can definitely
choose to pay for these pay tools for
example I use repurpose io.com I found
it to be the cheapest and best
performing one you can definitely check
out for yourself if you don't have time
I'm going to link also that one in the
description for you to see then observe
how did each post perform how did each
post type content type perform how did
your audience respond was there a
reaction um and eliminate the ones that
performed badly and multiply the types
of content the formats that performed
well so that with time you will have
this tried and tested social media
content formats that work well with your
brand that work well with your audience
remember your content will perform
differently on each platform so you
cannot apply Instagram results to
Pinterest results they have to be
evaluated separately this is it this is
all you need to get you started in
handling your business's social media
don't forget to sign up for the free
social media audit from the description
and see you in the next video
Weitere ähnliche Videos ansehen
How to Advertise Your Dropshipping Business FOR FREE
This 1 Skill Is Making Millionaires (Turn $0 Into $1,000,000)
How to Market your Notion Templates Without Social Media - Marketing for Digital Product Sellers
Come creare 100 reel/short/tiktok in 30 minuti con l'intelligenza artificiale | Chat Gpt + Canva
Top 8 Social Media Marketing Tips For 2024
1 month of content in 1 hour | Updated guide to content batching & planning + free content calendar!
5.0 / 5 (0 votes)