巴菲特：經濟衰退來了，一定要抓住賺錢最快的6個行業！一生只有一次機會！ 賺錢項目 金融危機 長期投資 个人成长 财富自由 财务自由 個人成長 自我提升 投资理财 財富密碼 自我成长 目標達成 財富自由

Summary

The video script delves into how some individuals capitalize on economic downturns by exploiting the amplified vulnerabilities of survival anxiety and the need for self-anesthesia. It outlines six industries that thrive during economic slumps, including the lucrative business of 'restaurant salvage', where used equipment from failed establishments is resold at a profit. The script also explores innovative concepts like 'leftover food blind boxes', 'sleep economy', 'healing economy', 'online weddings', and 'fast-paced hair salons and affordable eyewear'. These sectors offer opportunities for wealth creation, highlighting the potential for entrepreneurship in challenging times.

Takeaways

• 💡 Economic downturns can present opportunities for certain industries to thrive, such as those that capitalize on people's survival anxiety and desire for escapism.
• 💻 Nvidia is highlighted as a company that has profited immensely during economic slumps, being referred to as the 'seller of shovels' in the AI gold rush era.
• 🍽️ The 'restaurant undertaker' business model involves buying and selling second-hand equipment from failed restaurants, offering a low-entry barrier and high profit potential.
• 🗑️ The concept of 'too good to go' leverages the sale of surplus food in a盲盒(blind box) format, turning food waste into a profitable and environmentally friendly business.
• 🛌 The sleep economy is booming, with innovative solutions like nap cafes, sleep pods, and sleep-inducing products catering to the needs of an increasingly sleep-deprived population.
• 🎎 The wedding industry is evolving with cost-effective alternatives like online weddings and 'three no's' weddings (no car convoy, no pick-up, no best man or maid of honor), reflecting a shift in consumer preferences.
• 💇‍♂️ The 'quick clip' barbershop model, exemplified by the success of 'Youjian', focuses on efficiency, affordability, and a no-frills approach to haircuts, disrupting the traditional barbershop experience.
• 👓 Warby Parker revolutionized the eyewear industry by offering affordable, stylish glasses online, challenging the high prices and limited selection offered by traditional optical stores.
• 💊 The rise of the 'healing economy', with services like sound therapy and meditation, addresses the growing need for mental well-being amidst increasing stress and anxiety.
• 🏪 Essential brick-and-mortar stores like barbershops and eyewear stores continue to thrive by offering personalized services that cannot be easily replicated online.

Q & A

What are the two main weaknesses people have that some individuals exploit to make money during economic downturns?

The two main weaknesses are survival anxiety and the desire for self-anesthesia.

Why is NVIDIA described as the 'seller of shovels in the AI gold rush era'?

NVIDIA is considered the 'seller of shovels' because it provides essential technology and hardware that many people need to participate in the AI boom, similar to how sellers of shovels benefited from the gold rush without directly mining gold.

What is the concept of '餐饮收尸人' mentioned in the script?

The term '餐饮收尸人' refers to a business that profits from the economic downturn by buying and selling second-hand equipment from failed restaurants at a fraction of the original cost.

How does the '剩菜盲盒' business model work?

The '剩菜盲盒' business model involves partnering with food establishments to repackage unsold food into mystery boxes and sell them at discounted prices, providing a win for both the environment and budget-conscious consumers.

What is the potential profit in the '剩菜盲盒' business according to the script?

The potential profit comes from charging a commission on each sale and from annual platform membership fees from merchants, as exemplified by the Danish company Too Good To Go.

Why is the sleep economy a lucrative market according to the transcript?

The sleep economy is lucrative because a significant portion of the population, especially younger individuals, are willing to spend considerable amounts of money to combat insomnia and improve their sleep quality.

What are some of the innovative services mentioned in the script that cater to the sleep economy?

Innovative services include nap cafes, mobile sleep pods, and various sleep aids like specialized pillows and blankets designed to enhance the午休体验.

How does the script describe the potential of the '疗愈经济'?

The '疗愈经济' is described as a growing market fueled by the need for mental health and wellness services, with疗愈师 becoming a high-income profession due to the increasing stress and anxiety among the youth.

What is the concept of '电子婚礼' mentioned in the script?

The '电子婚礼' concept refers to hosting weddings online, which can include live streaming ceremonies, virtual gift exchanges, and can significantly reduce the costs associated with traditional weddings.

What are some of the benefits of '三无婚礼' as described in the script?

The '三无婚礼', which stands for no车队, no接亲, and no伴郎伴娘, offers benefits such as cost savings, time efficiency, and reduced social obligations, aligning with the preferences of a new generation of couples.

How did Warby Parker disrupt the eyewear industry as mentioned in the script?

Warby Parker disrupted the eyewear industry by offering fashionable eyewear at a fraction of the cost of traditional retailers by selling directly to consumers, cutting out middlemen, and offering a try-before-you-buy policy that includes free shipping.

Outlines

00:00

💼 Economic Downturn Opportunities

The paragraph discusses how some individuals capitalize on economic downturns by exploiting two human vulnerabilities: survival anxiety and the desire for self-anesthesia. It introduces the 'rainmaker' concept, suggesting that even in a poor economy, there are opportunities to make significant profits. Six industries are hinted at as being particularly lucrative during economic slumps. The paragraph emphasizes the potential of the AI industry, exemplified by NVIDIA, and the rise of the 'restaurant undertaker' business, which involves buying and selling second-hand equipment from failed restaurants. The narrative also touches on the high failure rate of restaurants, especially in large cities, and how this循环 creates a consistent market for used equipment.

05:01

🍽️ The Surprising Profit in Leftover Sales

This section of the script introduces a creative business model that turns unsold food from bakeries, supermarkets, and hotels into盲盒 (blind boxes), which are then sold at a significant discount. The concept, pioneered by the Danish company 'too good to go', not only provides a cost-effective meal solution for consumers but also helps reduce food waste. The business model generates revenue through transaction fees and annual platform membership for restaurants. The script also points out the potential of this market, with the example of a business that reportedly earned $25 million a year from selling leftovers. The concept is presented as an innovative and sustainable approach to food management, with a dual appeal to consumers' desire for bargains and the satisfaction of contributing to environmental sustainability.

10:02

🛌 The Booming Sleep and Wellness Economy

The paragraph highlights the growing sleep economy, driven by the high percentage of people experiencing insomnia and the willingness to spend money for better sleep. It discusses various innovative services and products targeting this issue, such as nap cafes, sleep pods, and sleep-inducing products like special drinks and chocolates. The segment also touches on the rising trend of 'healing' or 'therapy' services, which aim to help people deal with stress and anxiety. These services range from music therapy to guided meditation and are expected to grow at a rate of about 10% annually, reaching a market size of $700 billion by 2025. The script suggests that these sectors are not only meeting the needs of a stressed-out population but also presenting lucrative business opportunities.

15:03

💍 The Evolution of Wedding Trends

This paragraph explores the changing landscape of weddings, particularly among younger generations who are opting for more cost-effective and personalized alternatives to traditional weddings. It discusses the rise of online weddings, which involve live-streaming ceremonies and often result in significant savings and even additional income through online gifts and donations. The script also mentions the concept of 'three no's' weddings, which eliminate many traditional elements like processions and banquets, focusing instead on the couple's preferences and budget. Additionally, the paragraph introduces unique wedding transportation ideas, such as customizing buses for weddings, which offer a cost-effective and customizable option. The narrative challenges the traditional notion of lavish weddings and encourages a reevaluation of what constitutes a meaningful and memorable celebration of love.

20:05

💇‍♂️ Disruptive Business Models in the Hair and Eyewear Industry

The final paragraph delves into the success stories of innovative business models in the hair and eyewear industries. It tells the story of a former Alibaba employee who established a chain of quick haircut shops, 'Youjian', which focuses on efficiency, affordability, and customer convenience. The paragraph also discusses the rise of Warby Parker, an online eyewear retailer that disrupted the traditional eyewear market with its affordable pricing and innovative try-at-home service. These businesses have thrived by identifying industry pain points and offering solutions that resonate with modern consumers, emphasizing the potential for disruption and success in seemingly saturated markets.

Keywords

💡Economic downturn

An economic downturn refers to a decline in economic activity, often characterized by a decrease in GDP, rising unemployment, and reduced consumer spending. In the video's context, it sets the stage for discussing how certain industries can thrive during such times. The video suggests that while many struggle financially, others exploit the situation to make profits, highlighting the dichotomy of economic cycles.

💡Survival anxiety

Survival anxiety is a psychological state where individuals feel an intense worry about their ability to provide for their basic needs. The video implies that during economic downturns, survival anxiety is heightened, and some businesses capitalize on this by offering solutions or products that alleviate these anxieties, such as cost-saving services or discounted goods.

💡Self-anesthesia

Self-anesthesia in this context refers to the act of numbing oneself from stress or anxiety, often through indulgent or distracting activities. The video suggests that people may seek ways to escape their financial worries, and certain industries, like entertainment or leisure, can benefit from this tendency as they provide temporary relief.

💡NVIDIA

NVIDIA is a prominent technology company known for its graphics processing units (GPUs) and is a key player in the AI and gaming sectors. The video uses NVIDIA as an example of a company that has prospered, particularly during times when others may struggle, due to its strategic positioning in growing technological markets.

💡Restaurant salvage

Restaurant salvage refers to the business of buying and selling used equipment from restaurants that have gone out of business. The video highlights this as a profitable industry during economic downturns, as the failure rate of restaurants increases, providing a steady supply of second-hand equipment to be resold at a profit.

💡Information arbitrage

Information arbitrage is the act of profiting from the difference in knowledge or information between parties. In the video, it is mentioned as a key strategy used by 'restaurant salvage' businesses to profit by buying low from those unaware of the true value of their equipment and selling high to those in need of such equipment.

💡Food waste

Food waste refers to the discarding or spoilage of edible food, which is a significant global issue. The video discusses how some businesses have turned this problem into an opportunity by repackaging unsold food into盲盒 (blind boxes) and selling them at a discount, thus reducing waste and providing a cost-effective option for consumers.

💡Blind box

A blind box is a packaged product that contains a随机 selection of items, typically in the form of collectibles or food items, where the buyer does not know the specific contents until after purchase. The video describes how the concept of blind boxes has been applied to the food industry, creating a novel and exciting way for consumers to purchase food at a discount.

💡Insomnia economy

The insomnia economy refers to the market for products and services designed to help people suffering from sleep disorders. The video points out that with an increasing number of people experiencing sleep problems, especially among younger demographics, there is a growing demand for sleep aids, sleep-enhancing environments, and related services, creating a significant economic opportunity.

💡Therapeutic economy

The therapeutic economy encompasses the market for services and products aimed at improving mental well-being and reducing stress. The video suggests that as economic conditions worsen, the demand for therapeutic services, such as counseling, meditation, and healing arts, increases, as people seek ways to cope with increased anxiety and stress.

💡Online weddings

Online weddings refer to the trend of conducting wedding ceremonies over the internet, often through live streaming platforms. The video discusses how this trend has emerged as a cost-effective and convenient alternative to traditional weddings, especially among younger couples who value practicality and personalization over traditional rituals.

💡Fast-cut barbershops

Fast-cut barbershops are establishments that offer quick and affordable haircuts, often without additional services like hair washing or styling. The video highlights the success of such businesses by focusing on efficiency and convenience, which appeals to time-strapped customers who prefer a no-frills approach to their grooming needs.

💡Disruptive innovation

Disruptive innovation refers to a new product, service, or business model that disrupts existing markets by introducing simplicity, convenience, and affordability. The video uses the examples of fast-cut barbershops and affordable eyewear providers like Warby Parker to illustrate how these businesses have disrupted traditional industries by rethinking service delivery and pricing models.

Highlights

Some individuals capitalize on economic downturns by exploiting people's amplified vulnerabilities such as survival anxiety and the need for self-anesthesia.

The video outlines six industries that can profit from a poor economy, suggesting they present opportunities for wealth creation.

NVIDIA is highlighted as a key player in the AI gold rush, with its success attributed to selling essential tools during the technological boom.

The concept of 'restaurant undertakers' is introduced, detailing how they profit by buying and reselling used equipment from failed餐饮 establishments.

The high failure rate of restaurants, especially in large cities, is presented as a consistent market for those in the used equipment resale business.

The 'too good to go' platform is mentioned as an innovative business model that sells unsold food from restaurants and stores in a盲盒 format, reducing waste and offering value to consumers.

The video discusses the rise of the sleep economy, driven by insomnia among younger demographics, and the various businesses catering to this need, such as sleep cafes and nap pods.

The concept of 'healing economy' is introduced, explaining how therapists and healing services are becoming lucrative businesses amidst increasing stress and anxiety.

Online weddings are presented as a cost-effective and modern alternative to traditional weddings, with the potential for significant profit through online tipping and virtual attendance.

The video mentions the success of 'Honeyfund', a platform that facilitates crowdfunding for honeymoons and other post-wedding expenses, as an innovative wedding finance model.

The potential of the public transportation wedding trend is discussed, where buses are rented and customized for weddings, offering a cost-effective and unique option.

The video highlights the resilience and profitability of certain offline stores like barbershops and eyeglass stores, even in the digital age.

The success story of 'Warby Parker' is shared as an example of industry disruption in the eyewear market, with a focus on affordable pricing and innovative online sales strategies.

The video concludes by encouraging viewers to consider the potential of various industries for wealth creation, despite economic downturns, and to engage in discussion.

Transcripts

現在經濟這麽差

為什麽偏偏有一群人

當別人越不賺錢的時候

他就越賺錢

其實就是利用了

經濟不景氣的大環境裏面

人被無限放大的兩個弱點

一個是生存焦慮

另外一個是自我麻醉

只要利用好這6個行業

經濟不好對你來說

反而是一次發家致富的機會

大家好 這裡是造雨俠

訂閱我的頻道

讓你更快達到財富自由

今天我們就來看看

經濟不好都能賺大錢的6個行業

仔細聽完

對你今年絕對有幫助

尤其是第5個

這兩年最爆火的生意

肯定是英偉達

英偉達厲害的點在於

它是“AI淘金時代的賣鏟王”

很多人後悔沒有及時投資到英偉達

沒關系

全球最多人的夢想

就是開一家屬於自己的咖啡館

你是不是也有這個夢想呢

我們在餐飲行業

找到了一個和英偉達一樣是賣鏟子屬性的生意

偷偷介紹給俠迷們

你們是不是經常看到

現在路邊的餐飲店

不管是奶茶店還是火鍋店

開幾個月後就關門招租了

危機危機

在聰明人眼裏

其實是賺大錢的時候

倒閉的餐飲店越多

賺的就越多

這個行業就是餐飲收尸人

他們瘋狂回收倒閉餐飲店的二手設備

幾十萬的設備

幾千塊就收走

再加幾萬塊

就可以快速賣給猴急的創業新人

上半年的報復性開店有多瘋狂

下半年瘋狂的內卷

就會帶來慘烈的關店潮

這行業揭露了餐飲業的殘酷

和設備回收的暴利

這個行業門檻極低

只需一點資金便可啟動

底層邏輯也非常簡單

就是靠信息差賺錢

誰有買家的資源

誰就賺錢

這個行業在大城市特別吃香

奶茶店和火鍋店

是餐飲收尸人最常光顧的店鋪

很多人以為這兩門生意不需要廚師

沒啥難度

結果一看就會

一幹就廢

投資20萬的火鍋店

最終9000元賤賣所有設備

大城市裏

開店半年便倒閉的餐飲店接近80%

入局餐飲界的新手又數不勝數

這個市場根本不缺生意

一個從事此行業的男人名叫狗哥

他入行僅短短4年

就已經見證了8000多家餐飲店倒閉

尤其是像北京上海這樣的大城市

每個月的倒閉率就高達10%左右

但很快就會有新的餐飲店開張

歷史只會不斷地重演

生意不斷

因為店鋪的倒閉率太高

很多開店的老板

逐漸也有了買二手設備的意識

餐飲小白入場

往往第一站就是價格戰

價格戰通常不長久

活動一停

生意歸零

別看這個月還在排隊

下個月很可能就叫狗哥去回收設備

餐飲業堪稱內卷王

疫情經濟不景氣的時候

各路地產大亨

互聯網新貴都參與進低門檻的餐飲行業

直接就帶來了過度競爭

你知道一家投資上千萬的餐廳

當它面臨倒閉的時候

全部資產變賣

還能剩下多少錢嗎

當初投資1000多萬

看完所有設備

餐飲收尸人給老板報了3萬塊

老板當時就懵了

大聲的說道

我1000萬開的店

難道連零頭都給不到嗎

餐飲收尸人說

還真給不到

您別生氣

您要知道

餐飲店的大部分費用

都花在了裝修和房租上

最後能夠賣掉換點錢的

就只有臟兮兮油膩膩的廚房設備

冷靜下來的老板也只能欣然接受

紅餐網專欄作者蔣毅表示

餐飲設備回收是餐飲投資回報率最高的生意

餐飲毛利率基本都在15%左右

而二手設備回收的投資回報率可高達500%

餐飲收尸人

普遍會以新設備價格的5%到10%進行估價

舉個例子

一家餐廳花了10萬元采購的新設備

二手設備回收商

基本是按照5000到1萬去估價

在設備回收商轉手這些二手設備時

定價大多為新設備價格的50%到70%

10萬的設備往往會賣5到7萬元

一名合格的餐飲收尸人

既要有收得回來的能力

還要有賣得出去的本事

否則再好的二手設備

一直積壓在手裏

也會由金子變成廢品

開始的時候

你可以先選擇一些流通率比較高的設備開始回收

比如冰箱

空調

和桌椅

因為每一家餐廳都一定需要的

餐飲是一個重資產行業

看完你還會去做餐飲嗎

還是選擇做餐飲收尸人呢

離譜

現在的年輕人竟然深夜排隊搶剩菜剩飯

你相信有人靠賣剩菜也能年賺2500萬美元嗎

原來他專門和面包店

超市

飯店合作

幫他們把當天沒賣完的食物

隨機搭配成盲盒

再以原價的一半或最低25%賣出去

一般價值100塊以上的產品

只用花20-40塊買一袋

就能抵一日三餐的量

讓用戶有種薅羊毛和開盲盒快感的雙重刺激

顧客不能選擇菜品

並要在規定時段到店裏自取

這就是丹麥外賣公司too good to go

由丹麥一群熱愛環保的大學生成立

剩菜盲盒是怎樣賺錢呢

作為中間商

他主要賺兩筆錢

用戶每次交易抽20%的傭金

以及商戶每年的平臺加盟費

在風投資金加持下

平臺快速在歐美擴張

目前全球有4萬家餐廳加入

平臺會向餐廳收取89美元年費

和每單1.79美元的傭金

據他們自己的數據

平臺已經賺了7000萬美元傭金

然後每年還能收300多萬美元年費

對於我們消費者來說僅花到了1/3的價錢

對於商家來說也是避免了食物的浪費

真的很有創意

臺灣一年浪費的食物平均多達384萬噸

每年把浪費的廚餘放進廚餘桶

疊起來的高度相當於

1萬3500座101大樓

根據2020年星展銀行調查臺灣

10,000名民眾的結果顯示

約有94%受訪者表示「非常在意」食物浪費議題

但卻缺乏具體行動

而且浪費食物這個議題

在全世界每個國家都在發生

對於餐館來說

剩菜原本是丟掉的

從丟掉把它賣掉

賣的每一塊錢都是純賺的

二是為了增加餐廳曝光率

通過銷售剩菜

不僅可以讓周圍住戶來店裏了解產品

還會因為顧客

將剩菜盲盒分享到社交媒體

獲得更多曝光

對於商家來說

這也是一種營銷方式和引流工具

中國也有模仿者

比如長沙的惜食魔法袋

打工人每天0點開始線上預約

下班時就能到店領走

說白了這是一種清倉模式

商家減少處理成本

消費者得到滿足

食物也不浪費

盲盒今年可以說是

最受年輕人追捧的一種精神娛樂方式

比如這個市值千億的玩具公司泡泡瑪特

最火的產品叫盲盒玩具

我們之前的影片也有提到過盲盒餐廳等等

為什麽盲盒模式突然爆火了呢

從心理學角度解釋

商家運用這種隨機獎勵的方式

更容易激發人們高頻且穩定的購買行為

心理學家做過實驗

把3只貓放在3個不同的裝置中

第一只貓觸動按鈕

就會給貓糧

第二只貓觸動按鈕

隨機給貓糧

第三只貓觸動按鈕

不給貓糧

猜一猜哪只貓觸動按鈕的頻率最高

你一定猜對了

就是第二只

隨機獎勵

就是間歇性的去強化一個行為

這種強化模式容易培養出積極性

並且被培養出來的行為更容易保持

最終形成習慣

所以剩菜這個擁有巨大潛力等待被開發的市場

加上盲盒的銷售方式

還能讓用戶覺得自己為環保出了份力

你覺得這行業能做嗎

年輕人有三大痛

脫發

失眠

和發胖

失眠是第一大痛

90後是失眠重災區

他們有75%是晚上11點以後入睡

30%是淩晨1點鐘才入睡

他們不惜用重金為睡眠買單

這就催生了一個潛力巨大的睡眠經濟

失眠人群帶動的一個消費需求

在好奇心研究所有個討論

你最希望你辦公室樓下開什麽店

最多人選了“有wi-fi

能小睡

2塊錢能賴上一兩小時的午休店”

日本雀巢咖啡公司在東京的鬧區

開設了一家 雀巢午睡咖啡館

目的是為了讓身心疲憊的打工人

能借著午休或者空檔的時間

到店裏面享受美食之余

也可以小睡片刻

還能讓你嘗試立睡體驗

這款包廂取名為giraffenap

類似的還有外國非常興起的午睡吧

把床當成個小隔間

開在辦公樓樓下

白領怕遲到

他就提供叫醒服務

白領需要社交

午睡吧在晚上和周末就改成咖啡館或酒吧

你見過午睡外賣嗎

一個電話叫來一輛車

裏面床

被子

枕頭啥都有

租給白領

按次收費

有人靠這生意年入百萬

奇葩玩法在其他國家還沒有人見過

他把面包車改裝成臥室

不光隔音

還提供毛巾冰咖啡降噪耳機

可以和公司合作

先試後租

韓國有家電影院推出午休套餐

工作日下午12點至2點不放映電影

而是把電影廳開放給想午休的人

收費為10000韓元 約10美金

可休息兩個小時

還贈送眼罩

更有貼心的叫醒服務

上線第一天就火了

有人把幾十塊的行軍床改叫午睡神器

直接賣到上百元

再出一個加大款

讓打工人翻個身還能多賺一百多

有人把枕頭做成了L型

下部留出空間放手臂

再改名趴趴枕

圈粉午睡一族

此外毯子

靠枕

眼罩

耳塞等

都針對午睡人群推出細分產品

百事可樂推出了助眠飲料

旺旺也推出了助眠夢夢水

更有公司推出了助眠巧克力

不管有沒有效用

只要關系到睡眠

就能大賣

根據美兆健康大數據13年的統計結果發現

臺灣成年人失眠症狀的盛行率

從2014年的12.78%

變成2022年的26.81%

使用安眠藥才能入睡的比例也暴增了一倍

國人安眠藥用量突破十億顆

疊起來的高度約4170座101大樓

臺灣有五分之一的成年人為失眠所苦

所以這是一個巨大的市場

小錘一響

黃金萬兩

想逃離內耗的年輕人

也催生出萬億療愈市場

療愈師正在成為高收入的新興職業

當你在焦慮內耗的時候

有人竟然靠敲碗催眠

年入百萬

今年有一種小眾職業突然流行起來

有人敲碗

有人畫畫

有人冥想

為的都是幫你走出心理困境

他們有一個共同的名字

叫療愈師

有調查顯示

超過70%的年輕人

會因為工作

家庭責任

經濟形勢

而感到焦慮

去進行心理咨詢的話

顯得有點誇張

而且有羞恥感

那麽進行一場醫術療愈

舒緩身心

避免心理和健康發展成疾病

則成了最優解

療愈經濟將以每年約10%的速度增長

到2025年

療愈市場規模將達到7萬億美元

音樂療愈師

療愈師培訓

開發療愈用品等

越來越多的細分賽道逐步形成

尤其是經濟蕭條的時候

大家的精神會更緊張

導致越來越多的人失眠和焦慮

你覺得睡眠和療愈經濟可行嗎

電子請柬你收到過

電子婚禮你參加過嗎

90後已經開始玩奇葩婚禮了

不用迎親

不用酒席

線上辦婚禮到底有多能賺

線上直播辦婚禮

不需要實際場地

不需要繁瑣的環節

婚禮主持人在線把控流程

雙方家長連麥參加

親友線上隨份子刷禮物

還能有10多萬網友在線圍觀

一場直播下來

觀眾沾了喜氣

也看了熱鬧

一對新人則是賺的盆滿缽滿

因為這樣的婚禮成本

只有傳統婚禮的20%

更誇張的是

很多人在打賞

一場婚禮

在不算親戚隨的份子錢

又另賺10萬塊

在這波電子婚禮的熱潮下

有人開始承接線上伴郎伴娘的業務

有人做起了線上的婚禮主持人

這是一個多麽大的商機啊

年輕人剛整頓完職場

如今他們又把矛頭對準了婚禮

現在年輕人流行三無極簡化婚禮

省錢 省時 還省力

主打一個性價比

三無婚禮就是

無車隊

無接親

無伴郎伴娘

不僅如此

還不用司儀

也無需催淚環節

就連婚宴都從簡

對他們來說

那些所謂的儀式已經不重要

自己開心就行了

美國這家婚慶公司的業務很奇特

其他國家還沒見過

他專做貧窮夫婦的生意

是全美最受歡迎的婚禮平臺之一

Honeyfund

不做策劃 不賣東西

只提供蜜月眾籌服務

用戶在平臺上登記蜜月行程

列出瑣碎的事務清單和所需費用

小到

早餐 租車 景點門票

大到機票 酒店 住宿 餐飲

及各種娛樂活動

大頭費用可以拆分成多份小額費用

比如1,000元的機票

拆成20份

每人籌資50元

就能幫助新人實現蜜月之旅

行程會以通知形式

被用戶發送給親朋好友

每人選擇項目籌資

平臺從每筆眾籌資金中

抽取10%的手續費

新人除了可以利用這些錢度蜜月以外

還可以用來實現儲蓄目標

比如存房子的首付

只要朋友足夠多

還有一個新思路

不少年輕人辦婚禮

在賓利和勞斯萊斯之間選擇了公交車

主打的就是一個新鮮又有趣

價格實惠量又足

還能根據自己的喜好對車輛進行裝扮

不同城市的新人

只需要花幾百至幾千元

就可以租一輛

能容納30人左右的公交當婚車

車身可以刷上任意顏色和圖案

只要不把車拆了

在保證行駛安全的前提下

車內還可以根據新人喜好

進行各種風格的改造

中式 西式 古風 科幻 二次元

多種套餐隨意挑選

錢花的不多

氛圍感拉滿

直擊年輕小夫妻的痛點

近年來

大大小小城市的公交公司

都陷入了營收困境

一些地方連公交司機的工資都發不出來了

於是發展公交加旅遊等定制服務

你願意租一輛公交車結婚嗎

很多人都認為婚禮應該大辦

不能讓別人覺得家裏沒錢

這導致辦婚禮成了一種攀比

有人不惜掏光家底

更有人直接貸款

只為向大家證明自己是幸福的

可是

這種傳統婚禮除了看起來有點面子

花錢買了儀式感

真的對我們有好處嗎

據調查顯示

當下年輕人辦一場傳統婚禮

平均花費為17.4萬

是雙方月工資的8.8倍

從費用上看

傳統婚禮性價比極低

於是線上和三無婚禮成了年輕人更好的選擇

年輕人不僅擺脫了傳統束縛

還省了錢和不必要的人情世故

如果每個人都是公式化的婚禮

都在為面子而攀比

那見證愛情的婚禮又有何意義呢

雖然電商摧毀了實體門店

但是全世界現在還有2種門店在持續活著

不可被網絡替代 而且悶聲發財

分別是理髮店和眼鏡店

馬雲萬萬沒想到

一個在阿裏巴巴打拼7年的老員工

居然辭職幹起了理髮師

僅5年時間

就在全國開設了超1,000家門店

收入高達10億

他正是優剪的創始人 熊國平

那他到底是怎麽做到的

他靠的就是差異化競爭

創立之初

優剪便明確了四個經營方向

首先

專註於男士理髮

其次

拒絕燙髮服務

第三

不提供染髮服務

第四

不辦充值卡

有人或許感到疑惑

在理髮行業要想賺大錢

不就得依賴燙染和辦卡嗎

實際上優剪設計了4層盈利模式

第一層高效率的服務模式

優剪采用的是日本快速理髮模式

每次理髮僅需10分鐘

價格僅為20塊

以快速簡潔模式取勝

速度夠快

配合人流量夠多來賺取利潤

所以他針對的人群

主要是以低消費的人群為主

畢竟對於男士來說

理髮是剛需

第二層專註服務

為了給顧客提供更便利的服務

提高客戶粘性

優剪專門開發了一款小程序

裏面有多種實用的功能

比如男士剪髮的周期是20天左右

那麽他在理髮20天後

就會給顧客發送剪髮提醒

理髮師為顧客提供髮型選擇

理髮後拍照片做對比

方便下次理髮時選擇更適合的髮型

再比如提供最近的門店和髮型師

查看排隊情況等等

這一招看似增加了用戶的選擇權

實際上已經把用戶牢牢圈起來了

流量問題解決了

第三層 降低成本

優剪為了控制成本

統一將門店規模定為30平方米

同時取消了燙染和洗頭服務

專註於剪吹

也就是理髮後不用水洗

而是利用類似吸塵器的吸髮機

將頭髮碎屑吸走

既省時又降低成本

提高了效率

因此他們用不到10分鐘

就能完成一位顧客的理髮

大家或許有疑慮

10分鐘搞定一個髮型

質量真的有保障嗎

這就要說到他的第4層

強大的培訓和標準化流程

優剪每隔一段時間

就會邀請業內知名髮型師

為所有門店理髮師進行培訓

確保所有理髮師的技能水平

和服務質量

優剪理髮師不需學會剪所有的髮型

因為優剪會提供特定的模板讓顧客從中選擇

減少了顧客的選擇焦慮症

也簡化了理髮師的訓練

此外優剪還規定

理髮師在整個過程中

不能向顧客推銷會員卡

這簡單的一條規定

直擊社交恐懼的年輕人軟肋

使得優剪開店不到一年

生意就蓬勃發展

傳統理髮店的尬聊

推銷和辦卡三合一的推銷套路

讓客人感到厭煩

這項目有三大優點

首先投入成本低

快剪店不需要單獨的門面

一般會在社區 學校 商場或超市門口

找一個5到10平米的空間

租金成本比傳統的理髮店要低很多

第二 現代人都很忙

很多人不想在剪頭髮這件事上

浪費時間

也不喜歡在剪頭的時候被推銷

傳統的理髮店剪個頭又很貴

所以快剪店是很有市場的

其實快剪店最早起源於日本

是一個老爺子發明的

現在他的品牌每年能有40億日元的營收

第三 快剪店的技術要求不高

因為快剪一般都是剪平頭

或是指定發型

不染發 不燙發

去培訓學校學習三四個月就能出師了

4個大學生創業

在網上賣平價眼鏡

第一年就賣出了70萬副

2021年正式上市

市值超過15億美元

他就是互聯網眼鏡鼻祖

沃比帕克 Warby Parker

他是傳統眼鏡行業當之無愧的攪局者

美國其他眼鏡店價格不低於500美元

沃比帕克只賣95美元

他們的經營模式很創新

在其他國家至今還沒見過

當年沃比帕克的創始人Dave

想不通為什麽一副眼鏡明明只需要一點塑料

外加玻璃鏡片

就需要幾百美元甚至上千

經過調查最後發現

原來美國的眼鏡市場

被一家叫Luxottica集團壟斷

眼鏡雷朋 Ray Ban 歐克麗 Oakley

也是他們家的品牌

為了把眼鏡價格打下去

Dave和三個同學

在宿舍創立了眼鏡品牌沃比帕克

他們找到了Luxottica在中國的制造商

采用相同的材質來制造眼鏡

沃比帕克前期只推出27種款式

款式少不但能讓消費者更快捷的選擇

同時還可以降低庫存成本

更絕的是

沃比帕克早期連實體店都沒有

直接在網上賣眼鏡

從而去除中間商

進一步減少成本

但在當年

美國市場僅有1%的眼鏡是通過線上銷售的

眼鏡不是標準品

線上銷售的確可以省去人工房租等諸多成本

但如果不能試戴

購物體驗就會很差

為此

沃比帕克開發了線上的虛擬試戴技術

顧客可以通過攝像頭掃臉

在虛擬形象上體驗佩戴效果

並得到最合適的鏡框推薦

除此之外

沃比帕克還學習鞋類電商美捷步的做法

人們在網上買鞋時也是面臨同樣的問題

不合適怎麽辦

美捷步的做法是 客戶買1雙鞋

就給他們寄3雙鞋試穿

顧客可以在試穿之後

保留最合適的一雙

其他兩雙退回來 而且免郵費

沃比帕克允許顧客在線上選擇5款眼鏡

全部寄給顧客

顧客試戴後 選擇自己心儀的

剩下的可以再郵寄回去

所有郵費全免

此外

對於顧客的海量提問

他們會制作成1到2分鐘的小影片

上傳到YouTube

與顧客互動並建立親密聯系

這就像現在的直播賣貨

還有一招營銷玩法更是完爆傳統行業

他給購買者冠以慈善合夥人的身份

在網站開啟買一副

捐一副的品牌慈善活動

甚至借公司年報制造話題

記錄各城市眼鏡偏好

捐贈眼鏡數量排行榜等等

火速出圈

取得線上銷售的成功後

沃比帕克開設了實體店

實體店每平米年銷售額達到3000萬美元

一度位列全美所有實體零售店的第二位

僅次於蘋果公司

作為行業的攪局者

沃比帕克用95美元的眼鏡

和線上線下融合的運營方式

為用戶提供了超一流的體驗

從而取得了巨大的成功

現在已經估值17.5億美元

臺灣近視人口占總人口66%

國中即近視超過70%

所以眼鏡市場越來越大和年輕化

這是因為現代人看太多電話和電腦

用眼過度了

不光是眼鏡

在移動互聯網和社交媒體技術的賦能下

幾乎每個行業都有重新創業一次的機會

你有什麽想法嗎

歡迎大家踴躍留言討論 一起暴富

會員福利再升級！

我們添加了更多不同系列的影片

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