How to Set Up Your LinkedIn Profile | Ultimate Guide 2024
Summary
TLDRThis video script emphasizes the importance of a well-crafted LinkedIn profile for job seekers and entrepreneurs, highlighting that a professional profile picture and banner can significantly increase views and connection requests. It provides step-by-step guidance on optimizing the profile URL, headline, about section, skills, and featured content to enhance visibility and attract opportunities. The script also suggests staying active on LinkedIn by posting regularly and engaging with the platform's job search and skill assessment features to further stand out to recruiters.
Takeaways
- 🌟 A well-built LinkedIn profile is crucial for job seekers and entrepreneurs, as 72% of companies hire through the platform and 63% check profiles before hiring.
- 📸 A professional profile picture can lead to 21 times more views and up to nine times more connection requests.
- 🖼️ Use AI tools like Adobe Firefly to enhance your profile picture and create the perfect background.
- 🎨 Choose a banner image that reflects your industry, is visually clean, and avoids excessive text or logos.
- 🔗 Customize your LinkedIn URL with your name for better visibility and ease of discovery.
- 🚀 Craft a compelling headline that showcases your expertise instead of just listing your job title.
- 📝 In the 'About' section, use bullet points and relevant keywords to describe yourself concisely.
- 🏆 Highlight your top skills and aim for endorsements from friends and colleagues to strengthen your profile.
- 📈 Feature your work, such as blogs or websites, in the 'Featured' section to showcase your accomplishments.
- 🏢 Regularly share posts and engage with content on LinkedIn to maintain visibility and attract opportunities.
Q & A
Why is having a well-built LinkedIn profile important?
-A well-built LinkedIn profile is crucial because around 72% of companies hire employees through the platform, and 63% of companies check candidates' LinkedIn profiles before offering them a job.
What impact does a professional profile picture have on a LinkedIn profile?
-A professional profile picture significantly increases attention, with such profiles receiving up to 21 times more views and up to nine times more connection requests.
How can one improve their profile picture background using AI tools?
-AI tools like Adobe Firefly can be used to change the background of a profile picture, enhance the outfit, and create a professional-looking image.
What should be the characteristics of a LinkedIn banner image?
-A LinkedIn banner image should be professional-looking, reflect the individual's industry, and be visually clean without excessive text or logos.
How can one create a custom URL for their LinkedIn profile?
-One can create a custom URL by editing their profile settings and replacing the default URL, which consists of random numbers, with a URL using their name, making it easier to find and remember.
What role does the headline on a LinkedIn profile play?
-The headline is one of the first things people see on a profile and should showcase the individual's expertise and strengths instead of just listing their job title.
How can the 'About Me' section on LinkedIn be optimized?
-The 'About Me' section should be concise, using bullet points and relevant keywords such as job titles, locations, and key skills to make it easier for recruiters to find the individual.
What is the significance of listing top skills on a LinkedIn profile?
-Listing top skills helps recruiters quickly understand the individual's strengths and can lead to better opportunities; it's beneficial to receive endorsements for these skills from friends and colleagues.
How can one feature their creations on their LinkedIn profile?
-The 'Feature' section of a LinkedIn profile can be used to showcase creations like websites, blogs, or any other work that the individual is proud of.
What are the benefits of staying active on LinkedIn?
-Regular activity on LinkedIn, such as sharing posts, articles, or industry insights, keeps the individual visible to their network and can lead to more opportunities.
How can one find and apply for jobs on LinkedIn?
-Individuals can find and apply for jobs on LinkedIn by using the 'Jobs' feature, searching for roles and locations, and applying through the 'Easy Apply' option with their latest resume.
Outlines
🌟 Creating a Standout LinkedIn Profile
This paragraph emphasizes the importance of having a well-built LinkedIn profile for job seekers and entrepreneurs. It highlights that 72% of companies hire through LinkedIn and 63% check candidates' profiles before offering jobs. The speaker, Brand from Learners, introduces a guide on creating an impressive profile that captures employers' attention, including tips on profile pictures, banner images, and custom URLs. The use of AI tools like Adobe Firefly for enhancing profile pictures and Canva for designing banners is suggested.
📝 Crafting Your Headline and About Section
The second paragraph focuses on the significance of the headline and about section in a LinkedIn profile. It advises against merely listing job titles and instead encourages showcasing expertise and strengths. The paragraph introduces a tool, presumably called 'Gravity,' to help create engaging headlines and personalized content for the about section. It also emphasizes the importance of using relevant keywords to make the profile easily discoverable by recruiters. The use of the 'Gravity' tool for generating content based on the user's profile information is detailed, along with the process of adding skills and endorsements to the profile.
🎯 Feature, Certifications, and Job Search on LinkedIn
This paragraph discusses the importance of featuring personal creations, certifications, and licenses on a LinkedIn profile. It explains how to add these elements to the profile and suggests online courses for obtaining certifications. The paragraph also covers the process of applying for jobs on LinkedIn, including searching for roles, filtering options, and using the 'Easy Apply' feature. Tips for increasing profile visibility and opportunities, such as staying active on the platform and using the 'Open to Work' feature, are provided. The benefits of taking skill assessments to demonstrate expertise to potential employers are highlighted.
Mindmap
Keywords
💡Job Applications
💡LinkedIn Profile
💡Profile Picture
💡Banner Image
💡Profile URL
💡Headline
💡About Section
💡Top Skills
💡Featured Section
💡Certifications and Licenses
💡Staying Active
💡Job Search
Highlights
72% of companies hire employees from LinkedIn, and 63% check candidates' profiles before offering a job.
Having a well-built LinkedIn profile is crucial for job seekers and entrepreneurs.
Professional-looking profile pictures get up to 21 times more views and nine times more connection requests.
Use AI tools like Adobe Firefly to enhance the background of your profile picture.
Choose a banner image that reflects your industry and is visually clean.
Create a custom URL with your name for better visibility in Google searches.
Your headline should showcase your expertise instead of just listing your job title.
Use tools like Gravity to generate eye-catching headlines based on your profile.
In the 'About' section, describe yourself concisely with relevant keywords for recruiters to find you easily.
Add your top skills to your profile, and get endorsements from friends and colleagues.
Use the 'Featured' section to showcase your creations, like blogs or websites.
List your certifications and licenses to demonstrate your skills and expertise.
Stay active on LinkedIn by regularly sharing posts, articles, or industry insights.
Use LinkedIn's job search feature to find and apply for jobs that match your profile.
Update your profile picture with an 'Open to Work' frame to signal your job search status.
Take skill assessments on LinkedIn to earn badges and demonstrate your competencies.
This video provides a comprehensive guide on creating a standout LinkedIn profile.
Transcripts
recruiters might receive thousands of
job applications each day but only a few
profiles stand out and get noticed and
only these people receive a call back do
you know why it's because of their
well-built profile around 72% of
companies hire the employees from
LinkedIn and 63% of companies check
their candidates LinkedIn profile before
offering them a job so whether you're a
job Seeker or an entrepreneur looking
for business connections having a good
LinkedIn profile is very important in
this video I'm going to show you how to
create a great LinkedIn profile that can
stand out among others and get noticed
by employers so make sure you watch this
video till the end to learn how to do it
I'm brand from Learners and let's get
started now the first thing that catches
people's attention is your profile
picture it's like your first impression
so people with professional looking
profile pictures get way more attention
than those without it in fact they get
up to 21 times more views and receive up
to nine times more collection requests
so go ahead and add a high quality
profile photo of yourself don't worry if
the background is not good you can use
an AI tool like Adobe Firefly to help
you create the perfect background for
your photo let me show you how let's go
to Firefly ao.com
select generator
fill drag and drop your
photo now let's change the outfit just
select the area like this and here type
what kind of outfit you
want click
generate click here to find more options
then find click
keep now to change the background just
click
here and the background will be removed
then describe what type of background
you
want click
generate then click
keep and a professional profile picture
is ready just download the
image go back to
LinkedIn upload
it
and then the next important tip is your
banner image having a professional
looking Banner can really make you start
out among other profiles choose a banner
that reflects your industry keep it
visually clean and avoid excessive text
and logos I'll show you how to create
one using canva just click the link
below this
video and click LinkedIn background
photo here you will find different
LinkedIn Banner templates you you can
select anything you want I'm going to
select this one now let's say you want
to edit this text so simply select it
and add your own text once you're done
Click
Share then click
download okay now let's upload it on
LinkedIn click this
icon click edit profile
background then select your
banner
and click
apply and your banner will be updated
next upep is your profile URL as you can
see here this default URL has no meaning
it's just random numbers you can create
a custom URL using your name so that
your profile appears higher in the
Google searches for example this one is
easier to find and remember than this
it's very easy to do that just click the
pencil
icon then again click on
it change the
url
and click
save now go
here and if you click
refresh you can see that the URL has
been changed this next step is really
important and it's your headline it's
one of the first things that people see
on your profile and instead of just
listing your job title you can showcase
your expertise and what you're really
good at now if you're stuck and don't
know how to create the perfect headline
for your LinkedIn profile don't worry
there's a great tool which which can
help you create eye-catching headlines
based on your profile so let's check it
out here you need to enter your
name and a brief summary of your current
rooll and work
highlights you can also copy the content
from your
rume and paste it
here and click
save once you're
done to generate the headline just click
here
and you will get a lot of headline
suggestions for your profile just choose
the one you like and add it to your
profile this one is more engaging so
let's copy
it go back to
LinkedIn click
here paste
it and click
save as you can see our headline has
been changed all right another important
thing on your profile is the about
section this is where you can describe a
few words about yourself keep it concise
and use bullet points also use relevant
keywords in your about section like job
titles location and key skills so that
recruiters can find you easily just
click the profile
section go to
core then click add
about and here you can describe your
experience and skills and you can also
mention the achievements you made with
gra right you can generate personalized
content based on your profile so let's
go back to gravity
right where we have generated our
headline now scroll down and here you'll
find the about me generator just click
create
content and as you can see we have three
different versions if you want more
versions you can click regenerate here
once you get the one you like just copy
it go back to
and add it to your
profile the next step is to add your top
skills correctly pick three to four
strong skills that you really excel at
and add them to your profile this helps
recruiters to quickly grasp your
strengths and get you the right
opportunities it's a bonus if you get
endorsements from your friends and
colleagues especially from those who
share the same skills those endorsements
really mean a lot when you get endorsed
this is how it will look like now if you
need any help describing your skills
gravity WR can help you once again just
head back to gravity right and here you
can see the profile skills generator so
let's click create
content and you can see it has given a
list of skills which suit your profile
now go back to
LinkedIn and add all the skills that you
want to showcase to others once you're
done click
save now if you scroll down you can see
that the above section has been updated
with your top skills you can also add
your education and your profile file
section the next step is a feature
section here you can share anything that
you created which you want to show to
your recruiters whether it's a website
youve built a Blog you've written or
something that you're proud of and it'll
appear on your profile like this just
head over to the recommended
section and go to the feature section
click on the plus
symbol now here you will find different
options to choose from you can share a
post showcase an article add a link or
even include an image I'm going to share
my blog link and click add a link now go
to the blog copy the
link paste it
here then add a small
description and click save now click
here and you can see the blog that we
just created in the feature section the
next step is to add your certifications
and licenses if you have completed any
certifications you can showcase them on
your profile like this go to the profile
section just head over to the
recommended
section and select licenses and
certifications fill in the
details and save
them and your certificate will be added
if you don't have any certifications no
worries there are some great courses
available online I've given the links
for you in the description below you you
can take any of these courses you want
and you can add them to your profile
okay once your profile is all set what's
the next step to stand out and grab more
opportunities simple just stay active on
LinkedIn it's so easy share a post
regularly it could be any updates
articles or even thoughts about your
industry regular activity keeps you
visible so next let's see how you can
create a post on LinkedIn just go
home click
here and you can start creating your
post now if you need any help getting
more ideas for your LinkedIn post
there's a tool on gravity right that can
give you awesome post ideas so let's go
back to LinkedIn profile
Builder and here you can get different
ideas for our LinkedIn posts so let's
click create
content and as you can see it has
generated 10 unique ideas for your
post if you're looking for some sample
posts tailor to your profile you can
just click
here
and it will generate three different
posts on various topics which you can
share on LinkedIn let's say you're
searching for a job and want to tell
people about it you can use this job
search post
feature and it will generate the job
search content based on your profile so
let's copy
it paste it on
then click
post and you're done okay next let's see
how you can find and apply for a job on
LinkedIn just go to your profile and
click on
jobs to find a job just type the role
and location you want in the search
bar and you can also filter by
experience date posted and remote
options
and you will find different job postings
based on your needs once you get the
search results scroll through them and
if you find something you're interested
in Just click easy
apply then fill in this
information and click
next here upload your latest
resume and once you're done click
next here check and see if everything is
correct then finally click
submit this is how you can apply for a
job on LinkedIn okay I've got some quick
tips that can bring you more connections
to your profile if you're looking for a
job you can let recruiters know by
seeing your profile picture that you are
open to work it's very easy to do that
just click on your profile
picture go to
frames then select open to
work and click
apply then enter job title you're
looking for you can also choose who can
see your profile picture whether it's
everyone on LinkedIn or only recruiters
select it and click
save and your profile picture will be
updated with a border like this that
lets people know that you're searching
for a new job The Next Step would be to
take up skill assessment on LinkedIn
it's a great way to show your employers
that you have the skills and the
expertise that they are looking for to
do that just go to
jobs and click skill
assessment you can take a quiz on any of
your strong skills
once you have completed it successfully
you will receive a badge on your profile
like this so that's it guys this is how
you can make your LinkedIn profile stand
out and grab New Opportunities if you
like this video do give it a thumbs up
and don't forget to hit the Subscribe
button so thanks for watching I'll see
you in the next video Until then take
care
bye-bye
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