Content Marketing Strategy in 7 Minutes

Summary

This video script outlines a seven-minute process for creating a content plan based on competitive research. It emphasizes the importance of understanding competitor keywords and using tools like Semrush's Keyword Gap to identify content gaps. The script guides viewers on how to prioritize keywords, leverage user questions for content ideas, and utilize the SEO Writing Assistant for creating optimized content. The goal is to help businesses enhance their online marketing strategy by targeting the right keywords and addressing user queries effectively.

Takeaways

• 📈 Content marketing is crucial, with over 50% of businesses investing in it and publishing new material daily.
• ⏱️ The video offers a quick process to create a content plan based on competitive research in just seven minutes.
• 🔍 To start a content plan, analyze competitors to identify areas where you may lack content or miss potential customers.
• 🛠️ Semrush's Keyword Gap tool is introduced to compare your site with competitors and highlight missing keywords.
• 🤝 Even if you don't know your competitors, the tool can suggest them for comparison.
• 📊 The keyword overlap visualization helps understand shared and unique keywords with competitors.
• 🎯 By filtering results, you can prioritize keywords that are missing from your site but present on competitors'.
• 📈 Traffic volume filtering helps in focusing on high-traffic keywords that competitors are ranking for.
• 🗂️ The Keyword Overview tool provides insights like search volume and difficulty score for each keyword.
• ❓ The 'Questions' section reveals questions people are asking about your target keywords, offering content ideas.
• 📝 The SEO Writing Assistant in the Content Marketing Dashboard helps write content adhering to SEO best practices.

Q & A

What is the significance of compelling content in marketing?

Compelling content is a cornerstone of modern marketing strategies, with over 50% of businesses investing in content marketing to publish new material regularly.

How long does the video claim it takes to create a content plan based on competitive research?

The video claims that a content plan can be created based on competitive research in just seven minutes by following the steps provided.

Why is it beneficial to understand your competitors' keywords?

Understanding competitors' keywords can reveal areas where you may lack content or miss potential customers, providing insights into content gaps and opportunities.

What tool does the video introduce to identify competitors for content planning?

The video introduces the Semrush Keyword Gap tool, which can identify competitors and compare your site with theirs to show shared and missing keywords.

How does the Keyword Gap tool help in content planning?

The Keyword Gap tool helps by showing keywords that are shared and missing, suggesting competitors, and providing a visualization of keyword overlap to identify content gaps.

What additional feature does the Keyword Overview tool offer for content creation?

The Keyword Overview tool offers stats like search volume and difficulty score, and insights into questions people are asking about the keyword, providing content ideas.

Why is the 'Click Potential' metric important in the Keyword Manager tool?

The 'Click Potential' metric indicates how likely people are to click on your content, helping prioritize which topics to create content for based on their potential to attract clicks.

How does the SEO Writing Assistant tool assist in content creation?

The SEO Writing Assistant tool checks content against SEO best practices, provides recommendations for readability, and suggests keywords to use, helping to write effective content.

What does the video suggest doing with the list of keywords identified by the tools?

The video suggests using the list of keywords as a master list for content creation and utilizing the filtering options to decide which content to create first.

How can the insights from the video be applied to improve online marketing efforts?

By following the steps in the video, one can create a content plan, identify content gaps, prioritize topics based on metrics like 'Click Potential', and write optimized content using the SEO Writing Assistant tool.

What action does the video encourage viewers to take after watching?

The video encourages viewers to subscribe to the channel, like the video, activate the notification bell, and leave comments for topic suggestions for future videos.

Outlines

00:00

📈 Content Marketing Strategy and Keyword Research

This paragraph introduces the importance of compelling content in modern marketing strategies, with over 50% of businesses investing in content marketing. The speaker promises to guide viewers through a quick process to create a content plan based on competitive research in just seven minutes. The video aims to help viewers identify keywords and topics to target and prioritize them. The speaker encourages viewers to subscribe for more online marketing tips and introduces the use of the Semrush Keyword Gap tool to compare one's site with competitors, identify shared and missing keywords, and suggest potential competitors. The tool's visualization feature is highlighted for understanding keyword overlap and the detailed list for creating a content plan, focusing on missing keywords and their traffic volume.

05:02

📝 Creating Content with SEO Writing Assistant

In this paragraph, the speaker demonstrates how to use the SEO Writing Assistant within the Content Marketing Dashboard to write content based on identified keywords. The assistant provides recommendations on readability, SEO, and keyword usage, helping to ensure the content is optimized for search engines. The speaker uses an example from a competitor's article to show how the tool works, highlighting the importance of using relevant keywords and original content. The tool also offers suggestions on tone and originality, ensuring the content stands out. The paragraph concludes with a call to action for viewers to subscribe, like, and engage with the channel for more online marketing insights.

Keywords

💡Content Marketing

Content marketing refers to a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience with the intent of driving profitable customer action. In the video, the importance of content marketing is highlighted as over 50% of businesses invest in it, publishing new material daily to enhance their online marketing efforts.

💡Competitive Research

Competitive research involves analyzing your competitors' marketing strategies to identify their strengths and weaknesses, and to discover opportunities for your own business. The video emphasizes the value of understanding which keywords competitors are focusing on to uncover areas where your business might be lacking content or missing potential customers.

💡Keyword Gap

A keyword gap refers to the difference between the keywords that your competitors are ranking for and the ones that your own website is missing. The video introduces the 'Keyword Gap' tool in SEMrush, which identifies these gaps and suggests competitors for comparison, helping to fill in the missing keywords that could be targeted for content creation.

💡Keyword Overlap

Keyword overlap is the commonality of keywords between your website and your competitors' websites. The video demonstrates how the 'Keyword Gap' tool visualizes this overlap, providing a quick insight into shared and unique keyword spaces, which is crucial for content planning and strategy.

💡Traffic Volume

Traffic volume refers to the amount of visitor traffic a website receives. In the context of the video, filtering keywords by traffic volume helps prioritize content topics that are driving significant traffic to competitors, suggesting that focusing on these keywords could potentially attract more visitors to your own site.

💡Keyword Manager

The Keyword Manager tool, as mentioned in the video, is a feature that compiles keywords along with key metrics, allowing users to organize and prioritize content topics. It provides the freshest data available, which is crucial for staying updated with the latest trends and search behaviors.

💡Click Potential

Click Potential is a metric that indicates the likelihood that people will click on your content in search results. Highlighted in the video, this metric is important for content planning as it helps in determining which topics have a higher potential for engagement and visibility.

💡SEO Writing Assistant

The SEO Writing Assistant is a tool that helps in creating content that adheres to SEO best practices. As showcased in the video, it provides recommendations for readability, keyword usage, and originality, ensuring that the content is optimized for search engines and user engagement.

💡Content Creation

Content creation is the process of producing original content for publication on digital platforms. The video outlines a process for creating a content plan and then suggests using the SEO Writing Assistant to write the content, emphasizing the importance of aligning content with SEO practices and audience interests.

💡Readability

Readability refers to how easily a reader can understand the text. The video mentions that the SEO Writing Assistant provides suggestions on improving the readability of content, which is important for user experience and ensuring that the content is accessible to a wide audience.

💡Originality

Originality in content refers to the uniqueness and novelty of the information presented. The video demonstrates how the SEO Writing Assistant can check the originality of content, which is crucial for avoiding plagiarism and ensuring that the content stands out in search results.

Highlights

More than 50% of businesses invest in content marketing, emphasizing its importance.

A quick process to create a content plan based on competitive research is introduced.

The video promises to help compile a list of keywords and topics to target.

The importance of understanding competitor keywords for content strategy is highlighted.

A tool is mentioned to identify competitors for those who are unsure.

The Keyword Gap tool by Semrush is introduced to compare your site with competitors.

The tool suggests competitors and shows shared and missing keywords.

Keyword overlap visualization is mentioned as a way to understand competitive differences.

Filtering results to see only missing keywords is recommended for content planning.

Traffic volume can help prioritize content topics based on competitor performance.

The Keyword Overview tool provides stats like search volume and difficulty score.

The Question section reveals questions people are asking about a keyword, offering content ideas.

The Keyword Manager tool compiles keywords with key metrics for organization and prioritization.

Click Potential is a metric that indicates the likelihood of people clicking on content.

The SEO Writing Assistant tool is introduced to help write content following SEO best practices.

The tool provides recommendations on readability, SEO, and originality of content.

The video concludes with a call to action to subscribe and engage with the channel for more marketing insights.

Transcripts

Compelling content is a cornerstone of any modern marketing strategy.

More than 50% of businesses currently invest money, time and energy into content marketing, with most of them publishing

new material every single day.

So we know how important publishing quality content is, but what should your first steps be?

What should you do? Well, in this video, I'm going to walk you through a quick and very easy process to create a great content

Plan based on competitive research in just seven minutes.

Yes, I said seven.

By following the steps in this video, you will be able to compile a list of keywords and topics that you want to go after and

easily prioritize which ones to go after first.

And if you haven't yet, please make sure to subscribe to this channel so that you see more videos that will help you make the

most of your online marketing. A great place to start when building a content plan is to take a look at the competition.

Understanding which keywords your competitors are focusing on can clue you into areas where you may lack content or even

missing out on potential customers.

And even if you don't know who exactly your competitors are, that's no problem.

I'm going to introduce you to a tool that can identify them for you.

Let's dive in. The first Semrush tool I'm going to be showing you is our Keyword Gap tool.

This is a great tool that compares your site with your competitors and shows keywords that you share and most

importantly, the ones that you're missing.

Now, this tool will actually suggest competitors here that you can compare your site to.

So even if you don't have an exact idea of who to compare yourself to, the tool takes care of that for you.

For example, I'm going to be using Elle.com which is a fashion magazine.

And you can see here that the tool has suggested the websites of other fashion magazines.

Then click compare. The keyword overlap

visualization is a great way to get an idea of how much or how little you share with your competitors.

And you will get to also a quick list of the top opportunities.

But let's scroll down and take a look at the detailed list for the sake of creating a content plan, let's filter the results to

only see keywords that are missing from your site.

Let's stop for a second, because I really want you to understand how useful this is.

You're seeing immediately which keywords you don't have on your website and

you're not ranking for on your website and all your competitors are.

This is just basically a whole list of topics and keywords that you can immediately target.

You can also filter by traffic volume to help prioritize content topics by focusing on ones that are bringing significant traffic

to your competition. Let's refine even further and take a look at a list of keywords that we're missing

AND our competitors are ranking in a top ten position for.

Now, let's select a few keywords and add them to a new keyword list.

Clicking on a keyword is going to take us to the Keyword Overview tool. This tool shows helpful stats about that

particular keywords such as search, volume and difficulty score.

The Question section can provide very useful insights into the questions people are asking about your keyword.

Again, I need to stop.

This is so huge. You need to understand.

I need to highlight this.

These are questions that people are already asking about the keyword that you want to target.

Basically, the people are giving you content ideas.

How great is that? Understanding what information people are searching for, what questions they want answered can guide your

content writing. Your content should provide valuable information to people asking these questions. Add these keywords

to your keyword list. Clicking on the name of your keyword list is going to bring you directly to the Keyword Manager tool.

Well, all of the keywords here are compiled along with key metrics.

And let me add that in Keyword Manager

you can always update to get the freshest data available, which is usually the same day's data.

So it's always the freshest information you can get.

All of these different metrics can help you organize and more importantly, prioritize which topics to go after.

First, pay close attention to the Click Potential column.

This metric tells you how likely it is that people will actually click on your content. So there you have it.

You can use this list as your master list for content creation and use the different filtering options to choose which content

to create first.

And I'm actually going to go even further and show you how some can actually help you write the actual content.

So once we have decided all of this, what are we going to do?

Very easy. We're going to go and write our content and we're going to do it in the SEO Writing Assistant, which is in our Content

Marketing Dashboard.

This tool allows you to check your content against SEO best practices and get recommendations for writing the best content.

I'm going to pull now an article from one of my earlier examples competitors and use it to show you how the SEO Writing Assistant

works. And we're going to write it right here.

We enter the right keywords.

What is purple shampoo?

And my database is in the U.S.

I'm going to click on "get recommendations".

And we see that this is a good content, good job, Harper's Bazaar!

We get suggestions on the readability of the content, we get SEO your suggestions, which keywords we should actually use.

I'm going to show you this in real life, for example, something that we should use is "sulfate free formula".

And you can see that the keyword became immediately green because we are using something that is helpful right now and that is

related to the content that we searched for.

And the tool already gives us the keywords that we should be using.

It gives us also suggestions on the tone of voice and originality.

You can check it, of course, it's going to come out that I copied all of it because I did.

But this is just to show you, of course, that you can even check if your content is one hundred percent original.

And that's it. By following these steps, you'll be easily able to create a content plan and even actually start writing some of the

content. So if you haven't yet please subscribe to this channel, hit the like button and activate the notification bell

to see more videos on how to make the most of your online marketing, and if you want to suggest some topics to make videos

on, please leave a comment in the comments section below.

I'll catch you guys in the next video, bye!