Increase your CLC Room Nights- Largest Negotiator of Hotel Rates in North America

Occupancy Boost

3 Jan 202103:43

Summary

TLDRIn this video, Robert from Occupancy Boost shares a crucial tip for hotels to increase sales on Corporate Lodging Company (CLC). He emphasizes the importance of the often-overlooked 'Hotel Information' section in the CLC account, where hotels can input details like semi-truck parking availability. Robert points out that many hotels miss out on significant business because they neglect to fill out this section, which is essential for attracting clients who require semi-truck parking. He advises hotel owners to update their CLC profiles to capture more bookings.

Takeaways

💼 CLC (Corporate Lodging Consultants) is a crucial channel for hotels to secure consistent business, especially during the pandemic.
📈 Many hotels are joining CLC due to a loss of corporate and leisure business, aiming to compensate with lower-rated contract business.
🚛 CLC has increased its business volume in the U.S. post-pandemic, making it an important channel for hotels to optimize.
🔑 Hotels often overlook the 'My Account' section in CLC's extranet, which is vital for maximizing visibility.
📄 Hotels must fill out all information in the 'Hotel Information' section, as CLC doesn't automatically populate this for them.
📝 Key details like parking for semi-trucks must be filled out by the hotel to attract more business, especially from truckers.
🚧 Failure to list semi-truck parking can result in a loss of up to 50% of potential CLC bookings from drivers looking for such facilities.
✅ Completing all available information in the account can significantly increase a hotel’s visibility and sales on CLC.
💡 Most of the overlooked details are simple checkbox options, yet are crucial for potential bookings.
📢 The speaker encourages hoteliers to utilize all features on CLC and offers additional support through future videos.

Q & A

What is the significance of the Corporate Lodging (CLC) channel for hotels?
-The CLC channel is a consistent stream of business for hotels and has become even more important due to the pandemic, as many hotels have lost corporate and leisure business and are now seeking to compensate through CLC's lower-rated business contracts.
Why has the number of hotels joining the CLC program increased?
-The number of hotels joining the CLC program has increased due to the pandemic, as they have lost significant amounts of corporate and leisure business and are trying to make up for it by participating in CLC's contract business which offers a new stream of revenue.
How has the CLC's volume of business changed in the United States?
-CLC has actually increased the amount of volume they are producing in the United States, suggesting that there is a growing demand for their services and a higher reliance on this channel by hotels.
What is the purpose of the CLC extranet for hotels?
-The CLC extranet serves as an account management page for hotels where they can pay bills and manage their account-related information.
Why is it crucial for hotels to fill out their information on the CLC extranet?
-It is crucial for hotels to fill out their information on the CLC extranet because CLC will not do this for them. Failing to do so means that the hotel's listing on CLC's website will be incomplete, which could lead to missed business opportunities.
What is one important aspect of hotel information that is often overlooked on the CLC extranet?
-One important aspect that is often overlooked is the provision of semi-truck parking information. If a hotel has semi-truck parking facilities, it is essential to list this detail on the CLC extranet to attract bookings from guests who require this service.
What is the potential consequence for hotels that do not list semi-truck parking on the CLC extranet?
-Hotels that do not list semi-truck parking on the CLC extranet may miss out on a significant portion of business, as over 50 percent of CLC's clientele may require semi-truck parking, and they will likely choose hotels that advertise this service.
What advice does Robert give to hotel owners and operators regarding their CLC listings?
-Robert advises hotel owners and operators to ensure that all relevant information, especially semi-truck parking availability, is accurately filled out on their CLC extranet listings to maximize their visibility and attract more bookings.
How can hotel owners and operators benefit from watching the video?
-By watching the video, hotel owners and operators can learn how to optimize their CLC listings, which can lead to increased occupancy and revenue, especially in a competitive post-pandemic market.
What action does Robert encourage viewers to take after watching the video?
-Robert encourages viewers to leave comments if they have questions, like the video if they found it helpful, and subscribe to his channel for more content aimed at helping hotel owners and operators succeed and grow their occupancy.

Outlines

00:00

🏢 Maximizing CLC Sales for Hotels

Robert from Occupancy Boost shares a crucial tip for hotels to increase their sales on the Corporate Lodging Consultants (CLC) channel. He emphasizes the importance of the CLC channel for hotels, especially during the pandemic, as it has become a significant source of business for many. Due to the increased competition, many hotels have joined the CLC program to compensate for lost corporate and leisure business. Robert points out that CLC has increased its volume in the United States. He then provides a step-by-step guide on how to log into the CLC account, navigate to the hotel information section, and the importance of filling out this information completely. He highlights that many hotels overlook this section, which can lead to missed opportunities. One key aspect he stresses is the need to indicate the availability of semi-truck parking if the hotel offers it, as this feature is highly sought after by CLC clients. Robert concludes by encouraging hotel owners to utilize this tip to boost their occupancy and invites them to ask questions or provide feedback in the comments section.

Mindmap

Keywords

💡Corporate Lodging

Corporate lodging refers to accommodations provided to business travelers. In the context of the video, it is a significant channel for hotels to secure a consistent stream of business, especially during times of economic downturn or pandemic, as it provides a reliable source of clientele for hotels that might otherwise suffer from reduced corporate travel.

💡CLC (Central Lodging Center)

CLC stands for Central Lodging Center, which is a platform that facilitates lodging for businesses. The video emphasizes the importance of CLC as a channel for hotels to increase their sales and occupancy rates by tapping into the business travel market, which has become even more crucial during the pandemic.

💡Pandemic

The pandemic refers to the global outbreak of COVID-19, which has had a profound impact on the travel and hospitality industry. The video mentions the pandemic as a reason for the increased importance of CLC, as many hotels have lost significant corporate and leisure business and are now seeking to compensate through platforms like CLC.

💡Hotel Information

Hotel information in the video script pertains to the details that hotels need to provide on the CLC platform to ensure they are accurately represented to potential clients. This includes amenities, services, and any unique features that might attract business travelers, such as semi-truck parking.

💡Semi-Truck Parking

Semi-truck parking is a specific amenity that some hotels offer, allowing drivers of large trucks to park their vehicles overnight. The video highlights the importance of listing this feature on the CLC platform, as it can be a deciding factor for many travelers who require this service, thus impacting a hotel's occupancy rates.

💡Extranet

An extranet, as mentioned in the video, is a private network that allows an organization to share part of its information or operations with suppliers, vendors, partners, customers, or other businesses. In the context of CLC, the extranet is the interface where hotels manage their account, including paying bills and updating their information on the CLC platform.

💡Occupancy Boost

Occupancy Boost is likely the company or service that the speaker, Robert, represents. The term suggests a service aimed at helping hotels increase their guest occupancy rates, which is relevant to the video's theme of maximizing sales through the CLC channel.

💡Account Management

Account management in the video refers to the process of logging into the CLC platform and managing the hotel's account, including updating information and paying bills. Effective account management is crucial for hotels to ensure they are accurately represented on CLC and can attract business travelers.

💡Leisure Business

Leisure business in the context of the video refers to the segment of the hospitality industry that caters to tourists and individuals traveling for pleasure. The pandemic has negatively impacted this segment, leading hotels to seek alternative revenue streams, such as corporate lodging through CLC.

💡Contract Business

Contract business in the video refers to the agreements made between hotels and organizations, like CLC, to provide lodging at negotiated rates. This type of business is highlighted as a way for hotels to compensate for losses in other areas, such as corporate or leisure travel, due to the pandemic.

💡Volume

Volume in the video refers to the quantity of business or the number of bookings that CLC is producing. The speaker mentions that CLC has increased its volume in the United States, indicating a growth in the number of bookings, which is an opportunity for hotels to increase their occupancy through this channel.

Highlights

Robert from Occupancy Boost emphasizes the importance of the Corporate Lodging (CLC) channel for hotels, especially during the pandemic.

Many hotels have joined the CLC program due to pandemic-induced losses in corporate and leisure business.

CLC has increased its volume in the United States, making it a crucial channel for hotels to tap into.

Hotels often overlook the 'My Account' section in their CLC account, which is vital for managing hotel information.

Hotel information on CLC must be filled out by the hotel itself, as CLC does not do this for them.

Failing to update hotel information on CLC can lead to missed opportunities for bookings.

Semi-truck parking is a critical feature that hotels should list on CLC if they offer it.

Hotels that do not list semi-truck parking on CLC may miss out on over 50% of potential bookings.

Updating the hotel information section on CLC is a simple process that can significantly impact bookings.

Robert advises hotel owners to check and update their CLC listings to ensure they are not missing out on business.

The video offers a quick tip that is often overlooked but can help increase sales on CLC.

The necessity of logging into the CLC account and navigating to the account page for managing hotel information.

The importance of verifying information upon logging into the CLC account for accuracy.

The 'My Account' section is often overlooked, which can lead to incomplete hotel listings on CLC.

Hotels need to actively manage their CLC listings to ensure all information is up-to-date and accurate.

The video provides a step-by-step guide on how to access and update the hotel information on CLC.

Robert encourages viewers to engage with the video by leaving comments and subscribing for more helpful content.