The BEST Way To Scale Ecommerce Brands Using Google Ads

Summary

This video offers an in-depth look at a successful Google Ads strategy for e-commerce brands, focusing on long-term growth rather than short-lived tactics. The presenter shares a detailed blueprint involving a mix of campaign types, including Performance Max, Shopping, and Search campaigns, each tailored to specific goals like acquiring new customers or capitalizing on branded terms. The strategy emphasizes the importance of a high return on ad spend and provides practical advice on campaign setup, bidding, and exclusions to ensure maximum effectiveness and profitability.

Takeaways

• 📈 The speaker has a decade-long track record of scaling e-commerce brands to eight figures using Google Ads, focusing on sustainable strategies rather than short-lived tactics.
• 🔍 A robust Google Ads strategy involves a variety of campaigns designed to feed the algorithm and target high-intent purchasers across the Google Suite.
• 🛒 The speaker emphasizes the importance of creating campaigns with specific purposes that complement each other, rather than a one-size-fits-all approach.
• 💡 The account example shared spent $26,000 over 30 days, achieving a 2.96 return on ad spend, demonstrating the effectiveness of the strategy.
• 🚀 The 'Performance Max Scaling Campaign' is highlighted as a key component, focusing on acquiring new customers by excluding brand terms and bidding for new customers only.
• 🔍 The 'Performance Max DSA Hybrid Campaign' is introduced as an innovative approach to dynamic search ads, using headlines, descriptions, and search themes without a shopping feed.
• 🏷️ A 'Branded Shopping Campaign' is crucial for driving branded shopping conversions and preventing cannibalization of brand terms by Performance Max campaigns.
• 🔗 The 'Brand Core Exact Search Campaign' is designed to capture high-intent branded search traffic, ensuring that brand-specific searches are not intercepted by competitors.
• 🔍 The 'Non-Brand Search Campaign' is recommended to include a mix of broad and exact match keywords, with a focus on high-value terms.
• 📊 Detailed campaign setup instructions are provided, including bidding strategies, audience targeting, and asset creation, to ensure campaigns are optimized for performance.

Q & A

What is the speaker's claim about their experience with Google ads?

The speaker claims to have helped numerous e-commerce brands scale their revenue from seven to eight figures using Google ads over the past decade without relying on short-term strategies.

What does the speaker emphasize as the key to a good Google ads strategy?

The speaker emphasizes that a good Google ads strategy is about creating a variety of campaigns that work together to feed the algorithm and cast a wide net to find high-intent purchasers across the entire Google suite.

What are the different types of campaigns the speaker mentions in their account structure?

The speaker mentions using two Performance Max campaigns, one Shopping campaign, and two Search campaigns in their account structure.

How does the speaker differentiate the first Performance Max campaign from typical setups?

The first Performance Max campaign is set up to acquire new customers only by using a brand exclusion and is focused on non-brand terms.

What is the purpose of the second Performance Max campaign in the speaker's strategy?

The second Performance Max campaign serves as a search campaign, running as a dynamic search ad without a shopping feed, and is designed to capture non-branded traffic.

Why is the branded shopping campaign important in the speaker's strategy?

The branded shopping campaign is crucial to drive branded shopping conversions and to prevent the Performance Max campaign from cannibalizing its success with branded terms.

What is the role of the brand core exact search campaign in the speaker's strategy?

The brand core exact search campaign is designed to capture high-intent traffic searching for the brand specifically, ensuring that these potential customers are not taken by competitors.

How does the speaker recommend setting up the non-brand search campaign?

The speaker recommends using a mix of broad and exact match keywords within the same campaign for the non-brand search campaign, without worrying about overlap, as the algorithm has evolved to handle it effectively.

What is the significance of the high return on ad spend (ROAS) target in the branded shopping campaign?

Setting a high ROAS target in the branded shopping campaign helps to ensure that only the most valuable and high-intent conversions are targeted, filtering out less valuable ones.

What is the 'pmax DSA hybrid campaign' mentioned by the speaker?

The 'pmax DSA hybrid campaign' is a Performance Max campaign set up to function like a dynamic search ad (DSA), which is a strategy that has been adapted due to the phasing out of traditional DSA campaigns.

Outlines

00:00

📈 Google Ads Strategy for E-commerce Growth

The speaker shares their decade-long experience in scaling e-commerce brands using Google Ads, emphasizing long-term strategies that adapt to algorithm changes. They outline the importance of a diverse campaign structure to feed the algorithm effectively, focusing on high-intent purchasers across the Google Suite. The speaker refutes the notion that only Performance Max campaigns are effective, showcasing an account that spends $26,000 and achieves a 2.96 return on ad spend. They detail the purpose of each campaign type, including Performance Max for new customer acquisition, a hybrid Performance Max campaign acting as Dynamic Search Ads, and a branded shopping campaign to capitalize on high-intent branded searches.

05:01

🛒 Setting Up Effective Google Ads Campaigns

The paragraph delves into the specifics of setting up Google Ads campaigns for maximum efficiency. It covers the core Performance Max campaign, focusing on acquiring new customers with a brand exclusion and bidding strategy. The speaker advises on proper conversion goal setup, campaign optimization for customer acquisition, and budget allocation. They also discuss the importance of location and language settings, as well as the use of automatically created assets. A workaround for brand exclusion is provided for accounts without a large audience segment, ensuring that the campaign targets new customers effectively.

10:02

🏷️ Targeting Branded and Non-Branded Searches

This section focuses on the intricacies of a branded shopping campaign aimed at driving conversions for branded keywords. The speaker explains the rationale behind setting a high target return on ad spend to filter high-intent traffic and discusses the impact on keyword targeting. They also cover the brand core exact search campaign, emphasizing the importance of focusing on the most critical branded search terms to prevent competitors from capturing that traffic. Additionally, the paragraph addresses the setup for a non-brand search campaign, recommending a mix of broad and exact match keywords and advising on bidding strategies.

15:04

🔍 Optimizing Google Ads for Long-Term Success

The final paragraph provides guidance on optimizing Google Ads campaigns for long-term success. It touches on the importance of starting with a Max Conversions bidding strategy when setting up new accounts and then transitioning to Target Return on Ad Spend after a period of data accumulation. The speaker advises on the balance between broad and exact match keywords, suggesting a ratio and highlighting Google's ability to effectively manage broad match keywords. The paragraph concludes with a call to action for viewers to apply the strategies discussed and to seek further guidance on campaign structures based on their spending levels.

Keywords

💡Google Ads

Google Ads is a platform provided by Google for advertisers to display their advertisements to web users. In the context of the video, it is central to the speaker's strategy for helping e-commerce brands scale their revenue. The speaker discusses various types of campaigns within Google Ads that are designed to optimize ad spend and increase return on investment (ROI).

💡Performance Max Campaigns

Performance Max campaigns are a type of campaign in Google Ads that use machine learning to optimize ad performance across various Google platforms. The video script describes how these campaigns are utilized to scale e-commerce businesses, with a focus on acquiring new customers and excluding branded terms to ensure the ads are reaching the right audience.

💡Return on Ad Spend (ROAS)

Return on Ad Spend (ROAS) is a metric used to measure the efficiency of advertising by comparing the revenue generated from the ads to the cost of the ads. The video emphasizes the importance of setting a high ROAS target for certain campaigns to ensure profitability, as seen with the example of a $650 target ROAS for branded shopping campaigns.

💡Brand Exclusion

Brand exclusion is a strategy used in Google Ads to prevent ads from showing for searches that include the brand's name. This is discussed in the video as a method to ensure that performance max campaigns are reaching new customers rather than those already familiar with the brand.

💡Shopping Campaign

A shopping campaign in Google Ads is designed to promote products directly to users while they are browsing or searching for items to buy. The video explains how a branded shopping campaign is used to drive conversions for branded keywords, ensuring that the brand's products are advertised to users already searching for them.

💡Search Campaigns

Search campaigns are a type of campaign in Google Ads that show ads when users search for terms related to the keywords chosen by the advertiser. The video distinguishes between two types of search campaigns: one that serves as a dynamic search ad (referred to as a 'Pmax DSA hybrid campaign') and a standard non-brand search campaign.

💡Dynamic Search Ads (DSA)

Dynamic Search Ads automatically generate ads based on the content of the advertiser's website. The video discusses a unique setup where a performance max campaign is configured to act like a dynamic search ad, despite Google phasing out traditional DSA campaigns.

💡Broad Match Keywords

Broad match keywords in Google Ads trigger ads for a wide range of search terms related to the keyword. The video script advises using a mix of broad and exact match keywords in non-brand search campaigns to ensure the ads are shown for a variety of relevant searches while maintaining control over the specificity of the terms.

💡Exact Match Keywords

Exact match keywords ensure that ads are only shown when a user's search term exactly matches the keyword. The video emphasizes the importance of including exact match keywords alongside broad match ones to capture high-intent searches and maintain a high return on ad spend.

💡Bidding Strategy

A bidding strategy in Google Ads determines how much an advertiser is willing to pay for clicks, impressions, or conversions. The video discusses various bidding strategies such as targeting a specific ROAS, using maximum CPC bid limits, and optimizing for customer acquisition, each tailored to different campaign objectives.

Highlights

Helped e-commerce brands scale revenue using Google ads without short-term strategies.

Focus on a variety of campaigns to feed the algorithm and find high-intent purchasers.

Creating interconnected campaigns, each with a specific purpose.

Performance Max campaigns can work effectively when set up correctly.

Use brand exclusion and bid for new customers only in Performance Max campaigns.

Performance Max campaign set up as a dynamic search ad without shopping fees.

Branded shopping campaign to drive branded shopping conversions.

Avoid relying on branded terms in Performance Max campaigns without brand exclusion.

Brand core exact search campaign to capture high-intent branded search terms.

Standard non-brand search campaign with a mix of broad and exact match keywords.

Importance of setting up conversion goals correctly in Google Ads.

Optimized campaign for acquiring new customers and bidding strategies.

Setting up merchant center and shopping feed correctly for e-commerce.

Budget setting based on average order value and cost per acquisition.

Using location settings to save budget and target the right audience.

Automatically created assets can be beneficial in Performance Max campaigns.

Brand exclusion list as a workaround for customer acquisition in Performance Max campaigns.

Setting up DSA Performance Max campaign to target non-brand terms.

Branded shopping campaign with a high target return on ad spend for high-intent conversions.

Brand core exact search campaign to dominate branded search terms.

Non-brand search campaign with a mix of broad and exact match keywords for scalability.

Recommendations for campaign structure based on ad spend levels.

Transcripts

over the past 10 years I've helped

dozens of e-commerce Brands scale from 7

to eight figures using Google ads and

I've always done this without using

strategies that only last one or 2 weeks

everything we are focused on is feeding

the algorithm with the exact killer

system that I'm going to go through

today in this video I will reveal my

exact Google ad strategy so you can copy

and paste this blueprint into your

e-commerce business today let's go so

first things first what makes a Google

ad strategy actually good a really solid

fundamentally working Google ads

strategy is always about a variety of

campaigns that are all working to feed

the algorithm so what makes a Google ad

strategy actually good is being able to

cast a decently wide net that you could

find high intent purchasers no matter

where they are no matter what they're

doing across the entire G Suite how we

like to do that is by creating a variety

of campaigns all of which kind of speak

to one another and ultimately each of

these campaigns have their own specific

purpose what you might have been told

recently is that you should only run

performance Max campaigns or maybe the

opposite I'm here to tell you that it

all works in some capacity jumping

inside one of our Google account that's

performing exceptionally well just to

give you an example this account is

spending over the last 30 days $26,000

it's driven a 2.96 return on ad spend or

$777,000 in Revenue a decently sizable

account and ultimately an account that

has worked very well with the structure

that we've set it in what we're looking

to break down here is each of the

campaigns all of the campaign types and

specifically the purpose of every single

one of these campaigns what you're going

to notice first is that we have two

performance Max campaigns one shopping

campaign and two search campaigns I'll

just give you a little bit of breakdown

so the very very first campaign we have

here is our performance Max scaling

campaign this is a non-brand performance

Max campaign the core of this campaign

and why this is so different than how

most people are setting up their

accounts is we are using a brand

exclusion and we're bidding for new

customers only so the most important

part about what we're doing here is that

in this performance Max campaign we are

allowing this only to find new

incremental customers for our business

that is very very different than how a

normal performance Max campaign works

this would be considered our new

customer performance Max campaign the

second campaign is actually a

performance Max campaign that is serving

as a search campaign this is something

that we've seen work tremendously well

it has worked in a completely different

way than most DSA or search campaigns

have worked in the past but it's kind of

held up to its own what we're doing here

in this DSA campaign or I should

actually say in this performance Max

campaign is we're giving it no shopping

fees so this is one of the only times

when I'm not giving a performance Max

campaign any shopping feed whatsoever

instead we're hooking this up with all

of our headlines all of our descriptions

all of our la headlines and all the

necessary search themes that we need to

ultimately allow this performance Max

campaign to run as a dynamic search ad

so a DSA also known as Dynamic search

ads have been slowly getting phased out

over the last year now this performance

Max setup actually changes that a little

bit this pmax setup allows a DSA

campaign to work we call it a pmax DSA

hybrid campaign because it's technically

a performance Max campaign but it's

actually serving as a dynamic search ads

campaign moving on to our Third campaign

we have a standard shopping campaign

this is is actually a little bit

different than a regular shopping

campaign because the goal of this

campaign is to actually drive branded

shopping conversions here's what happens

if you don't have this branded shopping

campaign and you run performance Max

without a brand exclusion and I

guarantee N9 out of 10 of you have seen

this before you do really really well

with your performance Max campaign when

you're spending $3 $400 a day and then

you move it from 300 to 500 to 600 and

then all of a sudden your return on ad

spend starts to decline the very simple

reason for this is because your

performance Max campaign is being

boosted up by your branded terms it's

killing it because every time it tries

to scale it can't find conversions that

are as valuable as those so what we

normally see is our branded shopping

campaign usually returns at a very very

high return on adpen and we can see our

Target is actually 650 compared to our

Target row as for our performance Max

Campaign which is only 350 huge

difference the next campaign that we

have is a brand core exact search

campaign a call this brand Corey Zack

cuz it's meant to just be your most

critical branded Search terms don't get

this mixed up because a lot of people to

set up a brand search campaign and put

all of their terms in there anything

that might be related to their business

the reality is if you have a very very

very specific name or a specific product

chances are no one else is bidding on

that if I'm selling glassware and I have

glassware that has 14 sides and a flat

top bottom that might just be a little

bit too far I don't necessarily need

that to be my brand core exact but what

I do need whatever the brand name of

this glass is I need that to be my brand

core exact campaign the purpose purpose

of this campaign is to just capture the

90% of people who are searching for your

brand specifically and make sure they're

not getting taken by any of your

competitors and then finally your last

campaign is a standard non-brand search

campaign your non-brand search campaign

serves very similarly to this

performance Max DSA campaign except you

are specifically choosing the keywords

that you want one thing I always

recommend for anyone using non branded

search is generally speaking you want to

have Broad and exact match keywords

within the same campaign don't worry

about the overlap completely okay the

algorithm has changed tremendously you

ultimately need to feed the algorithm

with some just a few broad match

keywords but also really real things

back in with the most valuable exact

match keywords also okay so now I'm

going to break through the exact

settings for each of these campaigns so

starting first at our core performance

Max campaign this performance Max

campaign is what's driving the most

amount of business net new right at the

top make sure your conversion goals are

absolutely set to purchases or whatever

your conversion event is what you need

to make sure is that when you highlight

over this purchase event you don't see

three or four or five different purchase

events here that means you are double

counting also you should have a green

light here if you don't have a green

light here go into your settings and

check your conversion events so

critically important next piece here for

customer acquisition in N9 out of 10

cases you are going to select optimized

campaign for acquiring your customers

and then you are going to select only

bid for new customers in this very rare

case we have this account that doesn't

have a significantly large audience

segment so we can't bid only for new

customers now I'm going to show you the

workaround for how we could still

exclude brand and seches from this

campaign without selecting this setting

right here moving through the rest of

our settings make sure your merchant

center and shopping feed is set up

properly make sure your feed is in fact

to the right country of sale which in

this case is the United States and then

scrolling down to your budget obviously

you have to set your budget at your own

discretion I would generally make sure

your budget is at minimum as high enough

to get one to two conversions per day

based on your average order value and

your cost per acquisition ratio and then

for bidding definitely understand why

your return on ad spent is your return

on ad spent in this case we're setting

to a 350 cuz that's when we feel

comfortable acquiring new customers for

for this business make sure your

locations are set properly the United

States or whatever territories you're

available in and then when you go to

location settings really easy way to

save about 5% of your budget click

presents this bottom setting even though

this here is recommended clicking

presents is just going to cut out when

people are traveling when people aren't

actually available and I hate this last

part here people who have shown interest

in your included locations if I'm

planning a trip across the world I

shouldn't receive ads for your product

across the world this is e-commerce this

is not leg gen this is not in store so

we want presents finally moving down all

languages can be set and then for

automatically created assets because

we're using a performance Max campaign

here I personally feel comfortable with

text assets and final URL set some

people might not if you're in a

sensitive category if you're selling

multiple different products in very

different categories if you're in

Marketplace you might not want to have

these set up basically what this does we

allow Google to help you generate assets

for your ads using content from your

landing page domain and ads it scrapes

your website it comes up with headlines

that are most relevant for you generally

speaking it's pretty good moving down to

additional settings definitely make sure

you have UTM properly set up if you ever

want to track of Google analytics triple

whale or any of the other AD platforms

that we recommend definitely include

your final Ural suffix now the most

important part of this entire campaign

this is what I was talking about before

at the top here when I said the

workaround for customer acquisition this

brand exclusion list is what you need to

set up to exclude your current brand

from the performance Max campaign so if

we were Apple we name our list apple and

we just type in apple we select this

brand exclusion and we click save what

this is going to do is we are no longer

going to show up on any terms that could

be scraped from apple.com basically any

brand terms will be excluded now and we

almost see this work immediately and

it's going to be an account level brand

list that is only going to be applied to

this specific campaign so once you enter

in your brand exclusion that is the

final setting that you need to set up to

make this a specifically net new

customer acquisition performance Max

campaign moving forward to the next

campaign our DSA performance Max

campaign this is allowed to bid anywhere

at once it's allowed to bid equally for

new and existing customers we have no

problem with that however we are still

doing the same thing as before we are

excluding brand from here because we

want that branded search campaign to

really funnel in all of our branded

terms so first at the conversion goal

level we're making sure we have our

purchases properly set up we're bidding

equally for new and existing customers

because it's non-branded search it's not

just just a performance Max campaign

there's no merchant center actually set

up in this campaign because we don't

want this to serve on shopping that's

the purpose of the other performance Max

campaign scrolling down we do not need a

dynamic ads feed because we're going to

be using the actual website to be

scraped we're not going to be

customizing this ads feed with

personalized ad it's going to be a

little bit different for our budget of

course just set it to what you're

comfortable with I'd recommend this to

be about 10 to 15% of what you normally

spend across the account don't make it

that big this is new this is a little

little fresh so generally speaking we

don't want to go over the top something

like this automatically created assets

text assets and final URLs are on make

sure you exclude any pages on your

website that are not 100% applicable to

buying if you have a Blog if you have a

FAQ any pieces of your website that

ultimately do not sell for you exclude

them from here everything else is

exactly the same as the other campaign

we have that brand list exclusion down

here this is specifically going to make

sure we only target non-brand terms

which is ultimately going to make this a

new customer acquisition campaign okay

so our third campaign is a branded

shopping campaign this is a standard

shopping campaign that's specifically

meant to Target branded keywords you

notice 650 Target roow as very very high

when we go into the actual settings

everything set up just like a standard

shopping campaign and then yes it's

going to tell you every time like run

this as pmax run this s pmax don't it

has its own purpose here it's doing

something different than a performance

Max campaign would do for you what we

like to do here is we definitely want to

make sure our goals are set up properly

we're using our account go settings

which are conversions and in this case

are going to just be purchases we also

have our merch and Center setup and

we're using all feeds from the product

totally normal settings the same things

we've run on performance Max same things

we've previewed two times already for

our bidding that's super high return on

ads spend so the reason for this is

actually quite simple when you have a

super high threshold of 650 per what

that's creating for you only the

keywords and only the Search terms and

the people that are above or right

around this 650 are going to be able to

purchase and ultimately receive these

ads what that means for you is that

everyone that's down here in 300% land

will not actually show up on this

campaign this is just the easiest way to

think about what a Target return on aten

does it takes really really high value

intent so people that they think are

going to return it 1,000% or 2,000%

whatever and then it's also going to

take people slightly under this 650 to

get you to the average of 650 what it's

also going to do is eliminate everyone

that may have been down here so the

thousands or hundreds of thousands of

people that have low intent for your

brand are now no longer going to be

targeted this goes Beyond people this

goes down to the keywords that you're

specifically able to Target in a

standard shopping campaign you cannot

set your keywords you can only eliminate

Search terms so what this does by

setting a very very high return on ad

spend Target of 650 or wherever yours

needs to be is it's actually taking all

those other key words that we have that

may have been falling down to here so

for example let's always just use Nike

if you're setting up a Nike standard

shopping campaign what's going to

convert super high someone that types in

Nike you know what's going to convert

even higher than Nike someone who types

in Nike red Jordans ultra high intent

conversion that's going to perform above

your Baseline you know what's going to

perform right under the 650 when someone

types in does Nike do this does Nike do

that or perhaps if they type in Nike old

shoes or shoes like Nikes or does Nike

carry size 11s those are going to

perform slightly under your Baseline you

know what's going to fall so far under

the Baseline that they're never going to

show up here anymore shoes running shoes

is your hunch telling you that wait I'm

Nike of course I want to show up on

shoes of course I want to show up on

running that's the point of the

performance Max campaign right we go

back to our campaigns and the point of

this performance Max campaign that's

driving for new customers is to drive

shoes and running shoes moving on

forward to the brand core exact standard

shopping campaign same things are going

to apply here we're going to be driving

for purchases we're bidding equally and

new for all existing customers all the

way down the board everything is the

same except for our bidding now for

bidding we are going to be setting an

absolute topof results page impression

share we're going to be setting our bid

strategy for impression share we're

setting for absolute top of page results

and I like to set mine over 95% for this

brand we're going 97% and then we want

to set a maximum CPC bid limit so I just

want to read this verbatim because I

think it's helpful maximum CPC bid limit

is the maximum amount you'll pay for

each click bid limits won't be used on

display on the campaigns so the maximum

amount will pay for every single click

this means is if your branded terms are

worth $8 and you set a $5 CPC you're

only going to get people who are worth

under $5 what I like to do is I like to

cut this at kind of the upper threshold

so if I notice our average CPC is around

two bucks I'll set my maximum CPC at

about 2 225 cuz I don't want to cut a

significant amount of my branded search

away however I do recognize there's some

people that Google categorizes as super

super high intent that ultimately might

cost me 8 or $10 a click it's just not

worth it sometimes I'm willing to

sacrifice 3 to 5% of my customers

ultimately to make sure that this

campaign is extremely profitable for me

because that 90% is way more important

than the 3 to 5% moving on down here

make sure your Broad match keywords are

set for off this is extremely important

when it comes to this branded search

campaign in branded search we're using

exact match only nothing else is set

here so value rules no ad rotation

optimize prefer best performing ads I

don't even think you could choose

another option at this point set up your

campaign URLs making sure you have final

URL Selix setup you're not using Dynamic

search ads we've gone through that in

the performance Mac setup no IP

exclusions and no brand exclusions

because this is a branded search

campaign scrolling all the way down to

the bottom here we have our non-brand

search campaign this is one of the most

known one of the most classic campaign

types that there ever was on Google what

we like to set up here is having very

very similar campaign setup than all the

others purchasers at the top scrolling

all the way down to the bottom because

everything else is the same here our

bidding is usually set to a Target

return on ad spend if you're a CPA

focused business set to Target CPA now

one thing here little note when you're

scaling if you're just setting up your

account for the first time set to Max

conversions wait somewhere in the range

of like 20 to 30 days like a decently

long time then flick on target return

turn on that spin you'll get a much

better result by doing that instead of

just restricting Google right from the

jump moving down just a little bit more

here no other key settings are set up

here the only thing you need to focus on

on this non-brand campaign is that you

have a mix of broad match keywords and a

second mix of exact match keywords

generally speaking you want about five

exact match keywords for every one broad

match keyword your broad match keyword

should just be your most critical

keyword let's go back to that Nike

example what's my broad match keyword

for Nike running shoes running shoes

which be my broad match keyword what my

exact match keywords would be are

running shoes black running shoes red

running shoes green running shoes the

good thing about Google right now

specifically when it comes to Broad

match keywords they do a pretty good job

of soaking up a lot of keywords for you

at a decently cheap price so I wouldn't

be too afraid of running a few broad

match keywords mixed in with your exact

match keywords okay so that is the exact

setup and structure that we've likeed to

use in 2024 moving into 2025 or Google

ads specifically for complex accounts

where you're spending and how much

you're spending today and even if you're

just starting out right now and you're

thinking about starting your ads today

it could be different there are dozens

of variations of this exact structure

multiple pmax campaigns different

listing groups different asset groups

using search themes not using search

themes even as complicated as not having

brand core exact campaigns just make

sure you're using the one that's best

for you right now at the spend that you

currently have so if you want to watch

my guide on the recommended structure

based on how much you're spending today

I have the video right here it's also

down in the description below you can go

check that out it's a detailed guide

based on how much you're spending and

exactly the structure you should use in

Google ads finally if you got got a lot

of value out of this video let me know

in the comments below I try to reply to

every single comment and I see you all

in the next one