Technical SEO for Developers | 2023 Checklist
Summary
TLDRIn this informative video, Alex from Prismic discusses the importance of technical SEO for developers, emphasizing its role in enhancing user experience and improving website visibility. He outlines key strategies such as optimizing core web vitals, managing images, ensuring accessibility, and using clean URL structures. Additionally, he highlights the significance of metadata, SSL certificates, and regular site audits to maintain high SEO standards and drive organic traffic, ultimately benefiting business growth.
Takeaways
- 🛠️ Technical SEO is crucial for both search engines and users to understand the content better.
- 🌐 Optimize website structure, page speed, and user experience to improve technical SEO.
- 🎨 Focus on core web vitals: Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift for better user experience.
- 🖼️ Optimize images for faster load times, using responsive images, modern formats, and lazy loading techniques.
- ♿ Accessibility improvements benefit both users and SEO, such as using alt text and proper heading structure.
- 📱 Ensure mobile responsiveness to cater to the majority of mobile users and improve search rankings.
- 🔍 Reduce JavaScript usage to improve First Input Delay and overall page interactivity.
- 📄 Use clean, keyword-rich URLs for better content understanding by both users and search engines.
- 📃 Include relevant metadata like title, description, XML site maps, structured data, canonical tags, and open graph meta tags.
- 🔒 Implement SSL certificates (HTTPS) to secure user data and improve search rankings.
- 🔍 Regularly perform site audits to maintain and update SEO practices according to best practices.
Q & A
What is the primary goal of SEO?
-The primary goal of SEO is to improve the visibility and ranking of websites in search engine results, thereby attracting more organic traffic.
What are the two main components of the SEO equation?
-The two main components of the SEO equation are content and technical SEO. Content SEO focuses on creating high-quality content, optimizing titles and descriptions, while technical SEO deals with optimizing website structure and page speed.
Why is user experience (UX) important for SEO?
-User experience is important for SEO because Google prioritizes websites that offer a good user experience. Factors such as page load time, layout stability, and interactivity can influence a site's ranking in search results.
What are the three core web vitals that Google uses to measure user experience?
-The three core web vitals are Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift. These metrics assess loading time, interactivity, and layout stability, respectively.
How can optimizing images improve both user experience and SEO?
-Optimizing images can reduce page load times and improve the Largest Contentful Paint score. Techniques include compressing images, using responsive image sizes, modern formats like AVIF and WebP, and lazy loading off-screen images.
What is the significance of using semantic HTML elements for SEO?
-Using semantic HTML elements helps search engines understand the structure and content of a webpage better, which can improve SEO. It also enhances accessibility and user experience by making content more organized and comprehensible.
Why is mobile responsiveness crucial for a website?
-Mobile responsiveness is crucial because a significant portion of web traffic comes from mobile devices. Google favors mobile-friendly sites in search rankings, and a non-responsive site can lead to a poor user experience on mobile.
How can reducing JavaScript improve a website's SEO?
-Reducing JavaScript can improve First Input Delay, a core web vital. Less JavaScript means faster processing times and a more responsive page, leading to a better user experience and higher SEO rankings.
What is the role of structured data in SEO?
-Structured data provides additional information about the content of a webpage to search engines, allowing for rich results in search listings. This can include details about articles, products, events, and more, enhancing the visibility and吸引力 of the site.
How do open graph meta tags indirectly help with SEO?
-Open graph meta tags improve the appearance of shared links on social media platforms, which can lead to higher click-through rates. More clicks and shares can result in more backlinks, which Google considers as a positive signal for SEO rankings.
What are the benefits of conducting regular site audits for SEO?
-Regular site audits ensure that all SEO best practices are being followed and that the site is performing optimally. They help identify and fix issues related to core web vitals, metadata, backlinks, and other factors that can impact search rankings and user experience.
Outlines
🌐 Introduction to Technical SEO
Alex introduces the importance of Technical SEO in web development, emphasizing that while building attractive websites is crucial, ensuring they are discoverable by users is equally important. He uses the analogy of a well-built store in a desert to illustrate the futility of neglecting SEO. Alex outlines the two halves of SEO—content and technical—and delves into the three main categories of technical SEO: user experience, metadata, and administrative tasks. He stresses that developers are responsible for the technical aspects of SEO and promises to cover everything needed to improve a site's SEO.
🛠️ Improving User Experience for SEO
Alex discusses the significance of user experience (UX) in technical SEO, highlighting that Google prioritizes sites that offer a good user experience. He lists eight ways to enhance UX, focusing on core web vitals: largest contentful paint, first input delay, and cumulative layout shift. Alex explains the importance of optimizing images, including using responsive images, modern formats like Avif and WebP, and lazy loading off-screen images. He also touches on the necessity of setting image dimensions to prevent layout shifts and emphasizes the developer's role in ensuring image optimization.
🎯 Accessibility and Mobile Responsiveness
Continuing on the theme of user experience, Alex underscores the SEO benefits of accessibility practices, such as using alt text for images, which aids low-vision visitors, error recovery, and search engines. He advocates for proper heading structures and semantic HTML elements to enhance content understanding. Alex stresses the importance of mobile responsiveness, noting that a significant portion of web traffic comes from mobile devices, and advises on reducing JavaScript to improve first input delay scores. He also cautions against relying solely on JavaScript for content loading, advocating for pre-rendering content and server-side rendering for better SEO.
🔍 Enhancing Metadata for Better SEO
Alex moves on to metadata, starting with the basics of title and description tags, emphasizing the need for uniqueness on each page. He introduces XML site maps as a tool to help Google understand site structure, especially useful for larger sites. Structured data is next, with Alex explaining how it provides Google with detailed information about content, leading to rich search results. He advises using schema.org to generate structured data and mentions the importance of canonical tags for handling duplicate content. Alex also discusses the indirect SEO benefits of open graph meta tags, which improve social media sharing and potentially lead to backlinks.
🛠️ Administrative Tasks for SEO Maintenance
In the final section, Alex covers essential admin tasks for maintaining SEO. He starts with the importance of SSL certificates for security and Google rankings, followed by managing redirects to avoid broken links that can harm SEO. A useful 404 page with search functionality is recommended to assist users. Alex suggests having a robots.txt file to guide Google's crawler and mentions Google's preference for such files. He concludes with the importance of regular site audits using tools like Chrome Lighthouse, Google PageSpeed Insights, and SEO analysis plugins to ensure ongoing compliance with SEO best practices and to monitor site performance.
🚀 Wrapping Up Technical SEO Insights
Alex recaps the key points of the video, reinforcing that technical SEO is the developer's responsibility and that it significantly aids in improving a site's search rankings and user experience. He emphasizes the importance of optimizing user experience, including relevant metadata, and handling administrative tasks. Alex reminds viewers that SEO is dynamic and requires staying updated with best practices. He concludes by encouraging viewers to engage with the content and look forward to future web development insights.
Mindmap
Keywords
💡SEO
💡User Experience (UX)
💡Core Web Vitals
💡Image Optimization
💡Accessibility
💡Mobile Responsiveness
💡JavaScript
💡URL Structure
💡Metadata
💡SSL Certificates
💡Site Audits
Highlights
SEO is essential for developers who want their apps and websites to be seen by people.
Technical SEO focuses on optimizing website structure and page speed, which developers need to handle.
User experience (UX) is crucial for SEO as Google prioritizes sites that offer a good user experience.
Core Web Vitals are three metrics used by Google to measure user experience on a website.
Optimizing images by making them responsive and using modern formats like Avif and WebP improves page speed and SEO.
Accessibility practices not only help users with disabilities but also benefit SEO by making content more understandable for search engines.
Mobile responsiveness is a must-have for SEO, with around 60% of visitors accessing sites via mobile devices.
Reducing JavaScript usage can improve first input delay score and overall user experience.
Content should not rely on JavaScript to load; it should be accessible even with JavaScript disabled for better SEO.
Using clean, keyword-rich URLs helps both users and search engines understand the content of the page.
Metadata such as title and description tags are fundamental for SEO and should be unique for each page.
XML site maps help Google understand the structure of a site and are almost necessary for sites with many pages.
Structured data provides Google with detailed information about content, leading to rich details in search results.
Canonical tags help Google understand the preferred version of duplicate content, avoiding penalties.
Open graph meta tags indirectly help SEO by encouraging social shares and potential backlinks.
SSL certificates or HTTPS are necessary for user security and can boost a site's SEO ranking.
Regular site audits ensure that SEO best practices are followed and help maintain high search rankings.
Transcripts
Alright, don't get me wrong, search
engine optimization isn't
why I became a developer
either. I want to build cool apps and
websites, but I would also
like for people to see those
cool apps and websites, and yeah, SEO
really does help in that
regard. Okay, for a minute,
just pretend that you were in
construction and a company
hires you to build them a store,
and you do it. You build them a beautiful
store, the store that they
asked for, it's wonderful,
and then you put it in a desert where no
roads or sidewalks or
anything lead to that store.
You would know that that's not what the
company wanted, but you're
doing the same thing. If you
build a site that is good, it looks
really nice, it's pretty, but it doesn't
have any good technical
SEO. You're doing the same thing. I'm
Alex, I lead the developer experience
team here at Prismic,
and today we are talking about technical
SEO, and I'll cover
everything you need to know to improve
your site's SEO.
Now, there are two
halves to the SEO equation, content and
technical. Content SEO
deals with creating high quality content,
optimizing titles and
descriptions, and this is
typically handled by writers or content
teams. Then there's
technical SEO. That's all about
optimizing your website structure and
page speed, and you, the developer, need
to take care of this.
I put things into three main categories
of technical SEO. I'm going
to touch on user experience,
metadata, and all those admin tasks that
you've got to do just to
maintain your website, especially
for technical SEO. All right, first big
category is user experience, user
experience, or as the kids
call it, UX.
You might be surprised to
hear that Google actually
cares quite a bit about user
experience. You might think it's a search
engine, what does it care
about users using it? But
Google actually wants to give users the
best site possible, so if
your site takes forever to load,
shifts around a whole bunch when it's
coming in, and it's just a poor
experience for your users,
they're not going to recommend your page.
So here are eight things you
can do to improve your user
experience that will also improve your
technical SEO. First up,
core web vitals. These are three
metrics that Google uses to see just how
good the user experience is
going to be on your website.
The first core web vital is largest
contentful paint, and that's
essentially the amount of time
it'll take for the largest content
element like a hero image or a heading to
become visible. This
is essentially when a page looks like
it's done loading. The next core web
vital is first input
delay, and that's the amount of time
until the page is interactive. So if a
user clicks on a button
while your page is first loading, this is
basically how much time
does it take until that button
actually does something. And the third
core web vital is
cumulative layout shift. Basically,
how much does the page shift around as it
loads? There is nothing
worse than trying to click
something, then the page loads and it
shifts around, and you click
something entirely different.
That's what this measures, and it is the
most grating thing when it
happens, and so it's very
good that Google measures that because
it's not a good user
experience. Google takes these three
core web vitals into account when it is
ranking pages, so we need to
make sure that we are making
really good scores on all three of these.
A lot of the things we cover
in this section will affect
these core web vitals. So next up, number
two, we need to optimize our images.
Images will probably
be the largest files you send to your
client, and big files can
slow down your page speed, so
huge images that aren't compressed aren't
optimized are going to wreck your largest
contentful paint score. Make sure your
images are responsive for
their screen size. You should be
sending small images to mobile devices
and bigger images to desktop screens. You
should also be using
the most modern format that the user's
browser can handle.
Formats like Avif and WebP are so
much smaller and still look great
compared to JPEG and PNG alternates. By
using source sets with your
images, you can handle different formats
and sizes. You should
always, always, always lazy load
off-screen images. If your user might not
see that image, don't load
it, especially not right at the
beginning when your page is first loading
in. Defer that load to
later and you'll have a much
faster initial page load. This next one
is huge for cumulative
layout shift. Make sure you're
setting height and width on your images.
If you don't set it, your
content's going to shift around
because the browser doesn't know how big
that image is until it loads it in and
then it finds out and
then stuff pops all over the place. That
sounds like a lot of work
to do for each image though,
and you're not the one that's going to be
uploading images for all time, right?
You're going to have
editors and content teams coming in to
upload images. So how do
you accomplish all this? Well,
there's a few ways. One, your page
builder or CMS might have a feature. Here
at Prismic, we have a
built-in image CDN. So anything that an
editor uploads will
automatically be processed and
optimized in the way that you set it up
in the code. Similarly,
you can use image CDNs like
ImageX or Cloudinary and do similar
things by setting parameters
in the code to change those
images as they are displayed on the site.
These image CDNs can
handle the resizing of images.
It can handle serving up AVIF to browsers
that can handle it
and then falling back to
older standards of images for other
browsers. They're wonderful,
wonderful tools, but you've
also got frameworks like Next and Nuxt,
which have image tools built
in now, but no matter which of
these tools you choose to use, bottom
line is no editor, no
content team should ever be able to
ship a huge uncompressed JPEG to your
homepage. It is on you, the
developer, to make sure that
images are being processed. So make sure
you're using some kind of
a tool, some way of letting
them, the editors, the content team,
upload whatever they're
trying to upload, and then you
are filtering it or optimizing it and
then giving the viewer passing to the
browser an optimized
performant image. That's on us, the
developers. We have a lot of
tools up our sleeves now. Make
sure we're doing it. All right, we're on
to tip number three. Work
on your accessibility. Many
accessibility practices also actually
benefit SEO. Think about it. People who
are using screen readers
are using a device to understand that
page better. If you help that device
understand the page better
by using things like alt text and other
things that we'll touch
on, you also tell Google what
that page is about. By helping devices
understand the content of the page,
you're helping everyone.
So one accessibility must have is alt
text on images. It helps
three groups of people understand.
Visitors with low vision, visitors who
encountered an error
when that image loaded,
and search robots like Google. Dog with
eyebrows image, dog in a blue hoodie
image, unlabeled image.
You are currently on an unlabeled image.
Without that alt text,
those three groups are left
wondering if that image added anything to
the content. Another best
practice that helps with
both accessibility and SEO is using
proper heading structure. This means
you're organizing your
content and using H1 elements for the
topic, H2 elements for
subtopics, and so on. In fact,
you should be using semantic HTML
elements all over your site.
Headings are great, but so are
lists and nav elements and article
elements and asides. Really, this
benefits everyone and helps
everyone understand your content better.
Use semantic HTML.
Alright, we've covered some of
the accessibility things. Moving on to
number four, mobile responsiveness.
Honestly, you and I both
know this is a must have, right? Like we
get this. Around 60% of visitors are
coming in on a mobile
device. Pages are ranking higher if
they're mobile friendly because Google,
of course, is going to
show those pages more frequently than
sites that are not mobile
friendly. Because once again,
a lot of folks are using mobile devices
these days. My friend
Kevin Powell says that websites
are responsive by default. They ship out
of the box as responsive, so
they're only not responsive
when we break them. So you can do this. I
believe in you make your
site responsive. Also part of
being mobile friendly is having a proper
viewport meta tag and also
a readable font size on all
devices. Don't make it so that when the
screen gets small, so does
your font and we've got to,
we've got to check it out. Don't do that.
Make it fake. Make it
nice. Alright, number five,
reduce JavaScript. I know it hurts to
hear. I know we want to
throw JavaScript at everything,
but the more that we send, the worse our
first input delay score is going to be.
It's going to take longer for all that
JavaScript to process for and for
anything to actually happen
on our page. So part of that is checking
your bundle, seeing how
big that bundle coming from
next or next or whatever framework you're
using is. Can you drop any
of those packages? Can you
tidy them up somehow beyond your
framework? Make sure that you are
reducing trackers that can slow
down your site. Every single tracker that
you put in hurts your page
speed hurts that first time to
interactive, right? If you're adding the
Bing pixel and the Facebook
pixel and the Myspace pixel and
the TikTok pics, if you're adding all of
that stuff, that is a lot
of JavaScript that you're
adding on top and it's going to really,
really hurt your page
speed. It really hurt your user
experience and Google is going to dock
you for it. So you need to make sure you
find a balance between
having every tracker in the world and
having a really speedy site
that Google is going to rank
well on search pages. Alright, this one
is big. Do not require JavaScript to
actually load in the
content of your page. The page should
load its content even if I have
JavaScript disabled. When
it comes to SEO, statically generating
the page or server-side rendering that
page is so much safer
than rendering it only on the client.
Yes, Google's crawler can run JavaScript,
but what if my buggy
JavaScript breaks when Google tries to
crawl my page? I would
rather it break and still get all
my content than break and just have a
completely empty contentless
page. Make sure you are pre
rendering your content and then, you
know, sprinkling JavaScript on top.
Alright, number seven,
when talking about a good user experience
that also helps with SEO,
use a clean, nice, sensible
URL structure, clean URL structure. That
means you're using short,
descriptive and keyword rich
URLs. Look at these two URLs here. Look
what I got here. Green Genie IO/G/01 or
Green Genie IO/Guides/How
to Install Green Genie. Which one do you
think is more clear to
users, more clear to Google
when it comes to trying to figure out
what the content on these
pages is? Don't get cryptic,
don't get shorthand or whatever. Make
sure you're using good
keyword rich URLs when you are using
your URL patterns. Alright, we are into
our next section and that is
talking all about metadata.
So these next five, if you're a big
metadata head, you're
going to love these.
Alright, we're going to start off with
something you probably have
already, but that's a title and
description. It's kind of the bare
minimum when it comes to
metadata, but at the same time, you
really need them because they are just
what show up when you
Google for a page. It's the title
and the description. For these, you're
going to use a title
element and a meta tag with name
description. The important part that
people get wrong here though, is that
they have to be unique
for every page. Don't put the same
description on every single page, same
title on every single page.
Make sure these are getting changed up
for each and every
single page. Otherwise,
Google is going to think it's all the
same content. Or at least
it's not going to help you out.
Alright, number nine on our full list,
XML site maps. This is kind
of what it sounds like. It is
a site map that maps out all the pages of
your site and guess what
format it's in? XML, baby.
You don't need one of these as long as
your site's been submitted to Google.
Google is really good
about crawling through links and finding
most of the pages of your
site, but it does help Google
understand the structure of your site.
And it is very, very helpful
and almost necessary. If you
have hundreds or thousands of pages, it
just gives Google a nice list
of saying, Hey, these are all
the pages I have. I would like you to
index all of these, please. Alright,
number 10, structured
data. This is a type of metadata that has
a specific structure to
give Google information
about articles, products, local
businesses, events, reviews, recipes, and
it really helps Google
provide rich details in search results.
So when you search for
things and Google doesn't just
kind of give you like a list of links,
but it gives you more details, images,
all that kind of stuff
that is coming from this structured data.
Google really likes giving
those kinds of rich results.
So make sure that you are putting
structured data in wherever it makes
sense for you. You go,
Alex, I don't know how to do that. How do
I do that? No problem.
Go to schema.org. Find the
category for the thing that you have.
Maybe it's a product. Maybe it's a
recipe. You're building a
site for a recipe site, right? And you go
in there, find the exact
category that you're looking for,
and just fill in the information. Like I
said, it's structured. They'll kind of
walk you through it.
And then all you got to do is add that
metadata to the appropriate pages and
Google will be able to
understand what you're sharing with it a
lot better. All right.
Number 11, canonical tags.
If you have duplicate content across your
site, canonical tags
basically let you tell Google
which one is the preferred version so
that Google doesn't penalize you for
having duplicate content.
This is also helpful if you've posted
blog posts across the
internet, like on dev.to,
you can use a canonical tag to tell
Google, hey, the one that's on my site,
that's the canonical
or like the real version. All right.
Number 12, open graph meta
tags. Now you might be saying,
Alex, that doesn't directly impact SEO.
Google doesn't care
about open graph stuff.
That's Facebook and Twitter and Slack.
And yeah, I agree with
you. Uh, it doesn't actually
directly help SEO, but it does indirectly
help SEO. Let me explain
first open graph metadata is
the information that tells Slack and
Facebook and Twitter, what
image and what description
and everything to show when that link is
shared on those social
platforms. So I'm sure we've both
had the experience where we share a link
and a beautiful image
comes up and a rich description
comes up and it looks really appealing
and people want to click on
it. And then we've also shared a
link where none of that happened and they
just see a URL and that's
it. People are much more likely
to click on the link that has the open
graph data, but she gives
it images and description
to entice people to click. And the more
people that click on it on
social, the more people will
see it. And the more people that see it,
the more likely they are to
link to it in their own blog
posts, link to it on their own sites. And
that my friend is what we
call a backlink and Google
really likes backlinks. So they are going
to bump your site up in
the search rankings. So once
again, this is an indirect way of
improving your SEO. All right.
We're into the last category.
We're looking at some admin tasks.
We're starting off with number 13, SSL
certificates or HTTPS.
You might know this as the little lock in
the URL bar or the thing
that yells at you in Chrome when
a site doesn't have it or their
certificate expired. This
is incredibly necessary. This
helps keep your users secure when
visiting your website. So
it's kind of a must have.
Now Google will give your site a boost if
you have one of these,
but since everyone has one,
since everyone's using HTTPS these days,
you don't want to be the one
person with the one site in the
world that doesn't have that and is not
getting that boost from
Google. It's pretty much like
you're getting punished. If you don't
have one, you probably do
hosts like Netlify and Vercel
give you one of these pretty much out of
the box. If you don't have
one, check out letsencrypt.org
for a free one. It's also what Netlify
uses to give you yours.
It's a wonderful service.
Make sure you're using HTTPS. Number 14,
manage redirects. So yes,
it happens that pages change,
pages move, you have a better URL
structure and you want to
shift page A over to URL/B.
Make sure you're managing that redirect,
however you're doing it
with your framework and your
hosts and all that stuff. You've got to
do this because Google
doesn't want to send people to a
dead site. Broken links can absolutely
tank your SEO numbers. A
well-performing blog post
that you used to have that you change the
URL on can absolutely just
disappear off the face of
Google if you don't manage your
redirects. In that same vein, number 15,
have a useful 404 page.
People like to have 404 pages that are
quirky and fun and neat and all that
stuff, but that's fine.
But make sure that 404 page is also doing
its job and trying to get
users to the page that they
were at. It's not enough just to go,
oops, you should really make
sure that your 404 page has
some kind of search functionality or
something so that when a
user does find it, and they
shouldn't find it too often, they can
actually get to the
content they were looking for. So
make sure that if you have that 404 page,
it's doing something.
All right. Number 16,
have a robots.txt page. Honestly, every
site should have one. Why?
Because Google wants you to.
Google recommends it. Sites should have
these robots.txt files,
especially because it is where
you show Google where your XML site map
is. So without it, you
know, Google can guess at where
that site map is, but you want to be
specific. You want to tell
Google exactly where stuff is.
So have a robots.txt file, even if you're
accepting robots. And by robots, we mean
Google's crawler. Even if you're
accepting those on every single page,
still have a robots.txt that
allows Google to search everything or to
index everything and
point it to your XML site map
specifically. All right. Number 17, the
final point site audits.
This is how we make sure that
everything we've done, all the work we've
put into this, that it is
exactly how it needs to be,
that we are giving Google everything at
once to give us a really
good high page ranking. First
and foremost, we want to check for our
core web vitals, those three
metrics that Google holds above
all the rest and says, if you're nailing
these three, you probably
have a good user experience.
If you run your site through Chrome
Lighthouse or Google page
speed insights, both of those will
give you that information and let you
know how you're doing on
those three metrics and a whole
bunch of other stuff. Not only will they
give you a score, but to give you
specific feedback on the
link you bought to some Google docs that
will help you to fix up
whatever might be low.
There are also a lot of other good tools
that test all kinds of
things like backlinks and all
the metadata on your page and lots of
other good stuff. Personally, I use a
Chrome plugin by Woo
Rank called SEO analysis and website
review that I can link in the
description. There are also tools
that will help more with the content
side, but you as the
developer should probably at least
help set those up, let your content team
know how to get in there.
Something you should be aware of.
First and foremost for that is Google
search console page says
that Google search console
tools and reports help you measure your
site, search traffic and performance,
fix issues and make your site shiny.
Google search results.
Your content team can submit the site map
itself and they can make
sure that pages are getting
ranked and listed in there. It is kind of
like a transparent way of
seeing what does Google have
indexed and what are they doing about it?
Is there anything that
Google doesn't like about certain
pages? It gives you a lot of feedback.
It's kind of a must have beyond that.
There are also tools
like SEMrush and Ahrefs that I like to
use just to make sure I'm
getting a kind of robust amount
of data. All right. And with all those
tools, the key is to scan the site
routinely. And remember,
SEO is a moving target. You've got to
make sure you're keeping up
to date on all the SEO best
practices because what might have you at
number one today, you might
not be there tomorrow just
because Google might've changed what it's
looking for. Google might've
changed something about the
core web vitals. Who knows, right? You
need to make sure that
you are keeping up to date
and then keeping your sites that you're
maintaining or that you're
working on up to date as well.
All right, we made it. That is all the
points I have for you, but
let's just recap real quick.
Remember, technical SEO is on you, the
developer. It helps Google
and your users understand the
content better. In order to get better
technical SEO, you're going
to want to optimize your user
experience. You're going to make sure you
include all relevant
metadata and handle all those
administrative tasks. And over time,
you're going to see improved search
rankings and organic
traffic, enhanced user experience and
engagement, and even increased
conversions and business growth,
all that good stuff. So thank you so much
for watching. If you
found this video helpful,
please click that like button. And if you
want more web development
content, I'd love it if you
subscribed, my name is Alex. Take care.
I'll see you next time.
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