Cold Call Role Play - Grant Cardone Canada

Ryan Garellek

7 Oct 202102:33

Summary

TLDRIn this engaging sales call transcript, Ryan from Grant Cardone's office initiates a conversation with a busy business owner, offering a solution to increase sales by 33% through enhanced sales training. Despite the initial resistance, Ryan strategically navigates the call, highlighting the benefits of their service and prompting the business owner to consider a brief demonstration of their website. The call underscores the importance of effective follow-up and the potential for significant business growth with the right sales strategies.

Takeaways

📞 Ryan is calling from Grant Cardone's office, offering sales training services.
🚀 The training aims to increase sales by 33% for dealers.
🤝 The service bridges the gap between manufacturer training and actual sales techniques.
📈 The call is a cold call, with Ryan acknowledging the abrupt nature of the contact.
🔥 Ryan offers to show his website to demonstrate how his service can add a million dollars to the business.
💻 Ryan asks if the recipient is in front of a computer to present the website quickly.
📊 The call mentions that the service helps businesses in the insurance space improve their top line by 18-30%.
🛠️ The training focuses on improving follow-up techniques for salespeople.
📉 Ryan highlights a common issue where 52% of salespeople follow up but lack effective strategies.
📆 The script touches on the importance of consistent follow-ups from day 30 to two years.
🚫 The recipient is initially disinterested and asks to be contacted next quarter instead.

Q & A

What is the main issue the speaker is trying to address with the person on the phone?
-The speaker is addressing the issue of sales improvement and the gap between manufacturer training and actual sales training.
What is the claimed increase in sales for dealers that the speaker's program offers?
-The speaker claims a 33% increase in sales for dealers who participate in their program.
How many salespeople does the person on the phone have working for them?
-The person on the phone has 20 salespeople.
What is the speaker's strategy to convince the person on the phone to engage with their offering?
-The speaker offers to show the person a website that can potentially put another million dollars back into their business within 60 seconds.
What is the speaker's response when the person on the phone expresses disinterest?
-The speaker acknowledges the disinterest but still offers to provide information that could be beneficial, and is willing to end the call if the person does not see value.
What is the specific area of improvement the speaker suggests for the sales team?
-The speaker suggests that the sales team may not know what to do for follow-ups on day 30, 60, 90, and up to two years, which their program aims to improve.
How does the speaker handle the objection about the sales team already having training?
-The speaker acknowledges the existing training but points out that there might still be a gap in the follow-up process that their program can fill.
What is the speaker's approach to cold calling and how does it differ from traditional methods?
-The speaker's approach is to be quick and to the point, offering immediate value within a short time frame, rather than expecting a long conversation.
What is the speaker's promise if the person on the phone engages with their website?
-The speaker promises that if the person does not see value in the website within 60 seconds, they will hang up and never call back.
How does the speaker handle the situation when the person on the phone is busy?
-The speaker is understanding and offers to send an email or call back at a more convenient time, specifically mentioning 'next quarter'.
What is the speaker's final statement in the script?
-The speaker's final statement is an acknowledgment that the person on the phone may not be interested and they do not expect a call back in the future.

Outlines

00:00

📞 Cold Call Dilemma

The paragraph begins with a disoriented conversation about water, quickly shifting to a business call. Ryan Matthew from Grant Cardone's office is making a cold call to a busy businessman, attempting to engage him in a discussion about a sales training program. Despite the businessman's initial disinterest and preoccupation, Ryan persists, promising a quick pitch and a potential increase in sales. He highlights the program's ability to bridge the gap between manufacturer training and actual sales, aiming to increase the businessman's sales force efficiency.

Mindmap

Keywords

💡cold call

A cold call is an unsolicited phone call made to potential customers, typically by salespeople, to introduce a product or service. In the script, Ryan is making a cold call to the recipient, attempting to offer sales training services to increase their business's revenue. The recipient's initial disinterest is a common reaction to cold calls, highlighting the challenge of engaging someone unexpectedly.

💡sales increase

Sales increase refers to the growth in the number of products or services sold by a business over a certain period. In the context of the script, Ryan claims that his company's services can help dealers achieve a 33% increase in sales by bridging the gap between manufacturer training and actual sales techniques.

💡training

Training in a business context refers to the process of teaching employees the skills and knowledge they need to perform their jobs effectively. In the script, Ryan is offering sales training to help the recipient's salespeople improve their performance and follow-up techniques, which is crucial for closing deals and increasing sales.

💡manufacturer training

Manufacturer training is the process by which companies provide their employees or dealers with information and skills related to the products they sell. This type of training is essential for ensuring that sales representatives can accurately describe and promote the features and benefits of the products. In the script, Ryan refers to the gap between the theoretical knowledge gained from manufacturer training and the practical skills needed for successful sales.

💡follow-up

Follow-up in sales refers to the actions taken after the initial contact with a potential customer to maintain interest, provide additional information, and ultimately close the sale. The script emphasizes the importance of effective follow-up strategies, suggesting that many salespeople may fall short in this area, particularly in the longer term after the initial contact.

💡prospecting

Prospecting is the process of identifying and contacting potential customers for the purpose of selling a product or service. It is a crucial part of sales that involves researching and reaching out to new clients. In the script, Ryan mentions that his company helps businesses by training their salespeople to prospect more effectively, which is essential for increasing sales and revenue.

💡conversions

Conversions in a sales context refer to the successful transformation of a potential lead into an actual sale. It is a key performance indicator for sales teams and is often used to measure the effectiveness of sales strategies and tactics. In the script, Ryan suggests that his company's services can help increase conversions by improving the sales follow-up process.

💡business improvement

Business improvement involves strategies and actions taken to enhance a company's performance, efficiency, and profitability. In the script, Ryan is offering services aimed at improving the recipient's business by increasing sales and revenue through specialized sales training.

💡time management

Time management refers to the process of planning and exercising conscious control over the amount of time spent on specific activities, especially to increase effectiveness, efficiency, or productivity. In the script, Ryan acknowledges the recipient's busy schedule and promises to keep the call brief, demonstrating an understanding of the importance of respecting the recipient's time.

💡lead generation

Lead generation is the process of attracting and nurturing user interest in a product or service. It involves identifying and cultivating potential customers for future sales opportunities. In the context of the script, Ryan's company aims to improve the recipient's sales team's ability to generate leads by teaching them more effective sales techniques.

💡customer relationship management (CRM)

Customer Relationship Management (CRM) is a strategy for managing a company's interactions with current and potential customers. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. In the script, Ryan's offer to show his website and improve the sales follow-up process implies a CRM approach to maintaining and enhancing customer relationships.

Highlights

The speaker initially disclaims ownership of the water they drank, expressing disgust.

Role play is mentioned, suggesting a scenario or training exercise.

Ryan Matthew is calling from Grant Cardone's office, indicating a professional context.

The call is intended to be brief, with a commitment to keep it 'lightning quick'.

The speaker is working with dealers to increase sales, specifically by 33%.

The sales increase is achieved by bridging the gap between manufacturer training and personal sales training.

The recipient of the call, Matt, is interrupted during a busy time and is initially uninterested.

Matt requests to be sent an email, indicating a preference for asynchronous communication.

Despite the interruption, the caller insists on the potential value of their offer, promising an additional million dollars in business.

The caller offers to show Matt their website, suggesting a visual demonstration of their services.

The caller acknowledges the call is a cold call, showing awareness of the potential for resistance.

The caller claims to help businesses in the insurance space increase their top line revenue by 18 to 30 percent.

The service offered involves training salespeople on effective follow-up and prospecting strategies.

The caller addresses a common issue of salespeople not knowing what to do after the initial buyer contact.

The caller offers a 60-second demonstration of their service, aiming to quickly showcase its value.

Matt, the recipient, is resistant to the call, indicating that his team already has extensive training.

The caller challenges Matt's claim by suggesting that 52% of his team may not follow up effectively.

The caller proposes a solution to increase conversions, indicating a specific area of improvement for Matt's business.