Winning Strategies in Real Estate Influencer Marketing

Summary

This video explores the concept of influencer marketing as a hybrid of native ads and referral marketing, particularly in the real estate sector. It discusses the impressive ROI of influencer marketing, with businesses earning $520 for every $1 spent. The video offers insights on how to select genuine influencers, measure ROI, and increase campaign success. It also compares influencer marketing's cost-effectiveness to Instagram ads and provides tips for real estate agents to enhance their influencer marketing strategies, including the use of tools to find the right influencers.

Takeaways

• 🤝 Influencer marketing is a hybrid of native ads and referral marketing, where content is naturally integrated into marketing channels.
• 💰 Businesses earn an average of $520 for every $1 spent on influencer marketing, which also improves lead quality.
• ⚠️ Key challenges in influencer marketing include avoiding fake influencers, measuring ROI, and finding the right influencers.
• 🔍 Micro-influencers are recommended for real estate campaigns due to their lower costs and more targeted audience.
• 🎯 Aligning the influencer's audience with your target market is crucial for effective real estate influencer marketing.
• 📊 Clear goals and objectives, such as lead generation or brand awareness, should be set before starting an influencer campaign.
• 📈 Tracking and analyzing campaign performance is essential, which can be facilitated through dedicated landing pages or phone numbers.
• 🤝 Building long-term relationships with influencers can lead to frequent collaborations and better campaign outcomes.
• 🏆 A successful influencer event marketing story involved inviting influencers to stay at luxury properties for content and promotion.
• 🔧 Tools like Grin, LTK, Affluence, Creator, Influence City Tracker, New Reach, Effable, and Clear can help find and analyze real estate influencers.

Q & A

What is the relationship between native ads, referral marketing, and influencer marketing?

Influencer marketing is described as a hybrid of native ads and referral marketing. Native ads are advertisements that blend seamlessly into their surrounding environment, while referral marketing involves promoting products or services through word-of-mouth or recommendations. Influencer marketing combines these elements by leveraging the trust and reach of influencers to promote products or services.

What is the average return on investment for businesses investing in influencer marketing?

According to the script, businesses make on average $520 for every $1 they spend on influencer marketing.

How does influencer marketing affect lead quality?

Influencer marketing positively affects lead quality, with 51% of marketers stating it helps them acquire better customers.

What are the key aspects to consider when measuring the success of an influencer marketing campaign?

The key aspects to consider are avoiding fake influencers, measuring the ROI, and finding the right influencers.

What is the cost range for a sponsored post from a micro-influencer?

The cost for a sponsored post from a micro-influencer ranges between $100 and $500.

What is the typical organic reach rate for a micro-influencer with 10,000 followers?

The organic reach rate for a micro-influencer with 10,000 followers can be between 1% and 10%.

How does influencer marketing compare to Instagram ads in terms of lead cost?

Influencer marketing can be more cost-effective than Instagram ads. For instance, the script mentions that with influencer marketing, one might pay $150 per lead or appointment, whereas with Instagram ads, the cost per lead could be around $14.70 based on an average cost per click.

What are some tips to increase the success rate of influencer marketing in real estate?

Six tips include using micro-influencers, aligning the influencer's audience with your target audience, setting clear campaign goals, tracking and analyzing performance, building long-term relationships with influencers, and trying influencer event marketing.

What is an example of a successful influencer marketing event in real estate?

A successful example is from Alvaro Nunes Alfaro, the founder and CEO of the Super Luxury Group, who built a team of 100 global influencers by organizing an influencer marketing event and inviting them to stay at his luxury properties for content and promotion.

What tools are available to find influencers for real estate marketing?

Some tools mentioned in the script to find influencers for real estate marketing include Grin, LTK, Affluence, Creator, Influence City Tracker, New Reach, Effable, and Clear.

Why is it important to ensure the influencer's audience does not consist of other realtors?

It is important because real estate influencers who target other real estate professionals may not effectively reach potential home sellers or owners, which is typically the target audience for real estate agents.

Outlines

00:00

📈 Influencer Marketing in Real Estate: Benefits and Statistics

This paragraph introduces influencer marketing as a hybrid of native ads and referral marketing, emphasizing its seamless integration into various marketing channels. It highlights the effectiveness of influencer marketing in real estate, with businesses earning an average of $520 for every $1 spent. The paragraph also discusses the importance of avoiding fake influencers, measuring ROI, and finding the right influencers for successful campaigns. It compares the cost-effectiveness of influencer marketing to Instagram ads, suggesting that with the right influencer and proper measurement, influencer marketing can be more cost-effective, with an example calculation showing how a sponsored post from a micro-influencer could lead to a relatively low cost per lead or appointment.

05:03

🔍 Enhancing Influencer Marketing Success in Real Estate

The second paragraph offers six tips to enhance the success of influencer marketing campaigns in real estate. These tips include using micro-influencers for more targeted and cost-effective campaigns, selecting influencers with audiences that align with the brand's target audience, clarifying campaign goals and objectives, tracking and analyzing campaign performance, fostering long-term relationships with influencers, and utilizing influencer event marketing. The paragraph also shares a success story from Alvaro Nunes Alfaro, who built a team of global influencers by organizing an event and inviting them to stay at his luxury properties for content and promotion. Finally, it mentions tools and resources, including a free course, to help real estate agents find the right influencers and define their target audience more effectively.

Keywords

💡Influencer Marketing

Influencer marketing is a form of marketing where individuals with a significant online following promote products or services to their audience. In the context of the video, it is described as a hybrid of native advertising and referral marketing, where influencers leverage their credibility to endorse real estate properties. The video emphasizes how influencer marketing can be highly effective for real estate, with the potential to generate significant returns on investment.

💡Native Advertising

Native advertising refers to paid content that matches the style and format of the platform on which it appears. It is designed to blend in with the platform's content, making it seem like a natural part of the user experience. In the video, native ads are mentioned as one of the parents of influencer marketing, highlighting how they integrate seamlessly into various marketing channels.

💡Referral Marketing

Referral marketing is a strategy where current customers or users refer new customers to a business in exchange for incentives. The video script suggests that when combined with native advertising, referral marketing gives birth to influencer marketing, which leverages the trust and recommendations of influencers to drive engagement and sales.

💡ROI (Return on Investment)

ROI is a performance measure used to evaluate the efficiency of an investment or compare the efficiency of different investments. In the video, the importance of measuring ROI in influencer marketing campaigns is stressed, as it helps to determine the effectiveness of the campaign and whether it's providing a good return for the money spent.

💡Micro-Influencer

A micro-influencer is an individual with a smaller but highly engaged following on social media, typically ranging from 1,000 to 100,000 followers. The video suggests using micro-influencers for real estate marketing campaigns due to their potential for higher engagement rates and more cost-effectiveness compared to influencers with larger followings.

💡Organic Reach Rate

Organic reach rate refers to the number of people who see a post without paid promotion. The video discusses the importance of considering the organic reach rate when calculating the potential visibility of a sponsored post, as it affects the overall effectiveness and cost per lead generated through influencer marketing.

💡Lead Conversion

Lead conversion is the process of turning potential customers into actual customers. In the video, the concept is used to describe the desired outcome of influencer marketing campaigns in real estate, where the goal is to convert viewers of sponsored posts into leads, such as appointments or email subscriptions.

💡Landing Page

A landing page is a standalone web page, designed to encourage visitors to take a specific action. In the context of the video, a well-optimized landing page is crucial for converting visitors from influencer marketing campaigns into leads, as it is where potential customers land after engaging with sponsored content.

💡Cost per Lead

Cost per lead (CPL) is the amount of money spent to generate a single lead. The video compares the CPL of influencer marketing to that of Instagram ads, demonstrating how influencer marketing can be a more cost-effective strategy for generating leads in real estate when done correctly.

💡Influencer Event Marketing

Influencer event marketing involves organizing events and inviting influencers to participate, with the aim of leveraging their reach to promote a brand or product. The video shares a success story where a luxury real estate group invited influencers to stay at their properties, resulting in content creation and promotion, which exemplifies the power of this strategy.

Highlights

Influencer marketing is a hybrid of native ads and referral marketing, creating a natural and integrated marketing approach.

Native advertising is designed to blend seamlessly into various marketing channels, appearing as natural content.

Referral marketing is a familiar concept that combines with native advertising to form influencer marketing.

Influencer marketing can significantly reduce lead costs compared to traditional Instagram ads when executed properly.

Businesses earn an average of $520 for every $1 spent on influencer marketing, positively impacting lead quality.

51% of marketers report that influencer marketing helps them acquire better customers.

Key considerations for influencer marketing include avoiding fake influencers, measuring ROI, and finding the right influencers.

Micro influencers are recommended for real estate campaigns due to their targeted audience and lower costs.

Choosing an influencer with an audience that aligns with your target market is crucial for campaign success.

Setting clear goals and objectives before starting an influencer marketing campaign is essential.

Tracking and analyzing campaign performance with dedicated landing pages or phone numbers can simplify ROI measurement.

Establishing long-term relationships with influencers can lead to frequent and successful collaborations.

Influencer event marketing can generate leads and identify ideal influencers for future campaigns.

Organizing performance tracking for influencer event marketing can be challenging due to multiple influencers involved.

A success story from Alvaro Nunes Alfaro demonstrates the power of influencer marketing in real estate.

There are various tools available to find influencers for real estate, such as Grin, LTK, Affluence, Creator, and more.

It's important to ensure that the influencer's audience does not consist mainly of other real estate professionals.

Defining your target audience can help in selecting the right influencer for your real estate marketing campaign.

Transcripts

if native ads and referral marketing had

a child it would be influencer marketing

you know native advertising is this type

of marketing that blends perfectly into

different kinds of marketing channels it

feels natural and integrates well into

the content it's all these amazingly

sounding articles you want to click on

well-known news sites they have

headlines like doctors couldn't believe

when they saw this and then you have

refer marketing which I'm sure you are

familiar with and when both come

together boom you have a child and it's

influencer marketing and in my today's

video you will learn some pretty

fascinating stats about influencer

marketing for Real Estate also how it

can beat the lead costs of regular

regular Instagram ads when done right

how you can increase your success rate

with influencer marketing for Real

Estate an influencer marketing

campaign success story in real estate

and how you can find these influencers

so let's get right into the stats I

found for this video businesses make on

average $520 for every $1 they spend on

influencer marketing and it also seems

to positively affect lead quality 51% of

marketers state it helps them acquire

better customers however there are also

some things you want to keep in mind

it's avoiding fake influen ERS measuring

the ROI and finding the right

influencers so it's safe to assume that

when you manage to measure the ROI don't

fall for The Fakes and find the right

influencer you will reap the benefits of

this type of marketing finding the right

one and measuring Roi go hand inand

because the right one will make it

possible for you to measure your

campaign results more about where you

can find influences for Real Estate

later so stay tuned now let's crunch

some numbers and see how influencer

marketing compares to Instagram ads you

pay between $100 and $500 for a

sponsored post from a micro influencer

that's according to this source and the

lowest number of followers for an

influencer like that is 10,000 think all

of these 10,000 followers followers will

see a sponsored post from you not

exactly there is something that's called

organic reach rate it depends on how

engaging is your post but it can be

between 1% and 10% usually this number

decreases over the years but let's stay

positive it means that from the micro

influencer with 10,000 followers 1,000

would see your sponsored post which you

paid $500 for from another statistic I

also know that 87% of followers take a

specific action on a post with product

information

that's a stat you find in my article

about influencer marketing for Real

Estate by the way on my website hacking

real estat marketing.com this action can

be visiting your Real Estate website

following your Instagram account if you

have one or making a purchase well in

the case of real estate this would be an

appointment or email subscription so

from this 87% of followers only a

portion will translate into a lead

conversion this depends on your landing

page and how well you have have it

optimized for conversions let's be

optimistic and you used my real estate

conversion rate optimization analysis

for your landing page and you get your

conversion rate up to 5% 1,000 followers

from the micro influencer with 10,000

followers see your sponsor post from

these 1,000 followers 87% may visit your

landing page and 5% may make an

appointment that's 870 visitors to your

landing page and 43.5 making an

appointment so you would have paid $500

for

43.5 leads or appointments that's

$150 per lead or appointment that's not

bad at all when you compare it to the

lead costs for Instagram ads in

2023 the website wordstream states that

the cost per click on Instagram is

between 50 cents and 95 cents when we

use the average it's 7

3.5 that's basically the cost you pay

per visit to your landing page and with

the 5% conversion rate I used earlier

earlier you would need 20 clicks to

generate one lead that would be

$14.70 per pointment or lead as you can

see influencer marketing could be the

cost per lead of Instagram ads in this

scenario but again all stands and faults

with working with the right influence

and being able to measure the ROI of

this specific influencer marketing

campaign now how can you increase your

success rate with influencer marketing

for Real Estate here are six tips one

use preferably micro influencers for

your campaign to better Target a more

narrow audience and have lower costs two

choose an influencer who whose audience

aligns as best as possible with yours

this is provided that you know your

target audience of course three before

you start running the campaign get clear

on your goals and objectives for the

campaign do you want to do lead

generation or increase brand awareness

four try as best as you can to track and

analyze the performance you can do this

with dedicated landing pages or phone

numbers this makes measuring your Roi

easier five try to create a long-term

relationship with the influencer so you

can work together frequ quently well

this is provided the campaign brings the

desired results six try influencer event

marketing it's organizing events to

invite various influencers to share this

event with their followers this is

something where you could kill two birds

with one shot you get exposure to

generate leads but you can also find the

ideal influencer for future campaigns

however the main challenge will be to

organize the performance tracking of the

campaign why well it's not just one

influencer but various who will share

your property information or your

service information on their social

media channels you may need a crazy

number of dedicated landing pages phone

numbers email addresses Etc I have also

a success story for this influencer

event marketing for real estate for you

it's a success story published on

entrepreneur that involved the founder

and CEO of the super luxury group Alvaro

Nunes Alfaro they sell high-end

properties he successfully built a team

of 100 Global influencers by organizing

an influencer marketing event and he

invited them to stay at his luxury

properties in exchange for content and

promotion well I didn't get his

performance numbers but let's say let's

believe the article and let's say it was

a success the article say so now how and

where can you find these influencers for

Mar for for Real Estate there are tools

I have collected for you link in the

description by the way another Link in

the description is a free course you can

use that reveals the Overlook Foundation

factor for your real estate Legend

success okay back to the influencer

tools there is grin ltk affluence

creator. influen City tracker new reach

effable and clear most of these tools

will will inform you about the

influencers type of audience and their

number of followers oh and if you are a

real estate agent you want to make sure

that their Their audience doesn't

consist of other real of other Realtors

why well yes you may find real estate

influencers but these are often real

estate coaches who don't Target

potential home sellers or owners but

other real estate professionals so based

on how well they match your target

audience you can make an educated guess

about which influencer you want to

approach for your campaign if you find

it challenging to Define your audience

you may want to check out my free CSE

that helps you find your ideal real

estate Niche and when you found your

ideal real estate Niche finding your

ideal audience becomes much easier Link

in the description below also check out

my video on real estate marketing Trends

in 2024 and and how you can avoid

getting taken away by different Hypes

thank you and

bye-bye