Welcome to the Content Marketing Unlocked! - Free Content Marketing Course with Neil Patel

Summary

Neil Patel introduces 'Content Marketing Unlocked,' a course designed to boost traffic through content marketing strategies applicable to various business types. With his experience co-founding companies like Ubersuggest and working with global corporations, Patel shares proven methods to achieve higher Google rankings and increased social media traffic. The course is structured over four weeks with weekly modules, focusing on content creation, marketing, and leveraging channels for optimal results. Patel emphasizes the importance of setting SMART goals and consistent implementation for long-term success in content marketing.

Takeaways

• 🎓 Neil Patel introduces his course 'Content Marketing Unlocked', designed to teach how to grow traffic through content marketing strategies.
• 🔧 The course is applicable to various business types, including B2B, B2C, e-commerce, services, consulting, and freelancing.
• 🏆 Neil Patel's credibility is established through his successful ventures like Ubersuggest, Neil Patel Digital, and his blog neilpatel.com.
• 🏅 He has been recognized as a top entrepreneur under 30 by Obama, highlighting his expertise in driving traffic for businesses.
• 🎯 The course encourages setting clear objectives, such as increasing traffic, improving Google rankings, or boosting social media traffic.
• 📚 Emphasizes the importance of full attention and active learning, including taking notes and implementing learned strategies for effective results.
• 🌐 Explains that organic SEO results, which are earned through content marketing, appear in the middle of Google search results, different from paid ads.
• 💡 Quotes Larry Page, co-founder of Google, to stress the importance of content in understanding search intent and Google's business model.
• 📈 Highlights the significant revenue generated by Google and YouTube from keywords and content, indicating the value of content marketing.
• 🌟 Content marketing is described as a strategic approach to creating and distributing valuable content to attract and retain an audience.
• 📈 The course is structured over four weeks with three lessons per week, covering a comprehensive range of content marketing topics.
• 📝 Provides resources like worksheets, cheat sheets, and PDFs to support learning and goal setting with tools like the SMART goals template.

Q & A

What is the main focus of the 'Content Marketing Unlocked' course?

The course focuses on teaching how to grow traffic through content marketing, applicable to various types of businesses including B2B, B2C, e-commerce, services, consulting, and freelancing.

What are some of the companies Neil Patel has co-founded?

Neil Patel has co-founded companies such as Ubersuggest, an SEO tool, Neil Patel Digital, an ad agency, and neilpatel.com, which is his personal blog.

What recognition did Neil Patel receive from Obama?

Neil Patel was recognized as one of the top 100 entrepreneurs under the age of 30 by Obama.

What should learners define before starting the course?

Learners should define what they want to achieve from the course, such as more traffic through content marketing, higher rankings on Google, or more social traffic.

Why is it important to give the course full attention and take action on what is learned?

Giving the course full attention and taking action is important because it ensures that learners implement the strategies and concepts taught, leading to tangible results.

How does Google generate a significant portion of its revenue?

Google generates 84% of its revenue from keywords and content, as people search for information on platforms like YouTube and Google.

What does Larry Page, co-founder of Google, believe the ultimate search engine should do?

Larry Page believes the ultimate search engine should understand exactly what users mean and give back exactly what they want by deciphering content.

What are the benefits of content marketing according to the script?

Content marketing benefits include building goodwill, creating a loyal brand, increasing organic and social media traffic, and potentially leading to speaking engagements, book deals, investment opportunities, and increased leads and sales.

How is the 'Content Marketing Unlocked' course structured?

The course is structured over four weeks with three lessons per week, broken down into four modules, covering topics from understanding content marketing to creating and marketing content.

What is a SMART goal and why is it important in the context of this course?

A SMART goal is a goal that is Specific, Measurable, Achievable, Relevant, and Time-bound. It is important in the course to ensure that learners set realistic and achievable goals that can be effectively tracked and accomplished.

How can learners access the worksheets, cheat sheets, and assignments for the course?

Learners can access the worksheets, cheat sheets, and assignments by visiting neilpatel.com/training and clicking on 'Content Marketing Unlocked', then navigating to the relevant week or video to find the resources.

What is the key to success in content marketing as mentioned in the script?

The key to success in content marketing is consistency. Being consistent over the long run will lead to success.

Outlines

00:00

📚 Introduction to Content Marketing Unlocked Course

Neil Patel introduces his course, Content Marketing Unlocked, designed to increase traffic through content marketing strategies applicable to various business types. He shares his background, including co-founding Ubersuggest, Neil Patel Digital, and his blog neilpatel.com, and his recognition as a top entrepreneur under 30 by Obama. Neil emphasizes the importance of setting clear goals for the course and engaging fully with the material. He stresses the significance of content marketing in SEO and social media, referencing Google's co-founder, Larry Page, and the company's reliance on keywords and content for revenue. The course is structured over four weeks with three lessons each week, including additional resources like worksheets and cheat sheets. Neil outlines the benefits of content marketing, such as building brand loyalty, increasing organic and social media traffic, and potentially leading to business opportunities like speaking engagements and investments.

05:00

📈 Course Structure and Actionable Insights

The second paragraph delves into the structure of the Content Marketing Unlocked course, highlighting the four modules and the weekly assignments designed to reinforce learning. Neil encourages participants to set SMART goals to ensure the course's effectiveness and provides a link to access worksheets and assignments on his website. He shares success stories, such as growing Timothy Sykes' revenue and increasing Gawker Media's traffic, to illustrate the course's potential impact. The paragraph concludes with action items for participants, including completing a goals worksheet and downloading the course itinerary, available at neilpatel.com/training. Neil concludes by emphasizing the importance of consistency in content marketing for long-term success and invites questions and engagement from the audience.

Keywords

💡Content Marketing

Content marketing is a strategic approach to marketing that involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. In the video, Neil Patel emphasizes that content marketing is not just about creating content but also about marketing it effectively to gain traction and visibility. He mentions that content marketing can work for all types of businesses, regardless of industry, and is crucial for driving traffic through social media and SEO.

💡SEO

SEO stands for Search Engine Optimization, which is the process of improving the visibility of a website or a web page in organic search engine results. In the context of the video, Neil Patel discusses how content marketing can help improve SEO, leading to higher rankings on search engines like Google. He explains that creating quality content that search engines can decipher is key to achieving better SEO results.

💡Social Media

Social media refers to the platforms and channels, like Facebook, Twitter, and Instagram, where people create, share, and exchange content. In the video, Neil Patel highlights the importance of social media as a channel for distributing content to increase traffic. He suggests that a well-executed content marketing strategy should include leveraging social media to reach a wider audience.

💡B2B and B2C

B2B stands for Business-to-Business, and B2C stands for Business-to-Consumer. These terms refer to the different types of business models where B2B involves transactions between businesses, and B2C involves transactions between businesses and consumers. Neil Patel in the video assures that content marketing is applicable to both B2B and B2C businesses, emphasizing its versatility across different sectors.

💡Traffic

In the context of digital marketing, traffic refers to the number of visitors to a website or blog. Neil Patel's course aims to teach how to grow traffic through content marketing. In the video, he discusses various strategies to increase traffic, such as optimizing for SEO and leveraging social media, which are essential for businesses looking to expand their online presence.

💡Neil Patel Digital

Neil Patel Digital is an ad agency co-founded by Neil Patel, which is mentioned in the video as part of his credentials and experience in the field of digital marketing. It serves as an example of the successful application of content marketing and SEO strategies, showcasing the practical results that can be achieved through these methods.

💡Ubersuggest

Ubersuggest is an SEO tool co-founded by Neil Patel, as mentioned in the video. It is used for keyword research and other SEO-related tasks, which are integral parts of a content marketing strategy. The tool exemplifies the technical aspects of SEO that can be utilized to enhance content marketing efforts.

💡Google Algorithm

The Google Algorithm refers to the complex set of rules that Google uses to rank web pages in its search engine results. In the video, Neil Patel discusses how understanding and aligning with Google's algorithm is crucial for content marketing success. He mentions that Google's algorithm favors high-quality content that users find valuable, which is a key factor in SEO.

💡SMART Goals

SMART Goals are a goal-setting framework that stands for Specific, Measurable, Achievable, Relevant, and Time-bound. In the video, Neil Patel encourages setting SMART Goals for the course to ensure that participants have clear, actionable objectives that align with the course's content marketing strategies. This approach helps in tracking progress and achieving the desired outcomes from the course.

💡Leads and Sales

Leads are potential customers who express interest in a product or service, and sales refer to the transactions where products or services are sold. In the video, Neil Patel connects content marketing to the generation of leads and sales, emphasizing that the ultimate goal of content marketing is to convert traffic into leads and then into sales, thereby driving revenue.

💡Consistency

Consistency in content marketing refers to the regular creation and distribution of content. Neil Patel in the video stresses the importance of being consistent over the long run, as it leads to success in content marketing. Consistency helps in building a loyal audience, improving SEO rankings, and establishing a brand's authority in its niche.

Highlights

Neil Patel announces a new course on content marketing aimed at growing traffic for various business types.

Content marketing is applicable across B2B, B2C, e-commerce, services, consulting, and freelancing industries.

Neil Patel's experience includes co-founding Ubersuggest, Neil Patel Digital, and his blog neilpatel.com.

Neil has been recognized as a top 100 entrepreneur under 30 by Obama.

The course is designed to teach the effective use of content marketing strategies.

Defining goals before starting the course is emphasized for better focus and results.

Learners are advised to give full attention, take notes, and take action on the learned strategies.

Content marketing's effectiveness is illustrated by Google's reliance on content for its organic search results.

Google's co-founder, Larry Page, is quoted on the importance of understanding user intent through content.

Google's revenue model is heavily based on keywords and content, highlighting the importance of content marketing.

Bill Gates' famous quote 'Content is king' is referenced to emphasize the enduring value of content.

Content marketing benefits include building goodwill, loyalty, and increasing organic and social media traffic.

Google prioritizes ranking high-quality content that users love and find actionable.

The course is structured into four modules, each with three lessons, focusing on different aspects of content marketing.

Learners are provided with worksheets, cheat sheets, and PDFs to aid in the learning process.

The importance of setting SMART goals is discussed to ensure realistic and achievable objectives.

Assignments and worksheets are designed to be completed within 15-20 minutes to maximize efficiency.

Neil Patel shares success stories, such as growing Timothy Sykes' revenue from $600k to $15 million.

The course aims to teach how to build shareworthy content and convert traffic into leads or sales.

Consistency in content marketing is highlighted as a key to long-term success.

Learners are encouraged to ask questions, share the course, and subscribe for further assistance.

Transcripts

- [Neil] Hey everyone, it's Neil Patel

and I'm excited to announce another course;

content marketing unlocked.

This course is going to teach you how to grow your traffic

through content marketing.

It works for all different types of business,

doesn't matter if you're B2B, B2C, e-commerce,

services, consulting, freelancer,

it doesn't matter what industry you're in,

you can use content marketing to get more traffic

through social media and SEO.

Little bit about me, I've co-founded a few companies,

Ubersuggest, my SEO tool, Neil Patel Digital, my ad agency,

neilpatel.com which is my blog of course.

I've worked with a lot of large corporations over the world,

helped them drive a ton of traffic,

recognized as the top 100 entrepreneurs

under the age 30 by Obama.

And the reason I'm saying all of this isn't to brag,

it's more so to prove that, hey, all these testimonials,

all these things that people are saying about me,

all these companies that I've worked with,

it's more to show that when I talk about content marketing,

it's coming from a place where I know what works

because I've done it so many times.

It's also important for you to define

what you want to achieve from this course

before you get started.

Do you want more traffic through content marketing,

do you want higher rankings on Google,

do you want more social traffic?

Define what you're looking for, so that way

you can keep that in mind throughout the whole course.

Before we get started, I want you to give this course

your full attention.

If you don't do that, you're probably not going to get

the results that you're looking for.

I also want you to take notes, but more importantly,

take action on everything that you end up learning.

The reason being is,

if you learn all this amazing information,

you understand these new concepts and strategies

but you don't implement anything,

well, you're not going to end up seeing any results.

Now, anytime you do a Google search,

you'll notice that the content

is in the middle of the results.

At the top tends to be ads or product ads

or any type of ads.

There is also, in some cases, local listing ads.

But in the middle is organic SEO results.

This is what you don't have to pay for.

These results are typically earned through content

or content marketing.

As Larry Page said, the co-founder of Google,

"The ultimate search engine would understand exactly

"what you mean and give back exactly what you want."

And they try to do this by deciphering content.

And it's been an effective business model for 'em.

If you think about it, their revenue,

84% of it, is made up of keywords and content, right?

Whether it's YouTube or Google,

people are doing a ton of searches looking for information,

and that's bringing in the majority of their revenue.

The future for content marketing is bright,

it's a massive market.

As Bill Gates once said, "Content is king,"

and it has come through.

The benefits of content marketing,

you're going to get a ton of value in goodwill to people,

and by doing that,

you're going to build a much more loyal brand,

you're going to have people coming back,

you're going to build that virality, that word of mouth,

it's going to help you increase your organic traffic on Google,

it's going to help you increase your social media traffic,

it may even cause speaking engagements,

like I've gotten book deals, investment opportunities,

people coming to you trying to invest in you,

you'll also of course get leads and more sales as well.

If you want to do well,

you got to think about what Google wants.

Google wants high quality content that people love,

that's what they want to rank.

They don't want to rank it

because this is what Google has deemed important,

they want to rank that type of content

because Google has deemed that that's what people want.

Remember, Google adjust their algorithm to what people want,

what their searchers want.

And their searchers want high quality content

that people love and can take action on.

Now, during this course, you're going to end up learning a lot.

It's broken down into four modules, one module per week.

I'm going to teach you everything on,

hey, what is content marketing, how does it work?

To how to create content, to how to market it,

how to leverage all those channels out there,

how to repurpose your content, and much, much more.

Typically, I publish content throughout the week,

three videos,

and I'll end up breaking down all aspects as I mentioned.

And if you're wondering, hey, what is content marketing?

I have a rough idea, I get what you're saying Neil

when you're talking about Google ranks content,

but let me give you a definition.

Content marketing is a strategic marketing approach

focused on creating and distributing valuable, relevant,

and consistent content to attract and retain an audience.

The big part that people mistake

when it comes to content marketing

is just not about creating content,

you also have to do the marketing as well.

It's the only way that you're going to get loved by Google.

Now, as I mentioned, four modules,

and each module is roughly broken down into three lessons.

So in essence, you're going to get three videos a week.

And of course the videos will, in many cases,

contain worksheets, cheat sheets, PDFs,

all that stuff to help you go along throughout the course

and get the results as well.

The program structure, you already know,

it's over four weeks, three lessons a week.

You're going to be implementing your learnings each week.

If you put in the time, you will get results.

The assignments, the worksheets, the cheat sheets,

assessments, whatever you want to call them,

they don't take too long.

You can typically fill them out and do a lot of them

within 15, 20 minutes.

And one of them is SMART goals.

And I want you to fill this out after this lesson is over.

And this will go over the goals that you have,

it'll help you make sure that you're getting the results.

So that way, the course is super effective for you.

And I go over a lot of assignments and worksheets

throughout all the whole four modules.

You can find them all at neilpatel.com/training,

and then click on content marketing unlocked.

From there, go to the relevant week or video,

and then underneath each video you'll find the worksheets

and the cheat sheets and the assignments,

just like you'll find the SMART goals worksheet there,

so I want you to fill that out.

Take your time when you're doing this,

because it's really important that you set goals

that are realistic, so that way you can achieve them.

And when you're going throughout the whole

content marketing unlocked course,

take your time with the videos,

pause where you need to, re-watch if you have to as well,

because if you do things right, you can get amazing results.

Like Timothy Sykes, who I grew from 600 grand a year

to 15 million through content marketing.

Now he does way more than that,

but content marketing was a big aspect.

Or Gawker Media who I got to extra 5 million pages a month

just through SEO and content marketing.

So some action items for you, go do the goals worksheet,

and the second one is download the course itinerary

so you can get a real good overview

of what you're going to learn over the next four weeks.

And you can get this all at neilpatel.com/training,

click on content marketing unlocked.

By the end of the course,

you'll be able to know how to build shareworthy content,

and on top of that, get that traffic

to that content so people can see it

and convert that traffic into leads or sales,

so that way you're generating revenue.

The key to content marketing

is to make sure you're consistent.

If you're consistent over the long run,

you are going to be successful.

I look forward to helping you grow your traffic

through content marketing.

If you have any questions, just leave a comment below.

We're here to help you, I'll answer it.

And if you like the video, share it,

tell other people about it, subscribe to the channel.

If you want more help in addition to that,

you can also check out my agency, Neil Patel Digital.

Thank you.