Graphic Design Tutorial: Typography Design & Art Direction
Summary
TLDRIn this video, Chris Doe provides insights on art direction, guiding designers while allowing them to grow. He collaborates with Min on a new newspaper design, critiquing layouts and typography. Chris emphasizes the importance of layout balance, readability, and visual hierarchy. He suggests modern design elements, such as type overlap and negative space, and stresses the need for content density and legibility. The session concludes with a focus on creating a cohesive magazine look from cover to spread, aiming for a balance between expressive and clean design.
Takeaways
- 🎨 **Empowerment in Art Direction**: The script emphasizes the importance of giving clear direction to designers while empowering them to make changes, fostering their growth.
- 🖥️ **Hands-Off Approach**: Chris discusses the need to avoid a hands-on approach, instead guiding designers to achieve the desired outcome without micromanaging.
- 📰 **Editorial Layout Focus**: The conversation centers around the design of an editorial spread for a new business initiative, highlighting the process of creating layouts.
- ✂️ **Typography and Layout Critique**: Detailed feedback on typography, including font choices, spacing, and alignment, is provided to improve the layout's overall aesthetic and readability.
- 🔍 **Iterative Design Process**: The script showcases an iterative design process, with multiple layouts being reviewed and refined based on feedback.
- 🚫 **Avoiding Overlapping Elements**: It's mentioned that overlapping elements can sometimes detract from the design, emphasizing the need for clarity and purpose in layout composition.
- 🔄 **Repeating Visual Elements**: The importance of repeating visual elements for harmony and cohesion in design is discussed, suggesting that design elements should tie together.
- 📈 **Modern vs. Traditional**: The script contrasts modern design elements with traditional ones, such as serif and sans-serif fonts, and their impact on the overall design feel.
- 📏 **Grid Systems and Layout Structure**: The use of grid systems and layout structure is highlighted as a key component in creating clean, organized, and visually appealing designs.
- ⏳ **Time Management in Design**: The script touches on the importance of managing time effectively in design projects, ensuring that deadlines are met without compromising quality.
Q & A
What is the main topic of discussion in the video script?
-The main topic of discussion in the video script is about giving direction to designers in a way that empowers them, specifically focusing on the process of art direction for an editorial spread for a new business idea.
Who are the speakers in the video script?
-The speakers in the video script are Chris Doe and Jose Car, who discuss the design process and provide feedback on layout designs.
What is the purpose of the editorial spread they are working on?
-The purpose of the editorial spread is for a new business initiative that will be launched later, which is currently being designed with the working title 'thirst'.
What is the significance of the word 'thirst' in the context of the script?
-In the context of the script, 'thirst' is the working title for the masthead of the new newspaper they are designing as part of their business initiative.
What design elements does Chris Doe critique in the layouts presented by Min?
-Chris Doe critiques various design elements such as typography, use of white space, alignment, the balance between modern and old-fashioned styles, and the overall cohesion and harmony of the layout.
Why does Chris suggest avoiding centered type in modern layouts?
-Chris suggests avoiding centered type in modern layouts because it can appear old-fashioned and is less preferred in contemporary design, where justified left type is often used to create a cleaner and more modern look.
What is the importance of repeating elements in a design according to Chris Doe?
-Repeating elements in a design is important as it creates harmony and cohesion, tying different parts of the layout together and providing a sense of unity and consistency.
What advice does Chris give regarding the use of bold separators in a layout?
-Chris advises against using bold separators like thick black lines as they can create a hard break and trap white space unnecessarily. Instead, he suggests using thinner lines or different colors to separate content areas more subtly.
How does Chris Doe approach giving feedback to designers in a way that promotes growth?
-Chris Doe approaches giving feedback by focusing on specific design elements, providing constructive criticism, and suggesting improvements without micromanaging. He emphasizes understanding the overall layout and the details, allowing the designer to learn and grow from the feedback.
What is the deadline mentioned for the designer to show the updated layouts?
-The deadline mentioned for the designer to show the updated layouts is the end of the day tomorrow, with a follow-up update scheduled for Thursday.
What is the final task given to the designer at the end of the script?
-The final task given to the designer is to go back and look at the feedback provided, consider the covers and elements liked, and create spreads that reflect the amount of content needed for the magazine, ensuring the design is cohesive from cover to cover.
Outlines
🎨 Design Direction and Empowerment
Chris begins by addressing the challenge of providing direction to designers in a way that empowers them to make desired changes without micromanaging. He emphasizes the importance of feedback for designers' growth. The episode's focus is on creating an editorial spread for a new business initiative. Chris and Jose, the designer, discuss the design process, with Chris providing feedback on various layouts, typography, and design elements. Chris suggests improvements like adjusting the angle of the masthead, improving table of contents, and modifying the legal copy placement for better readability and modern layout aesthetics.
🔍 Refining Layouts and Typography
This paragraph delves deeper into the critique and refinement of design layouts. Chris and Jose analyze different design layouts, discussing the use of bold headlines, subheads, and body copy. Chris points out issues like overlapping elements, the need for more modern typography, and the importance of not centering type in modern layouts. He also suggests removing unnecessary design elements and improving the use of white space to enhance the overall design. The conversation highlights the iterative process of design improvement and the attention to detail required in typography and layout.
🖋️ Typography and Layout Critique
The discussion continues with a focus on typography and layout. Chris critiques the use of certain typefaces, suggesting that some may feel outdated or not fit the modern aesthetic they are aiming for. He advises on the importance of figure-ground relationships, the use of color, and the activation of space within the layout. Chris provides specific examples of how to improve the design by adjusting type size, using color overlays, and creating a more cohesive look through the repetition of design elements.
📰 Editorial Layout and Design Strategy
Chris shifts the focus to the overall strategy for the editorial layout of a magazine or newspaper. He discusses the need for a high content density, the importance of not spreading content too thinly, and the desire for a variety of content from different writers. He emphasizes the need for a dynamic and engaging layout that can accommodate various types of content while maintaining a cohesive design language. The conversation also touches on the importance of creating a layout that can be easily navigated by the reader.
🗂️ Finalizing Design Elements and Feedback
In the final paragraph, Chris reviews the design elements and provides feedback on the overall composition of the layouts. He discusses the use of angles, the repetition of design motifs, and the importance of proportion and balance in the design. Chris also emphasizes the need for the designer to feel empowered to say no if the given timeline is not feasible, highlighting the importance of a healthy working relationship. The paragraph concludes with Chris setting a deadline for the next update and encouraging the designer to explore and finalize the design based on the feedback provided.
📆 Setting Deadlines and Encouraging Exploration
The last paragraph focuses on setting realistic deadlines and encouraging the designer to explore various design options. Chris provides a specific timeline for the next update and emphasizes the importance of not overwhelming the designer with too many explorations at this stage. Instead, he asks for a more concrete representation of the magazine from cover to cover. The conversation ends on a light note with Chris playfully threatening to scare Jose, adding a touch of humor to the otherwise serious design critique session.
Mindmap
Keywords
💡Art Direction
💡Typography
💡Layout
💡Masthead
💡Figure-Ground Ambiguity
💡Bleed
💡Grid System
💡Legibility
💡Avant-Garde
💡Swiss Modernism
Highlights
The importance of empowering designers through art direction without micromanaging.
Introduction to the editorial spread project for a new business initiative.
Feedback on the use of the 'thirst' masthead and its typography.
Praise for the modern layout and suggestion to avoid centering type for a more modern look.
Critique on the use of overlapping elements and the importance of readability.
Recommendation to remove unnecessary black lines to improve content segregation.
Appreciation for a clean and modern layout with effective use of Futura font.
Discussion on the potential printing costs associated with design elements that bleed off the edge.
Advice on avoiding old-fashioned design cues like double lines and drop caps in a modern layout.
Suggestion to adjust spacing to prevent an old-fashioned look and feel.
The concept of using figure-ground ambiguity to create depth in two-dimensional spaces.
Critique on the use of a red dot as a design element and its lack of connection to other elements.
Recommendation to use sans-serif typefaces to maintain a modern design aesthetic.
Discussion on the use of halftone patterns and the suggestion to free them from strict box constraints.
Advice on avoiding arbitrary design elements that don't tie into the overall layout.
The significance of using graphic elements to tie different parts of a layout together.
Critique on the use of a condensed and thin sans-serif typeface and its impact on layout readability.
The concept of treating a layout as a three-dimensional space to add depth and interest.
Discussion on the importance of proportion and repetition in design elements.
Advice on how to activate negative space in a layout to improve overall design.
Critique on the use of print registration marks and the need for consistency in their application.
Recommendation to refine a layout by repeating elements and adjusting typography for better cohesion.
The need for designers to explore various expressions and not get stuck with a single design idea.
Final thoughts on ensuring the magazine layout reflects the desired content density and style.
Transcripts
hey everybody Chris here a lot of people have been asking how do you give our
direction to designers how do you do it in a way that empowers them to make the
changes that you want how do you do in a way that doesn't mean that you're
sitting on the box moving the mouse around yourself because the important
part of art direction is to get people feedback so they can grow as designers
and you can get the work done and focus on other things and on this episode
we're going to work on an editorial spread for a new business idea that
we're going to be launching more about that later but you want to see how we do
it come with me let me try this again I
want you guys to listen to me yeah I designed sandwiches my name is Jose car
yet and I talk about the design of business news I talk about a lot of
stuff my name is Chris doe and I talk about the business of design at the
center of this operating system it's about understand was it could you tell
me what the show title is I hate you dude you are watching the process all
right let's check out your layouts so I want to just take a moment to explain to
people who are watching what's going on min is helping me out with designing a
new newspaper for one of our initiatives right now we're just playing around with
the title thirst and so that's the masthead and so we'll look at some of
the typography she's been working on this for some time so we got a lot of
layout to look at all right so let's take take a look through layout here
this is a very clean layout you're using feature right there
I like feature it's part of the identity we've been using it's really nice nice
clean layout good use of like a bold headline subhead and body copy and a
byline right there what I don't love right now is the way the thirst is in
there it's kind of about an angle and it's not quite working for me okay let's
take a look at your next one oh wow okay this one's really nice I love the
way that you cut off the t's on the lowercase future or typeset and I like
the I the way you cut that off and it matches nicely with the cap height the
thing I don't love is the way the S is chopped up at the bottom it look feels
like there's a flat spot there but things that are working really well are
we got nice table of contents set up here great kind of bold numeral
they're like that and when you're doing some modern layouts like this I don't
think you want to Center your type I much prefer justified left type and so
if you do that I think this is going to look a lot better I don't love this
little bit overlapping this because I think it's going to be hard to read but
it doesn't need to be overlapping there so I would just pull that down there and
lastly I see a couple things here there's something that looks like a
legal copy down at the bottom which is okay to be centered because you don't
want people to look at that but then you have this really bold separator between
the legal and the bottom which doesn't make sense to me
they could work much better if you took away this black line and maybe use the
black line to separate like this is the content of the magazine and this is
legal so that'll give you a little bit more room you can move this down but
it's also funny to have white space trapped underneath like that not
necessary okay let's check out the next layout oh okay
this one's really nice just simple clean this one has less information on it but
I like now how you have a much bigger point size of Futura overlapping on that
this is this is a really clean layout feels very modern to me it feels very
fresh so well done on this one I guess this is page three I like this one all
right ooh I like this a lot too now it's not
centered but it's cut off to the side and I really like things that bleed off
the edge now that may present itself to be a problem for us when we go to print
because it costs a little bit more to have things bleed but I like that a lot
that's good layout if we were just doing purely digital would be not an issue at
all I'm noticing that you have a double line here when you have a thick line and
a thin line it tends to read a little bit more old-fashioned okay so if you
wanted to make a look old-fashioned that's fine I think there's an issue
with spacing maybe it's a little too tight together so if it's a little
farther apart bounce it like five points down it might feel a little different
and less old-fashioned and there's other things that you can do like you can do
vertical separators to help tie it in and then it might make it look a little
less old-fashioned a little more modern here I don't love the way that you have
the headline bleeding into the photo I don't think that's a great usage of that
I think when you have just a big headline it's great to overlap some
it doesn't really add a lot so we would probably crop this photo a little higher
I noticed a drop cap here and that's like a really old-fashioned thing to do
so when you're doing a modern layout like this it feels really out of place
so I would bounce that okay let's keep going
ooh okay this is a page five I really like this layout a lot beautiful use of
type negative space colors and I like that you push the type to the edge there
that's really nice that's a modern thing to do some suggestions here perhaps
these two point sizes are way too big for this and you want to create that
kind of big type little type and then let everything else breathe we don't
want to compete with all that space so and it could solve another problem too
you have this little photo thing that's a placeholder for something and it
doesn't tie into anything in the layout and it's important for your eye to have
things to incur around so photo probably could tie together with this copy this
copy were a lot smaller like 50 60 % of the size and line up the left edge right
there and I think this will look really great this will be a problem but we'll
solve that but if you did that this layout would look much better one of the
idea here is to maybe take this yellow and do an over print so you see the
photograph underneath bleed into it like overlapping I think that could look
really smart and then leave this here I also noticed that using the strong kind
of process color language that we've established for the TV or YouTube show
and it's nice to have here but I don't think it's necessary like you can easily
get rid of that and it would be just as strong okay one of my more favorite
layouts very well done next one this one's a little awkward to me you're
using up all the space in the shapes there isn't a great rhythm in terms of
how you're using it and I think this would be much stronger if you didn't use
Center type Center type again is very old-fashioned it works if it's a strong
display and you have too much stuff going on which is probably why I think
you did this but it would be better if you just set it from left edge right
edge since you're already using a full bleed layout and just make it run in
there and then space the let the words the way you want okay just like leave it
in a text box and then let it flow the boxes themselves need to be worked out
a bit better and I think this is one of those cases where you need to really
understand figure-ground ambiguity and let things kind of move forward or
backwards in space right now very clearly there's a hierarchy of the
stacking order of blue black pink and then the yellows on top of that and then
the whites on top of that what would be nice is if some of this type were blue
so the blue is overlapping the pink the pink was overlapping the yellow the
yellow and the white and that's how you create figure-ground ambiguity so even a
very flat two-dimensional space you can create a lot of dimension that way so
you haven't shown me any of these layouts
how come okay we'll move on that thank you for that answer that was a wonderful
answer okay because you were still working it out and you didn't want to
show me stuff in progress right totally understand it's a designer's
dilemma people don't want to show you stuff unless they feel like they've
totally resolved it which is totally okay all right now Minnie is using a
very modern layout and grid system very beautiful design but she's using a very
kind of old-fashioned serif typeface this is some kind of thing that looks
like but don't need to me but very condensed do you remember what the
typeface is no no okay it's fine so this is one of those things where it's quite
unexpected right where you're doing a very modern layout and you pushing
things around but you're using a classic Sarah face so I have similar problems
with it I won't repeat myself too much here but the overlapping is kind of
important maybe this one is okay because the font is quite big but here's where I
think there's an opportunity that you missed where you have this little red
thing now it's important to tie your elements together to repeat elements and
it shows harmony and cohesion so this red dot here ties this but there's
nothing important happening on this axis right so it's better to take this red
dot and probably tie it right here strong vertical alignment with the photo
credit with this line so it snaps to the grid and you did a little red dot here I
think it would really anchor these elements together but otherwise a nice
layout okay this one's a little kind of avant-garde you're kind of using
halftone patterns boxes on top so I assume this gray area would be a photo
but maybe this is just white some very modern things working here I believe if
you just use maybe a sans their typeface for the rest of this save
this serif typeface for the Masset I think it would look a lot better okay
and maybe have these patterns not be stuck in a box I think it wants to be a
little bit more free-floating and and kind of have an organic shape to
it I think that'd look a lot better the one thing that sticks out to me there's
two things actually that aren't working for you is this little red line which
doesn't seem to tie into anything on here okay so it's a little arbitrary we
want to use those graphic elements to tie things together the second thing is
the thinness of this font also matches the stroke weight of this box so look in
here it almost looks like this red is right next to the eye but then it's
underneath so there's a lot of weird tangency is happening here it's a font
we're a bolder sans-serif typeface instead of a serif typeface I think you
would have a little bit more forgive a wiggle room or forgiveness in the layout
okay let's take a look at your next one so there now you've changed it to a sans
serif typeface but it's also very condensed and thin and so we have these
kind of weird repeating things look at the weird space you look inside the C
there so there's a little white space kind of trapped in there and you want to
avoid that okay so typography is really about
understanding overall layout making information read but getting all the
details right so I'm gonna use my pen here to point this up little white
triangle trapped in there you see that right there
little things like that that's what you kind of have to keep pushing and pulling
until you get to all those things to work in harmony let's look at the next
one okay that's an unusual typeface that's
kind of interesting probably not right for us it feels like it's going to get
old really fast okay but I like that you tried that again using the drop cap now
you've added the yellow box around it I do like the idea of using yellow because
it looks like it's highlighting something and so you can use that in
elsewhere to use them as a design motif okay let's keep going all right now this
one's really funky we're using serif sans serif italicize lower case a lot of
like things going on in here and I think because of that we got to keep this
layout a lot simpler okay and
maybe or you go really crazy with this it's kind of stuck in the middle with a
lot of design you don't want to be stuck in the middle you want to be on the
extreme on like the avant-garde postmodern expressive typography or on
the other side which is like really Swiss modern we're very clean this is
somewhere in the middle and I like the exploration here but perhaps this font
isn't helping you right now I think you're using is that universe so univer
I think I like universe it's very flexible
it's almost but it has almost like no personality to it and I like something
that's got a little bit more personality using a font like accidents grotesque
Helvetica or something else even Victoria would look better and so one
thing I want to talk to you a little bit about is maybe activating this space
here so I'm going to show you so I'm going to sketch and you want to get in
the camera here alright so the way I'm going to sketches is look at this 0:01
the way that I would do this is to do something like this okay we have that
box what I would do is lower the baseline of the zero one so that parts
of it get cut off and I'm going to deliberately draw this so that it's a
little rounder and a little bit more square in proportion so it's we're not
going to use univer okay and what I'm gonna do is I'm gonna let it bleed off
the bottom here and then I'm going to do the slash a slash will look like this so
now imagine all of this as a yellow color right here this is all yellow and
the where we see the white we can see the photograph underneath which will add
some dimensionality to the layout I'm not calling the rest but you get the
idea so this would be the photo here you see so it's going to activate the space
underneath it and then we can use this serif typeface
as a contrast to the sand sheriff over here I like to let it bleed through I'm
not doing a great job of drawing this letter form but hopefully you guys that
are watching on YouTube get the idea
the other thing that you want to do is treat the layout as a three-dimensional
thing had this band of color wrap around the other side and I think you look
really smart somewhere over here so we want to repeat the dimension something
over here so it will feel like it's a ribbon next circuit going around the
backside of the page and coming back on this side and then you have all your
other typography wherever it may exist
and letting it bleed through or overlap so that could be one of your layouts
okay make sense all right let's look at the next one
okay I'm not in love with this layout and you think there's a lot of issues
going on with it whenever we're designing a layout we don't want to cut
off the whole page we don't want to use things that fill up the whole space
because it just makes the page smaller and smaller and so what winds up doing
is it creates three separate things like this space this space and this
typography on top so we want to get away from that okay so something like this
it's much better if you were to break up this black box and maybe inset it so let
me let me do a quick sketch about what that might look like alright so here's
the page what you don't want to do is just cut it off like that so what I'm
gonna do is I'm inset the box so let's say something like that okay and instead
of running it all the way up and down because then it trap excuse me it traps
this space and this space which isn't necessary a great thing to do let's cut
it off here I like to do it a little bit more than halfway and we like to repeat
elements okay so this element repeats up here so that dimension is being repeated
then we can put the business of design journal something like that
then where you have the zero zero one summer 2016 I would look at doing the
same thing there zero zero one summer slash 2016 and add that little graphic
in there and then the rest of your copy which looks good
you okay and then you could leave this space open so you can see now this
activates the whole page I'm not cutting anything off and now I put in some
really big type in here it's going to look good you can even try doing
something where you you put the baseline and the cap height and you bite them
together so you tighten the letting I'm going to try that and see how it looks
keeping what's it here in here and we have three lines of copy so I'll divide
the space into thirds one two I'm just line across just so I have some guides
here and the way you design it maybe it's like this so there's my tea maybe
it is my age now I'm going to bump like as if we ran into space there and just
continue a line over here I and our
okay and I don't like leaving just one letter at the bottom feels very lonely
so I'm going to drop the s down to here okay and s could happen here it could
happen here and we just think about this I like the layouts to flow from right to
left or right to left so putting it here will make it feel like that's a little
separate so I think I want to do this right around let's say right on here now
I have some issues with this little space and if I were doing this computer
I would just move this back a little bit so let's compare now that layout next to
that layout so one has a symmetrical balance but it allows the layout to
breathe a little bit more so you don't feel like you have separate pieces to
look at and that's the trick that's all it is
okay all right let's go on to the next one oh this is quite nice I'm not sure I
love the justified right rag left with the justified left rag right here
I like the colors a lot I like that you have big dark area and orange in a pink
area I think there's some issues here where this looks a little bit taller
than this orange space and they should just be the same or they should be
different like I said before if you're in no-man's land with the space it's not
a good thing and you want to draw contrast contrast is king so this is a
big space this is a lot smaller that's okay
so I would make this pink line up here even in smaller I shouldn't say pink
it's like magenta right yes okay so let's just keep going okay I see like
these are variations of the same layout and you can see now when you when you
have more of the space activated this is a much better layout it allows the thing
to breathe however you've taken up this whole space again so I bet you if you
took just type off played around with this photo like maybe it's not as tall
and maybe it doesn't go all the way to the edge your lay it's going to look a
lot better already and then you can work back in this topography so one when
you're stuck with design you know quite sure why the layout doesn't work start
stripping them away things as a little trick here let me hold up this piece of
paper like if I was to cut off a little bit of
that image it would allow the white to kind of move around it it'll look a lot
better okay all right let's look at the next one I like the color treatment here
I like this do its own thing you got going on there's some nice things
working on working out here but I don't love that there's this negative space
and there's these bars seem very heavy for what they are but I do like that
they're calling emphasis to those two things the name of the or the subtitle
and the the number what I don't love is having one word using two different
point sizes I think this is the interesting it would be much more
interesting if this word 300-point and that were the same point size I know
that you're trying to fill the space but I don't think that's necessary or making
the same point size and just scale them in here okay let's go on oh this is cool
I like this a lot I like that you've cut off what is essentially a very straight
typeset and treating the mass head in this way it's almost not legible but
it's it's it just needs a little help and that's it in a layout like this okay
I noticed this thing here you're using the print registration marks you'd have
to use that pretty heavily throughout so it doesn't feel random right now it
feels quite random in there if we just take that off it would be a nice nicer
layout and lastly I think we want to repeat elements so you have this strong
angle and I think if you were to repeat that as a graphic element like a line if
you repeat that same angle a little line right here and then use the logo right
there I think the I would make that connection and draw even on subconscious
level it would work it's a similar one I don't I don't love this one I think this
is too washed out let's keep going okay there's some things that are working
really well in this layout using a different font now I think it's din I
loved in beautiful font and I like here that you're introducing this kind of
over print effect were you taking two photos and you're letting them print
right on top of each other I think the thing that's killing you here is this
large masthead on the side I think if you take that out imagine that without
it and line it up here and did it kind of big but here I think you're
we'll look much much better you did a nice job with this I'm not a fan of
center but I think you did a good job here so if somebody likes center layout
this would be it I think the way you take this a little bit to refine it is
to repeat some element here so that it's not just on the left side okay this
looks quite nice I like the breaking of the word thirst I like that that's
really bold and up there and large headline copy and this is quite nice
this treatment here I'm not sure I love this circular element that's printed on
top I like the effect of it but maybe this could be a symbol a font or a word
or letter or a numeral so that has some meaning that's all I want it to do
otherwise you have to repeat this so another thing you can do is take the
circle take another circle do it here and a little circle here and it would
look really good so let me show you about proportion there you want to
create small medium and large right so here's the layout that you have it's
something like this okay right now you have the circle kind of
right here and I like that maybe you have something like here like that and
then something like this large medium small small medium large it'll help to
tie it all together but it's strange to just have one element there and you
could do also sort of effects it doesn't have to be a solid color it could be
whatever you want I think that could look really nice okay let's keep going
so you got an angle so we talked about this before having an angle randomly
thrown in you need to repeat it somewhere so the way you do that is you
cut off parts of the tee or you cut up part of the photograph which could look
really good same angle so that it repeats it's important for you to use
elements that repeat it's like in music and composition you have to have like a
beat and it repeats or a course that repeats so it doesn't sound like noise
okay let's keep going one more okay same thing same layout essentially right just
different treatment in it okay cool I think you have one more set but we're
going to take a break right now and you can look at it in a little bit cool
thanks so much okay this tells me a lot about who she
is in terms of our desire to kind of figure out
kind of almost every exploration that she can she's not gonna get stuck with
one expression or one idea and that's a really good sign for a designer think I
think is it den that's horrible it looks like euro style yeah yeah I don't like
it okay
things like this is good things like this are good but I need to see a little
bit more so I could read it simplistic and what interesting approach
interactive so you just need to give me enough so I can read it okay that's
that's beyond the level of legibility okay let's keep looking so you're you're
applying shapes and it's dynamic grid it's fine I like this this could be a
nice layout for something the typography here is not great I think you're much
better taking the type off that I'm just
leaving a red triangle and breaking the grid a little bit okay when I look at
this page if this were the page looks really good
the only thing not looking good is this and the font that you're using
better than that it looks good to me let me see the last page okay so it's
that alright so the number one takeaway on this is for you to make sure first go
back and look at the things I've already pinned about newspapers that I like that
there's enough content and density because I'm not gonna print that many
pages oh I'd rather have it to be full of stuff than to spread it out I'm not
trying to do that we're going to get submissions from different writers
they're going to talk about their perspective on business or creative
entrepreneurship and I want to I want that in here so we want to get a lot of
content in here okay there may be one or two spreads where we can be more
expressive but it can't be the bulk of it when you look at a newspaper I don't
have one here but it's going to have lots and lots of things in it it's
trying to get you a lot of information okay let me look at your other font now
and that's the last thing that we're going to do you got to you got to put
this together in a way that I can see it I know it's convenient for you to design
like that but then I need to see it spreads yeah I think you didn't make
this view a spread but I don't want to deal with that right now okay so here's
what I want you to do I want you to go back and look at what we looked at in
terms of newspaper and things that we like and to make sure you design this
content to reflect amount of content we need to have I also don't want you to
explore so much anymore we've done this exploration thing that I need to get
into really showing me what this magazines that look like from cover to
cover does that make sense so look at the covers I liked take into
consideration all the things we've talked
today and then go back and do some spreads match it up with a cover do
whatever things you need to fix and I'm going to give you end of day tomorrow
what's the day and update Thursday you show me something again all right
so cool does that give you enough time it does are you sure because you can
tell me no this is what we call allowing the person the designer to say no in
case because they feel intimidating and they're going to say yes and then come
back tomorrow at the same time and she's not there and she's panicked and
stressed out so you got to give them permission to say no to you so I'm
giving you permission to say no to me right now do you have enough time to do
what we talked about perfect thank you very much man and I'll sneak up behind
you one more time to scare you just for fun all right guys if you like
this kind of video and you want to see more about what it is that we're doing
here in terms of design and typography this is a very specific case in terms of
designing editorial layout now you like doing editorial layout right now like my
other friend editorial is not your weakness so you like doing this stuff
you have practice at doing it and if you want to see more content like this let
us know in the comments below talk to you guys next time
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