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Summary

The transcript details a business discussion about marketing air source heat pumps, a growing industry due to government incentives and environmental focus. The participants discuss their backgrounds, with one having a solar industry past and the other being a heat pump business owner. They explore the challenges of marketing in a competitive market, the impact of government policies, and the potential of partnering for increased sales. The conversation also covers the importance of market research and the effectiveness of different marketing platforms, with Facebook being highlighted as particularly successful for the heat pump business.

Takeaways

• 😀 The discussion is about focusing on selling air source heat pumps rather than solar, due to the government dropping incentives for solar in 2022.
• 📞 There's an initial technical issue with the microphone, but it gets resolved allowing for clear communication.
• 🔍 Julian, the business owner, is expected to join the call to discuss the business's specialization in heat pumps and their market approach.
• 🌐 The speaker with a solar background acknowledges the saturated market and the decreased incentives as reasons for the shift towards heat pumps.
• 💼 Julian confirms the business's long-term involvement in heat pumps, highlighting a strong reputation and customer base.
• 📈 The UK heat pump market is on an upward trend, and the company aims to capitalize on this growth by focusing on their area of expertise.
• 💰 There's a discussion about the financial aspects, with the speaker mentioning a 30% margin on heat pump installations and the impact of market competition.
• 🏢 The company's service area covers a significant region, with a focus on the southwest of Wales where they aim to dominate locally first.
• 📊 The speaker outlines a marketing strategy that includes pre-qualifying customers and only charging for those who show up for appointments, with a guarantee on marketing spend.
• 📝 A proposal and contract will be sent for review, detailing the services, guarantees, and costs associated with the marketing partnership.

Q & A

What is the main focus of the business discussion in the transcript?

The main focus of the business discussion is on selling air source heat pumps, not solar, as the company is looking to optimize its efforts in one area of expertise.

Why did the government's incentives for solar energy drop?

The government decided to drop the incentives and schemes for solar energy starting from 2022, which led to a reconsideration of purchases and a more competitive market with fewer companies offering financing options.

What is the current market trend for heat pumps in the UK according to Julian?

Julian mentions that the UK heat pump market is on an upward trend and has been growing, with his company having a strong reputation and customer base in the industry.

How does the speaker with a solar background view the current market situation?

The speaker with a solar background views the current market as challenging due to the influx of companies and the reduction of government incentives, leading to a 'race to the bottom' in terms of pricing and offers.

What is the speaker's strategy for helping companies like Julian's?

The speaker's strategy is to help companies by focusing on marketing efforts to generate leads and sales for air source heat pumps, leveraging the growing market and government support.

Why did the speaker switch from solar to heat pump marketing?

The speaker switched to heat pump marketing after a conversation with Richard from RG Installations, who suggested that the heat pump industry was about to boom and offered more potential for growth and profitability.

What is the proposed minimum number of sales for the first month of partnership?

The proposed minimum number of sales for the first month of partnership is 15, with the understanding that this is a starting point and can be adjusted in subsequent months.

What is the speaker's approach to marketing for heat pump sales?

The speaker's approach to marketing for heat pump sales involves generating pre-qualified leads through various marketing channels, with a focus on local areas and leveraging the government's push towards eco-friendly solutions.

What is the cost per appointment that shows up according to the proposal?

The cost per appointment that shows up is £200, which includes marketing fees and service charges.

How does the speaker plan to ensure a return on investment for the company?

The speaker plans to ensure a return on investment by focusing on high-margin heat pump installations and targeting customers who are pre-qualified and highly interested in purchasing, thus increasing the likelihood of sales.

Outlines

00:00

🔌 Audio Check and Business Focus

The conversation begins with an audio check and an introduction to the business focus on selling air source heat pumps, not solar. The speaker explains the shift in focus due to the government dropping incentives for solar in 2022, leading to a saturated market with fewer companies offering competitive financing options. Julian, the business owner, joins the call, and the discussion moves towards the background of the industry, with the speaker sharing their experience from a solar background and the challenges faced due to market conditions.

05:01

🌐 Market Trends and Business Strategy

The discussion continues with insights into the UK heat pump market's upward trend and the company's long-term involvement in the industry. Julian emphasizes the company's strong reputation and customer base, highlighting the potential for growth as the market accelerates. The speaker, a marketer, explains their role in helping the company by driving customer acquisition, mentioning the government's supportive stance on heat pumps and the competitive advantage of specializing in a niche market.

10:05

🔩 Infrastructure and Market Saturation

The conversation shifts to the challenges of scaling up heat pump installations, noting the infrastructure and personnel required for each job. The company acknowledges the impact of market saturation by competitors like Octopus Energy, which had been subsidizing installs below market rates, skewing customer perceptions. However, with Octopus moving to standard market rates, the company sees an opportunity to level the playing field and grow their business.

15:08

📊 Marketing and Sales Process

The speaker outlines the stages of the sales process, from lead generation to closing sales, emphasizing their role in pre-qualifying customers before handing them over to the company. The discussion includes the importance of market research and the speaker's guarantee to invest in marketing to ensure a minimum number of qualified appointments. The company expresses interest in the proposal, seeking a written contract and discussing the next steps, including the potential for increased investment in marketing efforts.

20:10

📈 Past Marketing Efforts and Future Plans

The company discusses its past marketing efforts, focusing primarily on Facebook for solar PV sales. They acknowledge the need to diversify their marketing strategy for heat pumps, considering Google and YouTube as future platforms. The speaker shares their personal experience in the solar industry and the decision to transition into heat pump marketing, influenced by the potential for growth and the government's supportive policies. The conversation concludes with the company's interest in exploring the proposed marketing partnership and the potential for increased sales in the heat pump market.

25:11

💼 Business Proposal and Next Steps

The conversation concludes with the speaker offering to send a detailed proposal and contract, including guarantees and financial terms. The company is encouraged to review the proposal and discuss it with their team before making a decision. The speaker suggests starting with a modest number of sales for the first month to test the marketing strategy's effectiveness, with the potential to scale up investments based on results. The company agrees to review the proposal and consider the next steps, acknowledging the growing trend in the heat pump market.

Keywords

💡Air Source Heat Pumps

Air source heat pumps are a type of heating system that transfer heat from the outside air into a building to heat it. They are an efficient and environmentally friendly alternative to traditional heating methods. In the video, there is a clear focus on selling air source heat pumps as opposed to solar energy products, indicating a shift in market strategy due to changes in government incentives and market trends.

💡Government Incentives

Government incentives refer to financial or regulatory supports provided by the government to encourage the adoption of certain technologies or practices, such as renewable energy. The script mentions that the government decided to drop incentives for solar energy, which has led companies to reconsider their business models and shift focus to other areas like air source heat pumps.

💡Market Research

Market research is the process of gathering, analyzing, and interpreting information about a market, its customers, and its competitors. In the context of the video, market research is crucial for understanding the demand for air source heat pumps and for developing effective marketing strategies. The script emphasizes the importance of market research in the success of marketing campaigns.

💡Lead Generation

Lead generation is the process of attracting and converting interested parties into potential customers. In the script, the discussion revolves around generating leads for air source heat pump sales, with a focus on pre-qualifying customers who are likely to purchase, thus increasing the efficiency of sales efforts.

💡Partnership

A partnership in this context refers to a business collaboration between two or more parties to achieve a common goal. The video script discusses the potential for a partnership between the speaker's marketing company and the heat pump installation business, with the aim of increasing sales and market presence.

💡Financing Options

Financing options are methods by which customers can pay for products or services over time rather than upfront. The script mentions that fewer companies are offering financing options for solar products, which could be a barrier to sales. This suggests that offering flexible financing options could be a competitive advantage for heat pump sales.

💡Sales Conversion

Sales conversion refers to the process of turning potential customers into actual buyers. The video script discusses the importance of converting leads into sales, especially those who have shown up for appointments, indicating a high level of interest and intent to purchase.

💡Marketing Fees

Marketing fees are the costs associated with promoting a product or service. In the script, there is a discussion about the fees charged for generating leads and appointments, which include marketing costs as well as service charges for the marketing company's efforts.

💡Customer Base

A customer base refers to the group of people or companies that regularly purchase a company's products or services. The script mentions the desire to expand the customer base, indicating the importance of growing the company's market reach and sales potential.

💡Eco Market

The eco market refers to the segment of the economy focused on environmentally friendly products and services. The script discusses the challenges and opportunities within the eco market, particularly in relation to the shift from solar to heat pump technologies.

💡Turnover

Turnover in a business context refers to the total sales revenue or the process of replacing old or unsold inventory with new items. The script mentions turnover as a key metric for business success, highlighting the importance of sales volume and inventory management.

Highlights

Discussion about the need to turn on the microphone for better communication.

Introduction of Julian as the business owner who has more knowledge about the business focus on air source heat pumps.

Mention of the government's decision in 2022 to drop incentives for solar, leading to a shift in market strategy.

The speaker's background in solar and the challenges faced due to the market saturation and lack of financing options.

Julian's confirmation of the company's long-term involvement in heat pumps and the strong reputation in the UK market.

Discussion on the upward trend of the heat pump market and the potential for accelerated growth.

Mention of the impact of Octopus Energy's market strategy on the perception of heat pump pricing.

The speaker's strategy to help installers who specialize in air source heat pumps to improve cash flow.

Julian's ambition to increase the number of heat pump installations per month to four within six months.

The complexity of heat pump installations compared to solar and the need for more personnel.

The speaker's offer to provide pre-qualified leads to the company, focusing on results and return on investment.

Explanation of the cost structure for each appointment that shows up, including marketing fees.

The speaker's guarantee to spend the service charge on marketing if the agreed number of appointments is not met.

Julian's interest in receiving a proposal to review the partnership on paper.

The speaker's plan to send a contract and invoice as the next steps for the partnership.

Julian's agreement to start with a smaller number of sales to test the marketing effectiveness.

The speaker's emphasis on the inevitability of the heat pump industry's growth and the importance of early investment.

Transcripts

do you hear

me hello do you hear

me I don't hear you you need you need to

turn on your

microphone okay is that better yeah yeah

it is better all right how are you yeah

good thank you yeah finally got there

exactly uh where's the is another person

joining yes he is yeah I'll give him a

ring

now hey you jump in

on okay

okay yeah Julian was coming on now we

he'd be he's the owner of the business

so You' probably better off discussing

it more with Julian he'd know more V it

than than I would so yeah yeah it's just

all all going to be about uh selling air

source heat pumps and not solar because

yeah we're really focusing on that

optimizing everything we're good at one

thing and then yeah the others I for

example just until he joins I'm going to

talk about the background yeah I for

example come from a solar background

I've used to help solar companies the

same thing but as you know like since

2022 the government decided to drop the

incentives and then

schemes and yeah just it just became

became yeah obvious for the people to

really reconsider the purchaseing really

like the options became less uh like

with more and more company like flooding

the market for example not so many

companies offer financing options and I

yeah couldn't help those companies who

could not afford to have those strong

offers for people yeah so it became race

race to the bottom right okay uh

Julian's just

joined join you do buddy good good hi

how you doing good

yeah I'm I'm doing very very good thank

God how about you guys how is business

going like is

it side of things are tough at the

moment yeah yeah so before yeah we move

on this this call is going to be about

me like presenting what we have to offer

for you and if you think it's good idea

then we can yeah go ahead and uh start

part our partnership uh before I move on

to everything I just want to make sure

as to why you guys accepted the call in

the first place and yeah want to really

go into this uh go into investing in

marketing in the first place

Julian you

who yeah well we we're just obviously

looking to sort of uh expand our sort of

customer base um and bring you know more

workflow through the company it's all

about turnover at the end of the day um

you know the the Eco Market is you know

has not you know it's notorious for um

Julian this is more for heat pumps

rather than vco

4 okay yeah sorry I should have me up to

clean up yeah uh well we've been in

we've been doing heat pumps for the last

sort of 12 Years you know the the UK uh

heat pump Market uh is on an upward

Trend so you know it's you know

something that we've been involved in

for a long time we've got you know a

very strong um uh

um you know very strong reputation uh

good customer base um you know we we've

been

um from a you know a company point of

view there's lots of companies that sort

of jump into the market when it's you

know when it starts to grow I mean we've

been in it so we're in a better position

than most other companies because we

have you know the trading history um you

know the

reviews um uh and people we can point

our customers to for

um you know a review of the service that

we've given them so you know um there's

there's there's a decent margin in heat

pumps um so you know it's an industry

that is is only going to grow um at a

more accelerated rate you know you see

as soon as the big six start to move

into the market you know you know

obviously they've got a much bigger you

know research and marketing department

which yeah you know you know as soon as

they've moved into it you know that this

is you know this is something that is

going to move at a much quicker Pace

yeah that's why you can tell just by the

way I'm doing business uh I only like

help these installers who only install

Asos heat pumps it works for uh

companies that also do ground work

obviously the companies that specialize

in Asos heat pumps also do ground uh

Source heat pumps as well so I exactly

same the same I exactly think the same

way as you uh this why I'm I'm in the

first place I recently jumped into this

industry and to yeah squeeze the lemon

artist opportunity and then the way I do

it is by just uh helping you guys

because that's obviously where my uh

cash flow like comes in so yeah uh let

me so what's your background my

background yeah uh in terms of like uh

in terms of what well in terms of the

industry

do you understand heat perms have you

been you know are you sort of purely

from a marketing background I haven't

even touched the product itself I just

do marketing it's like as you just

mentioned it's not only a gross

opportunity for companies like yours but

for companies like mine as well as

marketers because yeah if if if it's a

good opportunity for you then that means

that uh us helping you get clients that

part of work is also going to be easy

for us because yeah there's there's

going to be lots incentive and if you

think that government is on your your

side and yeah you got you got the whole

world like on your side because if the

government is on your side you're not

only benefiting from the incentive St

the government has to offer but also uh

its attempts to stop uh boiler the bo

the sale of boilers that's yeah

happening now in the UK it's also going

to limit the government try is going to

try to limit those sales as

well and if you look at it like very

very logically what we're trying what

we're saying here just makes perfect

sense in terms of like opportunity thing

and the background for me would be I

jumped to this industry on June the

beginning of June and I've since then

I've only re to been able to work with

one company partner up will restart

everything the company name is LC

installations and yeah you guys would be

the second company for me to partner up

with and then help get you guys more

jobs so yeah let us

decide oh so Julian disappeared yeah I

just time he he was not even moving oh

yeah

that's yeah for some reason they having

problems in the

office yeah you were just not moving I

just realized

that so yeah uh so when it comes to what

we do uh we have complimented systems

like uh We've integrated and white

leveled to our own brand and all I can

say is that what you guys hear is about

results genuinely it's about how what

results you're going to get to the money

you guys invest and let me just uh start

asking from this side how many uh

customers are you guys helping like

monly in terms of air source heat pum

sales only air source heat pum and

what's the profit margin in there or

Revenue wise every single month because

I want to know what capacity you guys

are performing at and yeah so that we

can look at well we we currently they

only do about five a month but we're not

I mean heat PBS are a high ticket item

um but

it's octopus have been uh skewing the

markets lately because they've been

subsidizing their

installs so yeah I'm aware but they

they've moved away from that now luckily

um so that they they were doing installs

at probably about 30% less than the

market

so it's really sort of

um I don't know if it's I don't think

it's permanently damaged but there's a

lot of people who have been to octopus

obviously uh on these heatup groups H

and as you know social media is a

powerful platform um and you know when

somebody sees um you know an install

that's been done by octopus for like

9,000

whereas we would be doing it for like

13,000 it then skews the perception of

the value and the you know the cost for

for the whole for the whole

industry so it kind of slowed everything

down but octopus have now moved from

that model

to a standard market rate you know so

they've gone from their 9,000 now and

they're now 14,000

you know which is a very odd move but

you know at least it gives the rest of

us

um a sort of a more of an even sort of

Keel in sort of price point um so

they'll still have obviously the

advantage of a large company um but you

know we you know it's not something we

want to um you know do like sort of 40 a

month certainly not yet

um you know I'd like to grow it to

probably

doing

um probably about three or four

week

probably probably try to do it for three

what do you say in the last line I

didn't quite get I'd like to do grow it

within the next six months to doing

about four a

week yeah four a week yeah I've got that

yeah so I mean

that's qu that's quite a lot of

infrastructure needed for that because a

heat pump install typically takes sort

of um two or three plumbers and Sparky a

week to do yeah exactly so from a you

know a Personnel point of view there's

you know it it's it's not like solar

where solar is in and out in the day um

you know there's a there a there's a lot

more involved with a heat pump um yeah

yeah Marg the margins are bigger than um

than on the solar on the domestic solar

anyway um so you know the U the typical

heat pump install will be cir sort of 13

to 16,000 on an air

source um I mean ground Source isn't

really you know you talk 30k plus yeah

exactly um but you're looking about 30%

uh margin on the uh on the heat pump

yeah and when you said octopus energy

just stopped doing that it just had to

it because a lot of companies must have

complain in the first place to the uh

like to the high officials because the

government has has to also create like

more uh work for you guys as well in

that case if if if it only created if it

only like incentiv wiseed or like

subsidized uh octopus energy then in

that case economically that would be

no it wouldn't be good for comp

yeah I don't know it wasn't subsidized

by um that was an internal company thing

yeah

Monopoly that's probably why they had to

drop it m it's it's un is it

well a lot of them still a lot of them

are still doing deals whereby if you um

you know if you have an install done

with them they give you a better rate on

your energy

B so that still goes on yeah really

pushing from every single angle then

yeah but I think I think it was more

from the point of view of it it's it was

an unsustainable business model you know

so from their point it not illegal to

offer a monetary

gift you can you can give gift vouchers

but if you're giving someone a

preferential rate over a period of

time yeah of course it I mean I can

charge you know cost

price you

know yeah a preferential rate on their

energy if they

were

yeah obvious they're doing it yeah where

do you guys

serve sou Wales so we'll we'll sort of

basically

do well yes I mean you know we do go

from East uh from the West Coast to the

eastern border of Wales but you know

there's such a large Market in the sort

of southwest of Wales is that that's

really the area we want to focus on

initially yeah exactly because that's

the power you got uh like at your at

Your Arsenal now just try to dominate

your local area first of all and then by

having that trust like that you have

around your local area and then yeah

leveraging then to scale up and then

like in the long run after just like

you're

saying you might take even like more

than one or two years

definitely uh but yeah you got the power

to uh serve the people around you like

in your local area and and that's that's

something that octopus energy might not

be able to yeah have any kind of

advantage over you so yeah you said you

guys can do at at best four jobs a week

in that case in a month that would be

about 16 15 uh how many is it now right

now how many is it the Gap I want to

know like the Gap well we're only doing

one a week at the

moment yeah I hear that so you guys are

probably looking for 15 yeah for 15

installations done like working with

us uh so what we offer is we for example

let me start from the beginning uh

there's stages uh to the sale right and

until a somebody who doesn't know about

your company until the stage of them uh

being closed by you there are a couple

of stages that and we only go until the

stage of them being qualified meaning

that uh their property is

suitable uh for heat pump installations

and also they're they're ready to

buy we pre we have withd them pre pre-

conversation before we hand them over to

you and then what you are what you will

be getting working with us is just uh

conversation sales basically with

already pre-qualified customers and just

like just like that you will have

virtual meetings with uh with them if if

they if they want to call they want to

call if they want to book a call just

like this one they're going to do but we

get paid for the ones that do show up

just like I'm now and you guys are

showing up yeah they do get paid for the

for the fact that they show up and if

you have for example what I mean by that

is that if you have a customer who only

like gives you their names and phone

numbers that means that they're

interested in buying you can assume like

statistically they're like interested in

buying let's say 15 20 % right and then

once they book an appointment with you

that means they're interested 50% 15%

off the way and once they show up that's

like above 80% uh already Sal is won and

that's that's what what we really

generate you do not pay for the ones

that also uh book appointment but do not

show up meaning that they ghosted you

and they AR aren't really about it and

once they're like with you after they

have like statistically 80 80% plus uh

interest that means that it's your job

like to close them in which case it's

GNA really be it's going to be much

easier than just average sale you guys

are

having uh keeping keeping it exception

like only for the ones that uh come to

you with referral from referrals yeah

so is it okay that we go with 15 those

of those sales for the first month and

then we we're going to go we can just uh

up the up that number into

how how however much you want from the

next months if it's 15 in the sales

competitions and assuming uh in the war

case you close say uh 40% of them which

is about say six of them or even seven

that's the worst case I would say and

now you got a yeah you've got a good uh

return on investment and in terms of

cost and

financial yeah so far have you got any

questions no no just how much it cost

yeah for E for each sale uh that shows

up for each appointment that shows up we

charge 200 pounds and that and that's

just in included marketing fees as well

200 pounds per each appointment that

shows up as I mentioned it includes the

marketing fees as well as the service

charge so we're basically covering that

for example say we weren't able to hit

that number right for some reason and

what we have in in in guarantee is that

we're going to spend the service we're

going to spend the amount that we ALS Al

got from you that we thought we would

keep for for as a service charge we're

going to spend that uh on marketing fees

to get you the those numbers and when

when I say 15 sales uh that shows up

it's just the minimum number I'm just

averaging it ter in terms of the yeah

average industry

prices okay because an average lead

costs about 25 pounds and average

appointment cost about 18 880 to 100

pound and the ones that show up they're

worth gold because they're about about

to

buy cool and yeah we do not and also I

do not really try to close them on the

phone I just uh like try to push those

offers over the phone and then yeah you

can I'm I just work as a customer

representative here at this

company and yeah you can just do book

your call there and there and if they

have any specific questions yeah I'm

going to try to answer at my best but

yeah I'm going to try to leave it for

you

guys because see I might I don't work in

this company I don't really know what

goes in and out of business so so far

have you guys got any

questions nope and 15 yeah 15 would be

uh 3,000 for the first month and then

you guys are going to yeah we're going

to spend 100 each day from the first day

and then uh the first 7 to 14 this is

going to be spent uh the time is going

to spend on doing market research

specifically in your area and everything

because I believe that it's 95% of the

time it's about market research and 5%

of the time

implementation uh the reason I say that

is because you guys can still go and do

it yourselves even somebody else in your

company you can do this the things that

I can do but not only going to take time

but also like experience uh in terms of

that's why you guys are in the first

place uh thinking of Outsourcing if

somebody who is yeah spe who's

specialist in this specific field

marketing

okay so

the by the way have you guys done any

marketing before in in the past I I know

that you guys do on

Google well we do I've done everything

so we've done a lot of Facebook we've

doing payer click on Google ads yeah uh

direct marketing we

you

know which which one which one would you

say that works the best in specifically

for your

company in terms of not air source sales

but also in as a

fields to be honest we haven't really s

done much on the air source most of my

marketing has been for solar PV yeah and

the most the most you know successful

rout to Market on that is always been

Facebook you know Google um

Google's a tough one uh I mean most

people run off their phones these days

you know they don't sit at computer and

and browse the internet they sit on

their phone and browse especially

especially considering the fact that uh

when you say why not so many people are

like switching to heat pumps the first

response would be knowledge they're

ignorant of the fact of those opportuni

exist because people have people have

money if you look at people have money

but what they don't know is the yeah

information that's out there but they

don't have access so on Google there's

in demand there's demand is in there

already right people go into there with

intent it's intent based uh Market

marketing but Facebook is just uh God

just thinks about this has been thinking

about switching to it for a long time

and then once they see that you guys are

based in their local area about 5 to 10

miles away from where he's located and

then yeah he's he's he's definitely

going to be pushed to motivated to go

ahead and yeah they submit information

like that's the EAS thing we just grab

grab them by offering them small uh call

to actions and leading them to the sale

that you guys are going to have that's

that's how the marketing system works

and everything you just can't say you

sell buy buy now now I'm GNA say so what

what is your what is your route to

market then say that again what is your

chosen route to Market are

you you mean specific platforms Facebook

YouTube predominantly do on Facebook

just Facebook

and then if we it's not like we only F

on Facebook but if we try if we think of

scaling in after like next three month

with working with you guys we're

definitely gonna uh step into YouTube as

well we're going to see we're going to

see how it goes and then Google as well

you guys obviously are doing on Google

and how is the performance on Google I

see is also like only solar I I'm aware

of that I'm check like the Google ads

you guys doing

primarily yeah it has it

yeah because because we've sort of

slowed down on the heat pump side of

things um you know that's something we

need to sort of you know that's the um

you know the whole Solar Market has

slowed down in a domestic sense so you

know now looking to um uh exploit the

sort of the demand for heat pums so but

we we haven't really um our our sales P

you know sales the marketing girl that

we had um you know we we got rid of her

because she was crap um

she

was she was yeah yeah she was

so we haven't really driven any um uh

any Google ads or Facebook advertising

for for heat pumps yet um you know we

are looking to um do something with the

eco4 uh and something some more with um

you know the the heat pumps um but

haven't you know we haven't really s of

started that

yet yeah yeah uh so what I was trying to

say so yeah I also want to mention the

fact that how I even in the first place

as a marketer just got into this heat

pump right you guys must be interested

in that uh background as well uh the

last conversation I had with a company

when I was working within solar industry

was the company named RG installations

uh the owner's name is also Richard uh

and yeah he was basically telling me and

it was just we were about to do solar we

were about to go into solar but he was

never really into it and as he got into

conversation with me he he he thought

that I would offer him heat pump leads

uh heat pump Le heat pump based leads

but what he basically said is he also

suggest suggests me to do marketing for

him in terms of not solar because he he

has been in the industry for over 35

years according to him and he basically

suggested me to step into this industry

as well because uh this IND is about to

boom and he basically said a lot of

things on the call and one of the things

that he said was also in the that that

their company their heat pump based

company uh that the revenue that they

generated from heat bomb sales in the

last six months was Triple the amount

that they've made within their Solar

Company in the last year and just heard

heard of that heard of that fact and

that yeah my eyes just got open opened

up and I really asked myself what am I

even doing this solar industry it's not

really going anywhere but I I tried to

work with companies you can see but we

got them some amazing results but the

reasons were that the people the

companies weren't able to uh offer any

good uh offers for the homeowners that

was one reason and the other reason

was

yeah they weren't able to close the

deals that we generated for them they

weren't really good enough the common

that we worked with and all all that all

this problems were just stemming from

One

Core uh

uh one core problem which is the

industry itself is thinking

basically because yeah people are are

it's expensive expensive to switch to

solar and if there's no any incentive

like from the government side then yeah

it's going to be tough to owners who do

not who struggle with money to actually

to be able to afford and go ahead with

solar panels so so far have you got got

any questions like in terms

of uh starting

this uh how soon going to start with it

and or do you want me to lay down the

next steps to take yeah if you can send

to you know a

proposal that that would be the sort of

the next sort of um stage for for us to

review you know everything um on paper

and then we can sort of talk through it

we've got a couple of other people that

you know obviously we need to discuss

that with yeah

um so yeah it's you know certainly

interesting um

and you know it's something we're

definitely interested in it's just you

know we've got to sort of just talk

through the

numbers um yeah and you know before we

make a decision it's always something

that we need to

um yeah the team and

everything yeah it's far better to just

give it a shot than just yeah waiting

next time because it's inevitable that

you guys are aware that this is

something that's really like going

uh in on upward

Trends yeah so yeah what we're gonna

what I'm going to send after this call

is just a contract as you said just

proposal it's going to include every

information that I've just laid out

including the guarantees and everything

that's reversal because there has to be

reversal for you guys to actually step

in with me uh

and and also yeah once the and also can

I sent also

the uh the invoice as well together with

the contract

yeah sounds good yeah should if I just s

over and you guys just uh start to like

Panic or it's just are we getting

started yeah just to just to leave it

there and you guys can have your time to

review yeah Fantastics good soon is

better so we are moving with only like

three uh 1 Sales right the number is 1

but first want to see what it looks like

that's that's also a good number I see a

lot of companies spend upwards of 30k

per months but they're really good

established companies and they've been

doing it because once you see that the

what we are doing is proven to work then

you guys can go ahead and spend big

numbers because you see you know for a

fact that you're going to get the return

investment and we're going try to do

same thing as well but the first one you

guys see the result of what it looks

like to work with us and then yeah from

the next mon we must go heavily on that

because it's a high ticket uh thing that

you guys are selling in terms of like

the cost for acquisition and then the

actual amount that it costs for

customers like the the ratio is high so

it needs we need to invest a lot in

marketing but to begin with for the

first month yes it's a good way to start

it's a good number to start

basically so far have you guys got any

questions I can just end here because it

was about 30

minutes no no we're

good yeah are good then I'm just gonna

you are the owner of comp like Mr Julian

I've also check this everything on

government. yeah nice to meet you guys

I