Facebook Ads in 2023: Brand NEW Secrets, Strategies & Pro-Tips

Summary

In 2023, Facebook ads have evolved, with experts like Amanda Bond, Adam Erhart, and Salome Schelac sharing their playbook for success. They emphasize the importance of lead ads, which have improved with better algorithm targeting and user engagement, allowing for cheaper and higher quality leads. Building an email list is crucial, achieved through lead magnets and nurturing campaigns. Video-based ads, particularly Facebook and Instagram Reels, are highlighted for their high engagement and lower costs. Strategies like surround sound retargeting and click-to-call ads are recommended for immediate and long-term results. Broad targeting is encouraged to leverage Facebook's algorithm, and engagement ads are key for pixel seasoning and account performance. A comprehensive Facebook ad funnel for service-based businesses is also introduced.

Takeaways

• 🚀 Facebook ads are effective with the right strategies, despite changes over the years like the iOS 14 update.
• 🔍 Adapting to privacy changes and utilizing Facebook's new targeting options is crucial for successful ad performance.
• 🏆 Lead ads are a top strategy for 2023, endorsed by experts for their effectiveness and cost-efficiency.
• 📈 Transitioning from traditional retargeting to lead form engagers can significantly reduce lead costs.
• 📝 Building an email list is vital for service-based businesses, providing a platform for repeated customer exposure and sales.
• 📑 Lead magnets, such as checklists or templates, are effective for capturing email addresses and starting the sales process.
• 🎥 Video-based ads, especially Facebook and Instagram Reels, are highly engaging and cost-effective.
• 🔄 Surround sound retargeting involves multiple ads hitting different angles to reinforce brand messaging and drive sales.
• 📞 Click-to-call ads are a straightforward method for local service-based businesses to generate direct inquiries.
• 🎯 Broad targeting is recommended over specific targeting to let Facebook's algorithm find the best audience for your ads.
• 🔗 Running engagement ads helps 'season' your pixel, improving the performance of future conversion ads and building account momentum.

Q & A

What is the main purpose of the video script?

The main purpose of the video script is to share powerful hacks, secret strategies, and pro tips for improving Facebook ad performance in 2023, as well as to introduce the speaker's proven Facebook ad funnel for service-based businesses.

Who are the Facebook ad experts mentioned in the script?

The Facebook ad experts mentioned in the script are Amanda Bond, Adam Erhart, and Salome Schillaci.

What significant change did the iOS 14 update bring to Facebook ads?

The iOS 14 update significantly impacted Facebook ads by restricting the ability to track people who have visited websites for retargeting purposes, due to enhanced privacy measures.

What is the number one strategy suggested for Facebook ads in 2023?

The number one strategy suggested for Facebook ads in 2023 is the use of lead ads, which have been improved by Facebook and are now considered highly effective.

Why are lead ads considered more effective now compared to the past?

Lead ads are considered more effective now because Facebook has improved their algorithm, targeting, and user engagement, making them more appealing to users and resulting in lower costs and higher quality leads.

What is the advantage of using Facebook's lead ad forms over traditional website forms?

Facebook's lead ad forms are advantageous because they keep users on the platform, making them retargetable and eliminating the need for setting up landing pages, which simplifies the process and reduces costs.

What is the importance of building an email list according to Salome Schillaci?

Building an email list is crucial as it allows for repeated exposure to potential customers, establishing authority in the industry, and making it easier to fill client openings by sending out emails to the list.

How does the speaker suggest using Facebook Reels for ad placement in 2023?

The speaker suggests using Facebook Reels for ad placement because they generate more engagement than other types of Instagram videos and are currently being promoted by Facebook, making them cost-effective.

What is the 'clear offer formula' mentioned for creating effective ads?

The 'clear offer formula' involves stating what the business does (X), who it's for (Y), the benefit (Z), and what the customer needs to avoid or do without (W), making the offer straightforward and easy to understand.

What is the concept of 'stealth ads' introduced by Amanda Bond?

'Stealth ads' are ads without an image, video, or headline that appear as regular posts in the news feed, blending in organically and offering a unique way to attract clicks to a landing or sales page.

How does running engagement ads with a small budget benefit a business?

Running engagement ads with a small budget helps kick-start activity on the business's pixel, allowing Facebook to better identify the ideal audience, which in turn can reduce costs and improve the performance of other ads in the future.

What is the speaker's approach to targeting in 2023?

The speaker's approach to targeting in 2023 involves using broad and vague targeting to let the Facebook algorithm find the ideal audience more effectively, rather than restricting the algorithm with overly specific targeting.