Best SMMA Offers To Use in 2024 (This Got Me 700+ Clients)

Summary

Charlie Morgan's video offers a framework for creating irresistible business offers. He emphasizes that an offer isn't just a service or guarantee, but a sales argument promising growth. Morgan outlines a four-part structure: setting a clear goal or outcome, detailing the steps to achieve it, providing tools or instructions as guardrails, and including a risk-reversal strategy to ensure customer safety. His approach aims to bridge the gap between a customer's current and desired situation, transforming pain into pleasure.

Takeaways

• 🚀 The video aims to teach viewers how to create 'insane offers' that are too good to refuse, using a framework the speaker has successfully applied in his own businesses.
• 🛠️ The speaker emphasizes that an offer is not just a service or guarantee but a sales argument that encapsulates the growth experience provided by the business.
• 🎯 The first component of a strong offer is setting a clear goal or outcome that the business promises to help achieve for the customer.
• 🔑 The offer should bridge the gap between the customer's current situation, which may cause pain, and their desired situation, which brings pleasure.
• 📝 The second component involves outlining specific steps or a roadmap that leads to the promised outcome, making the offer tangible and believable.
• 🛡️ Tools or instructions act as guardrails to ensure customers take the right steps and achieve the desired outcome without falling off course.
• 🔄 The speaker uses the metaphor of a staircase to represent the steps needed to reach the goal, emphasizing the importance of a clear and linear process.
• 💡 The offer should include risk reversal strategies, such as guarantees, to minimize perceived risk and make the offer more attractive.
• 💰 A strong guarantee can turn a potential failure into a positive experience, with the speaker suggesting refunds and additional value as part of the risk reversal.
• 🤔 The speaker encourages viewers to think critically about their offers rather than blindly copying, to ensure they are effective and aligned with their business model.
• 🔗 The video concludes with a call to action for viewers struggling with client acquisition, directing them to a specific funnel for further assistance.

Q & A

What is the main focus of Charlie Morgan's video?

The main focus of Charlie Morgan's video is teaching viewers how to build 'insane offers' that are so good people can't refuse them. He shares a framework he has used to create compelling offers for his businesses.

What is Charlie Morgan's stance on providing a direct offer in his video?

Charlie Morgan does not provide a direct offer in his video. Instead, he shares a framework to help viewers think critically and create their own offers, avoiding the 'monkey see, monkey do' approach.

What are the two companies Charlie Morgan mentions that he has built using his framework?

Charlie Morgan mentions that he has built 'norflow Consulting', a marketing agency he sold after scaling to seven figures, and 'Imperial Agency', a multi-million dollar coaching business in South Africa.

What does Charlie Morgan consider the first component of a good offer?

The first component of a good offer, according to Charlie Morgan, is the 'goal'. This is the outcome or the future state that the business promises to help the customer achieve.

How does Charlie Morgan describe the gap between a customer's current and desired situation?

Charlie Morgan describes the gap between a customer's current and desired situation as a transition from pain to pleasure, or from a sad to a happy emotional state, which the business aims to bridge.

What does Charlie Morgan suggest as the second component of an offer?

The second component of an offer, as suggested by Charlie Morgan, is the 'steps'. These are the tangible, step-by-step actions or processes that lead the customer from their current situation to the desired outcome.

What is the term Charlie Morgan uses to describe the support system within an offer?

Charlie Morgan uses the term 'tools or instructions' to describe the support system within an offer, which acts as a 'guard rail' to ensure customers take the right steps towards achieving the goal.

What does the 'trampoline' represent in Charlie Morgan's offer framework?

In Charlie Morgan's offer framework, the 'trampoline' represents the 'risk reversal' or guarantee. It's the safety net that ensures customers are protected if they don't achieve the promised outcome.

What is the cognitive bias Charlie Morgan refers to in relation to risk and offers?

Charlie Morgan refers to the 'zero risk bias', a cognitive bias where people prefer to minimize risk. He suggests that a good offer should align with this bias by providing a strong guarantee or risk reversal.

How does Charlie Morgan propose to make the failure experience of an offer 'pleasurable'?

Charlie Morgan proposes making the failure experience 'pleasurable' by offering not only a full refund but also additional benefits like extra money or free coaching, so even if the goal isn't met, the customer still gains value.

Outlines

00:00

📈 Building Irresistible Offers: The Framework

Charlie Morgan introduces a framework for creating 'insane offers' that are too good to be refused. He emphasizes that this is not a sales pitch but a genuine desire to share a model he used to build two successful companies, Norflow Consulting and Imperial Agency. Charlie stresses the importance of understanding that an offer is not just a service or guarantee but a sales argument that encapsulates a growth experience. He promises to change viewers' perspectives on business possibilities through a 20-minute video, using a tangible example from his own business.

05:01

🎯 Defining the Offer: Goals and Outcomes

The second paragraph delves into the concept that an offer is essentially the promise of an outcome, setting a minimum standard for what a customer can achieve. It discusses the emotional transition from a current situation, which may be undesirable, to a desired situation, which brings happiness. The business's role is to bridge this gap, providing a clear path from pain to pleasure. The paragraph also introduces the visual metaphor of a staircase, representing the steps needed to reach the goal, and emphasizes the importance of tangibility in these steps to build trust and belief in the offer.

10:02

🛠️ Crafting the Offer: Steps and Tools

In this segment, the focus shifts to detailing the specific steps and tools involved in achieving the promised outcome. Charlie uses the metaphor of a staircase to illustrate the linear progression from the current state to the desired outcome, with each step representing a tangible action. He also introduces the concept of 'tools' or 'instructions' as guardrails that ensure customers follow the correct path without deviation. The paragraph highlights the necessity of providing a clear methodology and the resources needed for customers to successfully reach their goals.

15:03

🔄 Risk Reversal: Securing the Offer

The fourth paragraph discusses the final component of a complete offer: risk reversal. This involves providing a safety net, or 'trampoline', to catch customers if they fail to achieve the goal. The concept of a strong guarantee is introduced, which not only refunds the customer's investment but also compensates them for their time and effort. The paragraph emphasizes the importance of aligning the offer with human nature's aversion to risk, ensuring that the potential downside is less attractive than the goal, thus incentivizing customers to pursue the offer.

20:03

📹 Call to Action and Closing Remarks

In the concluding paragraph, Charlie provides a direct call to action for those struggling with client acquisition, inviting them to follow a link in the video description for a potential solution. He transparently explains his intentions and acknowledges the limited availability of his services due to high demand. The paragraph ends with an invitation for viewers to engage with the content by subscribing, liking, and commenting, emphasizing the value of feedback and the importance of attention span in today's fast-paced world.

Keywords

💡Insane Offers

The term 'Insane Offers' refers to deals or proposals that are exceptionally enticing, to the point where they are nearly irresistible to potential customers. In the video, Charlie Morgan emphasizes the importance of creating such offers to stand out in the market. The script illustrates this concept by stating that these offers are 'so good that people literally can't turn them down'.

💡Framework

A 'Framework' in this context is a structured set of guidelines or concepts that provide a blueprint for creating something, such as an offer. The video script mentions a specific framework that the speaker has used to build offers, which includes setting goals, outlining steps, providing tools or instructions, and ensuring risk reversal.

💡Outcome

An 'Outcome' is the end result or the goal that a customer can expect to achieve by engaging with a service or product. The script repeatedly refers to the importance of defining a clear outcome for the customer, such as 'adding an extra twenty thousand dollars in new monthly Revenue in six months', which serves as the minimum standard for what the business promises to deliver.

💡Steps

'Steps' in the script represent the tangible, sequential actions or processes that a customer must undertake or that the service provider will execute to achieve the promised outcome. The speaker uses the metaphor of a staircase to illustrate the necessity of a clear, step-by-step path leading to the desired goal.

💡Tools/Instructions

These are the resources or guidance provided to assist in the completion of the steps towards achieving the outcome. The video script mentions 'tools or instructions' as the guardrails that ensure customers do not fall off the path of progress, such as providing a sales system or content marketing templates.

💡Risk Reversal

Risk Reversal is a strategy where the service provider assumes the risk of the service not delivering the expected outcome, often through guarantees or refunds. The script describes it as a 'trampoline' that cushions the fall if a customer does not achieve the goal, ensuring they are not worse off than when they started.

💡Coaching Business

A 'Coaching Business' is a type of service business that offers guidance and training to clients for personal or professional development. In the video, the speaker uses the coaching business as an example to demonstrate how to create offers, setting specific goals like increasing monthly revenue.

💡Guarantee

A 'Guarantee' is a promise made by a service provider to ensure that the customer receives the expected results or benefits, or they will receive compensation. The script discusses the importance of a strong guarantee as part of the offer, such as refunding money and providing additional free coaching if the goal is not met.

💡Tangible

The term 'Tangible' refers to something that can be touched or felt, but in the context of the video, it means making abstract concepts concrete and understandable. The speaker emphasizes the need for offers to be tangible, with clear steps and tools that customers can see and follow.

💡Revenue

'Revenue' is the income generated from business activities. In the video, revenue is used as a measurable outcome to demonstrate the success of the offer, with the speaker setting a specific target of 'adding twenty thousand dollars in new monthly Revenue'.

💡Pain to Pleasure

The phrase 'Pain to Pleasure' is used in the script to describe the emotional transition that customers experience when moving from their current, less desirable situation to a more desirable one. The business's role is to facilitate this transition, which is central to the appeal of the offer.

Highlights

Charlie Morgan shares a framework for creating irresistible offers that guarantee transformational results for clients.

The framework has been used to build two successful companies, one of which was sold for seven figures.

The offer is not just the service or guarantee, but a sales argument that encapsulates the growth experience.

Setting a minimum standard for the outcome is crucial in defining the offer's goal.

The offer's goal should encapsulate a future state that is more desirable than the current one.

The business serves as a bridge to help clients transition from their current to desired situation.

The offer consists of four components: goal, steps, tools/instructions, and risk reversal.

Steps are tangible actions that lead to the promised outcome of the offer.

Tools or instructions act as guardrails to ensure clients follow the correct steps.

Risk reversal, or guarantee, ensures clients land safely if they do not achieve the goal.

A strong guarantee can make the failure experience pleasurable by offering compensation.

The goal of the offer should be more attractive than the potential downside of failure.

The framework encourages businesses to think critically about their offers rather than just copying others.

An example offer is presented with a bold guarantee to add $20K in monthly revenue within 180 days.

The importance of a clear, step-by-step process is emphasized for client belief and success.

The framework can be applied to various types of businesses, including coaching and done-for-you services.

A call to action is provided for struggling businesses to learn more about client acquisition strategies.

The video concludes with an invitation for feedback and a note on the importance of attention span in content consumption.

Transcripts

hey guys Charlie Morgan in this video

I'm going to teach you how to build

insane offers and by Insane I mean

offers that are so good that people like

literally can't turn them down I'm going

to walk you through the framework that

I've used to build offers using this

framework right I have nothing to tell

you by the way right there's no 997

course or case study or free training or

webinar or [ __ ] like that I just

want to help you because I built two

companies using this model framework

right for offer creation norflow

Consulting is a marketing agency that I

sold after scaling to seven figures an

imperial agency is a multi-south Africa

coaching business that I currently run

running around 200 300K a month in

revenue and we have built offers that

are bloody insane and today I didn't

want to make this video I wasn't going

to because I think that it's so powerful

that it might flood the market with all

these ideas but I've actually done it in

a really clever way where I'm walking

you through a framework I'm not giving

you a bloody offer right I'm not going

to give you exactly what to say or how

to say it because if I do that then

you're going to be a monkey see monkey

do idiot that just copy and paste things

and you won't get results not that

you're an idiot but my point is that I

want to teach you to think instead of

just giving new things you teach a man

to face feeding for a lifetime so I've

got a loom I'm going to cut the clip in

it's about 20 minutes long if you

struggle with the tensioner span and you

can't watch the video for more than five

seconds without clicking off you're

going to struggle to grow business

regardless so I promise you if you watch

this for the next 20 minutes your life

will change and your eyes will

completely open up to everything that's

possible in business I even give you an

example of an offer that I'm touring

with for one of my businesses as well

and a tangible concrete example you can

see for something I might be working on

in my company really exciting stuff on

the way um just so that you actually

have an idea to put against either way I

hope you enjoyed this video I really

enjoyed making it because I get quite in

case you can't tell excited when it

comes to offers and [ __ ] like that so

have an amazing day and I'm gonna cut

the clip in now cheers

all right it's just a quick one right so

when I'm creating an offer and I'm going

to use the lens of a coaching business

because that's what I've created an

offer for recently

I have a very specific way of creating

offers right in a very very unique way

of doing it and seeing it as a metaphor

I'm going to show you and if you apply

this to your business and you you create

an offer and craft offer through this

methodology business will get so much

[ __ ] easier for you you won't even

believe it

um so people think that right the first

thing is that your offer right is not in

full capital letters It's Not Your

Service right and also your offer is not

your guarantee

I need I cannot stress this enough right

you're not you you're technically you're

offering a service you're offering a

guarantee but that's not what you're

actually offering your offer is this is

it's it's the

it's the sales argument that

encapsulates the entity of growth that

is your business oh that was poorly

worded it's the it's the sales argument

that encapsulates

the growth experience as a result of

your product right

specifically for marketing or for

coaching so this is the first thing get

it through your head your offer is not

your service and your offer is not your

guarantee your service and your

guarantee are components of your offer

that were missing a very key thing so

what I'm going to do is draw you

something and you're going to wonder

what the hell I'm drawing but bear with

me right so I'm going to draw this right

and then I'm going to draw this

okay and then what I'm also going to

draw

is is this

and this

and this

and we'll just draw this as well right

and then what I'm also going to draw

is this this and this right

and then I'm gonna just well I didn't

mean to do that [ __ ] so this is my this

is going to seem weird but just I

promise this will make sense

so this is how I look at offers

in visual form right so your offer

consists of in my opinion four things

right thing number one here is the goal

your business serves the purpose of

helping people achieve a goal

what you want to do is set a minimum

standard for what you can actually

achieve someone like what what can you

actually achieve for someone and you set

that as the goal of the offer so for

example I could say that my coaching

business the minimum goal I help

everyone achieve that works with me is

adding an extra twenty thousand dollars

in new monthly Revenue in six months

so you start your offer has to

encapsulate an outcome if you really

want to know what you're offering with

your business you're offering an outcome

you're offering a future state

perceived by someone that is much more

comfortable and pleasurable than the

current one they're in right now that is

what you are offering your business

serves as a vehicle so every human being

has their current situation

and this is where they are and it could

be with no money right and then every

human being also has their desired

situation which is you know

it's represented by you know height

ironically you're going from lower to

higher but they have a desired situation

which could be a certain amount of money

they're making per month you have this

for your Fitness you have it for your

relationship you have it for everything

but we're going to use Finance because

it's easy so people have their desired

situation in their

um their desired situation up here and

their current situation down here

there's obviously a gap right and

typically here they're quite sad

typically here they'd be very happy so

what you're really selling is the

transfer of emotion from sad to happy or

if you actually look at it from a

Freudian perspective you're selling a

transfer from Pain to pleasure that is

what your business does successful

businesses

transcend the gap between people's

current situation which creates pain and

of desired situation that creates

pleasure

okay the irony is that the desire

situation becomes the current which

creates pain and another one is credit

the only way a current situation can be

painful is if someone perceives a

desired situation so the interest I'm

not going to get into this too much

maybe another day but the point is is

that in between

um current

and desired there is a gap right and

your business must be the thing that

helps people bridge this Gap so what I'm

going to show you here is how this links

in so the star up here right that we see

the star is the goal and this is what

someone wants to achieve or it's it

could be a component that helps people

achieve their desired outcome so for

example let's say that someone is really

unhealthy and really unfit and they just

they're they're weighing like you know

200 kilograms for the sake of extremes

and they want to come down to weighing

80 kilograms they can be healthier you

might not be able to help them get there

in full but maybe they recognize that

part of their transformation requires

them to have healthy eating habits and

so the goal that you set for them right

the sort of micro desired situation is I

will get you in a place where you're

eating healthily and you do not break

into bad habits of health and health of

unhealthy eating and that's like a

it's like a micro Transcendence right

because it's a component of someone

losing weight but you can offer things

within things so for example like maybe

you run an appointment setting business

you can't control people's sales process

but you can control how many

appointments they get and so if someone

wants to grow their business from 10

grand a month to 100 Grand a month they

need appointments to do that but

appointments don't necessarily mean

revenue but you can't control the

revenue so you you can help them

transcend a specific situation to a

specific part of their life or business

that contribute to the overall thing

they're trying to achieve right so what

I'm looking at here

is the goal the goal is the promise

right this is the outcome right so it's

synonymous with promise or outcome right

what do you get as a result of working

with me and I'm not talking about you

get the latest copy and you get the

coolest funnels and I'm going to give

you my sales script and I'm going to

teach you how to do this no

what comes as a result of you giving

people the things you give them

what change in their life has actually

seen people's lives don't change because

they get a piece of copy people's lives

change because of what happens when they

get that piece of copy right so the goal

is is it's the promise it's the outcome

it's the it's the end result right and

so we always start with the goal or the

outcome

the second thing the second component of

the offer right this is number one the

second component of the offer is the

steps

right

so this is like this is obviously

metaphorically visualized by staircase

and the steps is what you'll notice here

between current situation desire

situation is the arrow goes upwards and

if we want to go upwards we need to

climb right so we can sort of almost put

the arrow to look like this in the step

format to make it a little bit cleaner

and more metaphorically applicable

um so we need to sell steps right so we

start we are selling the goal ultimately

but the Step this is where you need to

make it really [ __ ] tangible right

what are the steps that you're going to

if you run a done-for-you solution right

what are the exact things you're going

to put into Motion in in the linear

fashion the linear order that's going to

get people to get to the goal so if the

goal is I'm going to add 20K a month to

your business what are the steps you're

going to afford to do that because for

someone to believe a goal is possible

and achievable for them to believe that

you can actually do something for them

you needed to demonstrate that you

actually have a clear-cut roadmap or

methodology to get them there people do

not believe intangible gray stuff they

believe what they can see right you know

that saying like oh believe a ghost like

if I don't believe in ghosts because

I've never seen them if you go to a

business and you make them a massive

promise but don't show them how you're

getting them that promise then you're

like a ghost they're not going to

believe it because they haven't seen it

right so you need to have a step-by-step

process it needs to actually be like

tangible like we're gonna do this then

this then this then this if it's done

for you you can say I'm doing this for

you if you're coaching them you say this

is what we start with and once we've

done this it's this and this and this

right so for example I'll walk you

through

um this right so this is an offer that

I'm working on for my coaching business

it's not finalized right

um but I'm I'm creating I'm playing

around with some new offers at the

moment

um this is not for the for the record if

you're watching this you plan on buying

Imperium this is not our offer this is

not we might not roll this out I'm just

playing around with different wordings

and being quite bold old and seeing how

it makes me feel walking it through him

this is not what we offer or necessarily

intend to so I don't want you to set

your expectations incorrectly if you

plan on buying our stuff this is just

purely a Sandbox thing for this video

right so let's say that this is what I

want to do with Imperium but whether or

not we're going to do this we might take

a different channel so my offer could be

we legally vow to add twenty thousand

dollars in new monthly Revenue to your

business in 180 days with our profusely

apologetic legally binding guarantee

if you don't add 20K a month to new

monthly Revenue we'll refund all your

money wire transfer you five dollars

five thousand dollars and give you five

thousand eight hundred dollars worth of

coaching over six months to say sorry

right so the offer is this is the goal

right so twenty thousand dollars you

know in new monthly revenue is is the

outcome it's the promise like what when

you work with us for six months you get

20 grand a month in your monthly Revenue

right and then what we've got here are

terms so the terms are these steps right

so you see we actually have to have

number two which is the steps and I've

actually laid out the steps because I

know that knowing what I know if someone

followed our systems and program and

they did all of this stuff for 180 days

they had at least 20 grand probably more

than that like 50. right so I have terms

and terms can be replaced with steps

right so if you watch all the mindset

and Foundations content if you join 12 q

a calls if you conduct all the sales

calls with our process and build your

offer as per our instructions you've got

an infrastructure for foundations right

um

for outbound infrastructure if you send

200 of our Terminator looms make 200

cold calls a day with our script using

va's of course we wouldn't expect to do

this if you send 100 luminous automated

emails and if you send 50 call messages

per day then you've hit this these are

the steps I'm just giving you tangible

things to do so you'll get 20 grand a

month if you do this as we tell you to

do it right and then inbound

infrastructure is is following you know

produce two video content pieces a week

three to four social marketing posts a

week building your audience adding 50

people a day sending one newsletter per

week starting and building a Facebook

group so what I'm doing here is telling

people what to do so the steps is the

it's the secret this is what you have if

you do this then you will you know get

the goal and get the outcome but you

have to do it how we tell you to do it

because if you do it yourself you're

gonna [ __ ] it up right so the offer is

sort of

it consists of multiple things so you've

got number two which is the steps which

is the things that you have to do or the

things that I'm doing for you in order

for you to accomplish this goal if you

climb these steps you will get to this

point and then you'll have what you want

but then what we have over here is my

all four drawings

um a tools right so tools

um slash instructions right

so what I'm now doing is this is the

part where it says we will right so for

example one step right is for someone to

conduct all the sales calls with our

process

and the tool right for someone to

conduct this they actually need to have

our process so we'll provide you with a

full sale system or another step would

be post three to four social content

marketing posts per week if you do that

you get the right result but if you

don't do it if you do it without us

you'll do it wrong so we'll give you the

templates and the Frameworks right so

every everywhere it says we will We Will

We Will We Will these are the tools or

instructions so the things that we do to

like craft these steps in the way that

it gets them what they want because I'm

telling you now like if you look at this

and just try to do it yourself without

our not necessarily our guidance we're

not the be all end although I think we

probably will be at some point but my

point is that I could tell you to do all

this stuff but if you don't know how to

do looms properly if your cold calling

is all form if your cold messages suck

if your videos suck if you if you don't

know how to do content if you don't know

how to build an audience and build a

newsletter and you haven't got any clue

to build a Facebook group you can try

but you won't do it properly right so my

point here is like you have the steps

which make it tangible so you can see

what you need to do to achieve your goal

but then you can't this is the key thing

to the offer you can't build those steps

and take them without our help

right so if anything do you know what

actually probably makes more sense to

draw here right if anything is this is

like a guard rail right so you know when

you're like you know walking up some

steps or something and there's like a

guard rail

um that's basically what we have here

right

sorry I had to pause my learner

um so like what you want to do is

imagine that like

the tools or instructions these are like

a guard rail right so you can help

people you can give people the steps but

if they don't have like a guardrail to

hold on to then they're going to fall

right now here's where it gets really

interesting because here's the the

bottom weird thing at the bottom so this

is a trampoline right or a net whatever

you want to call it but I want to use

the word trampoline because trampoline

is [ __ ] sick right

the trampoline is your risk reversal

right

risk reversal

so this is

basically

people need to know right in order for

your offer to be complete and to be

attractive people need to know what

you're what you're helping them achieve

right what's the outcome of working with

you with the end result right

what steps are you going to help them

take or what steps do they need to take

to achieve that what steps are you going

to take to achieve that and what do you

do to make sure like what guardrail do

you have to make sure that they're

taking the right steps and they don't

fall off right now the fourth thing and

the final thing is the risk reversal so

what you need to do is tell someone look

if you don't hit this goal if you climb

these steps

and you don't hit the goal or you're

climbing these steps and you fall off

then you're going to land safely right

so this trampoline represents risk

reversal so if someone lands on this and

like they let's say they don't hit the

goal and they get to the top and then

like they realize that after all this

work it didn't work then they fall and

they land on the trampoline because if

you take the trampoline away and they

land on the hard ground like people

there's a um

there's a cognitive bias called the zero

risk bias and it states that people love

to minimize risk right so it makes sense

if you want to build your offer in

alignment with human nature and the

objective reality of the world you need

to have a really [ __ ] good guarantee

so risk reversal is guarantee right it's

guaranteed it's pay on results it's like

if someone Falls is it painful or is it

a little bit painful does it sting

or not what I like to do and what I've

been contemplating once again if you

want to buy Imperium this is not what

we're doing right now we may not be

doing this in the future it's just an

intangible example right

what I like to do is make this fall as

pleasurable as possible so what I

actually have here right as you can see

for our guarantee is if you don't add

20K a month in New monthly Revenue we

will refund all of your money right so

that first of all takes away a lot of

pain because you land on the trampoline

but it's still pretty painful because

you've wasted all this time

wire transfer you five thousand dollars

and give you 5 800 worth of coaching for

six months for free to say sorry so if

if with Imperial and this like I said

this may not be what we do it's just

it's an example for the video right but

if someone Falls right on the trampoline

it they won't there's no damage at all

they're gonna love it they're gonna love

failing to some degree you don't want to

necessarily incentivize for failure but

that was a poor example but you get my

point so if someone fails not only do

they get a full refund right which

alleviates a lot of pain but then they

also net five thousand dollars right and

on top of that they get um they get five

thousand eight hundred dollars of

coaching for six months for free

so it's kind of like

you have to basically make sure with

this by the way that the goal is far

more attractive than the the downside

but otherwise people will just be

incentivized to ask you to to make it to

purposely make it not work but that's

why you need to have extremely tangible

terms because I know people did this

they get the result right

so my point here is that your offer

consists of these four things well this

is this is I might be wrong there might

be more things to this but this is how I

see it in its raw sort of first

principles

and this is what I reason up from when

I'm building offers so you start with

the goal which is the outcome it's the

promise it's what do people actually

bloody get for working with you so

what's the end goal and then you have

the steps right which is you know

exactly how does someone climb to

achieve that goal and what you know in a

linear fashion step one do this step two

do this step three do this step we'll do

this and then on top of that you need to

put a guard rail in place so they have

they have your hand to hold as they're

building these steps if you're doing a

coaching business you have a guard rail

if it's a done-for-you business you're

actually building the steps for them

right and they just do the climbing they

do the easy part you build it and they

just walk up the steps if it's a

coaching thing you build it with them

right

so you have the tools and instructions

or you know this could be knowledge it

could be software whatever that might be

and then at the bottom here below the

steps right below the chasm which you

could you know call it here because

ultimately like when someone works with

you they're taking a risk it's like over

here they're on flat ground and over

here they're on flat ground but between

here and here there's a long way to fall

which maybe work which means they may be

worse off than they currently were

before they were with you so the problem

with like if you don't have a guarantee

or risk reversal is people perceive a

risk because it's like if they're here

on Solid ground but they could be here

on Solid Ground to Traverse this crap

means they need to be walking on very

you know fragile steps depending on how

good you are and if these steps fall

through they're going to fall to a place

that was worse than their initial

current situation

and that's why people don't buy from you

right so you have to think like how can

I put a trampoline here to bounce them

back up and soften the blow to make sure

that they at least go back to where they

were when they started or they're a

little bit further ahead right which is

what we obviously had maybe implementing

right once again if you plan on buying

Imperium this is not our offer this may

not be our offer I don't know right it's

just an idea it's a sandbox

that is how I build offers right and if

you want to know how to do it you just

have to follow this process it's a model

it's a framework take it with a pinch of

Soul apply your own knowledge to it and

yeah

um by the way if you are really

struggling to acquire clients and you

count for the life of you figure out how

to book appointments and close deals

just click the first link in the

description

um it'll take you through to a funnel

like it's a [ __ ] funnel right I'm

going to try and tell you something this

is a YouTube video I've given you value

now I'm going to ask you for something

in return it's how the world works right

and I don't I'd rather be transparent

with my intentions here instead of just

saying oh I've got the webinar to send

you to like [ __ ] that you know what

that's like right I've got no case study

funnel or [ __ ] free training or any

crap there's no ebooks here it's just a

video right so if you anyway long story

short if you want more clients and

you're struggling to acquire them click

the first link below I don't really mind

if you do or not but if you choose to by

all means it might be nice for you

um by the way we're fully booked on

calendars right now

um if I check out our Discovery call

you you basically go through to

this

um and unfortunately at present we don't

have a huge amount of availability we've

got a couple of times what one two yeah

a few at the moment so if you basically

try and schedule and there's no times

um we're fully booked across three reps

so you might need to check again

tomorrow the next day which sucks but

it's kind of how it is at the moment

which is good

um that's what happens when you get the

offer thing right okay

um but anyways I hope you enjoyed this

video

um please subscribe because when you

subscribe it motivates me to make more

content that might be valuable to you so

it's really cool

um and you can like the video If you

enjoyed it and also I read all the

comments so you can comment anything

below you can tell me to tell me you

hate me if you want tell me this is the

worst idea you've ever seen because I

always take feedback I'd like to know

why but yeah I hope you found this

helpful and I love you for subscribing

if you subscribe even then if you don't

I love you for watching to the end

because most people don't have the

attention span for a 20 minute video

talk to you later have a wonderful day

ciao