How to Learn UX Psychology?

Summary

This video script from a Kolkata Meetup delves into the crucial role of UX psychology in design, emphasizing understanding user behavior for professional and personal benefit. It explores various psychological models like the Zeigarnik effect, induced scarcity, and visual memory, illustrating their impact on app usage and consumer decision-making. The speaker shares actionable tips on leveraging AI tools for learning mental models, while also discussing the influence of UX design on future trends. The script encourages seeking real-world examples over design inspirations from platforms like Dribbble and Behance for practical UX insights.

Takeaways

• 😀 Understanding UX psychology is crucial for a UX designer as it benefits both professional and personal life.
• 🎓 The video is a snippet from a Kolkata Meetup discussing the influence of UX psychology models on app usage and decision-making.
• 📈 The 'Going Gradient Effect' suggests that people are more motivated to achieve a goal as they get closer to it.
• 🏆 Gamification and the use of milestones in UX design can create a sense of achievement and motivate users.
• 💰 Induced scarcity makes products seem more valuable when they are in limited supply, a principle often used in marketing.
• 📸 Visual memory emphasizes the importance of images over words or sounds in retaining and trusting information.
• 🧩 The 'Choice Paradox' indicates that fewer options can make decision-making easier, especially for luxury brands.
• 📉 The 'Certainty Effect' shows that people prefer clarity over uncertainty, even if it means making a less advantageous choice.
• 🔠 'Fluency Shortcut' highlights that statements that are easier to read and understand are more readily trusted.
• 🔑 Learning UX psychology involves a three-part checklist: going through resources, reading research papers, and connecting the dots with real-world applications.
• 🌐 The video encourages using AI tools like chat GPT to learn and explore UX psychology models for enhancing knowledge.

Q & A

What is considered the most valuable skill for a UX designer according to the video?

Understanding UX Psychology is considered the most valuable skill for a UX designer, as it helps in comprehending why people behave the way they do, benefiting both professional and personal life.

What is the purpose of the Kolkata Meetup mentioned in the script?

The Kolkata Meetup was an event where UX designers gathered to discuss how AI will change the way they work in the future and to share insights on UX psychology models and their impact on app usage and decision-making.

What is the 'going gradient effect' and how does it influence UX design?

The 'going gradient effect' refers to the increased motivation people feel as they get closer to their goal. In UX design, this can be applied through progress indicators and loyalty programs that motivate users to continue using a product to reach certain milestones or rewards.

How do coffee shops like Starbucks and Dunkin Donuts use the going gradient effect?

Coffee shops use loyalty cards or punch cards where customers get a free item after a certain number of purchases. This creates a sense of progress and motivates customers to reach the goal of earning a reward, thus increasing their visits.

What is the significance of the 'induced scarcity' UX model in marketing?

The 'induced scarcity' model suggests that people value things more when they are in limited supply. This can be seen in marketing strategies where products are presented as exclusive or available in limited quantities to create a sense of urgency and demand.

How does the script relate the concept of scarcity to job interviews?

The script mentions that job candidates sometimes claim to have competing offers to create a sense of scarcity and urgency, potentially influencing the employer to make a hiring decision more quickly.

What is the 'visual memory' principle and its application in UX design?

The 'visual memory' principle states that people remember and trust images far better than words or sounds. In UX design, this can be applied by using visual elements such as images, icons, and videos to enhance user retention and trust.

Why do luxury brands like Louis Vuitton display fewer items in their stores?

Luxury brands display fewer items to create a sense of exclusivity and scarcity, making their products seem more valuable. It also simplifies the decision-making process for their target customers who prefer a curated selection of high-quality options.

What is the 'certainty effect' and how can it be used in UX design?

The 'certainty effect' is the preference for clarity over uncertainty, even when the odds are similar. In UX design, this can be used by providing clear information and guarantees, such as high success rates for using coupons or cash back offers, to encourage user engagement.

How does the script suggest learning about UX psychology models?

The script suggests a three-part checklist for learning UX psychology models: going through a list of resources, reading the original research papers to understand the models deeply, and finding real-world examples of the models in use.

What is the importance of using real applications instead of design galleries for UX inspiration?

Using real applications for UX inspiration is important because it provides practical, real-world examples of how UX psychology models are applied effectively. Design galleries may not always reflect the actual user experience and can sometimes prioritize aesthetics over functionality.