Prinsip Dasar Desain dalam Desain Komunikasi Visual - Video Pembelajaran - DKV #dkv #desain

Tik Lien

19 Jul 202313:19

Summary

TLDRThis educational video script introduces the concept of Visual Communication Design (Desain Komunikasi Visual), outlining its definition and fundamental principles. It explains the importance of proportion, rhythm, balance, emphasis, movement, and unity in creating visually appealing and effective graphic design works. The script uses examples and analogies to clarify these principles, emphasizing their impact on the final design's success in conveying information and evoking emotions.

Takeaways

😀 The script introduces Desain Komunikasi Visual (Visual Communication Design) as a process of processing media in communication to convey ideas or information.
🔍 The term 'Desain Komunikasi Visual' is derived from 'desain' meaning design, 'komunikasi' for communication, and 'visual' for things that can be seen by the eyes.
📏 The principle of proportion is crucial in design, ensuring elements are in a harmonious scale, as illustrated by comparing a well-proportioned green figure to a disproportioned red one.
🔁 The principle of rhythm in design involves the repetition of elements with variation, creating a sense of movement or flow, as demonstrated by the silhouette of smoke from a factory.
⚖️ Balance is a key design principle, ensuring visual comfort and even distribution of elements, and it is divided into symmetrical, radial, and asymmetrical balance.
🎯 The principle of emphasis, or 'PUI', involves making a part of the design stand out to attract attention, as shown in posters featuring contrasting elements.
🚀 The principle of movement in design suggests that a well-designed piece should guide the viewer's eyes in a certain direction, creating a sense of flow.
🔗 Unity in design is about creating harmony among all elements to produce a complete and meaningful piece, avoiding being overly influenced by emotions.
🤔 The script emphasizes the importance of applying basic design principles in artwork and graphic design, as they greatly affect the final outcome and the conveyance of information.
📚 Learning about Visual Communication Design and its principles is made accessible and straightforward through the use of examples and illustrations in the script.
💬 The speaker encourages questions and interaction, indicating an open and engaging teaching style aimed at facilitating understanding and learning.

Q & A

What is Visual Communication Design?
-Visual Communication Design is a process that involves creating visual representations to communicate ideas or convey information that can be seen or read by the eyes. It combines elements of design, communication, and visual elements to effectively transmit messages.
What are the basic principles of design discussed in the script?
-The script discusses several basic design principles including Proportion, Rhythm, Balance, Emphasis (Poi), Movement, and Unity. These principles are essential for creating visually appealing and effective graphic designs.
Why is the principle of proportion important in design?
-The principle of proportion is crucial in design because it involves the correct scaling relationship between elements, ensuring that the final result looks harmonious and not odd. Proper proportion helps in creating a balanced and aesthetically pleasing composition.
Can you explain the concept of rhythm in design as mentioned in the script?
-Rhythm in design refers to the repetition of design elements that undergo variation but still maintain synergy. It can be created through the consistent repetition of the same elements or through different elements that form a rhythmic pattern. Rhythm adds a sense of movement and flow to the design.
What are the three types of balance discussed in the script?
-The script mentions three types of balance: Symmetrical, Radial, and Asymmetrical. Symmetrical balance is when both sides of a design are mirror images of each other. Radial balance is circular or centered, often used in logos or mandalas. Asymmetrical balance is where the visual weight is not the same on both sides but still feels balanced due to the use of contrast or other design elements.
How is the principle of emphasis used in design?
-Emphasis, also known as Poi, is used in design by making certain parts stand out to attract the viewer's attention. This can be achieved through the use of contrast, color, size, or other elements that draw the eye and create a focal point in the design.
What does the principle of movement in design represent?
-The principle of movement in design represents a sense of direction or flow that guides the viewer's eye through the design. It can be created by arranging elements in a way that suggests motion or by using elements like arrows or lines that direct the viewer's gaze.
How does the principle of unity contribute to a design?
-The principle of unity contributes to a design by creating a harmonious relationship between all elements, resulting in a complete and meaningful piece. It ensures that the design feels cohesive and that all parts work together to convey a single message or theme.
What is the significance of applying design principles in graphic design?
-Applying design principles in graphic design is significant because it greatly influences the final outcome of the artwork. These principles help in effectively conveying information and ensuring that the message is communicated clearly and attractively to the audience.
What is the main takeaway from the script regarding the application of design principles?
-The main takeaway is that design principles are essential for creating visually appealing and effective designs. They should be applied thoughtfully to ensure that the artwork is not only aesthetically pleasing but also successfully communicates the intended message to the audience.

Outlines

00:00

📘 Introduction to Visual Communication Design

The first paragraph introduces the topic of Visual Communication Design (Desain Komunikasi Visual), explaining its definition and the basic principles involved. The speaker aims to clarify what Visual Communication Design is, which involves the process of conveying ideas or information visually. The paragraph also sets the learning objectives for the session: to enable participants to explain Visual Communication Design and its basic design principles effectively. The explanation includes the concept of proportion, which is crucial for creating a harmonious visual balance between elements in a design.

05:04

🎨 Principles of Design: Proportion, Rhythm, and Balance

The second paragraph delves deeper into specific design principles, starting with proportion, which is about the harmonious relationship between elements in a design. The speaker uses visual examples to illustrate the difference between proportionate and disproportionate figures. Next, rhythm is discussed as the repetition of elements with variation, creating a sense of flow in the design. Examples of rhythm are provided through images, such as a factory silhouette with consistent shapes creating a sense of movement. The paragraph also covers the principle of balance, explaining the three types of balance: symmetrical, radial, and asymmetrical, each illustrated with appropriate examples to demonstrate their visual impact.

10:09

🌟 Design Principles: Emphasis, Movement, and Unity

The third paragraph continues the exploration of design principles with emphasis (referred to as PUI or Points of Interest), which is about drawing attention to a particular part of the design. Examples of this principle are given through posters that use contrast to create a focal point. The paragraph then discusses the principle of movement, which guides the viewer's eye through the design, creating a sense of direction. This is illustrated with posters that use arrows or contrasting elements to direct the viewer's gaze. Finally, unity is introduced as the harmonious integration of all design elements to create a complete and meaningful piece. The speaker emphasizes the importance of not being overly influenced by emotions in design to maintain a sense of unity and balance.

Mindmap

Keywords

💡Visual Communication Design

Visual Communication Design is the process of creating visual content to convey messages or ideas effectively. In the video, it is defined as a combination of 'design', which means planning, and 'communication', which is the interaction between people, along with 'visual', objects that can be seen by the eyes. The concept is central to the video's theme, as it discusses the principles that underpin effective visual communication in graphic design.

💡Proportion

Proportion refers to the harmonious relationship in size between different elements within a design. The video explains that a proper proportion ensures that the final result does not look odd, using the example of a green-colored image where the head, body, and limbs are in a balanced scale, versus a red-colored image where the head appears disproportionately large, illustrating the importance of proportion in design.

💡Rhythm

Rhythm in design is the repetition of elements with variation, yet maintaining a sense of synergy. The video describes rhythm as the repetition or variation of design elements that create a sense of movement or flow. An example given is the silhouette of smokestacks and smoke, which forms a rhythmic pattern due to the consistent repetition of the smoke elements.

💡Balance

Balance in design is the distribution of visual weight to create a comfortable and harmonious composition. The video discusses three types of balance: symmetrical, radial, and asymmetrical. An example of symmetrical balance is a poster for a festival, which appears the same on both sides, creating a sense of equal weight.

💡Emphasis (POI - Points of Interest)

Emphasis, also known as Points of Interest, is the principle of making a part of the design stand out to attract the viewer's attention. The video uses the example of a BMW M3 poster featuring the contrasting hand of a hero, Flash, against a black background, drawing the viewer's focus to that particular area.

💡Movement

Movement in design is a principle that creates a sense of direction or flow within the composition. Unlike rhythm, which is about repetition, movement is about guiding the viewer's eyes through the design. The video provides an example of a poster with arrows that seem to sway, indirectly suggesting movement to the viewer.

💡Unity

Unity is the principle that brings together all elements of a design to create a sense of completeness and meaning. The video explains that unity is about harmonizing elements to evoke a specific feeling, using an example where straight and diagonal lines are abruptly interrupted by curved lines, creating a sense of unity despite the contrasting directions.

💡Graphic Design Principles

Graphic Design Principles are the fundamental concepts that guide the creation of visual content. The video covers several principles such as proportion, rhythm, balance, emphasis, movement, and unity, which are essential for understanding how to effectively communicate through visual means.

💡Contrast

Contrast is the difference in visual elements that makes certain parts stand out against others. In the video, contrast is used to create emphasis and movement, such as in the Dark Night Rises poster where the red color and the yellow moon create a striking visual impact, drawing the viewer's attention to Batman in the center.

💡Harmony

Harmony in design is the result of a well-balanced composition where all elements work together to create a pleasing effect. The video touches on harmony as part of the unity principle, where even though elements may collide, they still form a cohesive group, contributing to the overall harmony of the design.

Highlights

Introduction to the concept of Visual Communication Design (Desain Komunikasi Visual) and its basic principles.

The definition of Visual Communication Design as a process involving the design of media for communication to convey ideas or information visually.

Understanding the importance of proportion in design to achieve a harmonious balance between elements.

Illustration of proportion through images showing the difference between proportional and disproportionate figures.

Explanation of rhythm in design as a combination of repeated elements that maintain synergy despite variations.

Use of images to demonstrate the concept of rhythm, such as the silhouette created by factory smokestacks.

Introduction to the principle of balance in design, emphasizing visual comfort and even distribution of elements.

Different types of balance: symmetrical, radial, and asymmetrical, explained with examples of posters and logos.

The role of emphasis (PUI or Points of Interest) in design to attract attention to a specific part of the artwork.

Examples of emphasis in posters, such as the contrast between the background and the central figure's hand in a BMW M3 poster.

Discussion on the principle of movement in design, creating a sense of direction and flow within the artwork.

Illustration of movement with examples, such as a poster featuring an archer creating a sense of motion.

The concept of unity in design, creating a harmonious and meaningful composition of all elements.

Examples of unity in design, contrasting the discomfort of disjointed elements with the pleasing effect of a unified composition.

The impact of applying design principles on the final outcome of art and design works, emphasizing the importance of effective communication.

Encouragement for participants to understand and diligently learn the principles of design to enhance their work.

Invitation for questions and further discussion on the topic of Visual Communication Design principles.

Conclusion of the session with a reminder of the importance of design principles in creating impactful and well-communicated artwork.