How to perform an SEO HEIST using ChatGPT

WesGPT
5 Dec 202314:23

Summary

TLDRこのビデオの内容はSEO強奪の方法について説明しています。競合サイトのサイトマップを利用してキーワードを特定し、AIを使って関連する記事を自動生成して自分のサイトに公開することで、競合サイトからオーガニックトラフィックを奪うというものです。ただしこれは不正な行為であるため、適切なSEO対策を心がけることが大切です。

Takeaways

  • 😈 SEOハイジャックは、競合他社のトラフィックを自分のウェブサイトに移すための戦略です。
  • 🔍 競合他社のサイトマップをエクスポートし、そのURLリストを記事タイトルに変換します。
  • 🤖 AIを使用して、これらのタイトルから1,800記事を大規模に生成します。
  • 📈 この戦略により、18ヶ月後には合計360万のトラフィックを「盗む」ことができました。
  • 🔧 今日では、このプロセスの90%を自動化するツールがあります。
  • 🔑 競合他社を見つけ、そのサイトマップをCSV形式でエクスポートし、記事アイデアを生成します。
  • ✍️ AIを使って最終的な記事セットのコンテンツを生成し、CMS統合を使用して迅速に公開します。
  • 💡 ChatGPTやGPT-4を使用して、手動または自動で記事を作成する方法があります。
  • 🚀 公開後、Googleにインデックスされると、ウェブサイトへの有機的なトラフィックが増加し、収益が生まれます。
  • 🛠️ 自分でツールを構築するか、既存のツールを使用してSEOハイジャックを実行することが可能です。

Q & A

  • SEOハイジャックとは何ですか?

    -SEOハイジャックは、競合他社のサイトマップをエクスポートし、そのURLリストからAIを使用して大量の記事を生成し、その結果、検索エンジンのトラフィックを自分のサイトに転換させる戦略です。

  • SEOハイジャックで実際にどれくらいのトラフィックを獲得できたと言及されていますか?

    -この戦略を用いて、合計360万のトラフィックを獲得し、そのうち48万9000が1か月だけで獲得されたと述べられています。

  • 競合他社のサイトマップはどのようにして取得しますか?

    -競合他社のドメイン名に「/sitemap.xml」を追加することで、そのサイトマップにアクセスできます。

  • 記事タイトルを生成するために使用されるツールは何ですか?

    -記事タイトルを生成するために、「BuyWords」の「URLから書く」機能を使用することが提案されていますが、ChatGPTを使用して自分で行う方法も説明されています。

  • 記事の生成にはどのような方法が提案されていますか?

    -AIを使った記事の生成には、ChatGPTを手動で使用する方法、カスタムGPTモデルを使用する方法、そして自分自身でツールを構築する方法の3つが提案されています。

  • SEOハイジャックのプロセスを自動化するために必要なツールは何ですか?

    -自動化には、XMLをCSVに変換するツール、記事タイトルを生成するためのAIツール、そして記事を生成して公開するためのCMSインテグレーションが必要です。

  • SEOハイジャックによる記事生成のコストはどの程度ですか?

    -記事1つあたりの生成コストは約7.5セントで、200記事生成すると約15ドルのコストがかかります。

  • SEOハイジャックの戦略で最も重要なステップは何ですか?

    -競合他社のサイトマップを効果的に利用して、対象となるキーワードやフレーズをターゲットにした記事を大量に生成し、それらを速やかに公開することです。

  • SEOハイジャックの結果として期待できる主な利点は何ですか?

    -検索エンジンのトラフィックを大幅に増加させ、それによりウェブサイトの収益性を高めることが主な利点です。

  • SEOハイジャックを行う際の倫理的な懸念はありますか?

    -はい、この戦略は「ブラックハット」として警告されており、教育目的のみに使用することが推奨されています。実際に実行する際にはリスクが伴います。

Outlines

00:00

😃 段落1 - 競合他社のSEO戦略の概要

競合他社のWebサイトからトラフィックを奪うためのSEO工作の手順が説明されている。具体的には競合サイトのサイトマップを取得し、記事アイデアを生成し、コンテンツを自動生成して自社サイトに掲載するというもの。

05:03

😊 段落2 - 実例を使ったSEO工作の手順

実際に旅行系Webサイトを例に挙げ、SEO工作の各手順を説明。競合サイトの特定、サイトマップの取得と変換、記事タイトルの生成、記事本文の自動作成などを解説。

10:03

🤔 段落3 - 記事自動生成ツールの概要

チャットGPTやBubbleなどを使って記事を自動生成する方法を簡単に説明。コストも安いうえに大量のコンテンツを短時間で作成できる。

Mindmap

Keywords

💡SEOハイスト

SEOハイストとは、競合他社からウェブトラフィックを「盗む」ために、検索エンジン最適化(SEO)技術を用いる戦略のことです。この戦略は、AIを活用して競合他社のサイトマップから記事のタイトルを生成し、大量の記事を作成して自社のウェブサイトのトラフィックを増加させることに焦点を当てています。このビデオでは、3.6百万の総トラフィックを競合から「盗んだ」事例が紹介されています。

💡サイトマップ

サイトマップとは、ウェブサイト上の全ページのURLをリスト化したファイルで、検索エンジンがサイトの構造を理解しやすくするために使用されます。このビデオでは、競合のサイトマップをエクスポートし、そのURLリストを基に記事タイトルを生成するプロセスが説明されています。

💡AIを用いた記事生成

AIを用いた記事生成とは、人工知能技術を活用して自動的にコンテンツを作成することです。このビデオでは、競合のURLリストから記事タイトルを生成し、それを基にAIを使用して1,800個の記事を大規模に生成する過程が示されています。

💡トラフィック

トラフィックとは、ウェブサイトへの訪問者数や訪問回数を指します。SEOハイストの目的は、競合からトラフィックを自サイトに移すことにあり、ビデオでは489,000の月間トラフィックを獲得した例が紹介されています。

💡キーワードランキング

キーワードランキングとは、特定のキーワードにおいてウェブサイトが検索エンジンの検索結果ページ(SERP)でどの位置に表示されるかを示す指標です。ビデオでは、特定のキーワードで競合よりも上位にランクされることを目指して、SEOハイストが実施されたことが説明されています。

💡GPT-4

GPT-4は、OpenAIによって開発された最新の人工知能言語モデルで、自然言語理解と生成に優れています。ビデオでは、記事タイトルの生成や記事コンテンツの作成にGPT-4を使用する方法が紹介されています。

💡コンバージョン率

コンバージョン率とは、訪問者がウェブサイト上で目的のアクション(購入、登録など)を完了する割合です。このビデオでは、低いコンバージョン率であっても、大量のトラフィックがあれば収益を生むことができると説明されています。

💡CMS統合

CMS統合とは、コンテンツ管理システム(CMS)と他のシステムやツールを連携させることです。ビデオでは、生成した記事をWordPressやWebflowなどのCMSに直接公開するプロセスが紹介されています。

💡XMLからCSVへの変換

XMLからCSVへの変換とは、XMLフォーマットのデータをCSVフォーマットに変換することです。このビデオでは、競合のサイトマップをCSVファイルに変換して記事タイトルの生成に利用するプロセスが説明されています。

💡APIコール

APIコールとは、アプリケーションプログラミングインターフェース(API)を通じてサービスやデータにアクセスするプロセスです。ビデオでは、記事を自動生成するためにOpenAIのAPIを呼び出す方法が紹介されています。

Highlights

Introduction to the concept of an SEO Heist that involved stealing 3.6 million total traffic from a competitor.

Explanation of the SEO Heist process using AI to create 1,800 articles from competitor's URLs.

Detailing the steps of finding a competitor and exporting their sitemap for the heist.

Instruction on converting a sitemap to CSV format to facilitate the heist process.

Generating article ideas from competitor URLs using a tool, highlighting a method to bypass the need for paid tools.

Discussion on writing articles with AI, specifically mentioning the potential use of GPT-4.

Highlighting the importance of quick publication of content using CMS integrations.

Revealing the significant traffic gains achieved through the SEO Heist.

Describing the manual process involved in the SEO Heist before automation tools became available.

Illustrating the process of finding a competitor and analyzing their sitemap for the heist.

Demonstrating the conversion of a sitemap to CSV and extracting valuable data for article generation.

Using ChatGPT to generate potential article titles from a list of URLs.

Detailing methods to write articles for each title, including manual writing and using custom AI tools.

Explaining how to build an automated tool for the SEO Heist using no-code platforms.

Concluding with the cost analysis and potential traffic benefits of executing an AI-driven SEO Heist.

Transcripts

play00:00

warning the following video is a black

play00:03

hat tactic this is all for educational

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purposes only please use at your own

play00:08

risk I came across a Twitter thread the

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other day this is back in November it's

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from Jake Ward he wrote we pulled off an

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SEO Heist that stole 3.6 million total

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traffic from a competitor we got

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489,000 traffic in October alone and

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here's how we did it so in this video

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we're going to walk through this Twitter

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thread we're going to find out what an

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SEO Heist is I'll go through all the

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steps then if you're still interested at

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about the halfway mark I'm going to show

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you how to do this what tools you'll

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need what you'll have to build and the

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steps I take if I was going to pull off

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the same SEO Heist all right let's get

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into it yeah interesting Twitter thread

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an SEO Heist is something I actually did

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for a previous web app I didn't steal

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any competitor's traffic I kind of built

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my own but at the same premise applied

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so scrolling down here this is a quick

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summary we pulled off an SEO Heist using

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AI number one exported a competitor

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sitemap two turn their list of URLs into

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article titles three created 1,800

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articles from those titles at scale

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using Ai and then he shows the results

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18 months later they stole 3.6 million

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total traffic so I guess he's tracking

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both his competitor's traffic and his

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own traffic with an SEO tool I'm

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assuming that's why he's saying stolen

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so that traffic has moved from his

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competitor's website to his website and

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then he's getting 490,000 monthly

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traffic that's a lot of traffic for any

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website any business you can make a lot

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of money with that type of traffic even

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with the lowest conversion rate that can

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be converted into Cash he writes how we

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did it 18 months ago this was a totally

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manual process today there are tools to

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help automate 90% of the process and

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here here's how Okay step one find a

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competitor which website ranks for the

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keywords you want to rank for you need

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to brainstorm you can use ah refs or

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semrush or you can manually search on

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Google and this image looks to be ah

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refs where he's finding some competitor

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websites number two you have to see

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their sit map to find your competitor's

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sit map add the following to their

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domain and it's whatever their website

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domain name is/ sitemap.xml and in this

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image he's showing the website

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competitor that he was stealing traffic

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from and this is a list of all of their

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article URLs their site map shows a list

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of all the URLs on their website however

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the URLs in the site map must be

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descriptive to get the best results and

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he gives an example this second one got

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cut off the first is website.com

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SLT that's like a subdirectory of

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Articles and then 104 3423 we already

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know that that's bad for SEO so this

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website's not a good Target anyways but

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if the same website did website.com how

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to make soup that URL would better

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trigger for the key phrase how to make

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soup step three is you export sitemap He

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suggests searching Google convert XML to

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CSV and then use one of the free tools

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to export the sitemap as a CSV file and

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in this image he found a free XML to CSV

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converter he pasted in that URL in the

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input and then his output was CSV number

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four generate ideas using the list of

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competitor URLs it's time to generate

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article ideas add the URLs from the

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sitemap into buy words right from URLs

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feature and scrape the URLs so I looked

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it up and buy wordss is a paid tool I

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think this is a tool that he's promoting

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but I'm going to show you how you can do

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it yourself he continues this tool

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generates article titles and outlines

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based on the competitor URLs provided

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for example that how to make soup URL

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might get translated to a beginner's

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guide to making soup now you have an

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article that works with that key phrase

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how to make soup step five is write with

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AI and I'm going to click on this image

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here is that tool writing out the

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article it's probably using GPT 4 you

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could probably do this manually with a

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tool like chat GPT after you've gotten

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the URL I might show you how to do this

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too once ready generate AI content for

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your final set of Articles and this

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image there's a generate articles button

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and it's going to generate articles for

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all of those article titles and then it

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spits out a full article around that

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keyword or keyphrase number six it says

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publish quickly publish the content

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straight onto your website using CMS

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Integrations and this tool seems to have

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Integrations with WordPress webflow

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zapier API access and more coming soon

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so the API and the zapier are for all

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types of websites that have an API

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connection again I'm going to show you

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how to build this yourself and says the

play04:59

results using this process we published

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1,800 articles in a few hours and then

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since then 490,000 monthly traffic 3.6

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million total since publishing 13,000

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keywords on page one of Google let's

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show more and he's saying that the best

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part is they've taken that traffic from

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their competitor so that's the SEO Heist

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a quick highlevel overview is find a

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competitor view their sit map export

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that sit map into a different format

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like CSV generate ideas from all the

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URLs write articles around those ideas

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targeting those keywords and key phrases

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and then publish those articles to your

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website so let's go do this ourselves

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I'm going to show you how you could do

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this with chat GPT with

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gp4 with your own tools and your own

play05:51

website step one let's find a competitor

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Let's do an example here let's say I was

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creating a travel website and I wanted

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to start to sell a new product product

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let's say travel backpacks I'd find a

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competitor this is an example competitor

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and my plan would be to take this

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competitor's traffic and bring that

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traffic over to my own website so they

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can potentially purchase my backpacks so

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step one is find a competitor I have one

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here step two we got to get the site map

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so I'm going to go to the URL let's zoom

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in and we're going to go forward SLS

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sitemap.xml and we're seeing that this

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website has seven sit Maps look at the

play06:29

URLs closely it looks that we want to

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Target the posts we wouldn't want the

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authors or the categories we want to see

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the actual articles so I'm going to

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click this first one post SLS sitemap

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one and this is perfect this is exactly

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what we're looking for this is all the

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article URLs on this website it even

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shows us how many images are in each

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article now scrolling all the way down

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looks like they have a fair bit here

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this seems to be a good Target this

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website has 200 100 total URLs in this

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sit map so let's take this URL let's

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copy it we're going to Google XML to CSV

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and this appears to be the same tool

play07:09

that Jake Ward used in his Twitter

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thread so I'm going to go to enter URL

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let's paste this in and we're going to

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convert to CSV this is definitely a

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spreadsheet with multiple columns and

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it's the same thing we saw here we have

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the URL we have images last modified we

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don't need this data we only need the

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URLs so if I can get this into a CSV we

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can take just the URLs and ignore the

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rest of the data so I'm going to click

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save to disk and download it to my

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computer I've opened that file up in

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Google Sheets let's delete this first

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row now I'm going to select this column

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and I'm going to copy all of this data

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now over in chat GPT I wrote a simple

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prompt I wrote here are a list of 200

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URLs generate a potential article title

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for each of the URLs provided for

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example and then I used his example

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example in the Twitter thread

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website.com how make soup could be a

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beginner's guide to making soup and now

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I'm going to enter in our data let's do

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some Stars enter in all our URLs end it

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with some stars and let's see what GPT 4

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can spit out for us and there we go it's

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creating article titles for each of the

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URLs provided and let's double check

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some of these so number obviously we're

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not going to use number one because that

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is their website name let's see number

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two though the ultimate guy to carry on

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luggage size and scrolling up their URL

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was carry on luggage size so that's

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perfect that's exactly what we're

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looking for I wonder if it's going to do

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all 200 no due to the length of your

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request I provideed titles for the first

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50 URLs so let's go keep going let's

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make sure is number 51 the ultimate

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Hawaii packing list for Island

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Adventures o it's not number it's going

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to be tough to find okay I found 51 I

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counted them Hawaii packing list so it

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is right okay so we can keep going but

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let's stop at the 100 the next step is

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we need to make articles for each of

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these article titles I'm going to

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suggest three ways to do it the first

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way is all manual all right I'd go let's

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say this number 47 Portland packing list

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Essentials for the city of roses I'm

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going to copy this create a new chat GPT

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conversation and I'm going to input

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write a 1000-word article around the

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title Portland packing list Essentials

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for the city of roses and chat GPT is

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going to spit out that article when it's

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all done I'd simply copy it and then

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paste on my website all right this was

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if I was writing medium articles but if

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I had a WordPress website a bubble

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website a web flow website I'd post it

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in the CMS if you want better more

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indepth articles I'd use a custom GPT I

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created a free one called SEO Fox that

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does exactly this for this specific GPT

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it wants you to start with a keyword so

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I wouldn't need the article title I

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would just enter in the keyword let's

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say Portland packing list which was

play10:03

taken from that URL and then I would

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follow the steps of SEO Fox as it walks

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you through writing that article again

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this is a manual process and here the

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first step is going to give us a bunch

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of article titles we can choose one then

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it will create an outline and then it

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will start to write the article in the

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end you're going to have to copy it and

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then paste it to your website the Third

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Way is I'd build this tool myself I

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would use a tool like bubble which is a

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no code build Builder and I'll quickly

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walk you through what I would do to

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create this tool this is something I

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made before called Auto blog and it's

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pretty similar first you're going to

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need an input this input is a multi-

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drop-down input but you're going to need

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to separate all of your titles with

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commas so in chat GPT I'd have to copy

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all the titles that it spit out and

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write in the input please separate each

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of these titles with a comma and then

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I'd input all of the titles so our

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output should be these titles separated

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by a comma and there we go so we'll let

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that finish I'm going to go back to

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bubble and once this button's pressed

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we'll go on the back end here it's going

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to trigger a custom workflow I'm going

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to change this to the example one and

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what this custom workflow is grabbing is

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each item in that drop Town input now

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I'm sorry this is getting complicated if

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you guys would like I can make a full

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in-depth tutorial on how to build this

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I'm just showing an example to Spur some

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ideas the find and replace part we're

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going to take away the quotation marks I

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can see that chat GPT made this list

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with quotes but it's no big deal we can

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remove this automatically so what you'll

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have in this workflow is each of these

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article titles all separated now

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clicking on the custom workflow the

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first step is going to make an API call

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to open AI using gp4 and the API call is

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simply saying write an SEO optimized

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article about and we have all of those

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keywords all of those article types

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titles and then an item number which is

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going to be the first item in that list

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3,000 Max tokens means this article

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should be about 2500 words or so and

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then the model we're using GPT 4 The

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Next Step it's creating a Blog and in

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this example the blog would be hosted on

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Bubble as well I've created a default

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blog page that everything is posted to

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and the content is the result of that

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API call so it's going to be your

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article and the article title is simply

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that item number in the list bubble

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doesn't like recursive custom workflow

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so we're going to have to copy this

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paste it again we're going to call this

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number two and then at the end of the

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first custom workflow it's going to

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schedule a copy of that workflow but

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this time we're doing item number number

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two we're going to the next item in the

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list so that's the next article title

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that we have saved and then it would run

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this custom workflow which is the exact

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same thing it would create an article

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about your next keyword or your next

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article title and then at the end we

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have to trigger that first one again so

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it's going to go back and forth back and

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forth until there are no more articles

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to generate for so that's how I do it

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manually just a quick walk through again

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I didn't want this to get too

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complicated sorry if I lost a few people

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if you're interested in a full

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walkthrough please write in a comment

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below all this would cost you is the

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hosting cost on bubble and then your API

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calls and I'm on the pricing page and

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the input costs are negligible cuz it's

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just your article title and that small

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text that's like right in SEO optimized

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article so that's nothing the outputs

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what's going to cost you money is 3

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cents per 1,000 tokens and we had a Max

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3,000 tokens so you're looking at

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anywhere from 5 to 10 cents per article

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for 200 articles let's do 7.5 cents

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right in the middle it's going to cost

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you 15 bucks but that's peanuts in

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relation to how much total traffic that

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these articles could bring to your

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website so that's an AI SEO Heist you

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find a compe edor you get their sit map

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you turn that sit map into a list of

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URLs you make article titles from those

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URLs with chat GPT or gp4 API and then

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you generate those articles and publish

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them on your website and then after a

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certain amount of time once Google has

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indexed everything you should start

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getting organic traffic to your website

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and that organic traffic can make you

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money thanks for watching peace

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