Why YouTube is Better than TikTok & Instagram for Your Online Business

Summary

The speaker passionately argues that YouTube is the superior platform for business owners seeking leads and sales, boasting a longer content shelf life compared to TikTok and Instagram. They highlight YouTube's ability to convert viewers into leads more effectively and emphasize the higher loyalty of its followers. The video also promotes Uscreen, a platform for content creators to build memberships, and shares personal experiences and observations to support the argument for YouTube's dominance in generating revenue.

Takeaways

• 📢 The speaker argues that YouTube is the best platform for generating leads and sales compared to TikTok and Instagram due to its longer content shelf life and higher conversion rates.
• 🕒 On YouTube, content can gain traction and remain relevant for years, unlike TikTok and Instagram where the window of opportunity is much shorter, typically 24-48 hours or 7 days respectively.
• 🔄 YouTube's algorithm continues to surface older content, which can lead to ongoing views, leads, and sales, even for content that is several years old.
• 🎯 YouTube's conversion rate is higher than TikTok and Instagram, meaning more viewers take the desired action after watching a video, such as signing up for an email list.
• 🚀 The speaker's personal experience and observations suggest that YouTube is more effective for business owners looking to grow their brand and revenue.
• 🤝 Follower loyalty on YouTube is stronger than on other platforms, with viewers often seeking out a creator's presence on other platforms after engaging with their YouTube content.
• 📚 The speaker emphasizes the importance of creating quality content on YouTube, which can lead to less frequent content creation while still achieving success on the platform.
• 📈 YouTube is described as a search engine with social media elements, which contributes to the platform's effectiveness in generating leads and sales.
• 🛠 The video also promotes a tool called 'uscreen' for content creators to convert their audience into customers through memberships, highlighting its features and benefits.
• 💡 A bonus tip is provided that creating long-form content on YouTube can build stronger follower loyalty compared to short-form content like YouTube Shorts, TikTok, or Instagram Reels.
• 🌟 The speaker expresses excitement about being back on YouTube and hints at upcoming content, indicating a strong belief in the platform's value for creators.

Q & A

Which platform does the speaker believe is the best for selling and generating leads?

The speaker believes that YouTube is the best platform for selling and generating leads compared to TikTok, Instagram, and LinkedIn.

What is the speaker's experience with YouTube?

The speaker has been on YouTube since 2016 and has been very serious about it since 2017, making it the longest and most consistent platform they have used for business.

What is the concept of 'content shelf life' mentioned in the script?

Content shelf life refers to the duration for which content remains relevant and visible on a platform. The speaker argues that YouTube has a significantly longer content shelf life compared to TikTok and Instagram.

Why does the speaker consider YouTube's content shelf life to be an advantage?

The speaker considers YouTube's long content shelf life an advantage because videos can continue to attract views, leads, and sales for years after they have been posted, even if they did not initially perform well.

What is the speaker's opinion on TikTok's conversion rate for business purposes?

The speaker believes that TikTok's conversion rate for business purposes is not ideal because people are less likely to leave the platform to explore offers or content outside of TikTok.

How does the speaker describe the conversion rate on YouTube compared to other platforms?

The speaker describes the conversion rate on YouTube as being significantly higher than on TikTok or Instagram, meaning more viewers are likely to take the desired action after watching a video.

What is the role of 'uscreen' mentioned in the script?

Uscreen is a video-first membership platform designed for content creators and entrepreneurs to build memberships that bring them closer to their audience and help create recurring revenue.

What benefits does the speaker highlight about using Uscreen for memberships?

The speaker highlights that Uscreen offers a complete membership solution with features like content libraries, exclusive live streams, chat rooms, and a built-in community. It also provides strategic guidance and resources for success.

What is the speaker's view on follower loyalty on different platforms?

The speaker believes that follower loyalty is much higher on YouTube compared to Instagram or TikTok, as viewers who find a creator on YouTube are more likely to seek them out on other platforms.

Why does the speaker suggest that creating content on YouTube might be more effective than on other platforms?

The speaker suggests that creating content on YouTube might be more effective because it requires less content to succeed due to the platform's algorithm and the higher quality of engagement it fosters.

What is the speaker's advice for business owners looking to diversify their income through memberships?

The speaker advises business owners to consider Uscreen for creating memberships, as it offers a platform that is dedicated to solving the challenges of starting or moving a membership and provides support and resources for success.