Why YouTube is Better than TikTok & Instagram for Your Online Business

Summary

The speaker passionately argues that YouTube is the superior platform for business owners seeking leads and sales, boasting a longer content shelf life compared to TikTok and Instagram. They highlight YouTube's ability to convert viewers into leads more effectively and emphasize the higher loyalty of its followers. The video also promotes Uscreen, a platform for content creators to build memberships, and shares personal experiences and observations to support the argument for YouTube's dominance in generating revenue.

Takeaways

• 📢 The speaker argues that YouTube is the best platform for generating leads and sales compared to TikTok and Instagram due to its longer content shelf life and higher conversion rates.
• 🕒 On YouTube, content can gain traction and remain relevant for years, unlike TikTok and Instagram where the window of opportunity is much shorter, typically 24-48 hours or 7 days respectively.
• 🔄 YouTube's algorithm continues to surface older content, which can lead to ongoing views, leads, and sales, even for content that is several years old.
• 🎯 YouTube's conversion rate is higher than TikTok and Instagram, meaning more viewers take the desired action after watching a video, such as signing up for an email list.
• 🚀 The speaker's personal experience and observations suggest that YouTube is more effective for business owners looking to grow their brand and revenue.
• 🤝 Follower loyalty on YouTube is stronger than on other platforms, with viewers often seeking out a creator's presence on other platforms after engaging with their YouTube content.
• 📚 The speaker emphasizes the importance of creating quality content on YouTube, which can lead to less frequent content creation while still achieving success on the platform.
• 📈 YouTube is described as a search engine with social media elements, which contributes to the platform's effectiveness in generating leads and sales.
• 🛠 The video also promotes a tool called 'uscreen' for content creators to convert their audience into customers through memberships, highlighting its features and benefits.
• 💡 A bonus tip is provided that creating long-form content on YouTube can build stronger follower loyalty compared to short-form content like YouTube Shorts, TikTok, or Instagram Reels.
• 🌟 The speaker expresses excitement about being back on YouTube and hints at upcoming content, indicating a strong belief in the platform's value for creators.

Q & A

Which platform does the speaker believe is the best for selling and generating leads?

The speaker believes that YouTube is the best platform for selling and generating leads compared to TikTok, Instagram, and LinkedIn.

What is the speaker's experience with YouTube?

The speaker has been on YouTube since 2016 and has been very serious about it since 2017, making it the longest and most consistent platform they have used for business.

What is the concept of 'content shelf life' mentioned in the script?

Content shelf life refers to the duration for which content remains relevant and visible on a platform. The speaker argues that YouTube has a significantly longer content shelf life compared to TikTok and Instagram.

Why does the speaker consider YouTube's content shelf life to be an advantage?

The speaker considers YouTube's long content shelf life an advantage because videos can continue to attract views, leads, and sales for years after they have been posted, even if they did not initially perform well.

What is the speaker's opinion on TikTok's conversion rate for business purposes?

The speaker believes that TikTok's conversion rate for business purposes is not ideal because people are less likely to leave the platform to explore offers or content outside of TikTok.

How does the speaker describe the conversion rate on YouTube compared to other platforms?

The speaker describes the conversion rate on YouTube as being significantly higher than on TikTok or Instagram, meaning more viewers are likely to take the desired action after watching a video.

What is the role of 'uscreen' mentioned in the script?

Uscreen is a video-first membership platform designed for content creators and entrepreneurs to build memberships that bring them closer to their audience and help create recurring revenue.

What benefits does the speaker highlight about using Uscreen for memberships?

The speaker highlights that Uscreen offers a complete membership solution with features like content libraries, exclusive live streams, chat rooms, and a built-in community. It also provides strategic guidance and resources for success.

What is the speaker's view on follower loyalty on different platforms?

The speaker believes that follower loyalty is much higher on YouTube compared to Instagram or TikTok, as viewers who find a creator on YouTube are more likely to seek them out on other platforms.

Why does the speaker suggest that creating content on YouTube might be more effective than on other platforms?

The speaker suggests that creating content on YouTube might be more effective because it requires less content to succeed due to the platform's algorithm and the higher quality of engagement it fosters.

What is the speaker's advice for business owners looking to diversify their income through memberships?

The speaker advises business owners to consider Uscreen for creating memberships, as it offers a platform that is dedicated to solving the challenges of starting or moving a membership and provides support and resources for success.

Outlines

00:00

📺 The Superiority of YouTube for Business Leads

The speaker asserts that YouTube is the most effective platform for generating leads and sales, surpassing TikTok and Instagram. They base this assertion on their personal experience since 2016, noting that despite having a significant following on other platforms, YouTube consistently delivers the highest conversion rates. The speaker emphasizes the importance of content shelf life, explaining that while content on TikTok and Instagram quickly loses relevance, YouTube videos can gain traction and remain valuable over a much longer period, even years after being published. This extended reach can translate into ongoing revenue from views, leads, and sales, highlighting YouTube's role as a self-sustaining marketing tool.

05:00

🔍 The Longevity and Conversion Power of YouTube Content

This paragraph delves deeper into the advantages of YouTube's content longevity and conversion rates. The speaker explains that YouTube's algorithm can surface older content to viewers, keeping it relevant and viewable long after its initial release. They contrast this with the ephemeral nature of content on TikTok and Instagram, which quickly becomes outdated. The speaker also introduces a tool called Uscreen, which is designed to help content creators build video-first membership platforms, potentially increasing revenue through subscriptions and community engagement. Uscreen's focus on community and content is highlighted as a key factor in its success, with the platform having helped creators earn significant revenue and reach a wide audience.

10:01

📈 YouTube's High Conversion Rates and Follower Loyalty

The speaker discusses the higher conversion rates on YouTube compared to TikTok and Instagram, using the example of promoting a freebie to grow an email list. They argue that for business owners looking to generate leads and sales, YouTube is the superior platform due to its ability to convert a higher percentage of viewers into takers of action. The speaker also touches on the concept of follower loyalty, suggesting that followers on YouTube are more likely to seek out and engage with a creator's content across other platforms, unlike those found on TikTok or Instagram. This loyalty and the desire for more content from a creator found on YouTube are presented as significant factors in the platform's success for businesses.

15:02

🎥 Creating Less Content for More Impact on YouTube

In the final paragraph, the speaker offers a bonus tip about content creation on YouTube, emphasizing that less is more. They argue that the time and effort invested in a single YouTube video can yield greater results than creating multiple shorter-form content pieces for other platforms. The speaker suggests that creating long-form content on YouTube can lead to higher follower loyalty and a more significant impact due to the platform's nature as a search engine. They conclude by expressing excitement about their return to YouTube and the upcoming content they plan to share, inviting viewers to stay tuned for more.

Keywords

💡Platform

A platform in the context of this video refers to a digital medium or service where content is shared and consumed, such as TikTok, Instagram, YouTube, and LinkedIn. The video discusses the effectiveness of different platforms for business purposes, particularly for lead generation and sales. An example from the script is the speaker's comparison of these platforms and their personal experience with YouTube since 2016.

💡Content Shelf Life

Content shelf life denotes the period during which content remains relevant and engaging to the audience on a platform. The video emphasizes that YouTube has a significantly longer content shelf life compared to TikTok and Instagram, where older content is less likely to be surfaced by the algorithm. The speaker illustrates this with the example of their own videos from years ago still garnering views.

💡Lead Generation

Lead generation is the process of identifying and cultivating potential customer interest in a product or service. The video argues that YouTube is superior for lead generation due to its longer content shelf life and higher conversion rates. The script mentions the speaker's experience with different platforms and their effectiveness in generating leads.

💡Conversion Rate

Conversion rate is the percentage of viewers who take a desired action, such as signing up for an email list or making a purchase, after being exposed to content. The video claims that YouTube has a higher conversion rate than TikTok and Instagram, making it more effective for business owners looking to convert views into leads or sales.

💡Follower Loyalty

Follower loyalty refers to the devotion and consistent engagement of a platform's audience with a content creator's work. The video suggests that YouTube fosters higher follower loyalty compared to other platforms, as viewers are more likely to seek out and follow creators on additional platforms after engaging with their YouTube content.

💡YouTube

YouTube is a video-sharing platform mentioned as the most effective platform for the speaker's business in terms of lead generation, sales, and content shelf life. The script details the speaker's personal success with YouTube since 2016 and contrasts it with their experiences on other platforms.

💡TikTok

TikTok is a social media platform known for short-form videos. The video script discusses TikTok in comparison to YouTube, noting the speaker's belief that it has a shorter content shelf life and lower conversion rates for business purposes, despite its popularity.

💡Instagram

Instagram is a photo and video sharing social networking service that the video compares to YouTube in terms of business effectiveness. The script mentions that while Instagram may have better conversion rates than TikTok, it still falls short compared to YouTube.

💡Consistency

Consistency in content creation refers to the regular production and posting of content on a platform. The video emphasizes the importance of consistency on YouTube for building a successful channel and gaining more views, leads, and sales over time.

💡Uscreen

Uscreen is mentioned in the video as a video-first membership platform for content creators and entrepreneurs. The script discusses Uscreen as a tool for converting audiences into customers and generating recurring revenue, positioning it as a game-changer for online businesses.

💡Content Creator

A content creator is an individual or entity that produces and shares original content, often on social media platforms. The video's theme revolves around content creators using various platforms to grow their audience and generate income, with a focus on the effectiveness of YouTube for these purposes.

Highlights

YouTube is the clear winner for selling and generating leads compared to TikTok and Instagram.

Content on YouTube has a longer shelf life, with videos still gaining views years after they are posted.

YouTube videos can take off at any time, even years after they have been uploaded.

Older YouTube content can continue to generate income through leads, sales, and AdSense.

YouTube's homepage algorithm favors older content, keeping it relevant to viewers.

Uscreen is a video-first membership platform designed for content creators and entrepreneurs.

Uscreen has helped creators earn over $150 million and reach over 9 million users.

Uscreen offers a complete membership solution with content libraries, live streams, and community features.

YouTube has a higher conversion rate for leads and sales compared to TikTok and Instagram.

TikTok's conversion rates are lower because users are less likely to leave the platform to explore other offers.

Instagram is better than TikTok for driving users off-platform, but still not as effective as YouTube.

Follower loyalty on YouTube is significantly higher than on other platforms.

YouTube's long-form content leads to higher viewer engagement and loyalty.

Creating less content on YouTube can yield more significant results due to higher quality and viewer retention.

YouTube's consistency in delivering quality content is key to its success as a platform for business owners.

Many successful business owners who use YouTube as their main platform advocate for its effectiveness.

Transcripts

so uh we've got to talk about something

that's possibly going to ruffle some

feathers we're all out here trying to

find the perfect platform for us right

like we're all out here trying to figure

out like should I be on Tik Tok should I

be on Instagram should I be on YouTube

should I be on LinkedIn should I be on a

podcast like we're all trying to figure

it out right and I am here to tell you

that if you're looking for a platform

that's going to sell for you get leads

for you every single day work for you

like it's your employee

the clear winner the clear winner is

YouTube over Tik Tok or Instagram I told

you I was going to ruffle some feathers

let's

go okay I have been on YouTube for a

while y'all know that I have been here a

minute I have been on YouTube since

2016 and super serious about it since

2017 and by far above everything else

I've ever done in my business I have you

know 40,000 followers on Tik Tok 20

some, on Instagram and I'm pretty you

know active over there by far the

highest converting best lean generating

best selling platform that I've ever

used is YouTube and that's why for seven

years I've been really consistent there

are three main reasons why this platform

is better than all the others all right

first let's talk about content shelf

life shall we yes we shall so on Tik Tok

you've got about 24 to 48 hours to make

your content do well if it does not do

well in that first 24 to 48 hours it's

probably never doing well like it is

very rare that an older piece of content

on Tik Tok takes off in some way shape

or form it is usually in that first 24

to 48 hours on Instagram you have a

little bit longer but same thing in

about 7 days if it's not done anything

it's not going to do anything and on

both of these platforms once that time

is like over and done that piece of

content is dead so not only will will it

not be picked up again it is irrelevant

to the platform like unless someone is

on your profile scrolling back then the

algorithm is not going to like favor

that piece of content and show it in

people's feeds but YouTube YouTube is

like the opposite of that but also that

at the same time so here on YouTube your

video can absolutely take off in that

first 24 48 Hours 72 hours like whatever

okay and yes that's awesome and that

could be great

but guess when else it can take off 6

months from now a year from now 3 weeks

from now 2 and a half days from now like

it can take off up to years after it has

been put on the platform not only can it

take off four years after it's been put

on the platform but it also can live for

years on the platform so I actually have

several videos on my channel a ton of

videos on my channel that are still

getting views from a year ago 6 months

ago 3 years ago I have some videos from

7even years ago when I first started

that are still getting views today that

is a huge deal why is that a huge deal

one because if I was doing my job like I

should have been and sometimes I was and

sometimes I wasn't and I'll be honest

there but if I was doing my job like I

should have been and I was promoting

lead magnets and sales and affiliate

links and like all the things on those

old videos that means they are still

making money 7 years

later I have went through a really crazy

period on YouTube before and now where

I've not been on the channel I've taken

a break from the channel whatever and I

still make money in leads sales AdSense

all the things because YouTube is still

showing my content okay so I just

clicked on the homepage of my YouTube

channel and if you don't know there's

like a subscriptions page that's who you

subscribe to and then there's a homepage

and that is

sometimes how you subscribe to sometimes

not it's YouTube's version of here's

what we think you'd like to watch so I

am not controlling what is on here if

there's something weird or whatever um

and sometimes there is stuff that I'm

like why does it think I want to watch

that most of time it's pretty spot on

and I love the homepage and by the way

this is where you want to get featured

if you want to grow on the platform but

that's a conversation for a different

day okay so if I'm on the homepage for

my YouTube channel and I'm just kind of

looking through the content here is new

content favored sure so there's one from

Lila horos from 21 hours ago there's one

from a day ago two days ago 20 hours ago

one day ago 3 days ago 5 hours ago right

but there's also one from 3 weeks ago

one from 3 months ago one from a month

ago and regularly if I am binge watching

someone's Channel there will be videos

on my homepage from years ago from that

Creator actually right when I stopped

the screen recording I see two here

there's one about better storytelling

tips from a year ago and there's one

about Jaylen Herz which is the

quarterback for the Philadelphia Eagles

from GQ Sports from two years ago so

YouTube is like hey we think you'd like

this content we don't care that it was a

year ago or two years ago we think you'd

like this content and that is the really

really like awesome part about YouTube

is that the content shelf life is huge

it is long it is way longer than any

other platform therefore you can

constantly be bringing in views sales

leads whatever your goal is for a longer

amount of time with less content

winwin hey do you want to hear about one

of my favorite tools for converting your

audience and your followers to Moola and

customers yeah of course you do all

right it's you screen us screen is

specifically built to be a beautiful

video first membership platform for

Content creators and entrepreneurs and

can be a GameChanger in your online

business I mean imagine creating a

membership that solves a problem that

your audience has that's way more robust

way easier to use and way cooler than

any other membership platform out there

you screen is obsessed and I do mean

obsessed with helping creators create

memberships that bring them closer to

Their audience bring their audience

closer to them and help them create

recurring Revenue because God knows we

all need more money we do we're all out

here trying to grow bigger and better

Brands why not have this stream of

income exactly there's no reason you

should in fact uscreen is so obsessed

with its mission to help creators that

they have helped creators earn more than

$150 million and reach over 9 million

users because of their obsession with

the fact that they believe that content

and Community is what makes a good

membership I mean look at this it's like

Netflix but for your content like oh my

gosh you can like create this bingeable

library with a community built in so

your audience can pull up a seat at the

table while they're watching your movie

I mean what is better than that uscreen

has thought of it all they've built a

complete membership with everything from

content libraries to exclusive live

streams to chat rooms to a built-in

Community with your members and I've

beat this horse to death at this point

but y'all you get an app you get an app

you not only get an app but you get a wh

labeled app so it looks like you made

the app and then you look cooler and

then all the things and then your

audience gets your community in in their

hands and it's who wouldn't want an app

like yoga with Adrien I know you've

heard of yoga with Adrian I don't even

do yoga and I love her so much she has

an app called find what feels good you

screen built it and now her members can

access her entire library of content her

monthly Vlogs that that she does

exclusive to the community and so much

more and and Adrien moved her membership

to you screen just so that she could

have it all in one place and have this

beautiful app I know starting a

membership can be really scary and also

like if you already have a membership

moving it over can be really scary but

you screen is dedicated to like solving

that problem they don't want it to be

intimidating or scary or like an issue

okay they'll move your membership over

for you number one and if you're just

starting from scratch they offer you

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expert who is literally there to help

you succeed they even have a resource

called membership plus where you can go

learn hashtag all the things about you

screen you can learn how to use it work

it they have best practices case studies

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workshops from experts and a private

Community full of people that are just

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membership so if you're a business owner

and you're trying to diversify your

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membership model definitely go talk to

youus screen the link is Below in my

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starting your membership so again if

you'd like to try out uscreen click on

the link below in my description thank

you usus screen for sponsoring this

video now let's get back into it second

Reason YouTube beats Tik Tok and

Instagram when it comes to leads and

sales and all the things that matter is

because the conversion rate is higher

now I have tested this y'all I have

tested this on my channel I have tested

this on clients channels in the past we

have tested it with students I have run

numbers from just observations of other

people now I can't like be 100% sure on

some of those but like I've done I've

done the math okay and YouTube converts

better every single time so what do I

mean by conversion rate so let's say

that you put out a video here on YouTube

and you are promoting a freebie let's

just say it's a freebie it's an opt-in

it's something that's going to get

people on your email list okay you're

promoting that thing and let's say you

get a thousand people to view your video

and from those thousand people you get a

100 people to sign up for your thing

that is a 10% conversion rate okay so

that is your version rate how many

people that watched the content are now

going to go take the action you asked

them to take that is always higher on

YouTube than on Tik Tok or Instagram I

actually think the conversion rate on

Tik Tok is garbage and listen I'm

probably not doing something right my

friend Christina Scalera swears by Tik

Tok and I love her and I will link her

below and I'm so glad she has those

results but I think Tik Tok is garbage

the reason I think Tik Tok is garbage

for the business owner is because the

conversion rates just aren't there

people don't want to leave the platform

that's why Tik Tok shop is even a thing

because they had to find a way for

influencers to make their money because

people do not want to leave the platform

people are not out here watching Tik Tok

and then being like Oh I want to go

explore this other thing they want to

stay immersed in the Tik Tok experience

Instagram is definitely better on that

Arena like you can get people to leave

Instagram a little bit better you can

get people to click off your Instagram

story or go over here and do this thing

or like whatever however neither of them

are anywhere close to the conversion

rate you can get from YouTube so if

you're looking at putting out a piece of

content that promotes the thing then you

have to think like okay I am a business

owner I've got to get more leads more

sales more things in my funnels in my

offers in my things how can I do that

and when you really look at it in a

thousand views on this platform is

better than a th000 views on this

platform because you get more leads from

this platform than you get from this one

it's a no freaking brainer and listen

you're just going to have to trust me on

this one for now um I tried to like dig

back to where maybe we've kept some

record of the conversion rate of YouTube

or whatever on a certain video versus

like an Instagram post or whatever and I

know we've done that in the past but I

couldn't find where like we had the

actual numbers so I am definitely making

sure I work that into my strategy going

forward with one of my launches is to

really say like okay what are the

conversions so that could show you that

in real numbers but you're going to have

to trust me and you're going to have to

trust the fact that I've tried it a

thousand times I've also tried it with

clients I've also tried it with students

I've also analyzed other people's

conversions and there's a reason that

the people who own businesses who are

here on YouTube are super freaking

successful and there's a million people

on Instagram and not as many people on

YouTube and that is why last but not

least we have got follower loyalty as

someone who puts content on the internet

whether whether you're a content creator

a business owner like whatever the

reason is behind putting the content out

on the internet as someone putting

content on the internet you are

naturally going to gain followers that's

the goal right like that's the dream of

course you're going to gain followers

but you're naturally going to gain these

followers and these followers are

naturally going to want more from you

they're naturally going to want you to

create more content they're naturally

going to want to watch your stuff and if

someone gets hooked on you on YouTube

the follower loyalty is much much higher

than if they get hooked on you somewhere

else and and and you're going to help me

prove my point okay so let's say that

you find someone on Instagram you find

them on Instagram you found them through

a reel you follow them you watch their

stories blah blah blah do you ever go

off Instagram's

platform other than when like they tell

you to right like of course if somebody

tells you to go listen to a podcast or

tells you to go go to their website or

tells you to go to their YouTube channel

but do you ever find that person and

then go seek them out other places like

YouTube like Tik Tok whatever no no you

don't you just

don't if you find someone on YouTube

though and you just sat through a video

of theirs use this video for example you

just sat through a video of theirs and

then you're like oh my gosh I wonder if

I can follow them on Instagram or oh my

goodness do they have a Tik Tok she just

talked about Tik Tok she just talked

about Instagram does she have those

platforms I'm going to go follow her

there because that is my preferred

social media platform and YouTube is not

a social media platform YouTube is a

search engine is there an element of

social media to YouTube absolutely but

the follower loyalty from finding

someone on YouTube is so much higher

than on these other platforms and

there's so many reasons behind that one

you're getting to see more of somebody

it's not just this like 5sec clip or

whatever um two because it is not a

social platform because when you find

someone on YouTube you can't just DM

them right or when you find someone on

YouTube you can't really get in a good

conversation with them you have to go to

another platform to want more of them

and at that point once they found you on

YouTube they found you on probably

another platform too follower loyalty

and like diversity of follower platforms

once they finds you on YouTube is much

much higher than the other platforms and

I'm actually going to give you a little

bonus tip while the content that you

have to create on YouTube and I'm

talking long form content too by the way

if you're doing shorts on YouTube you're

not building that follower loyalty the

conversion rate is not high like none of

this stuff I talked about is the same

because shorts and the viewers that

watch shorts and all of that kind of

stuff are much more similar to like a

Tik Tok audience or a Instagram audience

and they're not as similar to like what

I'm talking about here with like a long

form audience but back to the bonus tip

you yes you are probably taking more

time to put together one YouTube video

than you are to put together one

instagram reel or one Tik Tok right

because maybe it's longer it's probably

longer it's horizontal you feel like you

have to be more structured or be more

put together or like whatever to be on

YouTube but you have to create less

content to one appease the algorithm and

two to be successful on the platform on

YouTube you are not out here having to

create a video a day actually if you

create a video a day it could hurt your

channel you're not out here trying to

make a million videos you're trying to

create quality videos and be consistent

with that and that will win every time

so another reason that I personally

think YouTube is better than Instagram

or Tik Tok as a whole is because you can

create less content and get more bang

for your buck and why would you not want

that there is a reason that every single

business owner who ends up getting on

YouTube and doing fairly well because

they've done the things to do fairly

well like be consistent and learn the

platform and Niche down and like all the

things that they've done to like grow on

the platform there is a reason that

those people are consistent and continue

doing it and then start talking about it

themselves because it freaking works

I've been in this industry a minute

again we talked about that already but

the amount of times that I have seen

other business owners use YouTube as

their main content platform and then

turn into someone who talks about using

YouTube as your main content platform is

a lot and that would not happen if it

wasn't true and if it didn't actually

work that is all for me today folks uh

definitely stick around I have some fun

videos coming we have some fun new

content coming down the pipeline and in

January we have even more awesome

content I'm so freaking pumped to be

back here on YouTube and to be back like

filming videos and doing the things and

teaching you the things and talking

about the things and I'm so excited so

stay tuned cuz it's going to be freaking

awesome and until next time

bye