7 UGC Examples - Breaking down real UGC examples [UGC Creator Tips]

Summary

This video analyzes 7 user-generated content (UGC) videos submitted by students looking to scale their income through brand deals and digital products. It provides constructive feedback on strengths and weaknesses of each video, advising on best practices for creating high-converting UGC. Specific tips cover optimizing hooks to be more visually engaging, clearly defining target audiences, focusing on tangible user benefits over product features, using authentic language as if speaking to a friend, condensing content to boost completion rates, showcasing branding early on, and avoiding overly salesy scripts. The goal is to help UGC creators improve their content so they can secure better partnerships, case studies and retainers with brands.

Takeaways

• 😀 The hook needs to be more visually engaging rather than just a talking head or product close up
• 😖 Avoid sounding too salesy or scripted, talk naturally as if speaking to a friend
• 🎥 Show the product benefit/use right away rather than unboxing or setup shots
• ⏰ Condense videos to 20-30 secs max, completion rates drop sharply after 30 secs
• 📝 Use text overlays to highlight key features/benefits
• 🎧 Fix audio issues - use a blanket overhead for cleaner voiceovers
• 🎯 Identify and speak directly to your target audience and their needs
• 🔍 Focus on tangible product benefits rather than peripheral things
• 💰 Show brand logos/packaging early on for branding
• 🤝 Talk authentically as if directly addressing the viewer

Q & A

What are some key things content creators need to focus on when creating UGC videos?

Creating content that converts to sales, getting case studies and retainer deals with brands, understanding their target audience, and creating an engaging visual hook in the first 5-10 seconds of the video.

What platform does the narrator recommend for content creators looking to partner with brands?

The narrator recommends Brands Me Creators, a free platform that connects content creators directly with brands looking for partnerships.

What is one tip the narrator gives for improving the audio quality of voiceovers?

The narrator recommends recording voiceovers under a blanket to improve the audio quality and reduce echo.

How can creators make their UGC videos more engaging?

By changing up the video angles, formats, tones of voice, on-screen text, and other elements to keep the viewer interested.

What is the ideal video length for UGC ads?

Around 20 seconds. Short, condensed videos have higher completion rates which improves performance.

What branding element do brands want to see early on in UGC ads?

A close-up shot of their product or logo, usually within the first 10-20 seconds.

How should creators approach the script and delivery for UGC videos?

Speak conversationally as if talking to a friend rather than reading an ad script, for a more authentic and engaging tone.

What mistakes did many of the example UGC videos make?

Having weak, non-visual hooks in the beginning, unclear target audiences, and scripts that sounded too much like sales pitches.

What types of UGC videos do some brands request?

Organic-style videos focused on showcasing a product in everyday life rather than direct sales pitches.

Why is it important for UGC creators to continually hone their skills?

Creating quality content that converts to sales is crucial but challenging. Continual practice and refinement of techniques is key to success.

Outlines

00:00

😊 Tips for Creating Effective UGC Videos

The paragraph provides tips for UGC creators on how to create effective, high-converting content. It emphasizes creating videos that sells to the right target audience rather than just showing products. It introduces an Academy that provides guidance on UGC and affiliate marketing.

05:01

🤔 Providing Feedback on 7 UGC Video Submissions

The paragraph analyzes 7 UGC video submissions, providing constructive feedback on strengths and weaknesses of each video. Areas covered include improving hooks, clarifying target audiences, focusing on value proposition, improving authenticity and visuals.

10:02

🤸‍♀️ Sharing At-Home Booty Workouts for New Moms

The paragraph shows a video targeting new moms on workouts to rebuild booty at home. The feedback is mostly positive - hook works, exercises demonstrated clearly. Suggestion to improve by adding text captions to name each exercise.

Keywords

💡conversion

Conversion refers to the ability of a video to motivate the viewer to take a desired action, like buying a product. The narrator stresses creating content that successfully converts viewers is critical for creators to achieve good results and retainers with desirable brands. For example, he says "if you get that right you're going to get great results for your clients...if you get it wrong...you are going to struggle."

💡case study

Case studies refer to documented success stories of how a strategy worked for a client. The narrator says creating converting content leads creators to get case studies, which validate their skills and help attract more clients.

💡hook

The hook is the introductory part of a video that grabs attention. The narrator analyzes ineffective, non-visual hooks in several examples, and recommends improvements like "I can't believe I fell in love with this mushroom overnight oat" for a more eye-catching hook.

💡target audience

The target audience is the specific group of viewers the video aims to resonate with. The narrator advises clearly defining the target audience so the video's message and style aligns with their interests and needs.

💡pain point

The pain point refers to an issue, need, or desire the target audience experiences. The narrator recommends focusing sales messaging on how the product solves the audience's pain points, rather than superficial features.

💡call to action

A call to action is a clear invitation for the viewer to take some desired action, like clicking a link or making a purchase. The example video with the bag effectively compelled action by prompting "buy this bag now...with free shipping" at the end.

💡organic

Organic here means a content style that is natural and conversational, rather than overly promotional or sales-focused. One analyzed video is critiqued for sounding too much like "an ad," versus organic authentic communication.

💡watch time

Watch time refers to the average amount of time viewers watch a video before dropping off. The narrator stresses the importance of concise content to maximize watch time and improve video performance.

💡completion rate

The completion rate is the percentage of viewers who watch a video to the end. Like watch time, high completion signals engaging content and positively impacts performance.

💡brand awareness

Brand awareness is recognition and familiarity with a product and company. The narrator notes brands want video creators to prominently feature logos to raise awareness and association with their brand.

Highlights

If you are a UGC creator, you need to create content that converts to get great results and case studies.

If you can't create content that converts, you will struggle with the UGC creation process.

I'm breaking down 7 UGC videos, showing what's working, what's not working, and how to improve UGC overall.

The first video's hook is not engaging - it just feels like a sales pitch upfront.

The second video focuses too much on the unboxing experience rather than the benefits of the product itself.

The third video starts off with facts about periods rather than building an emotional connection through a visual hook and natural language.

The fourth video has great native style text, changing angles/formats, concise length, and an effective call to action.

The fifth video is too long at 60 seconds - it should be condensed to increase watch time and completion rate.

The sixth video has a strong hook targeting new moms, but could benefit from more engaging text on screen.

The seventh video sounds too much like a sales script rather than authentic recommendations to a friend.

Speak to the camera as if talking to a friend for authenticity rather than reading a sales script.

Always lead with an attention-grabbing visual hook rather than just facts.

Focus your content on tangible benefits and solutions rather than product features.

Be very targeted and specific with your audience and emotional hook.

Condense your video length as much as possible while communicating key information.

Transcripts

if you are a ugc Creator you need to be

creating content that converts if you

get that right you're going to get great

results for your clients you're going to

get case studies you're going to get

bigger better retainer deals with brands

that you actually want to work with but

if you get it wrong and you can't create

content that converts you are going to

struggle throughout this whole process

so in this video I'm going to be

breaking down seven ugc videos and

showing you what's working what's not

working and how you can improve your ugc

overall now before we jump in all of

these videos that I'm about to be

showing were submitted by our Academy

students and our Academy is a group of

content creators that are looking to

scale their income with ugc brand deals

digital and affiliate products right now

we are giving away a ton of free bonuses

depending on when you're watching this

video for anyone that joins the academy

I'm going to leave a link below

somewhere in the description to go check

that out all right so let's Jump On In

video number one let's break it down

ever wish for a quick ready to eat high

protein breakfast

then you've got to try sub's new

overnight oats so let's break down that

hook the Hook's just not very good

overall it just feels like I'm being

sold to off the bat when it's just like

here's the product here's the label

here's the ingredients so I think we

need a much more engaging visual hook

not just a closeup of what this product

looks like these are the first ever

functional overnight outs there's no

prep no stress all you have to do is add

milk and you're good to go they're made

with 15 G of plant protein natural

ingredients and of course no artificial

flavors or sweeteners plus they're

infused with rishy mushrooms to help

with immunity gut health and managing

stress and anxiety so don't miss out on

the perfect start to your day grab a

spoonful of these delicious overnight

oats now and you can thank me

later mhm so so so good all right so I

think we need to take a step back on

this one and really figure out who is

our target audience who are we trying to

sell on this cuz it feels like we're

kind of targeting two different people

we're targeting one group that's like

hey do you want like a new like healthy

type of breakfast and we're basically

trying to sell them on the idea of

overnight oats and then I feel like

there's another potential of people who

they already know what overnight oats

are right maybe they're like big

overnight oat fans and now we're trying

to sell them on this idea of like this

type of overnight oats that has like

mushrooms in it right these functional

mushrooms I personally think that's what

we should be focusing on it's going to

be a little bit harder to try to sell

overnight oats and then sell this type

of overnight oat as opposed to we're

just selling to people that already eat

overnight oats and we're selling them on

this like functional mushroom component

now if we go that route I recommend

switching up the hook to go something

along the lines of I can't believe I

fell in love with this mushroom

overnight oat something like that that's

a little bit more eye-catching as

opposed to hey are you looking for a new

healthy breakfast where like it's super

General let's really dive into like what

it means to be the first functional

overnight oats also I felt like this

video could have probably been 20

seconds as opposed to 40 video number

two let's check it out I've been wanting

to add rebounding to my daily routine

for a long time so I was super excited

when I got this trampoline from leaps

and rebounds it was so much easier to

put together than I thought it was going

to be and it was actually kind of fun a

few minutes of rebounding every day can

help with lymphatic drainage as well as

start strengthening your pelvic floor

I'm going to be posting about my journey

with rebounding part of my new morning

routine send me any questions or things

you want to know about it video number

two I felt like kind of had a similar

problem to the first one the hook is

just not visual at all and the whole

video is just you unboxing and setting

this thing up I don't know I didn't even

know what rebounding was until I really

saw you like put together this

trampoline I kind of put those pieces

together but the hook I think should

definitely have you jumping on this

thing as opposed to you unboxing it I

get it you you want to show the unboxing

experience you know that might just be

like the style they were looking for but

I didn't really put the puzzle pieces

together till later on in the video so I

think you want to bring that like you on

the trampoline bring that up towards the

beginning a little bit more now the

other thing I think that this video got

wrong is the overall Focus like I felt

like the focus of this video was here's

how easy it is to set this thing up

here's the unboxing experience where at

the end of the day no no one really

cares about that what I think you should

have focused on a little bit more is

this whole like lymphatic draining

system and like why that's important and

how that's helpful because that could be

a reason why someone wants to purchase

it you really want to focus on why would

someone buy this right what's the pain

point that I'm solving with this product

as opposed to like here's the experience

setting it up that part didn't really

make too much sense for me numero Trace

third video let's check it out if you're

looking to beat period CR for good then

listen up 90% of metering people

experience disruptive systems every

month in fact period pain is the leading

cause of absenteeism for people under 30

so that means people are missing school

missing work all due to their cycle all

right same feedback as the first two the

hook needs to be more visual a lot of

people they're just scrolling a lot of

them don't even have the sound on I felt

like you know about 5 to 6 seconds in

when you were like walking over hunched

to the bed that is a much better visual

hook as opposed to just you know the

talking head style it's time to ditch

the pain colors and start getting fast

and long relief from cramp to and that's

where dayon cramp a comes in cramped has

therapeutic doses of Ginger and helps

reduce inflammation in as little as 1

hour stop suffering with excruciating

period pain and start getting the relief

you need with deon's cramp a click below

to experience cramp relief with Deon

today then after that hook it seemed

like what you started to do was ramble

off certain facts about periods and

period cramps which I don't think it's

really that powerful just like stating

these facts right it felt just like very

salesy very scripted as opposed to you

just talking to the camera like you're

talking to a friend like you want

someone to watch this and be like oh I

feel her like I get that same pain I

know exactly what she's talking about

that's an experience that you want

someone to have when they watch that

video just kind of the language that we

use here like it just felt like a

commercial almost like this product can

reduce your inflammation in less than 1

hour just make it more natural right

pretend like you're talking to someone

on the other side of the screen and

you're telling them how good this thing

is the other thing I noticed with this

small little tip but the voice over to

me sounded a little bit fuzzy almost

like there was a little Echo highly

recommend when you're doing your

voiceovers it's kind of weird but do

them under a blanket right and you'll

just see how much better those sound add

number four let's rip it I found the

most perfect bota look alike for my

Europe vacation I was worried about not

fitting in over there because I can't

afford to spend thousands on a designer

handbag but then I found Amara Ivy it is

literally the perfect accessory the

stitching is Flawless and you can just

feel the quality in the material and

it's perfect for fitting all of your

Essentials throughout the day and if you

buy this bag now you can save over $60

with free shipping all right this is the

best ad so far uh this one's actually

really good so handful of things that I

like about this first one is the text

looks very native right something that

you notice between this one and the

other ones this one like it just feels

like kind of that Tick Tock style I like

the text that you used also I liked how

you changed up the angles and the

formats as we went through the video so

it was like you with a voice over uh

showing like the bag and the outfit then

it's you know you green screen on their

website then we're looking at a

different angle afterwards then there's

a really good call to action at the end

then you're Whispering like you're

changing up the tone super engaging the

whole way through also it was very

condensed you didn't draw this video out

to where it's like 40 50 seconds so this

one best video so far hey real quick if

you're a content creator and you're

looking for Brands to work with you got

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Partnerships between Brands and content

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brands on the platform right now video

number five you know what's way more

convenient than having to mix up your

pre-workout every day grabbing a can of

sparkling ice with caffeine if you're

looking for a delicious and super

convenient way to power up your workouts

then you need to try Sparkling Ice with

caffeine I work out as soon as I wake up

so all I want to do is get out the door

ASAP and sparkling ice helps me do that

no more rumaging around for Shaker cups

sparkling ice packed with all the right

ingredients to fuel your body and keep

you going strong the blue raspberry is

my absolute favorite and it has zero

sugar so you're not ruining all that

hard work you're putting in at the gym

now go crush your workout and thank me

[Music]

later so the first thing that comes to

mind with this one is it's way too long

this video could have been condensed

down into 20 seconds which will make

their performance go way up so we need

to be thinking about watch time and the

completion rate for example if you have

a video that is 30 seconds and on

average people watch 30 seconds of that

video meaning on average you get it's

100% completion rate it's going to do

significantly better than a video that's

60 seconds that has a 30 second watch

time we want to be making this video as

short and to the point as possible while

still getting all of our points across

and I felt like this video almost went

the opposite we had like the little

workout session also just tacked on to

the end you know that's good to have

those clips in there but I would have

used that earlier in the video and done

like a voice over another thing that the

brand is probably going to want is a

closeup of the product or their logo a

little bit earlier on in the video this

is something that Brands really want

because they want that branding right

they want that awareness and in this

video I don't think we had a closeup in

this until about 30 seconds so i' try to

get that close up a little bit earlier

on the Brand's going to love that all

right breakdown number six if you're a

new mom who lost her booty while you

were pregnant listen up here are my top

three exercises to build back your booty

at home all of these can be done with a

band

and don't forget that while you're

working your booty you're also working

your pelvic floor give these a try now

this one's definitely not an ad this is

an organic Style video just perfectly

fine right some Brands they'll say hey

we want video just to post right on our

account that's the organic style this is

definitely not your direct response your

ad if it is it needs to be switched up

but I'm going to take this as it's just

an organic style concept now overall I

thought this one was pretty good love

the hook you were like very specific to

new moms that's awesome one thing I

thought you could have done was add some

more engaging text on the screen you

have the captions in there but maybe you

want to name each one of the exercises

as you're going through overall pretty

good pretty straight to the point not

too much feedback on this one all right

the last video numero 7 let's break it

down after an intense workout my body

craves Rejuvenation but so does my hair

today I am showing you my secret for

restoring my hair's Vitality it Glides

on all right I'm going to pause it right

there I think it just needs a stronger

hook we've kind of had similar issues in

some videos before it doesn't grab the

attention like it should after an

intense workout my body craves

Rejuvenation and so does my hair here's

my secret to restoring my hair's

Vitality there's a lot of words it

sounds a little saly just talk like

you're speaking to a friend like you're

telling your friend about this new hair

product that you Ed something along the

lines of my hair feels disgusting after

I work out that is more to the point you

know it gets the point across easier

let's keep watching effortlessly

rescuing my hair from from post-workout

stress packed with the finest oils it's

a revitalizing treat for your locks

every time while you rinse this magical

product leaves your hair silky smooth

with the Lucetta Macadamia argon oil

hair mask my post-workout routine just

got even better experience the

transformation yourself because your

hair deserves nothing but the best yeah

I just I kind of feel like I was

watching an ad and you never want to

have that feeling so if I were you I'd

go you know you have this whole script

written out I would go scratch it up and

say hey if I'm just talking to a friend

how would I say this I want to tell a

friend hey I found this new hair thing

and it's so good for my post-work

workouts how would I say that I would

just rework it as if you're talking to a

friend like hey my hair is disgusting

after I finish my workouts but I found

this thing that it makes my hair just go

right back to normal as if I didn't even

work out that day here's what it's

called feels way more authentic just

talk to the camera like you're talking

to a friend that's how I would change

this last one I hope you guys got a ton

of value out of this one if you guys

want to see more videos like this let me

know in the comments maybe you have a

video that you want me to review drop it

down in there hit that subscribe button

I'll see you guys in the next video