Lesson 5 (Contemporary World): Global Media Culture

Summary

In this educational vlog, Joe Brown delves into the concept of global media culture, exploring its impact on society. He defines culture as a collective way of life, distinguishing between material and non-material aspects. Brown discusses how globalization facilitates cultural exchange, leading to phenomena like cultural hybridization and convergence. The video emphasizes the importance of understanding and adapting to diverse cultures, especially in the digital age where media plays a crucial role in shaping our perspectives and interactions.

Takeaways

• 📚 The video discusses the concept of 'global media culture' and its impact on society, highlighting the importance of understanding cultural differences and the role of mass media in shaping culture.
• 🌐 'Global' refers to the widespread cultural exchanges influenced by globalization, which is characterized by the flow of culture and the intersection of media and culture.
• 🏺 Culture is divided into 'material culture', which includes tangible objects, and 'non-material culture', encompassing intangible aspects such as beliefs and traditions.
• 🌟 Humans are considered 'carriers of culture', passing cultural practices and values from one generation to the next, and adapting to new cultural influences through social interactions.
• 🤝 The process of 'acculturation' involves adapting to new cultural values and practices, while 'accommodation' refers to temporarily adopting certain cultural aspects based on the environment.
• 🔄 'Assimilation' is the process of resembling or adopting the culture of another group, often as a result of cultural exchanges and interactions.
• 🌍 Globalization facilitates the sharing of ideas, values, and ways of life, connecting diverse cultures and promoting cultural flows, which can lead to 'cultural hybridization'.
• 🌐 'Cultural flows', such as ethnoscapes, technoscapes, financescapes, mediascapes, and ideoscapes, describe the dynamic movement and influence of culture in the age of globalization.
• 📈 The script mentions 'cultural convergence', a phenomenon where cultures become more homogeneous due to the influence of globalization and mass media.
• 📹 Media, particularly social media, plays a significant role in conveying cultural messages and has become a platform for self-expression and cultural exchange.
• 🇵🇭 Filipinos are noted as heavy users of social media, reflecting the influence of media culture on their daily lives and cultural practices.

Q & A

What is the main topic of the video?

The main topic of the video is global media culture and its impact on contemporary society.

What does the term 'global media culture' refer to?

Global media culture refers to the intersection between media and culture, where mass media influences and is influenced by various cultural practices around the world.

What is the difference between material culture and non-material culture?

Material culture consists of tangible objects, while non-material culture includes intangible aspects such as beliefs, values, and practices that can be felt or sensed but not physically touched.

How does the speaker describe the role of humans in culture?

The speaker describes humans as carriers of culture, passing it from one generation to the next, and being influenced by their family, friends, homes, and communities.

What is acculturation in the context of cultural exchange?

Acculturation is the process of adapting and incorporating values, symbols, and practices from another culture into one's own, often as a result of cultural exchange.

What is the concept of 'cultural hybridization'?

Cultural hybridization refers to the emergence of a new culture that combines elements of global and local cultures, resulting from the interaction and blending of different cultural practices.

What are the five global flows mentioned in the script?

The five global flows mentioned are ethnoscapes (movement of people), technoscapes (global technology), finanscapes (movement of money), mediascapes (fast production and transfer of information), and ideoscapes (movement of political images).

How does globalization influence the way people present themselves?

Globalization influences how people present themselves by exposing them to different cultural practices and ideas, leading to a blending of global and local influences in their behavior, language, and values.

What is the term used to describe the process where cultures become more homogeneous due to globalization?

The term used to describe this process is 'cultural convergence,' where different cultures begin to share similarities due to the influence of globalization and mass media.

How does the speaker view the use of social media in today's generation?

The speaker views the use of social media as a significant part of today's generation's culture, serving as a platform for self-expression, sharing ideas, and connecting with diverse groups of people.

What challenges does the speaker identify in media culture?

The speaker identifies challenges such as the need to filter through a vast amount of information, the potential for clashing and conflicting ideas, and the responsibility to express oneself respectfully while considering other cultures.

Outlines

00:00

🌏 Understanding Global Media Culture

The first paragraph introduces the topic of global media culture, emphasizing the impact of mass media on cultural exchange. It explains culture as a way of life, highlighting both material and non-material aspects. The speaker discusses the importance of recognizing cultural differences and the role of symbols, language, and practices in defining culture. The concept of humans as carriers of culture is introduced, suggesting that our behaviors and presentations are influenced by the culture we inherit from previous generations.

05:02

🤝 Cultural Exchange and Social Interaction

In the second paragraph, the focus shifts to the dynamics of cultural exchange through social interaction. The speaker talks about the natural process of absorbing and adapting to different cultural values and practices when interacting with others. Terms like 'acculturation,' 'accommodation,' and 'assimilation' are introduced to describe the various ways individuals may integrate new cultural elements. The paragraph underscores the influence of globalization on personal change and the importance of retaining one's cultural identity despite external influences.

10:05

🌐 Globalization and Cultural Flows

The third paragraph delves into the concept of globalization, discussing its effects on cultural sharing and the emergence of cultural flows. The speaker explains how globalization facilitates the exchange of ideas, values, and ways of life. The paragraph introduces the idea of cultural differentialism and the barriers that sometimes shield cultures from external influences. It also touches on the concept of cultural hybridization, where global and local cultures merge, leading to a unique blend of traditions and practices.

15:05

🌐🔄 The Dynamics of Global Cultural Flows

This paragraph explores the different aspects of global cultural flows, including ethnoscapes, technoscapes, financescapes, mediascapes, and ideoscapes. Each term describes a dimension of cultural exchange in the age of globalization, from the movement of people to the spread of technology and ideas. The speaker reflects on the personal impact of these flows, acknowledging the blending of cultures and the challenges of maintaining cultural identity amid widespread globalization.

20:05

📡 Media Culture and its Impact on Society

In the fifth paragraph, the discussion centers on the role of media in conveying cultural messages and the intersection between media and globalization. The speaker shares personal anecdotes about adapting to new forms of communication, such as online teaching during the pandemic. The paragraph examines the prevalence of digital media and its influence on self-expression and cultural assimilation. It also touches on the potential for cultural convergence and the blending of global and local influences in media culture.

25:07

🌐📚 Media Influence and Cultural Adaptation

The final paragraph wraps up the discussion by reflecting on the influence of media on Filipino culture and the broader implications of media culture. The speaker notes the high consumption of social media in the Philippines and the challenges of navigating the information overload. The paragraph concludes with a reminder of the importance of being mindful of cultural expression and the need to filter the vast amount of information presented by media.

Keywords

💡Global Media Culture

Global Media Culture refers to the cultural practices and expressions that emerge from the intersection of mass media and various cultures around the world. It is central to the video's theme, as it discusses how mass media influences and shapes cultural norms and values. The script mentions that global media culture possesses a lot of cultural elements, indicating the diversity and richness it brings to the global stage.

💡Culture

Culture, in the context of the video, is defined as the way of life of a group of people, encompassing their beliefs, traditions, and choices. It is a key concept because the video explores how culture is both a determinant and a product of global media influences. For example, the script notes that culture can be influenced by how people present themselves, which can be shaped by global media trends.

💡Material Culture

Material culture represents the tangible aspects of a culture, including objects and physical expressions that can be seen and touched. The video uses this term to contrast with non-material culture, emphasizing that while material culture is visible, it is also influenced by global media, as seen in the adoption of global fashion trends or technology.

💡Non-Material Culture

Non-material culture consists of the intangible aspects of a culture, such as language, values, and beliefs. The video highlights this concept to illustrate that even though these elements are not physically visible, they are still subject to global influences and can be shared or altered through media.

💡Cultural Flows

Cultural flows refer to the dynamic movement and exchange of cultural elements in the age of globalization. The script discusses this concept to explain how cultural elements spread and mix, leading to a more interconnected global culture. It is exemplified by the way different cultures are shared and adapted through media and technology.

💡Acculturation

Acculturation is the process of cultural change that results from contact between different cultures, where individuals adopt traits from another culture. The video mentions this to describe how people adapt to new cultural practices they encounter, such as when individuals learn and incorporate values from global media into their own lives.

💡Assimilation

Assimilation is the process where individuals or groups come to resemble one another in terms of cultural traits. The video discusses this in the context of globalization, where people may start to adopt aspects of a dominant or global culture, leading to a blending of cultural identities.

💡Cultural Hybridization

Cultural hybridization is the emergence of new cultural forms from the interaction of different cultures. The video uses this term to describe the blending of global and local cultures, creating unique cultural expressions that are a fusion of various influences, such as the adoption of global music styles with local traditions.

💡Global Flows

Global flows are the processes by which ideas, information, and cultural practices move across the world. The video discusses several types of global flows, such as ethnoscapes, technoscapes, financescapes, mediascapes, and ideoscapes, which contribute to the interconnectedness and diversity of global culture.

💡Mediascapes

Mediascapes refer to the distribution and influence of media in shaping cultural landscapes. The video emphasizes the role of mediascapes in the fast production and transfer of information, which facilitates the spread of global media culture and influences local cultures, as seen in the widespread use of social media platforms.

💡Cultural Convergence

Cultural convergence is the idea that different cultures are becoming more similar due to globalization and mass media. The video discusses this concept to highlight how global influences can lead to a blending of cultural practices, resulting in a more homogenized culture, such as the adoption of similar fashion trends or consumer behaviors worldwide.

Highlights

Introduction to the channel 'That's the Free Mind' by Joe Brown, focused on sharing knowledge on various subjects, particularly for students.

Lesson five in contemporary worlds discusses global media culture and its impact on society.

Definition of 'global' in the context of media culture, highlighting the intersection between mass media and culture.

Explanation of culture as a way of life, including beliefs, traditions, and choices.

Differentiation between material and non-material culture, with examples of tangible and intangible cultural elements.

The role of symbols, language, values, and practices in articulating culture.

Humans as carriers of culture, passing it from one generation to the next.

Learning culture from homes and communities, and the influence of social interaction on cultural exchange.

Concepts of acculturation, accommodation, and assimilation in cultural adaptation.

Globalization's influence on culture, including the sharing of ideas, values, and ways of life.

Discussion on cultural flows in the age of globalization and the dynamic of culture.

Cultural differentialism and the expression of cultural differences.

Barriers to cultural penetration and the retention of cultural identity despite external influences.

Cultural hybridization as a result of global and local culture interactions.

Global flows including ethnoscapes, technoscapes, financescapes, mediascapes, and ideoscapes, and their impact on culture.

Cultural convergence and the homogenization of culture due to globalization and media influence.

Media as a means of conveying information and its role in cultural exchange and self-expression.

The prevalence of digital media and social networking platforms in today's society.

Filipinos as top users of social media and the impact of media on Filipino culture.

Challenges and issues in media culture, including information overload and the need for careful self-expression.

Conclusion and appreciation for viewers, emphasizing the value of shared knowledge on global media culture.

Transcripts

hi welcome back to my channel this is

Joe Brown so welcome to my channel this

is called that's the free mind because

I'll be sharing all my inputs all my

knowledge about the

the different subjects hopefully to

those who are currently enrolled for the

semester so hopefully my videos would be

able to help you to learn a lot and even

if this is just a very short video but I

really hope that I I was able to help

you okay so for today's Vlog is I'll be

explaining to you our lesson number five

in the subject of contemporary worlds

our topic for today let's talk about

global media culture so what is global

so

when you talk about global media

cultures we are we are possessing a lot

of culture and when you talk about

culture culture is a way of life it

refers to our own human's way of life

how we present ourselves our belief our

Traditions what are the choices we make

and how

Okay so

media culture the main reason why there

is a media culture because of mass media

and media culture emerges because there

is an intersection between media and

culture

so one of the reasons why there is an

increased influence of globalization it

is because the flow of culture because

we have a lot of differences when you

talk about culture we have our own

belief our own Traditions our own

differences when you talk about culture

and culture can be referred to

these two types of culture we have our

material culture and the non-material

culture because just a few months we are

we are so different in talking about

culture and there are things that we

believe in that others don't believe on

what we are saying so that's why culture

is very important you try to understand

the differences of humans so how we

present ourselves as possibly influenced

by our own culture so when you talk

about material culture this refers to us

the tangible object of humans meaning

a culture we have that culture because

we are able to touch it but when you

talk about the intangible culture we

also have that culture but it is

referred to as non-material culture

because we can attach it you can only

feel it or sense it but we are doing it

okay so

those are the the differences between

the material culture and the

non-material culture that's why there

are a lot of people right why they are

presenting themselves like that because

it is part of their own culture

and we are not doing that thing because

it is not part of our culture so again

we have our material culture and the

non-material culture take note culture

is also articulated in symbols or

illustrations so meaning

our own culture can also be represented

by symbols or illustrations by the way

we speak by our language by our values

and with our practices to meaning we can

see the differences of our culture based

on based on symbols illustrations based

on our language

values our practices so that's why we we

we have a lot of differences when you

talk about culture because we are

practicing different values

symbols illustrations and a lot of

things okay so take note that we appeal

we humans we are carriers of culture so

you talk about carriers meaning our

culture is passed by us by a from one

generation to the Next Generation from

from our forefathers from our ancestors

that is part of our culture I am like

this the way I speak because of my

culture possibly okay so

I am bisaya so the way I speak in

Tagalog I really find it hard to speak

in Tagalog okay so maybe

um my culture also influences how I

speak

okay so we are the carriers of culture

okay we learn culture where did we learn

culture from our homes and our

communities okay since we are

interacting since we are a socializing

agent we love to socialize so possibly

we adapt we adapt everything we adopt we

learned the we learn a lot of culture

from our from our participation okay so

when we go out when we interact with

other people so we experience a lot of

cultural exchange and I think that's

normal I love I love to go out I love to

blend in with other people and possibly

more or less I can also absorb their own

culture or try to adopt or to accept it

and to become part of their own culture

we that we humans are carriers of

culture

for me yes I am a carrier of culture

meaning I am like this because I am

possibly

absorbing the culture that I learned

from my family from my friends from my

homes from my communities so I am like

this because I am influenced by them

okay so because we are the carriers of

culture we love to socialize we love to

blend in with other people we love to

hang out with them and possibly that is

the reason why we are like this

especially when we go out when we

interact with other people we experience

a lot of exchanges like cultural

Exchange

and

after that exchanges after that cultural

exchange sometimes

there are some values or practices that

we also adapt it to ourselves we are

also practicing practicing it ourselves

and that is acculturation trying to

adapt everything you are like this

before but because of the cultural

exchanges you are doing

their own culture to yourself

that is the acculturation

okay so but when you tend to adapt

certain values or practices when you are

just in public you are doing

accommodation meaning you are not

absorbing everything you are just

following depending on the environment

if it is for you if it is really

important to

to to do it or to practice that values

and believe so you also try to to

accommodate it that is called

accommodation

okay

so so there are also times when we tend

to resemble the people in the other

group meaning when we try to resemble

the people in other groups it is called

assimilation

meaning

the first thing it will happen because

of the cultural exchanges we learn a lot

of things from from others from other

culture and because we learned something

from them from their own culture we try

to adapt it to ourselves that is

acculturation and when you try to adapt

certain aspects of their own values and

practices that is referred to as

accommodation it really depends on the

environment that you are in if it is

really needed to adapt it or not that is

accommodation you are just accommodating

their own values and practices

okay so when we try to resemble the

people in the other group so when we try

to put ourselves in the other group you

are now considered practicing the idea

of assimilation so the same will happen

to us when we come to interact with

other people that's why when you go

abroad when you make uh sometimes you

will be surprised that you are also

practicing their own culture even though

you are not used to that culture so

that's that's the process of that's the

process of

of trying to adapt

of trying to adapt the the difference

the different values that you learn from

other people because then again we

humans are carriers of cultures wherever

you go whatever you are doing

then again we are carriers of culture

so let's talk about globalization and

culture

so I know that you are all familiar with

this globalization

so we are influenced by a lot of things

there are a lot of changes a lot of

things that is happening and that is the

influence of globalization I am like

this I am doing this because of the

influence of globalization I have to do

it

I have to I have to change myself from a

from a a very shy teach uh teacher you

know from this one so I have to do it

because for me the culture now uh

students learn a lot of things in social

media and they are so eager to watch you

on YouTube so this is the influence a

perfect example of globalization

we are we are exploring the different

spaces we are exploring the different

Horizon the different spaces so trying

to trying to engage with other people

so trying to to to be with them or to

interact with them so take note that

globalization facilitate sharing of

ideas and for me that is true

because I I also learn a lot in on

YouTube I love watching YouTube I I've

got I've gained a lot of learnings

through YouTube even though they don't

know me I also don't know them I just

watched them on YouTube but there is

sharing of ideas there's attitudes

values okay

so despite the the distance we were able

to share our ideas and that is a good

thing of globalization we are sharing

our culture our ideas and values and our

ways of life through globalization and

we're also able to share it too to

another people with with our differences

in culture globalization trying to

connect us everywhere

and cultural flows

it is a term used to refer to its

Dynamic of culture in the age of

globalization so there is cultural flows

when you talk about cultural flows

meaning wherever you go there is there's

a dynamic of culture in the age of

globalization sometimes it's easy for us

to understand one another because we are

so immersed with the differences of our

culture and for me that is a good thing

because even though I am just here in

late Teno but because of the

globalization I was able to grasp a

little bit of their own culture even

even if there's a huge distance from me

to another culture

Okay so

Global cultural flows can be viewed in

different ways so when you talk about

global cultural flow since we are so

diverse

so

culture are inherently and strongly

unique from one another I have my own

culture you also have your own culture

so it is it makes me unique and it makes

you unique and that is culture it is

inherently and strongly unique from one

another

and sometimes we we also have that

differences in culture

and for me that is normal that is normal

to experience cultural differentialism

meaning we are expressing our own

differences in culture

and if we get to learn their own culture

and because of our open-mindedness we

are able to grasp their own culture and

trying to to adapt or to apply it to

ourselves for the betterment of our own

culture

Okay so

this view suggests that there are

barriers which Shield cultures from

being penetrated by external inputs okay

sometimes there are people who are

influenced by the by by other culture

and trying to change their own culture

from from that new learned culture but

there are also people who are not like

that they they were able to learn

something from from others culture but

they will still retain their own culture

for me as a Filipino I will also I will

always retain my my Filipino culture

because then again I love my culture and

I am very proud of my own culture

okay so another view when you talk about

the global flows is although there is a

widespread of globalization and we

cannot deny the fact that it it gives us

a lot of positive inputs yes but uh

sometimes because of the global flows is

sometimes there is or already that term

called cultural hybridization so what is

cultural hybridization meaning

meaning there is now in there is now a

strong emerge when you talk about our

Global and local culture meaning we are

influenced by our Global culture and

trying to adapt it our local culture

because of our interaction with another

people okay that's why our culture now

it's called as hybridization because of

the emergence of the combinations of

global and local cultures so we have

this one this Global flows

are the following so we have so we will

explain that to you the three Global

flows of our of of global and local

culture number one is the ethnoscapes

when you talk about ethnoscapes this is

the movement of people why there is

a combination of global and local

culture because people are keep on

moving people I keep on sharing people I

keep on migrating to another country

that's why this is called the cultural

hybridization

meaning because of the movement of

people we are now experiencing cultural

hybridization the second Global flows is

the thickness capes so when you talk

about techno Scapes it is there is a

fluid an interlinked global technology

meaning there is now the increase of

very fluid so our learning is very fluid

it is it is spread out right so there is

a strong link with regards to global

technology so there are a lot of

inventions and we as Filipino we're also

trying to adapt that inventions to us

there are a lot of things happening now

especially in specially in in in in our

lives now and how we present ourselves

people are moving and people are trying

to connect with one another despite the

differences in culture

number three is the finance capes so

because of the movement of amount of

money across Nation to States because

there is movement of money that

right so people are constantly moving

people are trying to adapt and trying to

work abroad and there is a huge amount

of money across Nation to States

okay that is the financecapes that's why

there is there is now a strong link

between us and globalization the finance

Cape we keep on moving we keep on

sharing and we keep on blending with

with one another the fourth is the media

Escape media escapes meaning there is a

fast production and transfer of

information so now it is very easy to to

learn a lot of things on social media

and it is very easy to do research

because you can you can easily get

something out of a very short video clip

you will able to get to know their

knowledge their skills their how they do

a lot of things and that is the

influence of media escapes the fast

production and transfer of information

and the last one is the

idea escapes so there is a movement of

political image

there is a movement of political images

meaning there are a lot of movement when

you talk about your own ideas your own

political images that's why people are

improving people are moving and we are

moving everywhere we are moving for the

betterment of our culture

so instead of clashing and conflicting

no so when you talk about culture there

is I think it is normal that we

experience a lot of clashing and

conflicting

and lastly because of culture because of

globalization

um now we are experiencing cultural

convergence so when you talk about

cultural convergences because of the

influence of globalization our culture

the influence of mass media to how we

present ourselves sometimes we also

become one we are because and I think

possibly that is the reason why we are

experiencing a lot of changes within

ourselves trying to adapt a lot of

things because of that cultural

convergence

so this is linked with the concept of

cultural assimilation right when you try

to assimilate when you try when you try

to absorb uh

others culture to be transmitted to us

possibly we're also practicing that

ourselves and that is the main reason

where we are why we are influenced by

others when you talk about culture

okay so the process of cultural

convergence meaning when we are trying

to be homogeneous when you're trying to

to become one with with with the with

culture when you try to become one with

culture we are not practicing cultural

imperialism

so meaning we are imposing we are

imposing others culture to ourselves

we are we are trying to to be one with

them we are trying to absorb them we are

trying to to blend in with them and I

think it is very rampant for today's

generation it's easy for us to adapt to

the with the different set of our own

culture some may not adapt but some may

also adapt depending on how they see the

the culture that we are in that really

depends on the on the person handling

their their own culture if they will

adapt it or not

okay so how about the media culture

so when you talk about media culture

media is a means of conveying something

and I know when you talk about culture

no uh social media is is very

social media is very uh trending social

media is uh for today's generation we

are putting on investing so much effort

when you talk about social media people

are doing

lagging sharing their own idea sharing

their thoughts and for me it is the

influence of media culture even at home

I I am not used to to speaking like this

but because of the

it all started with

last two years when the pandemic hit our

country and I tried to change my own

culture to for me to be able to share my

thoughts to the students without doing

face to face so I think this is the only

way for me to to try to absorb something

from from that culture

so

I am not practicing everything but it

enjoy but when I am just in public so

possibly I am also doing something like

that okay so media is a means of

conveying something and I really love

doing this this this kind of thing no

because I was able to reach a lot of

students to reach a lot of people even

though not not really my students but

they were able to I was able to help

them possibly probably so I was able to

convey something for them so I am just

so happy that I am using the culture of

another sculpture to to be put into

myself to be confident in speaking in

front

through this through this video so media

is a means of conveying something a

Channel of communication so there is an

intersection between globalization and

media

in what way there is a intersection

number one is

there is oral communication like this

this is this is a perfect example of the

influence of globalization and media I

am communicating with you

there is a video but I am still

communicating with you through media

number two is script we can also

communicate with others by writing the

printing press Electronic media digital

media so today's generation we are so

we are so into digital media and we are

so expressive

with regards to our thoughts with

regards to how we see things we are so

expressive with our emotions through

digital media

okay there's a good thing and sometimes

because of our extreme extreme

expression and social media sometimes uh

there is Clashing of ideas there is

conflicting of ideas because then again

we are living with a different culture

so instead of clashing and conflicting

ideas why not try to to absorb that in

in a try to absorb that in a more

positive way and trying to to be better

in in transforming ourselves despite the

differences of our culture

Okay so

the digital media has become a

phenomenon yes

right so the digital media has become a

phenomenon I am not I am not a techie

person I really need the help of my

husband in doing something like this my

husband is a

uh he knows a lot of technicalities I'm

not like that so I am just lucky I have

that partner in my life okay so with the

prevalent use of social network

platforms like Instagram Twitter

Snapchat YouTube among others

we are so diverse now

we are connecting with so many people

we are

we are doing uh intersection between us

and other people

and we are trying to share our own

thoughts our ideas our knowledge to

another people

so that's why

self-expression the way you express

yourselves is possibly transmitted to us

through media culture so let's try to be

familiar to be careful in doing

self-expression right it's good that

you're able to express that but let's

always

I could see the the culture of another

person while doing our own

self-expression

okay so media and the Filipinas

so what happened to us when you talk

about media

again Filipinos are known to be

they are consumers of various forms of

media

and it was it was it was revealed that

Filipinos are the world's top user of

social media yes

in a 2019 study it was revealed that

Filipinos are the world stop user of

social media and for me that is that is

very

and that is very true we are spending a

lot of time watching YouTube spending

playing online games and Filipinos love

to watch movies yes

right so we are so attached with our

digital media today's generation they

are so good in dealing with social media

digital media

Okay so

media is influential in many aspects you

can learn a lot of things through media

like social media

okay so there are a lot of issues when

you talk about media culture

and I know that you are all aware with

that so I don't have to explain that to

you one by one uh the main idea here is

because of the globalization we we

cannot

I think there is fluidity when you talk

about globalization there's a widespread

of information too much of information

the main issue here is trying to filter

a lot of information to yourself and

trying to adapt what is what is

important to you and not to adapt what

is not for use not so important so there

are a lot of issues in media cultures

because then again people are doing

self-expression so when you do

self-expression we are just expressing

our subjectivity we are just telling

what we are

uh we're just telling what with what

what we think is right for us we are

sometimes we are so carried away with

our own culture with our own emotions

for the sake of self-expression okay so

thank you so much for watching all my

videos I really do hope that you are

learning from all the videos that I

posted and thank you so much so this is

our lesson number five in the subject of

contemporary world so I really do hope

that I was able to share my knowledge my

inputs when you talk about global media

culture thank you so much and God bless

you