How To Actually Go VIRAL On TikTok in 2024

Summary

This video script offers a comprehensive guide on mastering TikTok's algorithm for viral content in 2024. It explains the two-step process: understanding the algorithm's fundamentals and learning how to outsmart it. The speaker emphasizes the importance of original content, engaging the right audience, and using analytics to refine strategies. The script also introduces a four-step approach—experiment, assess, adapt, and repeat—to consistently create appealing content, highlighting the need for persistence and adaptability in social media success.

Takeaways

• 😀 The video aims to explain TikTok's algorithm and provide strategies to increase the chances of going viral in 2024.
• 🔍 It emphasizes understanding the algorithm's fundamentals to improve the likelihood of virality, rather than blaming the niche or other external factors.
• 🤖 The first step in the TikTok algorithm process involves robots that check for content safety, including originality, NSFW, and discriminatory content.
• 🚫 Videos with under 200 views are likely not eligible for the 'For You' page due to content restrictions like unoriginality or other violations.
• 🔑 To avoid content being flagged as unoriginal, it's recommended to create original content or purchase gameplay from sources like vsub.
• 📊 The algorithm evaluates videos based on watch time, view attention, and engagement, pushing those with good performance to larger audiences.
• 🔄 TikTok's algorithm operates in waves, pushing content to test groups and expanding the audience if the content performs well.
• 🎯 The key to virality is creating content that resonates with the audience, as TikTok prioritizes keeping viewers engaged on the platform.
• 📈 The video suggests a four-step process for success on TikTok: Experiment, Assess, Adapt, and Repeat (E.A.A.R.)
• 📚 Consistent posting and analyzing performance metrics are crucial for understanding what type of content works best for the audience.
• 🔄 Once successful content patterns are identified, creators should adapt and double down on those strategies, and repeat the process for consistent results.

Q & A

What is the main focus of the video script?

The main focus of the video script is to explain how the TikTok algorithm works and provide strategies to beat the algorithm to increase the chances of going viral in 2024.

Why do some videos get stuck with low views according to the video?

Videos get stuck with low views because they may not understand the TikTok algorithm, have unoriginal content, or their content may not resonate well with the test group that TikTok uses to evaluate performance.

What is the initial process TikTok uses to evaluate new videos?

TikTok initially sends new videos to robots for classification to check if the content is safe, original, and not discriminatory or NSFW.

What are some common reasons a video might be ineligible for the 'For You' page?

Common reasons include unoriginal content, NSFW content, and discriminatory material. Unoriginal background videos or AI voices that are too similar to others are also likely to be flagged.

What is the 'test group' in the context of the TikTok algorithm?

The 'test group' refers to a small audience of around 200 to 300 people who are shown the video first. Their engagement with the video determines if it will be pushed to a larger audience.

What are the three main statistics TikTok uses to judge video performance?

The three main statistics are watch time, view attention, and engagement, which includes actions like sharing, commenting, and bookmarking.

Why does the video emphasize that TikTok prioritizes consumers over creators?

TikTok prioritizes consumers because their revenue comes from advertisements viewed by consumers. Keeping the audience engaged on the app is more important for TikTok than catering to the needs of creators.

What is the term 'delayed boom' mentioned in the video, and what does it refer to?

'Delayed boom' refers to a situation where a video initially does not perform well but suddenly gains traction weeks or months after it was posted, due to the algorithm finding the right audience.

What is the 'EAR' formula mentioned in the video for creating successful content on TikTok?

The 'EAR' formula stands for Experiment, Assess, and Adapt. It is a process where creators first try different content, then analyze what works, and finally adapt their content strategy based on the findings.

What advice does the video give for dealing with unoriginal background videos?

The video suggests either purchasing original gameplay from sources like vsub or creating original content to avoid being flagged for unoriginal background videos.

What is the importance of using less saturated AI voices according to the video?

Using less saturated AI voices can help avoid the video being flagged as unoriginal, as these voices are not as commonly used and therefore less likely to be detected as duplicates by the algorithm.