Why You CAN’T Go Viral for Your Dropshipping Products (TikTok Organic)
Summary
TLDRIn this video, the creator discusses the misconception that going viral is a matter of luck and emphasizes it as a skill that can be mastered with practice. He shares his journey from struggling to make sales in the first four months to analyzing what makes a video viral. The video explores the importance of product selection, aesthetic appeal, and organic content creation tailored to the target audience. It provides examples of successful and unsuccessful videos, highlighting key factors like hooks, background, and hand movements. The creator encourages viewers to replicate successful concepts and test variables to consistently create viral content, ultimately promoting the BSM Discord for further learning.
Takeaways
- 🚀 Going viral is a skill that can be mastered over time, not just a matter of luck or a one-off event.
- 🎯 The first step to viral success is having a strong product; it's the cornerstone of successful dropshipping and viral content.
- 🤔 To improve, analyze your videos from a viewer's perspective and understand why they did or didn't go viral.
- 🌟 An 'intrinsically viral' product makes creating viral content much easier because it naturally captures attention.
- 🎭 The product should 'carry' the video; if the product is unique and interesting, it can make the video successful with minimal additional effort.
- 📹 Aesthetics are crucial, especially for products targeting females or couples; videos should be visually pleasing and match the vibe of the target audience.
- 🎨 Use hooks effectively to attract the target audience, and ensure the video content aligns with the hook to maintain audience interest.
- 📈 Viral products often have a simple yet eye-catching appeal that makes them stand out and spread quickly on social media platforms.
- 📚 Study successful and unsuccessful videos to understand what works and what doesn't, and apply these learnings to your own content.
- 🔄 Replicate successful concepts once you find them; if a video goes viral, recreate it with slight variations to continue the success.
- 🛠 Split testing is essential to understand which elements of a video contribute to its virality, allowing for consistent success in content creation.
Q & A
Why does the speaker believe that going viral is not just a matter of luck?
-The speaker believes that going viral is a skill that can be mastered over time through practice and learning from one's own experiences, rather than a one-off event dependent on luck.
What was the speaker's initial experience with Drop Shipping?
-The speaker took 4 months to get the first sale in Drop Shipping because they were making random TikToks without understanding the factors that contribute to a video going viral.
What is the key to understanding why some videos go viral according to the speaker?
-The key is to look at your videos from the perspective of a viewer and evaluate whether you would watch the video on your For You page.
What does the speaker consider the number one priority in making viral videos for Drop Shipping?
-The speaker considers the product to be the number one priority because a good product can make it easier to create viral content and generate sales.
What is an example of a product that can 'carry' a video and make it go viral?
-An example given is a superhero mask that attaches to the face, which is unique and visually appealing, making the video go viral without the need for flashy editing or complex concepts.
What is the significance of the product being 'intrinsically viral'?
-An intrinsically viral product has characteristics that naturally lend itself to being shared and talked about, making the creation of viral content much easier.
What is the main difference between the successful and unsuccessful video examples provided by the speaker?
-The successful videos are organic, aesthetically pleasing, and target a specific audience effectively, while the unsuccessful ones are too salesy, lack authenticity, and do not resonate with the intended audience.
Why is the product considered the most important factor in creating viral videos?
-The product is crucial because it is what will attract viewers and potential customers; a compelling product can drive the video's success even without extensive marketing or complex video production.
What strategy does the speaker suggest for consistently creating viral content?
-The speaker suggests finding a concept that works for a product and the creator's account, and then replicating and slightly modifying that concept to maintain virality.
What is the role of split testing in the process of creating viral videos?
-Split testing helps identify which variables in a video contribute to its virality, allowing creators to apply those successful elements to future videos to increase the chances of going viral.
How does the speaker define 'organic content' in the context of TikTok?
-Organic content refers to videos that feel native to the TikTok platform, are not overtly sales-oriented, and are created in a way that naturally engages the audience without appearing like traditional advertisements.
Outlines
🚀 Mastering Virality for Dropshipping Success
The speaker emphasizes that going viral is not a matter of luck but a skill that can be learned and mastered over time. They share their personal experience of struggling to make sales initially, highlighting the importance of analyzing past content to understand what works and what doesn't. The key takeaway is that virality in dropshipping is a science that involves understanding viewer perspective, product selection, and creating content that resonates with the audience. The speaker promises to dissect both successful and unsuccessful videos to explain the factors contributing to their virality, focusing on the importance of having an 'intrinsically viral' product that naturally attracts attention.
🎨 Aesthetics and Target Audience in Viral Videos
This paragraph delves into the importance of aesthetics and targeting the right audience for viral videos, particularly for products aimed at females or couples. The speaker uses examples of successful videos to illustrate how creating an aesthetically pleasing video with a strong hook can significantly increase the chances of going viral. They discuss the role of the product in the video's success, noting that a unique and eye-catching product can carry the entire video. The speaker also critiques a video that failed to go viral due to being too sales-oriented and not organic, stressing the need for content that is native to the platform and subtly sells to the audience.
📈 Replicating Viral Success Through Consistency
The final paragraph discusses the strategy of replicating successful video concepts to maintain virality. The speaker shares an example of an account that consistently recreates a viral video, changing only minor elements like the background while keeping the hook, sound, and movements the same. This approach is praised for its effectiveness in generating free views and maintaining virality. The speaker also touches on the importance of split testing to identify the variables that contribute to a video's success, which can then be applied to future videos to increase the likelihood of going viral. The paragraph concludes with advice to keep testing, learning from failures, and engaging with the community for further insights.
Mindmap
Keywords
💡Viral
💡Dropshipping
💡Product
💡Hook
💡Aesthetics
💡Target Audience
💡Organic Content
💡Salesy
💡Split Testing
💡Recreating
Highlights
Going viral is a skill that can be mastered over time, not just a one-off event.
The importance of learning from your own content to understand what makes a video go viral.
The concept of 'intrinsically viral products' and how they can naturally drive virality.
A product's role in making a video go viral and its impact on sales in dropshipping.
The example of a superhero mask that went viral due to its unique and viral nature.
The power of a product to carry an entire video when executed correctly.
The significance of targeting the right audience and creating aesthetically pleasing content for female-targeted products.
The importance of matching the product with the right audio and aesthetic for maximum impact.
The strategy of creating organic content that is native to the TikTok platform to increase viral potential.
The example of a product video that went viral with minimal effort due to its organic nature.
The pitfalls of being too salesy in product videos and how it can hinder virality.
The importance of not wearing gloves in videos to maintain a professional and relatable image.
The concept of finding a winning formula and replicating it for consistent virality.
The strategy of split testing different variables in a video to identify what makes it go viral.
The example of an account that consistently goes viral by recreating successful video concepts.
The emphasis on the product being the number one priority for creating viral content in dropshipping.
The final advice on practicing and testing to master the skill of going viral consistently.
Transcripts
all right boys in this video I'm going
to be going over why you can't go viral
for your Drop Shipping products and a
lot of people nowadays still think going
viral is like luck or it's a one-off
thing but in reality bro going viral is
a [ __ ] skill that you master over
time it's a real life skill that will
print you money the rest of your life if
you actually take the time to learn it
and the only way you're going to learn
this [ __ ] is by putting in the Reps bro
when I first started Drop Shipping it
took me like 4 months to get my first
ever sale cuz I had no idea what I was
doing for 4 months in a row I was just
making random ass Tik toks until I
actually started looking back on my
videos and being like okay why didn't
this go viral like what is bad about it
and I would just jump into the mind of
like a viewer and be like what I watch
this video on my for you page and that's
the key right there look at your videos
as if you were a viewer would you
actually watch this but yeah like I said
going viral is literally a science bro
you can break this [ __ ] down to a
science and once you learn that skill
you can literally go viral on command
but basically in this video I'm going to
be going over some viral videos and some
bad videos and I'm basically going to
break these videos down and give you
guys my entire thought process and
explain to you guys why some went viral
and why the others didn't go viral but
yeah there's a lot of factors that go
into making viral videos obviously the
hook in the concept backgrounds hand
movements but the number one priority is
your product like everyone says product
is literally 90% of Drop Shipping your
product is what's going to make you go
viral and your product is what's going
to make you money obviously so if you
have a bad product it's going to be
harder to go viral and obviously harder
to make sales cuz no one wants your dog
shaped product I already have hella
videos talking about what to look look
for in a product and product criteria
and all this [ __ ] but the number one
thing I always say is you need an
intrinsically viral product obviously
it's in the name viral if your product
is intrinsically viral it's 10 times
easier to make viral Tik toks because
the product just does all the heavy
lifting bro so right now I'm going to
show you guys an example where the
product just carries the entire
[Applause]
video as you can see this is like a
superhero mask I I don't know what this
is called I think it's like the flash or
Deadpool or something like that one of
those but very similar to a previous
winner you guys have probably all seen
the Spidey face product that was a
[ __ ] Banger product and it [ __ ]
printed just because of how viral it was
and how unique it was no one's ever seen
a product like that and this is the same
exact thing it's a mask that just
attaches to your face and the hook was
in German I don't even know what the
hook said but the hook was only there
for like 1 second bro the entire video
was just him putting on this attachable
mask
and because of how cool it is and how
viral it looks and also no one's ever
seen a product like this the product
just carries the entire video this guy
didn't do anything flashy he literally
went like
this and the [ __ ] video went viral
bro cuz the product just carries bro so
very simple example of how the product
can just carry your entire video that's
why I'm telling you guys first product
is your number one priority always but
I'm going to show you guys one more
example where the product absolutely
carries
[Music]
everyone has definitely seen this
product on your burner if you're
scrolling enough but this video right
here got 27 million views and this is a
perfect example of a viral product there
was barely any hook bro it said city
name question mark that was the hook of
the video and once again it was only
like the first 2 seconds and the rest of
the video was just the person showing
off the product and because this product
is so viral of course it's going to get
views and go insanely viral it's a
eye-catching product that no one has
ever seen before there's no need to make
some crazy ass videos or some crazy ass
Concepts in these two examples I just
showed you guys the product does all the
talking but yeah those are basically two
examples where the product does all the
heavy lifting and that's why I'm telling
you guys first that product is your
number one priority but now I'm going to
show you guys some examples of some
viral videos and just explain my thought
process and kind of break down why they
went viral and why they're actually good
videos so first example right
[Music]
here you love
me we don't need to say to each other
sweet knowing that I love
[Music]
you so that video right there got around
8 million views and that is a perfect
perfect video for this product this
product is mainly targeting females and
this person did like a perfect job of
hitting their target audience first of
all the video was so aesthetic bro
especially when you're running any type
of female or even like couples type
product you want your videos to be super
aesthetic because your target audience
is females and girls mainly care about
the Aesthetics when they're watching Tik
toks especially about products and stuff
like that the hook said Beach Day idea
first of all that's a WS hook guys don't
care about date ideas bro it's mainly
girls that are going to be seeing this
video and sending it to their boyfriend
saying oh we should do this blah blah
blah so the hook was perfect with those
little cute emojis and the cute font I
can tell this person optimized their for
you page to be more female and couple
oriented because a lot of girls on Tik
Tok use this like cute little font and
they do these little Emojis all the time
so perfect job of hitting their target
audience going back to the Aesthetics
obviously the hook said Beach Day idea
and this person actually took the
product to the beach during sunset and
just made the most aesthetic video
possible everything was smooth and slow
paced it matched the vibe of the audio
perfectly yeah the main reason I think
this video went viral is obviously
because of the hook Beach Day idea and
this person actually took it to the
beach along with their target audience
actually being females and he did a
perfect job of hitting that target
audience but yeah that was the first
example right there now let me show you
guys the next one cuz it's
iconic and I love to do iconic [ __ ] so
quick simple video everyone has probably
seen this product on their for you page
but this video right here got around 7
million views and it was literally like
a 5-second Tik Tok bro bro but this is
the exact type of content Tik Tok likes
to see bro very organic content it
wasn't an ad it was just very organic
and native to the platform once again
with this video the target audience is
females more specifically Stoner females
right this is like a stoner weed type
product but because the box is pink no
guy is buying a pink box obviously guys
so the stoner audience is very
passionate but if you want to go even
more nich they're targeting Stoner
females not just all Stoners they're
targeting Stoner females so immediately
they Ed a very like girly audio I don't
know if this is Kylie Jenner Kardashians
whatever audio this is from but mainly
girls would use this audio bro so very
girly audio along with the girl who
actually ran this product you can tell
she's a girl she has red nails so it's
just like it matches perfectly right a
girl audio with a female product with
female hands it just matches perfectly
but yeah the main reason I think this
video went viral is because how organic
it is bro they're not being salesy
they're not doing anything crazy just a
very organic and Native Tik Tok the
audio matches perfectly with the hook
and the hook is Lally why are you so
extra just use a shoe box and the audio
like answers the question you know
because it's iconic and I love doing
iconic [ __ ] right just very simple Tik
Tok is a audio- based platform and this
is just a very simple way of exploiting
that right but yeah like I said quick
5-second Tik Tok very organic well-made
video so of course it's going to go
viral but now let me go into showing you
guys some bad video examples so first
one's right here this is how to spend
the best night with your girlfriend this
is mini projector by carflix not only
does it offer 1080p resolution but the
built-in speaker also provides the best
sound quality you only need an HDMI
adapter to connect it to your smartphone
easily transform your car into a cinema
for a cute date with her so this is the
complete opposite of the video I just
showed you guys before this one was way
too salesy not organic at all this is
actually a banger ass product this dude
just didn't execute the video good at
all like I said it's just way too salesy
comes across like an ad we literally do
organic Drop Shipping bro it's in the
name organic Drop Shipping so you want
to make organic content that's native to
the platform if you just make very
organic and Native content on Tik Tok
it's going to go viral and eventually
people are going to be like oh where do
I get this product blah blah blah and
that's when you can sell to them bro you
don't want to be salesy right off the
bat and that's exactly what this video
did which is why it didn't go viral and
why it didn't perform good so the best
tip I can give you guys is just make
organic content make your videos look
very native to the Tik Tok platform so
people don't know you're selling to them
you want to sell to your customers
subconsciously you just want to go viral
and subconsciously they're going to be
like oh that's a cool Product Where do I
get it so everything we do is just aim
to go on viral and subconsciously
selling to the customer just make good
content and the sales will come after
bro trust but yeah now let me show you
guys one more bad
video I'm not going to lie Li everything
about this video was [ __ ] dog [ __ ]
Bro first of all the first thing I told
you guys in this video is product is
number one priority this product is
[ __ ] dog [ __ ] bro this is basically
the Z screw hidden inside of a
highlighter bro we all know the Z screw
that dumbass weed product who wants to
smoke out of a metal screw nobody no
real Stoner is going to buy that this is
basically the Z screw inside of a
[ __ ] highlighter bro you just made it
10 times worse but not only is the
product dog [ __ ] look at this lighting
bro like the room is [ __ ] blue bro
why is the room blue like I don't even
it just hurts my eyes bro it hurts to
look at like the whole screen is blue
also this dude is wearing [ __ ] doctor
blue gloves whenever you wear gloves in
your videos it just makes it look so
unprofessional never wear gloves in your
videos obviously unless it's like needed
for your product but for this product
it's so unnecessary bro like the hook is
literally how to make studying 10 times
easier and you're wearing gloves so
you're giving the context that you're in
school or you're in class but you're
wearing gloves what what the [ __ ] bro
doesn't even match also the hook doesn't
even match with the product like how to
make studying 10 times easier but you're
pulling out a weed product it has
nothing to do with that bro you're just
going to confuse your audience like this
product is meant to be like stashable
and hideable so a better hook would be
like my teacher is never going to find
out or I'm never getting caught again
simple hooks like that this hook that
this person use just makes absolutely no
sense for the product so yeah bro
everything about this video was trash
the product the lighting the hook the
filming just everything was dog [ __ ] bro
but once again everything starts with
the product bro if you have a trash
product it's going to be hard to make
content with so like I said in the
beginning product is number one priority
bro always but yeah those are basically
some examples of viral videos and bad
videos but now I just want to show you
guys one account I saw recently that's
just replicating their viral videos and
go on viral consistently now because
they found a concept that works for them
and this is like the main way you can
abuse go on viral on any platform so I'm
just going show you guys an example
right now
[Music]
so this video is in Spanish but it
doesn't really matter it basically says
if you're an alcoholic you need this bag
so very simple hook just calling out
your target audience and obviously this
is like a new product no one's seen that
much it's bright it's pink colorful but
this is the first video I saw with this
product right and it went viral then I
went to this person's account and
they're just recreating the same exact
video over and over and over again and
it's just working bro so here's another
one right here
[Applause]
[Music]
so that's one right there and here's one
more where they recreated it
[Music]
again as you can see they basically
found one concept that works for their
product and for their account and
they're just abusing it bro they're
recreating it as much as possible it's
literally free views bro it went viral
the first time it went viral the second
time and it's going to keep on going
viral as long as they keep recreating it
bro so this is exactly what you want to
do as soon as you get a viral video just
recreate it bro and it'll go viral again
as you can see all her videos are the
exact same bro the hook is the same the
sound is the same the movements are the
same the only thing she's changing in
her videos is the background this is
exactly what I did with the blaz STW
through a lot of split testing I found a
proven winning hook sound and hand
movements bro so every time I recreated
those three things it'll always go viral
and the only thing I had to change
within my videos was going to new
locations and getting new backgrounds so
the only way you're going to find these
winning concepts for your product is
recreating videos that go viral and then
split testing every single variable
within that video to figure out which
variables made it go viral like so once
you find out which variables of the
video made it go viral you can apply
those variables to your next videos and
almost guarantee you will go viral bro
but yeah I'm not going to go too in
depth into split testing all that stuff
cuz that's so complicated and that's
like a whole another video in itself but
yeah guys that's basically it hopefully
hearing my thought process while
watching bad videos and watching viral
videos helped you guys a little bit but
yeah at the end of the day guys going
viral is a skill just make sure to put
in the Reps keep testing products keep
making videos you're only going to get
better the more you do this [ __ ] and the
more you fail but if you guys do want to
master go viral consistently make sure
to check out the BSM Discord the link is
in the description of this video or just
DM me any questions you have on
Instagram I reply to all my DMs but yeah
that's basically it for this one I'll
catch you guys in the next
[Music]
one my smile on my face the Benjamin
dance
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