How To Launch Your Art Career in 2024 (seriously)
Summary
TLDRThis video script offers an Art Career 101 guide, emphasizing the pivotal role of social media for recognition and financial stability. It suggests leveraging platforms like YouTube for accountability and marketing, focusing on quality content creation with good lighting, audio, and storytelling. The speaker shares strategies for standing out in the art community, such as identifying unique selling points and tapping into market gaps. The script outlines phases of career development, from starting out and strategy to scaling back content for quality and expanding through email lists and community involvement, aiming for a sustainable art career.
Takeaways
- 😀 Social media is a crucial tool for artists to gain recognition and financial stability, regardless of personal feelings towards it.
- 🎨 Artists should choose the platform they are most comfortable with and use it to showcase their work and progress.
- 📈 Consistent posting on social media can serve as a form of accountability and motivation for artists to work on their art regularly.
- 📹 High-quality content creation involves good lighting, audio, and storytelling, which are the fundamentals for success on social media.
- 🔍 It's important for artists to understand the community they want to be a part of, including the main players and current trends.
- 🌟 Artists need to identify what sets them apart from other creators, which is often referred to as their comparative advantage or unique selling point.
- 🚀 Starting out involves getting organized and beginning to market oneself through chosen platforms like social media or in-person events.
- 📈 The strategy phase involves developing a coherent marketing plan, identifying one's identity as an artist, and considering various income streams.
- 💰 Passive income streams, such as YouTube AdSense or Skillshare courses, are recommended as they require less ongoing effort once set up.
- 🛍️ As the artist's career progresses, they should consider scaling back on content quantity and focusing on quality to make each release an event.
- 📧 Building an email list is essential for long-term career stability, as it provides a direct line of communication with the most engaged followers.
Q & A
What is the primary role of social media for an artist according to the script?
-Social media serves as a tool for artists to gain recognition and financial stability, allowing them to market themselves and hold themselves accountable for their artistic goals.
How can artists use social media platforms like YouTube for their benefit?
-Artists can use YouTube to post videos that not only serve as a means of growing their income and building awareness but also as an excuse to work on their artistic goals, such as practicing different art forms.
What are the fundamental elements for creating successful content on social media?
-Good lighting, good audio, and a good story are the fundamentals for successful content creation on social media.
What is the importance of identifying and understanding the community and trends in the art niche?
-Understanding the community and trends helps artists to figure out how successful creators make their content, what tropes they use, their equipment, and how they can adapt these elements to fit their own unique style.
What is a comparative advantage in the context of content creation?
-A comparative advantage refers to the unique qualities, outlook, perspective, skills, or knowledge that set a content creator apart from others in the same niche, helping them to stand out and offer something different to their audience.
Why is transparency about one's art career journey considered valuable in the script?
-Transparency about one's art career journey is valuable because it provides a roadmap and real-life proof of the strategies used, which can be a resource for others looking to build their own art careers.
What are passive income streams and why are they recommended for artists starting out?
-Passive income streams are revenue sources that do not require continuous active work once set up, such as YouTube AdSense or Skillshare courses. They are recommended for artists because they provide a steady income with less ongoing effort, allowing artists to focus on their creative work and marketing strategy.
What is KOJI and how can it benefit artists according to the script?
-KOJI is a platform that serves as more than just a link-in bio service for artists. It allows artists to organize and consolidate their online presence, including social media accounts, email lists, and digital products, and even make money directly from their profile by selling products and services.
Why is it suggested that artists should consider scaling back the quantity of their content in phase three?
-Scaling back the quantity of content in phase three is suggested to focus on increasing the quality of the content, making each release an event that people look forward to and cherish, rather than overwhelming them with constant content.
What is the significance of building an email list for an artist's long-term career?
-Building an email list is significant because it provides a direct line of connection to the artist's most engaged followers, offering a more stable and long-lasting form of communication that is not dependent on social media platforms, which can be ephemeral.
How can artists expand their reach and solidify their careers beyond social media?
-Artists can expand their reach and solidify their careers by getting involved in their community, collaborating with others, starting podcasts, and most importantly, building an email list to ensure a direct connection with their audience that is not tied to any single platform's lifespan.
Outlines
🎨 Embracing Social Media for Art Career Growth
The video script emphasizes the importance of social media as a tool for artists to gain recognition and financial stability. It encourages artists to choose a platform they are comfortable with and use it for marketing and accountability. The speaker shares personal strategies, such as using YouTube videos for both marketing and practicing art skills. The summary also touches on the importance of quality content creation with good lighting, audio, and storytelling. It advises artists to study successful creators in their niche, understand community trends, and identify their unique selling proposition to stand out.
🛠 Developing a Marketing Strategy for Artistic Success
This paragraph outlines the three phases of developing an art career: starting out, strategy, and scaling back for quality. The speaker confesses to guiding viewers through a roadmap, starting with marketing oneself on social media or other platforms. The strategy phase involves understanding one's identity as an artist and leveraging passive income streams like YouTube AdSense or Skillshare courses. The speaker recommends using platforms like Koji to organize online presence and income streams. The final phase suggests focusing on quality over quantity of content and building an email list for long-term career stability.
🌐 Expanding Your Art Career Beyond Social Media
The final paragraph discusses the importance of not relying solely on social media platforms for an art career, as they are impermanent. It introduces the fourth phase of the roadmap: expansion. This phase focuses on building an email list, which is considered the 'holy grail' of marketing, ensuring a direct connection with engaged followers that can outlast social media platforms. The speaker also encourages getting involved in the community through interviews, podcasts, and collaborations to expand brand awareness. The ultimate goal is to create a sustainable art career that provides financial stability and allows for a creative practice without the need for constant availability.
Mindmap
Keywords
💡Social Media
💡Content Creation
💡Algorithm
💡YouTube
💡Niche
💡Comparative Advantage
💡Passive Income
💡Koji
💡Marketing Strategy
💡Email List
💡Expansion Phase
Highlights
Social media is a crucial tool for artists to gain recognition and financial stability.
Artists should choose a social media platform they prefer and focus on it for content creation.
Posting consistent content on social media can be a challenge, but it's essential for growing an art career.
YouTube can be used for both marketing and accountability, helping artists work on their goals.
Content creation doesn't have to be complicated; simple videos can be effective.
Good lighting, audio, and storytelling are the fundamentals of successful content creation.
Understanding the community and its main players is key to succeeding on social media.
Artists should identify their unique selling proposition or comparative advantage in the art community.
Being different in the market is more accessible than being the first or the best, especially for beginners.
The speaker shares their comparative advantage as transparency and focus on strategy in their content.
Building an email list is vital for long-term marketing and career stability beyond social media platforms.
Passive income streams like YouTube AdSense or Skillshare courses are recommended for artists.
Koji is introduced as a platform to organize an artist's online presence and income streams.
Scaling back content quantity and focusing on quality is suggested in the later stages of an art career.
Artists should aim to make their work an event that people look forward to and cherish.
Expanding an art career involves community involvement and direct connections with followers.
The ultimate goal is to build a sustainable art career that provides financial stability and creative freedom.
Transcripts
you guys are here for how to launch your
art career 101 right
oh thank god okay let's get started the
first thing
that you need to know about
is social media now you might hate
social media or you might love it but
either way it is a tool for you to use
to get what you want that being
recognition and financial stability so i
want you to pick the platform you love
the most or hate the least and run with
it okay but how do i post good
consistent content without taking time
away from making my art and how do i
even grow on social media fighting the
algorithm and keeping up to date feels
impossible i get where you're coming
from but social media is a tool that can
be used both ways both as a means of
marketing and as a means of
accountability the benefit of posting on
a platform like youtube is that you can
use videos that you post online as an
excuse to work on your goals as an
artist i don't just use youtube as a
means of growing my income and building
awareness for who i am as an artist but
i also use videos to work on drawing
heads portrait drawing i also use videos
to try acrylic painting and oil painting
and just
you can post vlogs and painting
practices you don't have to make content
like anyone else makes content there are
plenty of creators out there i know one
personally that just post painting
processes and a voiceover and make tens
of thousands of dollars every month from
their paid products and the other stuff
they have going on with their art career
which we will cover later in phase three
but all you need to do is record the
process as for how to make quality
content i think good lighting good audio
and a good story are really the
fundamentals for success if you have
that you are golden content creation can
really be as complicated as you want it
to be you can make really simple videos
or you can make really in-depth videos
like i make you can make content however
you want to make content everything is
up to you so i recommend that you pick
one to two platforms and just post just
make stuff
and then once you have a good handle on
the basics of creation that's where
strategy comes in there are two things
that you need to know to succeed on
virtually any social media platform the
first is what the community is like that
you want to be a part of who are the
main players in the community people
like lee ellison radio rahman jazza for
example slu those are big creators in
the art community you want to figure out
how they make their content what tropes
do they use what kind of lighting do
they have what are their camera angles
what camera gear do they use and then
you're also going to want to start
paying attention to the current trends
in your community you want to live and
breathe the niche that you want to enter
online and the second thing that you
need to know arguably the most important
is what sets you apart from all of those
other creators every single content
creator is unique everyone has a brand a
look a specialty this is also something
that sometimes called a comparative
advantage what do you have that all of
those other creators don't what unique
outlook or perspective or skills or
knowledge set you a part in your content
what can you do to take the niche to a
new level how can you present new
information or a new approach this might
be an editing style it might be
the same content presented in a more
engaging way a thing always said in
marketing is that you can either be the
first the best or different the first
and the best are really hard to achieve
especially as a beginner there are
probably already lots of people in your
niche but how can you be different
that's what you want to figure out let's
look at my content as an example i don't
just post studio vlogs and painting
processes but i'm also really into the
data the numbers i post content about
entrepreneurship social media growth and
how to start making money as an artist
that is information that a lot of other
art youtubers really share and i'm more
transparent than a lot of other creators
i post like exactly the numbers of how
much money i've been making as i
progress in my art career because i want
this whole channel to exist as a
resource for you i want you to start
building your art career and then being
able to look back on all of the videos
in this channel to see exactly what i've
done i am not just telling you the
roadmap that i'm using right now but
all of the videos on my channel exist as
like a real life proof of the road map
as it developed my career and that is my
comparative advantage my willingness to
share what other creators don't and my
overarching focus on strategy when i was
just starting out i really wanted
information on how much money i could
make as an artist but there weren't a
lot of videos out there especially for
the stuff that i wanted to make so i
noticed a gap in the market and i filled
it with my own content and once you've
identified your comparative advantage
and your identity as an artist and a
creator it's really just a matter of
time of making killer content and being
patient it took me six months to reach
100 subscribers here on youtube and over
a year and a half to reach 1000 but ever
since hitting 1000 in september my
channel's been growing really well ever
since so just stick in there be patient
but i actually have a little bit of a
confession to make because you see
when i mentioned that roadmap before
i've actually been guiding you along
this roadmap the entire time
and we're on phase three phase one was
what i like to call the starting out
phase or more absolutely getting your
together you're figuring out how
you want to market yourself be it on
social media or some other way like in
person through conventions or on a blog
and you just start doing it phase two is
the crucial strategy phase this
is when you're going to want to start
developing a coherent plan for your
overall marketing strategy you want to
figure out who you are as a creator who
you are as an artist and what your
comparative advantage is for your
business so this is the part where you
start thinking about making money now
there are tons of ways of making money
as an artist you could go the
traditional route of having your work in
galleries or you could sell prints
originals or whatever you'd like in an
online shop you can also sell a course
to places like skillshare you could have
your work in art fairs uh conventions
i don't know like restaurants cafes
boutiques i mean the sky is the limit
you can do whatever you want but that
being said i highly recommend you start
out with a couple of passive income
streams passive income streams are not
directly linked to your creative output
you basically make them or set them up
once they make money in the background
this is stuff like youtube adsense it
could also be a skillshare course or
digital products these are easier income
streams to set up and they don't require
a lot of active work from you after you
get them going this is a really great
way to have money trickling in while you
keep working on your marketing strategy
and start building out other more active
income streams that require more
attention like an online shop or trying
to get your work an exhibition or a
gallery once you have some smaller
income streams set up and a little bit
here and there trickling in add in
another one maybe a patreon or an online
shop just keep adding income streams
making sure to have a healthy balance of
active and passive until you have enough
to make ends meet okay this might be
starting to sound a little bit
overwhelming and like a lot of things to
market but this is where koji comes in
the sponsor of this week's video koji is
so much more than just a lincoln bio
service so they are the best lincoln bio
service for artists like genuinely but
there are a place where you can have all
of your income streams and your entire
presence online in one place it is so
easy to organize it looks great i have
my twitter my instagram my youtube
channel uh my email my email list you
can send it for my newsletter i have my
workbook there my notion templates my
patreon i have what else i have a tip
jar i have
my affiliate links i have my website my
online shop like so much of my presence
online my entire presence online is
found on my koji profile and
it isn't just a place where you can have
links you can actually make money from
your profile so you don't have to worry
about conversion rates or even having a
website because having a website let's
face it is actually really expensive um
and it's time consuming to maintain so
you can sell digital and physical
products directly on your koji profile
you can take commissions you can take
donations you can take tips you can
again build an email list and so much
more koji has hundreds of mini apps on
their marketplace i don't even have time
to talk about them all from being 100
honest but there is limitless potential
with your koji profile it is honestly
a great place to be and i would really
recommend it for each and every one of
you guys i
am new to working with brands on this
channel and i only want to take
sponsorships with companies that i
genuinely believe in and koji is one of
those so it's a really great service i
would really wholeheartedly recommend it
and if you guys want a video where i
show you a heads up your own koji
profile let me know down in the comments
and i didn't make that but anyway when
you're in phase three
you're gonna have a lot of stuff going
on
and the time that you have to make art
might take a hit trust me i know
but at this point you probably have a
fairly solid marketing strategy you are
used to posting on social media and you
have a good grasp of what you're doing
this is when you should start
considering scaling back the quantity of
your content and increasing the quality
so this might totally be a hot take but
i would argue that the artists with the
best marketing strategies are the ones
that make you drop everything when they
release a new exhibition or post a new
video you drop everything that you're
doing and you cherish their work like a
fine wine it is an event when they do
something and then they off for
three months and you miss them with
social media we can get a little bit of
everything all of the time there is an
endless sea of content always at the
ready but here's the thing art is not
content
the goal here remember
is to launch your art career not to
become a content creator there is a
difference we are using social media as
a tool to get what we want recognition
and financial stability but you don't
have to use social media like everyone
else does
the drop model the posting schedule for
artists should be different than other
content creators we are a different
class of person we are not a lifestyle
vlogger or a tech reviewer it takes time
to make what we make
and we should give that the respect that
it deserves so don't be afraid to post
regularly make your art an event that
people stop what they're doing to go and
experience and now we're in phase four
expanding remember you do not own the
social media platforms or the art
galleries or conventions or art fairs
you sell your work at they could vanish
at any moment phase four is all about
cementing your career to actually have a
stable income for the rest of your life
you want this student you can retire on
okay internet careers burnout they're
short they're fast you want to surpass
that you want to exist beyond that
and you know how you do that
an email list an email list is literally
the holy grail of marketing okay
an email list is a direct line of
connection to your most engaged
followers that email list that will live
far beyond the lifespan of a social
media platform okay youtube might go
down tomorrow but email lists baby those
are forever okay and you don't need
anything special to start building an
email list
i build mine through koji and my website
two great options but i'm calling phase
four the expansion phase because it
really is all about direct expansion you
are not only expanding your longevity by
building an email list but you also want
to branch out and get involved in your
community this might look like being
interviewed on a podcast starting a
podcast
collaborating with other artists in your
niche you want to spread the word and
spread the brand awareness of you out
into the world and at this point you're
probably already well on your way to
building an art career that will last
the test of time
that will guide you through your entire
life
your art will change and evolve but
email lists and social media platforms
they will follow you to the end
and at this point you have built a
career that does not rely on you being
available 24 7 and you probably have
more time for your creative practice
than you ever have before
and that
that is literally the dream
so
does this cover everything
no it doesn't but it should help you get
started
if you liked this video and you want to
support the creation of more like it
consider supporting me over on patreon
and thank you again to koji for
sponsoring this video i hope you guys
have a great rest of your day and i will
see you in the next one okay
okay
all right
what are you still doing here
seriously you have so much work to do oh
my god leave
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