This company is training baby boomers to be social media savvy

Summary

The video script highlights the challenges faced by baby boomers in adapting to social media, which has become integral to the workplace. It features a group in Metro Detroit learning social media skills through 'Social Media 101', taught by millennial Dawn Miller, a real estate agent who uses Facebook for advertising. Kristy Wysocki's company, Boom Live Social, offers a boot camp to educate boomers on posting etiquette, audience expansion, and data protection online. The script emphasizes the importance of social media for job applicants and work relationships, with resources like Michigan Works offering free workshops and group classes available for a small fee.

Takeaways

• 🕒 The script discusses the challenges of staying updated with social media for baby boomers who did not grow up with the platform.
• 📱 Social media is becoming integral to the workplace, making it a necessity for baby boomers still in the workforce to engage with it.
• 🏠 The story features a social media 101 class held in a living room, targeting an older demographic between 55 and 60 years old.
• 👩‍🏫 The teacher is a millennial, Dawn Miller, a real estate agent who emphasizes the importance of social media in her business.
• 📈 Social media is used for advertising and listing properties, but the constant need to learn new tools can be overwhelming for some.
• 📚 Kristy Wysocki, who used to train auto executives, now runs a boot camp called Boom Live Social to educate baby boomers on social media.
• 📝 The syllabus of the boot camp includes the do's and don'ts of posting, expanding audience reach, and protecting data online.
• 💼 The script highlights the importance of social media in communication and its role in improving work relationships across generations.
• 🔍 Research is cited, showing that 79% of job applicants use social media to find employment, underscoring its relevance in the job market.
• 👏 Encouragement is given to not get frustrated but to get familiar with social media, as it is increasingly part of professional life.
• 📢 Organizations like Michigan Works offer free workshops on social media, and there are also informal, conversational options available for learning.

Q & A

What is the main challenge for baby boomers when it comes to using social media?

The main challenge for baby boomers is that staying up to date with social media can be overwhelming, as they did not grow up using the platform and may find it difficult to keep up with new trends.

Why is it important for baby boomers still in the workforce to engage with social media?

It's important because social media has become an integral part of the workplace and communication, and ignoring it is not an option for those who want to remain relevant and competitive in their careers.

Who is the reporter featured in the script and what is the news segment about?

The reporter is Romero David from 7 Action News, and the segment is about how a group of Metro Detroit baby boomers are taking action to get educated on social media.

What is the name of the company that Kristy Wysocki founded to train baby boomers in social media?

The company is called Boom Live Social.

What type of training does Boom Live Social offer to baby boomers?

Boom Live Social offers a boot camp-style training that includes the do's and don'ts of posting, how to expand audience reach, and how to best protect personal data online.

What is the average age of the students in the social media 101 class mentioned in the script?

The average age of the students in the social media 101 class is between 55 and 60 years old.

What is Dawn Miller's profession and why does she use social media?

Dawn Miller is a real estate agent in Metro Detroit, and she uses social media as a platform for advertising and to post listings.

What is the connection between social media and work relationships according to the script?

Research shows that social media improves work relationships, which is important for baby boomers working with millennials who have grown up using these platforms.

What percentage of job applicants reportedly use social media to land a job, according to the script?

According to the script, 79% of job applicants use social media to land a job.

Are there any free resources available for baby boomers to learn about social media?

Yes, organizations like Michigan Works are offering free formal workshops throughout the fall.

What is the cost for a group class with Boom Live Social, as mentioned in the script?

The cost for a group class with Boom Live Social is about 25 dollars per person, with prices increasing for one-on-one sessions.