Facebook Ads Scaling Strategy (Stage 2) For Indian Dropshipping · Bizathon 10 · EP7

Summary

This episode dives into the intricacies of scaling advertising campaigns, emphasizing the importance of careful planning and data analysis before scaling. It outlines stages of scaling, including testing different interests, setting budgets, and monitoring delivery percentages to ensure profitability. The speaker shares insights on managing customer inquiries, maintaining an active Facebook page, and adjusting strategies based on fluctuating results, ultimately aiming for a cost of purchase below a set threshold for successful scaling.

Takeaways

• 📈 Start with a clear understanding of what scaling involves and the steps to take before, during, and after scaling.
• 💰 Keep a close eye on your ad spend, especially in the early stages, to ensure that your budget is used effectively.
• 🔧 Stage 2 scaling is crucial for testing different interests and determining the best performing ones for your product.
• 🎯 After identifying successful interests, expand your ad sets to include 7-10 different interests, keeping the top two performing ones.
• 🚀 Set your ad budget approximately 2-2.2 times your margin to account for the increased spend on multiple ad sets.
• 📊 Use testing during stage 2 scaling to understand the power of your product and its potential for profitability.
• 🛍️ Implement an 'open interest' campaign with no specific targeting to capture a broader audience and test engagement.
• 📝 Keep detailed records of customer interactions and prepare standard responses for common inquiries to streamline customer service.
• 📉 Monitor the delivery percentage closely as it significantly impacts profitability and make decisions based on this data.
• 📉 Ensure your cost of purchase is low and your margins are high to maintain profitability even with a higher rate of returns.
• 👥 Prepare your team with a standard operating procedure to handle increased customer inquiries and orders as you scale.
• 🌐 Regularly update your Facebook page with posts to signal activity and reduce the risk of your page being flagged by Facebook.

Q & A

What is the main focus of episode 7 of the video series?

The main focus of episode 7 is to explain how to scale ads effectively, including considerations before, during, and after scaling.

What is the significance of stage 2 scaling in the ad campaign?

Stage 2 scaling is significant as it helps determine the product's potential and involves testing with a wider range of interests to identify which ones perform best.

How many additional interests are recommended to test during stage 2 scaling?

It is recommended to test with approximately 7-8-10 more interests during stage 2 scaling.

What is the suggested budget multiplier for ad sets during stage 2 scaling?

The suggested budget multiplier is approximately 2-2.2 times the margin.

What is the purpose of creating an open interest campaign during stage 2 scaling?

The purpose of creating an open interest campaign is to test the product's performance without specific targeting, which can provide insights into its broader appeal.

What should be the cost of purchase after scaling to ensure profitability?

The cost of purchase after scaling should be less than Rs. 100 to ensure profitability, assuming a margin range of 350-500.

How does the speaker determine the success of a product in stage 2 scaling?

The success of a product in stage 2 scaling is determined by consistent results, delivery percentages, and the overall profitability calculated using the profit calculator.

What is the importance of monitoring the cost per purchase during the scaling process?

Monitoring the cost per purchase is crucial to ensure that the scaling is profitable and to make adjustments to the ad budget and strategy accordingly.

Why is it necessary to maintain activity on the Facebook page while running ads?

Maintaining activity on the Facebook page is necessary to signal to Facebook that the page is active and legitimate, reducing the chances of the page being flagged or banned.

What is the recommended approach for managing Non-Deliverable at Requested Time (NDR) orders?

The recommended approach for managing NDR orders is to use the bulk action feature in the 'manage orders' page to reschedule and update details in a systematic way.

What is the significance of having a standard operating procedure (SOP) for scaling?

Having a standard operating procedure ensures that the team is prepared to handle various situations, such as customer inquiries and order management, efficiently during the scaling process.