The NEW Way to Do SEO in 2024 (Full Guide)

Summary

The video discusses how SEO strategies have changed in 2024 due to AI advancements like ChatGPT that can generate content at scale. It provides three futureproof strategies: use ChatGPT to create content then add your unique human perspective; optimize posts to be featured in AI-generated search snapshots; and pivot to YouTube video for more trust and connection. The video explains how to implement each strategy, like using specific ChatGPT prompts to generate compelling content outlines and keyword targeting for YouTube. It emphasizes adding your own stories and personality to content to stand out from generic AI-powered options.

Takeaways

• 😀 SEO in 2024 is very different due to AI disruption and changes to Google search
• 😊 Use AI tools like ChatGPT to generate more high quality SEO content at scale
• 🤔 But AI content lacks human perspective so add your unique voice to stand out
• 👍 Create content that provides definitive answers to search queries
• 👌 Optimizing existing content for AI search snapshots increases visibility
• 🎥 Pivot to video content on YouTube as it builds trust and isn't susceptible to AI
• 🔍 Research keywords using tools like Morning Fame to find ones you can rank for
• 🎬 Make videos engaging with a clear call to action to get more views
• ☝️ Use targeted keywords in titles, descriptions and spoken in videos
• 💰 Getting more YouTube views leads to more sales

Q & A

How has AI disrupted SEO in 2023?

AI tools like ChatGPT have made it easy to mass produce low quality, generic SEO content. This flooded the internet and reduced the effectiveness of content marketing. Google also introduced AI-powered search results, further disrupting traditional SEO tactics.

What are the issues with using AI to create SEO content?

AI-generated content tends to be bland, lack a unique voice, and feel robotic. It fails to connect emotionally with readers. For SEO, this means poor user engagement signals, causing pages to rank lower over time.

How can you improve AI-generated content?

Add your own human perspective, opinions and experiences to make it more engaging. Manually review each article, swap out fake anecdotes for real stories, and ensure it aligns with your brand voice.

What is Google's new AI-powered search experience?

Called GSSE, it provides AI-generated answers directly in search results instead of just showing a list of web pages. This threatens traditional SEO strategies focused solely on ranking web pages.

How can you optimize for GSSE search results?

Write content that definitively answers specific questions in a concise way. Make it scannable with headers matching questions. Use eye-catching images. Provide value upfront instead of teasing content.

Why pivot to video for SEO?

YouTube is the #2 search engine globally and video content builds more trust and engagement. Videos can also rank in Google searches when embedded on websites. AI is less likely to disrupt video in the near future.

What makes video content rank well on YouTube?

Optimize titles and descriptions for target keywords. Mention keywords early in the video's speech. Most importantly, create engaging videos that get lots of watch time and shares to signal relevancy.

How can ChatGPT help with video SEO?

It can help research and suggest ranking keyword phrases and titles. It can outline engaging video scripts optimized for specific questions and topics. Review its suggestions to pick the best ones.

What's an example of a good video title?

Use your target keyword, make it specific, and add intrigue. Such as "My Top 5 Penny-Pinching Bathroom Remodel Hacks for Under $100" to attract DIY homeowners.

How can you add a human touch to AI content?

Manually review all AI-generated content. Replace fake stories with your real-life experiences. Share your authentic opinions, insights and advice from years working in your field.