Hyros Review – How We Use This Tracking Software for Facebook, Google, and TikTok Ads Since IOS 14

Summary

In this informative video, Jack introduces 'Hiro', a third-party tracking tool designed to enhance the accuracy of sales, lead, and call tracking for businesses. He demonstrates how it integrates with platforms like Facebook and Google Ads, offering a higher degree of accuracy than native tracking options. Jack discusses its dashboard, reporting features, and the value it adds to decision-making processes. He also covers the pricing structure and emphasizes its benefits for businesses with substantial monthly ad spends, recommending it for better visibility and data accuracy.

Takeaways

• 😀 Jack introduces a video about the tracking platform Hiros, explaining its use for clients and its potential fit for businesses.
• 📊 The video is structured into sections with timestamps provided for easy navigation, covering platform overview, dashboard, reporting, integration, and pricing.
• 🔍 Hiros is a third-party tracking tool offering more accurate tracking of calls, sales, and leads compared to native Facebook and Google Ads tracking.
• 📈 The dashboard provides a snapshot of key metrics like revenue, sales, leads, and calls, with customization options for widgets.
• 📝 Reporting features allow users to build out reports based on various metrics, offering detailed insights into the performance of different campaigns.
• 🔗 Hiros integrates with Facebook and Google Ads, overlaying data onto ad managers to aid decision-making with more accurate sales data.
• 💡 The platform shows the buyer journey, including clicks and purchases, which can help identify what marketing strategies are effective.
• 🛠️ Users can manage tracking settings, including script installation and source link creation, with easy setup documentation and good support.
• 🔄 The platform supports integration with various platforms like Google Ads, Facebook, TikTok, Snapchat, and LinkedIn.
• 💰 Hiros pricing is based on the amount of revenue tracked, with different tiers for varying revenue brackets and a discount for the first 12 months.
• 🌟 Jack recommends Hiros for businesses spending significant amounts on ads, highlighting its benefits over other tools like Wicked Reports due to its overlay feature on ad platforms.

Q & A

What is the main purpose of the video?

The main purpose of the video is to introduce and explain the third-party tracking platform Hiros, how it's used for clients, and whether it's a suitable tool for businesses looking for more accurate tracking of calls, sales, and leads compared to standard Facebook and Google ads manager platforms.

What is Hiros and what does it offer that is different from standard ad platforms?

Hiros is a third-party tracking tool that provides a higher degree of accuracy in tracking calls, sales, and leads within a business compared to what is typically seen through Facebook and Google ads manager platforms. It offers more visibility and data accuracy for better decision-making.

How does the speaker plan to structure the video content?

The speaker plans to structure the video into different sections, including an introduction to Hiros, how it works, who it's for, the platform's dashboard and reporting features, integration with Facebook and Google ads, and the pricing structure of Hiros.

What does the Hiros dashboard provide?

The Hiros dashboard provides an overview of key metrics such as revenue, sales, leads, and calls. It allows users to add different widgets, customize settings, and toggle different data points based on tags for a more tailored view of the business's performance.

How does Hiros integrate with email marketing?

Hiros integrates with email marketing by allowing users to put UTM tags into email campaign links. These tags, combined with the Hiros tracking pixel, enable the monitoring of conversions from email campaigns, providing detailed reports on the performance of email marketing efforts.

What kind of detailed reports can be generated in Hiros?

Hiros allows users to generate detailed reports based on various metrics. For example, users can create reports for email marketing campaigns, ad accounts, and sales data. These reports can show revenue, customers, sales, and other data points, broken down by day, week, or other time frames.

How does the buyer journey feature in Hiros help in understanding the customer's path to purchase?

The buyer journey feature in Hiros shows what the customer clicked on, including multiple ads and emails, providing insights into their path to purchase. This feature helps businesses understand what marketing efforts are effective in leading to sales and can inform future strategy.

What are some limitations of Hiros mentioned in the video?

One limitation mentioned is that Hiros does not segment data for dynamic creative testing elements, such as images and videos. Additionally, while Hiros offers higher accuracy than standard ad platforms, it is not 100% accurate and may miss some leads and sales.

How does Hiros overlay data on the Facebook and Google ads platforms?

Hiros uses a Chrome extension that, once installed and connected with an API key, overlays the Hiros tracking data onto the Facebook and Google ads platforms. This allows users to see a comparison of data and make more informed decisions based on the enhanced visibility of sales and leads.

What is the pricing structure for Hiros, and how is it determined?

The pricing structure for Hiros is based on the amount of revenue tracked through their system. There are different tiers based on revenue brackets, with the cost ranging from an initial discount for the first 12 months to a higher cost for unlimited tracking. The pricing is subject to change and is quoted on a per-month basis for tracked revenue.

What recommendation does the speaker give regarding the use of Hiros for businesses with different monthly ad spends?

The speaker recommends considering Hiros for businesses that are spending a significant amount on ads each month, such as 50k to 150k or more. For businesses spending only a couple of grand a month, the speaker suggests that the cost of Hiros may not equate to the added visibility it provides and might not be necessary.