What is this Expectation Shift called? It's Pretty Damn Powerful

Summary

In this video, the speaker discusses their experience with the online coaching platform Le Ander Marketer, which offers a $7 '15-day Business Builder Challenge'. They highlight the common success stories from the 'Wake Up Legendary' podcast and the surprising value people find in the low-cost training. The video delves into the concept of buyer resistance and the psychology behind the pricing strategy, which reduces refunds and negative reviews. The speaker also shares their unique perspective on the power of shifting expectations to delivery, and invites viewers to explore the challenge and connect for free digital marketing advice.

Takeaways

• 😀 The speaker has a YouTube channel where they coach people on starting an online business.
• 📚 They use a training platform called 'Le Ander Marketer' to learn new things and have been doing so since 2019.
• 🎙️ The speaker listens to the 'Wake Up Legendary' podcast, which features interviews with people who have achieved success quickly.
• 🔍 A common pattern among successful individuals is that they have all gone through the '15 Day Business Builder Challenge' on Le Ander Marketer.
• 💡 The '15 Day Business Builder Challenge' is valued at only $7, which raises questions about its perceived value and quality.
• 💰 The low price of $7 is strategic to reduce buyer resistance and increase the likelihood of purchase, potentially leading to higher backend sales.
• 🚫 There is a concern that a low price might lead to a perception of low quality, deterring potential customers.
• 🛑 The concept of 'buyer resistance' is discussed, which refers to the friction or hesitation before making a purchase.
• 🚀 The speaker suggests that the $7 price point leads to a shift in mentality where people who initially had low expectations become empowered by the high value they receive.
• 📉 The speaker mentions the issue of refunds and negative reviews, which can be mitigated by offering high-value products at a low initial cost.
• 🔑 The idea of a 'bias shift' or 'power shift' from expectation to delivery is introduced as a powerful business tactic, though the speaker is unsure if there is an established term for it.
• 🔗 The speaker encourages viewers to check out the '15 Day Business Builder Challenge' and offers free digital marketing video training through a link in the video description.
• 👍 The speaker invites viewers to engage with the content by liking, subscribing, and turning on notifications for future videos.

Q & A

What is the main focus of the speaker's YouTube channel?

The speaker's YouTube channel focuses on coaching people on how to start an online business.

What platform does the speaker use for their coaching and training?

The speaker uses the platform 'Le Ander Marketer' for coaching and training.

When did the speaker start their online coaching journey?

The speaker started their online coaching journey in 2019.

What is the name of the podcast the speaker listens to for inspiration?

The speaker listens to the 'Wake Up Legendary' podcast hosted by Legendary Marketer.

What is the significance of the '15 Day Business Builder Challenge' mentioned in the script?

The '15 Day Business Builder Challenge' is a training program that many successful individuals have gone through, which is offered at a low price of $7 and has significantly impacted their success.

Why is the '15 Day Business Builder Challenge' priced at $7 according to the speaker?

The low price of $7 is intended to reduce buyer resistance and allow for upselling of more expensive backend products.

What is the term for the concept where buyers initially have low expectations but are later impressed by the value received?

The speaker does not provide a specific term for this concept but describes it as a 'shift in mentality' or 'bias shift power'.

Why might a higher-priced product like $700 lead to more refunds and negative reviews?

A higher-priced product creates higher expectations, and if the buyers do not see immediate results or success, they may request refunds and leave negative reviews out of disappointment.

How does the speaker suggest the $7 price point affects the likelihood of refunds?

The speaker suggests that because the price is so low, people are less likely to ask for a refund even if they are not fully satisfied, due to the perceived high value received.

What is the potential downside of promoting a product with the promise of quick success?

Promising quick success can lead to disappointment and negative reviews if the buyers do not achieve the expected results within the promised timeframe.

How can viewers get access to the speaker's free digital marketing video training?

Viewers can access the speaker's free digital marketing video training by visiting the landing page linked in the video description and either skipping the initial offer or signing up through the provided red button.