Here Is How To Master Rank and Rent Sales Calls...

Summary

This video script outlines a method to enhance sales skills and confidence for those in rank and rent businesses. It introduces 'Sell Me This Pen,' an AI sales coaching platform, which allows users to practice sales pitches in a controlled environment without risking real prospects. The platform offers customizable scenarios, feedback on performance, and helps to refine sales scripts. The speaker demonstrates the platform's functionality and encourages viewers to take advantage of a 7-day free trial to improve their sales techniques.

Takeaways

• 📈 The video discusses the challenges of selling to business owners and emphasizes the importance of practice to build skills and confidence.
• 🔍 It introduces 'Sell Me This Pen,' an AI sales coaching platform, as a tool for practicing sales pitches and handling objections.
• 🎯 The platform allows users to simulate sales calls in a safe environment without the risk of damaging real business prospects.
• 💡 The video suggests that practicing with AI can help overcome objections and prepare for real sales scenarios.
• 📝 The tool provides coaching feedback, helping users to analyze their performance and improve their sales pitch.
• 📊 Users can customize the AI's responses to simulate different types of business owners and scenarios.
• 📋 The platform includes a scorecard feature to assess performance against set objectives during the AI roleplay.
• 📈 The video demonstrates how to set up a roleplay, including defining the buyer persona, product description, and company context.
• 📝 It shows how to use the AI roleplay feature to conduct a mock sales call and receive immediate feedback.
• 🔗 A 7-day free trial of 'Sell Me This Pen' is offered for viewers to try out the platform and experience its benefits firsthand.

Q & A

What is the main challenge discussed in the script for business owners in rank and rent businesses?

The main challenge discussed is the difficulty of picking up the phone and convincing business owners to either generate leads or rent a website, which is crucial for the success of rank and rent businesses.

Why is it important to practice sales calls before reaching out to actual prospects?

Practicing sales calls is important because it allows one to get sufficient practice without sabotaging prospects, and it helps to build confidence and skills needed to close deals effectively.

What are some common objections a salesperson might face when pitching to business owners, as mentioned in the script?

Common objections include skepticism about the legitimacy of the leads, the cost being too high, needing to think about it, questioning what makes the offer different, and inquiries about how the salesperson got their number.

How does the script suggest overcoming objections during sales calls?

The script suggests that by practicing with an AI coaching platform, one can learn to handle objections, prepare responses, and improve their script to address potential issues that might deter business owners.

What is 'Sell Me This Pen' and how does it help in sales training?

'Sell Me This Pen' is an AI sales coaching platform that allows users to practice sales calls in a controlled environment with AI-generated scenarios, providing feedback and helping to improve sales skills.

What kind of feedback does the AI coaching platform provide after a simulated sales call?

The AI coaching platform provides a call score, a talk ratio analysis, a transcript of the call, and an assessment against a predefined scorecard that evaluates various aspects of the sales call.

How can the customization features of 'Sell Me This Pen' be beneficial for a salesperson?

The customization features allow the salesperson to tailor the AI's responses and scenarios to their specific product or service, making the practice more realistic and relevant to their sales approach.

What is the significance of the scorecard in the AI roleplay tool?

The scorecard is significant as it assesses the user's performance against specific criteria during the AI roleplay, providing insights into areas of strength and areas that need improvement.

How does the AI roleplay tool help in preparing for real-life sales calls?

The AI roleplay tool helps by simulating real-life sales calls, allowing users to practice their pitch, handle objections, and refine their sales process, which can lead to better performance in actual sales calls.

What is the recommended approach to using the AI roleplay tool before contacting real business owners?

The recommended approach is to use the AI roleplay tool for multiple practice sessions to get into the groove and build confidence before making actual sales calls to business owners.

Outlines

00:00

📈 Building Sales Confidence and Skills

The speaker introduces a video aimed at helping business owners improve their sales skills and confidence, specifically for lead generation or website rental. They emphasize the importance of practice in a controlled environment to avoid sabotaging prospects and ruining relationships with potential clients. The video promises to share effective means to overcome objections, which are common in sales calls, and to provide coaching feedback to improve sales scripts.

05:00

💡 Leveraging 'Sell Me This Pen' for Sales Practice

The speaker details the process of using an AI sales coaching platform called 'Sell Me This Pen' to practice sales calls. They guide viewers through setting up a customized roleplay scenario, including defining the buyer persona, product description, and company context. The platform allows users to simulate cold calls and receive feedback through scorecards and transcripts, helping to refine sales techniques and prepare for real-life objections.

10:02

📞 Practical Demonstration of AI Sales Roleplay

In this section, the speaker demonstrates how to conduct an AI-simulated sales call using the platform. They walk through the process of initiating a call, discussing the value proposition of their product, handling objections, and attempting to book a meeting. The speaker also shows the post-call analysis, which includes a call score, talk ratio, and detailed feedback on various aspects of the sales interaction, such as opener, relevancy, value proposition, and objection handling.

Keywords

💡Lead Generation

Lead generation refers to the process of attracting and converting strangers and prospective customers into interested leads. In the context of the video, the speaker is discussing how to sell the concept of lead generation to business owners, specifically for a service that generates leads for emergency electricians. The video aims to help viewers build the skills and confidence to close deals with business owners by practicing lead generation pitches.

💡Website Rental

Website rental is a business model where a website owner rents out their website to another business for a fixed monthly fee. The video script discusses the strategy of renting out a website that generates leads to local electricians, emphasizing the need for practice in pitching this concept to potential renters without damaging the relationship with them.

💡Rank and Rent

Rank and rent is a business strategy where an individual or company creates a website, optimizes it to rank high in search engine results, and then rents it out to a business in a specific niche. The video's main theme revolves around improving the skills necessary to sell rank and rent opportunities to business owners, particularly focusing on the challenges and objections that may arise during the sales process.

💡Sales Calls

Sales calls are telephone conversations aimed at selling products or services to potential customers. The video script highlights the importance of being well-prepared for sales calls, especially when pitching lead generation or website rental services. It emphasizes the need to practice overcoming objections and building confidence to successfully close deals.

💡AI Sales Coaching Platform

An AI sales coaching platform utilizes artificial intelligence to simulate sales scenarios, providing users with a safe environment to practice and improve their sales skills. The video introduces 'Sell Me This Pen,' an AI sales coaching platform, as a tool for practicing sales pitches and receiving feedback to enhance one's ability to sell rank and rent services effectively.

💡Objections

In sales, objections are the doubts or negative reactions potential customers express about a product or service. The video script mentions that the AI platform can help users anticipate and prepare for common objections, such as concerns about the legitimacy of leads or the cost of services, which are crucial for building说服力 and closing sales.

💡Script

A script in sales refers to a planned sequence of statements designed to persuade a potential customer to make a purchase. The video emphasizes the importance of having a well-prepared script for sales calls and how the AI platform can help users refine their scripts by identifying areas of improvement and providing feedback.

💡Scorecard

In the context of the video, a scorecard is a tool used by the AI platform to evaluate the performance of a sales call based on predefined criteria. It helps users understand their strengths and weaknesses in sales calls, such as talk ratio, relevancy, and objection handling, which are critical for improving sales techniques.

💡Talk Ratio

Talk ratio refers to the balance of speaking time between the salesperson and the prospect during a sales call. The video script points out the importance of maintaining a good talk ratio, where the prospect speaks more than the salesperson, as a sign of effective listening and engagement in the sales process.

💡Value Proposition

A value proposition is a statement that communicates the unique value a product or service offers to customers. In the video, the speaker discusses the importance of clearly articulating the value proposition of the rank and rent service to potential business owners, emphasizing how it can benefit them and addressing their needs.

💡Customization

Customization in the context of the video refers to the ability to tailor the AI sales coaching platform to fit specific sales scenarios, such as setting up roleplay settings, buyer personas, and company context. This allows users to simulate realistic sales interactions that closely match their actual sales environment, enhancing the practicality of the practice sessions.

Highlights

The video shares an effective method to build skills and confidence for closing business deals in rank and rent businesses.

Practicing sales skills is crucial to avoid sabotaging prospects and ruining relationships with business owners.

The importance of overcoming objections during sales calls is emphasized, as they are inevitable.

The video introduces 'Sell Me This Pen,' an AI sales coaching platform, as a tool for practice and skill development.

The platform offers a safe, controlled environment for practicing sales pitches without real-world consequences.

Customization of the AI coach is key to simulating realistic sales scenarios tailored to the user's business.

The platform provides coaching feedback to help users improve their sales scripts and techniques.

A walkthrough video is available for new users to understand the full functionality of the platform.

The AI roleplay feature simulates a cold call scenario, allowing users to practice their sales pitch.

The platform assesses user performance based on a predefined scorecard, providing insights into areas for improvement.

Users can customize the AI's objections to prepare for a variety of potential challenges during real sales calls.

The platform offers a dashboard for analyzing performance over multiple calls to identify trends and areas for improvement.

The video demonstrates a practical example of using the platform, including setting up a call and interacting with the AI.

The AI provides immediate feedback after the call, highlighting areas where the user excelled or struggled.

The platform encourages repetition and practice to refine sales skills and build confidence before engaging with real clients.

A 7-day free trial of 'Sell Me This Pen' is offered for viewers to experience the platform's benefits firsthand.

Transcripts

picking up the phone and trying to sell

a business owner on either lead

generation or a website rental is

arguably the hardest part of rank and

REM so in this video I'm going to be

sharing with you an incredibly effective

means to help you build the skills that

you're going to need and perhaps more

importantly the confidence to close

business owners and to start generating

revenue for your rank and rent business

business now before I walk you through

exactly how you can leverage this

yourself I just want to walk through why

you should pay attention and follow

through with what I'm about to share

firstly this will enable you to get as

much practice as you will ever need

without sabotaging prospects and it will

enable you to do so in a safe controlled

environment when I say sabotaging

prospects when you start ranking when

you start generating leads you will have

a Target list of business owners that

you are going to want to reach out to

and Pitch regarding that lead generation

or even a website rental now if you're

not prepared you can completely ruin

that relationship you know you could go

through various business owners and you

can ultimately Scupper your chances of

ever renting that website so it's really

important you get sufficient practice up

front at the same time you want to be

challenged ahead of time as well you

want to learn how to overcome the most

difficult of objections because these

will inevit inevitably come on sales

calls if you think about it and put

yourself in the shoes of a business

owner if someone called you up offering

all these free leads or you know the

chance to get them as much business as

they want you would probably probably be

a little bit skeptical too it sounds a

little bit too good to be true so you're

going to get these kinds of objections

and you're going to need to know how to

overcome them handle them how to respond

to them what I'm about to share with you

will show you some of the objections you

will likely face but also give you ideas

of some that you might not have thought

about and can then plan and prepare

ahead of time for at the same time what

I'm about to share with you will give

you access to coaching feedback and you

can start to see what's going wrong for

you in these in in sales calls you know

it's really really effective at that and

at the same time it can help you to

write your script or even update your

script and improve it so there could be

certain areas of that script or things

that you're saying that could put

business owners off and this will this

what I'm about to show you now will

essentially prevent that from happening

so I've touched upon it thus far what am

I talking about well it's all about

leveraging a platform called sell me

this pen now if you want to try sell me

this pen out for yourself there will be

a link in the description below you can

get a 7day free trial so I strongly

recommend signing up and giving it a go

I'm I'm actually going to be opening up

my account in a second and walking you

through the full functionality and how

it kind of works to give you an idea but

as I say I think if you tested this

yourself you're going to get a lot out

of it trust me it's really worth your

time now what SEL me this pen

essentially is is it's an AI sales

coaching platform so the way we're going

to be using it is we're going to be

leveraging a scenario an AI scenario and

a a conversation you know a cold call if

you like and we're going to be working

through our script and I'll show you

that in a second it's incredibly

impressive so here is my account and I

just want to walk you through kind of

how it works so you get an understanding

as to why I rate this tool so highly and

why I'm recommending it firstly once you

sign up there is a walkthrough video

it's about 20 minutes and I'd strongly

recommend watching through that because

it it walks you through all of the

functionality and how to get the most

out of s me this pen this from the from

the founder but I'm just going to show

you how I've set it up for me um just to

give you an idea of how I would go about

it if I wanted the leverages tool so

firstly we have you you want to go to

the customization Tab and you want to

set up your account so that it's fully

aware of who you are and what you're

looking for you kind of need to Prime

the AI to basically challenge you as

best as it can and to do that you need

to go through all these settings so

firstly we need to set up the roleplay

settings and I've put this in uh I've

put in some some example kind of content

here based on my public case study

emergency electrician Oxford which you

probably familiar with if you've watched

any of my videos before so my buyer

Persona is an electrician my product

description I've put I am selling

emergency electrician leads generated on

my website to local electricians the end

goal is to rent the site out to an

electrician for a flat monthly fee

whereby they can pick up the leads

automatically so of course you're going

to need to update this for your

particular product your service or your

needs I should say so it could be you

know you put your niche in here you

might want to put in your location

whatever okay next is the AI coach and

this is where you just add context about

your company so again we're just giving

the AI as much information to work with

as possible we're priming it ahead of

the conversations that we're about to

have so I've put in here I am the

founder of a lead generation a agency

specializing in the electric industry

one of my sites emergency electrician

ox. co.uk is guessing emergency

electrician Le oad and the surrounding

areas of sorry these leads are for both

commercial and residential customers now

it gives you some things we might want

to put in here you know some some

suggestions such as your value

proposition key features benefits so you

can do that in your own time I just want

to show you how this works scorecards so

these are essentially how your

conversations with the AI are analyzed

if you like how you are given you're

given a score basically on what you say

and how you interact with the AI coach

if that makes sense so these are set up

by default but you can create your own

ones so this is a cold call score score

card which we're going to be leveraging

and it basically is going to be be

assessing what we say against these

particular points that have been plugged

into the tool objections now these are

all set up by default but we can add new

ones um depending on you know the

objections we expect or perhaps we've

even had in our own business so as an

example the the the person the buyer if

you like says it's too expensive or they

need to think or they may ask what makes

you different how did you get my number

that's a common one uh you know can you

call me back these are or I'm busy these

these are the kind of objections you're

going to get on these on on on sales

calls and these will help you to kind of

prepare plan and respond to them you've

also got playbooks which will just help

you set up your sales process processes

to follow during real client calls so

I'm not going to be showing that at the

moment but you can leverage this on real

sales calls and you can also set up

realtime assistance as well so you do

need to download an extension and there

is uh you know you can set up the video

conference platform that you're using

whether it's Google meet or Zoom if you

did want to kind of get this support

it's the AI roleplay where this tool is

absolutely fantastic and what I

recommend this tool for so basically the

way it works I'm going to start a call

in a second you literally just pretend

you're on the phone and the AI is going

to talk to you it is a little bit slower

than a real phone call Bear that in mind

and you'll notice that in a second so

you do need to adjust the pace a little

bit accordingly but nevertheless this is

how it essentially works now all you do

is you set up the call type so I'm doing

a cold call scenario but you can change

the role play depending on your needs

now you can set up the role play in so

many different ways you know it could be

a discovery call it could be a follow-up

call and you basically just run through

this build this this process to ensure

that the call is set up optimally for

your particular needs so as I say I'm

doing Co call and I'll show you that in

a second but if you wanted to you could

change this to you know a discovery call

a custom call you can change the Persona

how they kind of engage with you whether

they are really really chatty or

reserved or random see I like random

because you don't know if they're going

to be you know when you call up a

business owner you don't know if they're

going to be chat your reserve so it's

good to have both scenarios so I always

put random same with the personality you

can describe the challenges of your

buyer Persona so there's loads of things

you can customize this roleplay to suit

the needs of rank and rent if you like

this is what I really like about it it's

really customizable so you set all these

all these settings up you can have a

call for 15 minutes 7 Minutes Etc but

I'm just going to go with the cold cool

scenario so I would strongly recommend

get on the trial and just playing around

with this so trust me it's really going

to be worth your time um now here's the

scenario your call calling leads from

your list your gender to gather

information about the leads needs and

challenges clearly elaborate the value

proposition of your product and see if

the lead can be a potential fit the goal

of this call is to book a meeting now

bear in mind because this is a scenario

if I don't check off these elements of

the call I'm going to get a bad score so

that's where the score card is really

important that you update them but I'm

going to be working from the base

scenario just to the interest of time

okay so now I'm going to start the call

I've got a script in front of me I might

make some some mistakes on purpose just

to show you how this kind of works um

but yeah let's just go with it and see

what happens

okay hello hello is that

Michelle yeah that's me who's this hello

Michelle my name is Jeremy do you have

30 seconds by any

chance um yeah I guess so what's up

excellent so after a little bit of re

Arch I saw that you were listed on

Checker trade it appears to me that

you're looking for more work I saw you

in the sponsored listing area is that

correct yeah I mean I'm always looking

for more work but like what are you

offering

exactly okay well I'm looking for

someone who can take on emergency

electrician leads in the oxed area so I

actually own a website that is already

generating leads I'm ranking at the top

of the search engines I'm looking for

someone who I can send some of these

jobs on to and we could potentially work

out some kind of deal down the line does

that sound

good um I mean that sounds interesting

but like how do I know these leads are

legit What kind of proof do you

have that's a fair question so every

time leads come in we take a look at

those leads we verify them using our own

set of processes before sending them on

one thing I would say is that when we

initially work together I won't be

sending you you know I won't be sending

you any kind of quote or requesting any

money or anything like that this is more

about just seeing if there's a potential

fit and if this is going to work for

both of us does that sound

okay okay but like can you send me some

info about how this all works I want to

check it out before we go any further

yeah more than happy to do that do you

have an email address that I can contact

you or a personal phone number um so

that I can send over some

details um just send me an email with

the info and I'll take a look when I

have a minute what's your website by the

way so my website is this is an

example.com

okay got it so like how do you leads if

they don't pan out what's your process

for

that so I've ended the call there

because as you can see it was g off on a

bit of a tangent this is where sometimes

it breaks down a little bit but this

actually went really well I was I was

shocked I've had some of these in this

account that have really flopped and you

know I always people make mistakes on

sales cools it's one of those things

that can happen and this is why this is

such a valuable tool so I've just ended

the call there what I want to show you

we could play it again if we wanted to

but I just want to click on see results

here just to show you exactly what kind

of happens on the back of these calls

and where this tool is so useful first

you get a call score which is in

reference to that scorecard there's it

shows you the talk ratio where I've

failed miserably surprise surprise I do

talk a lot you know these videos go on

for so long you're probably not

surprised to hear that so I've overs

spoken so a golden talk ratio is more

the prospect so I've I've dominated the

call there which isn't good okay so

that's that's an Insight you got the

transcript on the right hand side so

everything that was said you can see

there which is really interesting

because sometimes you use words you

wouldn't think you're using or whatever

it looks like I've got my opener dialed

in compared to the scorecard but my

relevancy is off my value proposition is

off my objection handling is really good

interestingly um but my next steps this

is where I didn't quite get to because I

needed to get her email address or I

needed to set up a new meeting and I

haven't hit that according to the

scorecards that I set up in the system

but you see how this kind of works we're

getting assessed here now this is really

really valuable this exactly when the

call was um you you can see all of your

calls um you can set up another one I

could just go back to the I roleplay and

it'll be Melissa someone different

someone with different objections things

like that I can work through my script

again you get the idea then there's a

dashboard in here which just shows you

you know an analysis of all your calls

so you can start analyzing you know what

you're doing there's loads in here and

honestly it's just really effective just

to have these kinds of conversations and

you know what just even if you just

signed up for this platform and you ran

through this process 15 times or so 15

demo calls just before you contacted a

business owner that business owner call

would be so much better because you're

already in the groove so there's so many

ways you can use this if you're new to

co calling I'd strongly recommend it as

I say there's a link in the description

below to head over here um and and get

access for 7 days free trial as I say

spend some time in here practice the

more you practice the best you're going

to get these things and you don't really

obviously there's only so much AI

roleplay can do it is going to be best

to progress to real business owners but

when you're beginning this is a

fantastic First Step so any question

comments feedback them down below with

that said best of luck and I hope you

have an excellent day