How to write a KILLER Fiverr Gig Description | Fiverr Mastery Course Part -07

Summary

This video tutorial focuses on crafting an impactful gig description for Fiverr, emphasizing its role in SEO and gig ranking. It advises starting with a personal greeting, introducing oneself and expertise, and addressing potential customer queries directly. The script outlines the importance of detailing services, packages, and delivery formats, while also highlighting the recommended package. It stresses the need to list project requirements and offer custom options, with a note on maintaining professionalism and avoiding external links or desperate pleas for orders. The video concludes with tips on incorporating keywords and showcasing unique selling points to stand out from competitors, encouraging viewers to engage with the content.

Takeaways

• 👋 Start with a Greeting: Begin your gig description with a friendly greeting and introduce yourself, including your name and what you do.
• 📝 Describe Yourself: Follow the greeting with a brief description of who you are, what you do, and your experience in your field.
• ❓ Address Customer Needs: Clearly articulate what services you offer and how you can solve potential customers' problems or meet their needs.
• 📦 Detail Your Packages: Provide detailed information about each of your packages, focusing on the most popular or recommended package, and list the benefits of each package.
• 🗂 Use Bullet Points: Present the details of your packages and offerings in bullet points for clarity and easy understanding.
• 🔍 Include Keywords: Integrate relevant keywords naturally within your description and package names to improve SEO.
• ⚠️ Avoid Prohibited Content: Do not include external links, email addresses, or appear to be begging for orders to maintain professionalism.
• ✨ Highlight Your USP: Emphasize your Unique Selling Proposition (USP) by explaining what sets you apart from competitors and why clients should choose you.
• 🔄 Mention Custom Offers: Inform potential clients that you can accommodate custom requests and encourage them to contact you for a more tailored service.
• 📝 List Requirements: Clearly state what you need from clients to begin a project, and mention any important notes or disclaimers to set proper expectations.

Q & A

Why is a gig description important on Fiverr?

A gig description is important because it helps in gig ranking and allows for the inclusion of keywords that can enhance searchability. It provides more space to detail services compared to the limited tags and title.

What should be included in the greeting of a gig description?

The greeting should be a simple 'Hello' followed by your name and a brief introduction about who you are and what you do.

How should you introduce yourself in the gig description?

You should mention your name, what you do, and how long you have been working in your field.

What format should you use to clear customers' doubts in the gig description?

You can use a question and answer format to address potential customer doubts, for example, 'Are you looking for someone who can create social media designs for you? Then you are at the right place.'

What details should you provide about your services in the gig description?

You should describe what services you offer, detail the packages available, and specify which package you recommend. Mention the deliverables and file formats in detail.

How should you list the contents of each package in the gig description?

List the contents of each package pointwise rather than in paragraphs to ensure clarity and readability.

What requirements should you include in the gig description?

Include the requirements you need from the client to start the project, such as text, color theme, and other specific details.

What should you avoid including in your gig description?

Avoid including email IDs, external portfolio links, and anything that looks unprofessional or like you are begging for orders.

How can you incorporate keywords effectively in the gig description?

Incorporate keywords in your package names and when explaining the packages, rather than in the title or tags.

What is a USP and why is it important to include in your gig description?

USP stands for Unique Selling Proposition. It highlights what makes you special and different from others, convincing potential clients to choose your services over others.

What additional elements can enhance a gig description?

Including a disclaimer or note asking clients to message you before placing an order for better understanding can enhance the description.