How to Create, Setup & Run Facebook Ads Campaign in Just 15 Minutes! 🔥

Summary

In this Facebook Ads course video, instructor Umar Tazkeer guides viewers through setting up a campaign from scratch. He covers campaign, adset, and creative levels, focusing on a traffic campaign aimed at driving website visitors. Tazkeer explains selecting audiences, setting budgets, and choosing placements. He demonstrates creating ads with various creative formats, including images and videos, and emphasizes the importance of targeting and testing to optimize ad performance. The tutorial concludes with ad creation, review, and publishing processes, providing a comprehensive foundation for beginners in Facebook advertising.

Takeaways

• 📚 The video is a Facebook Ads course taught by Umar Tazkeer, focusing on setting up campaigns from scratch.
• 🛠️ The course covers campaign, adset, and creative levels of Facebook Ads setup.
• 🚀 The scenario presented is a traffic campaign aiming to drive traffic to a website or landing page.
• 🖼️ Creatives for the campaign can be in various formats, including image, video, or carousel.
• 📝 The importance of naming campaigns and adsets for clarity and organization is highlighted.
• 🎯 The audience selection process is crucial, with the example given targeting a cold audience in India interested in digital marketing.
• 🌐 The redirection options for traffic campaigns include website, application, Facebook Messenger, or WhatsApp, with the example choosing a website.
• 📈 The adset budget can be set with options like a fixed amount or lifetime budget, influencing the campaign's reach.
• 📱 The script discusses manual and automatic placement options for ads, with automatic allowing Facebook to decide ad placements.
• 🖋️ Creative elements like images and text are customizable, with the script providing examples of ad text and headlines.
• 🔗 The necessity of selecting the correct page for ad posting and the automatic selection of Instagram when a Facebook page is chosen is explained.
• 🔄 The process of creating multiple ads within an ad group by duplicating and changing elements like images is demonstrated.
• 🔄 The script concludes with the steps to publish a campaign, noting that it will go through a review process before going live.

Q & A

What are the three levels of a Facebook campaign mentioned in the video?

The three levels of a Facebook campaign mentioned are the campaign level, the ad set level, and the ad (creative) level.

What type of campaign is being set up in the video?

The video demonstrates setting up a traffic campaign.

What is the purpose of a traffic campaign?

The purpose of a traffic campaign is to drive traffic to a website or landing page.

What formats can creatives be in for a traffic campaign?

Creatives for a traffic campaign can be in the form of an image, a video, or a carousel (which contains multiple images or videos).

What is the scenario assumed for the campaign in the video?

The scenario assumed is running a traffic campaign to drive traffic to a landing page or website.

How should the campaign be named?

The campaign should be named based on its objective and target audience, such as 'traffic campaign for YouTube' or 'traffic campaign for courses.' Additionally, the name can include the creator's name and the date of creation.

What audience is being targeted in the video’s example?

The targeted audience in the example is a cold audience in India interested in digital marketing.

What are the options for redirecting traffic in a traffic campaign?

Traffic can be redirected to a website, an application, Facebook Messenger, or WhatsApp. In the video, the traffic is redirected to a website.

How can the placement of the ad be decided?

The placement of the ad can be automatic, where Facebook decides the placement, or manual, where specific placements (such as Facebook or Instagram) can be chosen.

What are the steps to create an ad within the ad set?

To create an ad, you select the format (e.g., single image), upload or select an image, write the primary text, headline, and description, enter the URL to redirect traffic, and then choose the call-to-action button. Finally, the campaign is published and reviewed.

Outlines

00:00

🚀 Introduction to Facebook Ads Campaign Setup

Umar Tazkeer introduces the Facebook Ads course and outlines the process of setting up a campaign from the beginning. The video covers the three main levels of campaign setup: campaign, adset, and creative levels. The focus is on a traffic campaign aimed at driving audience to a website or landing page. Different creative formats such as images, videos, and carousels are discussed, along with the importance of naming the campaign and specifying the target audience and objectives.

05:07

🎯 Targeting and Creative Selection for Ads

This paragraph delves into the specifics of targeting an audience for a traffic campaign, with a focus on cold audiences in India. It explains how to select the location, age range, and interests of the target audience. The creative aspect of ad creation is explored, including choosing between different formats like single images, videos, or carousels. The process of selecting and uploading images from the ad account or Instagram is detailed, along with tips on image dimensions and the importance of aligning the image with the target audience's interests.

10:11

📝 Crafting Ad Content and Finalizing the Campaign

The final paragraph discusses the steps to finalize the ad content, including writing primary text, headlines, and descriptions that resonate with the target audience. It covers the process of setting up a URL for redirection after a user interacts with the ad and customizing call-to-action buttons. The paragraph also explains how to duplicate ads for A/B testing within the same ad group and emphasizes the importance of monitoring ad performance to optimize the campaign. The video concludes with a reminder to publish the campaign for it to go live and the steps to take after publishing, such as reviewing and potentially deleting the campaign for learning purposes.

Keywords

💡Facebook Ads course

The 'Facebook Ads course' is the central theme of the video, where the instructor, Umar Tazkeer, guides viewers on how to set up a Facebook advertising campaign. It is a learning program focused on digital marketing strategies, specifically for advertising on the Facebook platform. The course is designed to be practical, with the instructor demonstrating the process step by step.

💡Campaign

In the context of the video, a 'campaign' refers to a series of advertising efforts that share a common theme or goal. It is a fundamental concept in Facebook Ads, where a campaign encompasses different levels such as adsets and creative ads. The script describes how to set up a campaign from scratch, including naming it and defining its objective.

💡Adset

An 'adset' is a subset within a campaign, which allows for targeting specific audiences and defining the budget for that particular group of ads. The script mentions creating a new adset and selecting the audience based on criteria like location and interests, which is crucial for directing the ad's reach effectively.

💡Creative

'Creative' in the video refers to the content that is shown to the audience in an ad, which can be in various formats such as images, videos, or carousels. The creative is a key element in attracting attention and engaging the audience, and the script discusses different types of creatives that can be used in a traffic campaign.

💡Carousel

A 'carousel' is a specific type of ad creative that contains multiple images or videos, allowing users to swipe through them. The script mentions the creation of a carousel as one of the options for ad creatives, which can be an effective way to showcase multiple products or aspects of a service in a single ad.

💡Landing Page

The 'landing page' is the webpage that a user is directed to after clicking on an ad. It is a critical component of a traffic campaign, as it is where the conversion or desired action is expected to take place. The script discusses the importance of driving traffic to a landing page and the potential for further marketing activities from that page.

💡Audience Targeting

In the script, 'audience targeting' refers to the process of defining the specific group of people who will see the ad based on certain criteria such as location, age, and interests. This is a key strategy for ensuring that the ad reaches the most relevant and potential customers, as demonstrated when the instructor selects 'Cold-IN-DM-India' as the target audience.

💡Placement

'Placement' in the context of the video refers to the decision of where the ad will appear, such as on Facebook, Instagram, or other platforms within the Facebook network. The script discusses the option to manually select placement or to allow automatic placement, where Facebook decides the best location for the ad to appear.

💡Primary Text

The 'primary text' is the headline or the main message that appears with the ad creative. It is meant to grab the viewer's attention and convey the main offer or call to action. The script provides examples of primary text, such as 'Hey! Digital Marketers!' and questions to engage the audience.

💡Publish

To 'publish' in the video means to make the ad campaign live, so it starts being shown to the target audience. The script describes the process of reviewing the campaign setup, making final edits, and then clicking 'publish' to launch the campaign and begin the ad's performance monitoring.

Highlights

Introduction to setting up a Facebook Ads campaign from scratch by Umar Tazkeer.

Exploration of three levels: campaign, adset, and creative ad.

Assumption of a traffic campaign scenario with different creative formats like image, video, or carousel.

Explanation of a traffic campaign's objective to drive traffic to a website or landing page.

Importance of naming campaigns for clarity and organization.

Targeting cold audiences with specific geographical and demographic criteria.

Selection of campaign objective and the choice between website, app, Messenger, or WhatsApp redirection.

Decision-making process for creative placements: automatic or manual selection.

Creating an ad with different options such as single image, single video, or carousel.

The necessity of having a Facebook page for ad running and its role in the ad setup.

How to select and upload images from the ad account or Instagram for ad creatives.

Cropping and editing images to fit the required dimensions for ad creatives.

Writing compelling primary text to attract the target audience's attention.

Adding headlines and descriptions to enhance ad content and call-to-action.

Entering the URL for redirection after ad engagement and the importance of a compelling offer.

Customizing ad buttons with text like 'Learn More', 'Subscribe', or 'Get Offer'.

Duplicating ads within an ad group for A/B testing and optimization.

Publishing the campaign and the review process before it goes live.

Monitoring ad performance to decide which creatives to continue or pause.

Learning approach to set up basic campaigns and the importance of understanding ad components.

Transcripts

Hey everyone! Welcome to Facebook Ads course. I am Umar Tazkeer. In this video we are going to see

how we can set up a campaign from scratch. Whatever level is in this video,

whether it is campaign level or adset level or if we talk about creative Ad, then we are going to explore these three levels.

And we are going to see how we can set up a campaign from scratch. We will see this thing practically.

We have to assume some scenarios here. The scenario is that we are running a traffic campaign.

We can run different types of campaigns.

When we talk about traffic campaigns, we will show our creatives to the audience.

Creative can be in different formats. Creative can be an image. The creative can be a video or it can be a carousel.

Carousel Post contains multiple images or videos.

We can do something like this. We can create carousel, single image or single video. We can create

all these things. Here we will run traffic campaign.

We send traffic to a website, we also call it landing page. We drive traffic to the landing page. In what way shall we do this?

Let's look at it step by step. Here I told that this is a traffic campaign.

Fine. Now I have to give it a name.

like this is a traffic campaign for bank, or whatever 0:01:43.160,0:01:49.190 audience we will select, we can also write on that basis. This is a traffic campaign

for YouTube. There is a traffic campaign to increase the subscribers of our YouTube channel & for courses.

You can write whatever is your objective. There is traffic for the courses.

You can write the name of who created it, if multiple people are working on the same account.

And when it was created, you can also write it here. For example, I can write 1st March, i.e, '1/03' here.

Now here we don't have to do anything. We have to scroll down.

We don't have to implement test and CBO here, it's all subsequent strategies.

New Adset. In the new adset, it depends on which audience we select. I have written here that we are targeting cold audiences.

Write 'Cold-IN-DM-India'. We are targeting India.

I told you in the last video that it is up to you what type of formatting you want to keep.

Where do we want to send the traffic? I told you in the beginning that

when we were selecting the objective of the campaign, then we had different options.

If we select the object of the traffic campaign, it means that we want Ad to be visible to the people.

After that, when they click on it, they will be redirected. Where will they be redirected? You can see this option.

You would like to send on the website or you have an application you want to send on it or

you would like to send on the Facebook's Messenger or in WhatsApp. We will redirect to the website.

There is also a reason for this, because we can do marketing from the website later. I have chosen Website.

Won't change the creative. It's up to you what you want to select here. I can select 500 rupees here.

I have the option that I can also select Lifetime Budget. There is 'Show More Options' here which is not required yet.

Here I select the audience. Our location is India. We keep the age here from 18 to 45. We will not change gender.

Here I have to target the audience who is interested in digital marketing. Here you will get the estimate. Now we move on.

If we want our creative to be visible in one place, then we can edit the placement.

If you want the creative to appear only on Facebook and not on Instagram, then we get that option in manual placement.

Otherwise, you can choose automatic placement. In this, Facebook will decide itself. We keep it in this way by default.

Let's move. Now we will create the Ad here. Which is your Ad now? For example, if you have an video Ad

or a image Ad then I write here 'image#1'. What will be the page on which your Ad will run? For example,

I open Facebook. Scroll down. This is a Ad of 'Deal Point'. Sponsored is written here, it means it is Ad.

This is the page. If I open it then Deal Point is a page. From which page are you running the Ad because to run the Ad,

apart from the Ad account, the other important thing is the page, which is very important to have.

You can see that the Ad runs are being done from the page of Deal Points. This is basically a video. I'll pause it.

So from this point of view we need pages. Come back. I am selecting the page here WsCube Tech.

With this, our Instagram account also gets selected by default. Let's move on. Here it is giving different options,

we want to play single video as Ad, as you are seeing here. This is basically a single video. Let's move on.

Let's see if we are seeing a carousel somewhere, where you see multiple videos or images, which you can swipe.

That is basically a carousel. They also have Ads. If you want, you can also create Ads related to them.

Scroll down to see where it is showing? Not showing yet.

Sometimes it is seen, sometimes it is not seen. Maybe a lot of people are not running that Ad right now.

Video Ads are more popular, so people are running more video Ads right now. I am selecting a single image here.

If you are choosing Carousel, then you decide that you create Carousel with the same type.

I have selected single image here. After that, we have an option that we can add here. I add here.

If you have something in your system then you can upload it here. I have already uploaded a lot of images here, that's why

you are seeing so many images inside the Ad account. I can use business images or instagram images.

If I select Instagram images then I can use the image of the Instagram account.

You can see here that I am seeing all the images that I have posted on Instagram. I can select some of them.

I can select the account image. By default you will only see account images. You can also select page images.

You can select the images you have posted on the WsCube Tech page.

I select the account image. Any image you upload from here will come to the account image. I select this image from here.

As I just told you that we have to keep it according to the target which we have selected.

An image has been selected in front of us. Let's see if we can crop it.

We cancel it and select another image. Here you will also see a preview. I select another image by clicking 'change media'.

There are many images here. I have targeted the audience of digital marketing. Once let's see whether this image works for us or not.

'Want to learn something new, sit at home and learn for free from our YouTube channel'. Google Ads, Facebook Ads & Wordpress.

to learn all these things we are convencing, it is carousel I beleive, not it is single image.

Single image is selected. I change everything once again. I select some other image. I select the same image.

Its dimensions should be square, i.e, 1080 by 1080. This is the dimension here,

so I select this one. After selecting it, we close the enhancement from here.

You get basic editing options here. Here we have selected the images. After that we have to write the primary text.

I'm writing here 'Hey! Digital Marketers!' 'Are you struggling to Learn Facebook Ads?'

'Are you struggling to Learn Google Ads?' 'You want to make your Google Ads profitable?'

'Do you want to make your Facebook Ads bring revenue?' You can write this according to you.

'Then opt for this course' 'visit - courses.wscubetech.com'

'See you on the other side'.

This will be the primary test which we see above the images.

We can write it according to our own way. Then there are

the headlines. I can write 'Free Courses on Digital Marketing' here.

Then there are descriptions. I can write 'offer expiring soon'.

In the website, we have to enter the URL to which website we want to redirect. Let me copy this URL.

I'll enter it. There are many courses here. For example, this is our website.

I will enter this here. You can see that you will start seeing previews at different locations which I mentioned.

You can change the text of this button on which 'Learn More' is written. If you do not want a button then you can select the no button.

We can select 'Subscribe', if we are providing any offer then we can select 'Get Offer'. There are

many more options too. These things are related to tracking, which we will talk about later. Here your campaign is almost ready.

If you want to make more Ads then you can duplicate it

like I duplicated it. You can duplicate this. It will be duplicated within the original campaign itself.

This was Image#1 and this is Image#2. I'll come on Image#2. Let me change its name 'Image#2'.

All other things I have to keep the same at the Ad level, I just have to change the image. I will come back here,

go to edit and click on change media. From here I will select this image. Now, I have 2 Ads.

I have two Ads created within this particular Ads group. You must have understood.

We have created two Ads inside this particular Ads group. The Ad that is relevant will be shown to the audience.

In this way you can create campaign. After that you have to click on publish,

after that your campaign will go live. Before that, it will go in review. I click on

publish. I'll let you know. You will click on publish. After that you will see that your campaign has been setup well.

You will see that your images will be in review status.

It is in draft. We edit it and publish it too. It was not published. Maybe we just published this.

If we have published at the campaign level, then both these things would have been published.

You can see that both the things have come in the review and this campaign has also come in the review. This the campaign.

Inside this campaign we have this Adset and inside this, one we have both these images.

We will see its performance here, which image is performing and which image is not performing.

We will move with the image which is performing and we will stop the image which is not performing.

That's how everything works, but we don't need it right now. I'll post it for a while.

After pausing, I will delete it because we made it for the purpose of learning. I'll delete it from here.

If you want to setup basic campaign from scratch then you can do it in this way.

I have given the overview so that you can get relate with the things that I will discuss further.

When I will talk about Ad group and Ad then you will be able to relate to all those things.

That's all for today. See you in next video. Good Bye!