Gordon's $60,000 Per Month Organic Lead Generation System (Revealed) - Scale Systems Case Study

Summary

Gordon, a personal training studio owner in Melbourne, discusses his success with implementing Scale Systems for lead generation. He highlights the transition from reliance on Google and social media ads to a more organic approach, resulting in higher quality leads and streamlined content creation. The conversation covers the benefits of the system for both in-person and online businesses, the importance of action and implementation, and the potential for significant revenue growth. Gordon's positive experience and the community support within Scale Systems are emphasized, encouraging others to consider joining for clarity and accelerated business growth.

Takeaways

• 🏋️‍♂️ Gordon John Vong owns a high-end personal training studio in Melbourne, offering exclusive one-on-one services priced between $3,000 to $5,000.
• 📈 He has successfully integrated lead generation systems to scale his business, moving beyond traditional advertising to explore new revenue streams.
• 🌐 Gordon is leveraging the success of his studio to assist other personal trainers with an online business model, which is more leveraged and scalable.
• 📝 He emphasizes the importance of content creation and the structured approach provided by Scale Systems to generate leads both organically and through ads.
• 📈 The implementation of Scale Systems has led to a more streamlined process for Gordon, allowing him to focus on marketing and sales more effectively.
• 📉 Gordon noticed a direct correlation between the frequency of his posts and the level of engagement, leads, and ultimately, business growth.
• 💡 He discovered the benefits of organic social media and content marketing after watching a YouTube video, seeking to reduce reliance on paid ads.
• 🤝 Gordon values the community aspect of Scale Systems, where members share what works for their businesses, fostering a collaborative environment.
• 🚀 With Scale Systems, Gordon expects significant revenue growth, projecting an increase to 70-80% of his lead generation strategy for his online coaching business.
• 🛑 He advises against hiring external marketing agencies until one has learned the systems and strategies themselves, ensuring a deeper understanding of the business and target market.
• 🌟 Gordon's experience with Scale Systems has been overwhelmingly positive, attributing much of his success and streamlined operations to the structured approach and community support.

Q & A

What is the primary service offered by Gordon's personal training studio in Melbourne?

Gordon's personal training studio in Melbourne offers high-ticket, one-on-one exclusive personal training services, with prices ranging between $3,000 to $5,000.

How has implementing scale systems helped Gordon's business?

Implementing scale systems has helped Gordon's business by streamlining lead generation, saving time, and enabling the exploration of additional revenue streams, such as an online business model for personal trainers.

What is the significance of leveraging the success of Gordon's studio to help other personal trainers?

Leveraging the success of the studio to help other personal trainers is significant as it represents a more leveraged business model, potentially increasing overall revenue and impact in the personal training industry.

How does Gordon describe the difference in lead quality after implementing the scale systems?

Gordon describes the leads as being more qualified after implementing the scale systems, which has helped in attracting clients who are more likely to convert.

What role does content play in Gordon's lead generation strategy?

Content plays a crucial role in Gordon's lead generation strategy by attracting organic leads through top, middle, and bottom of the funnel content, which resonates with potential clients' pain points and interests.

How has Gordon's approach to sales conversations changed after prospects have consumed organic content?

After prospects have consumed organic content, sales conversations have become easier as the prospects are often already sold on the service before even speaking with Gordon, making the sales process more efficient.

What was Gordon's initial strategy for lead generation before engaging with scale systems?

Gordon's initial strategy for lead generation was primarily reliant on Google search ads and social media ads, with some natural lead generation through walk-ins and referrals.

How did Gordon first learn about the scale systems and what motivated him to try it?

Gordon first learned about the scale systems through a YouTube video featuring an interview with someone discussing organic systems and lead generation. The desire to improve lead generation and reduce ad costs motivated him to try it.

What was Gordon's experience like when he first engaged with the scale systems team?

Gordon's experience was positive, with a structured and clear onboarding process, including a personalized plan and easy access to course content. He appreciated the detailed documents and the efficiency of the system.

How does Gordon view the importance of learning and implementing the scale systems' strategies himself?

Gordon views learning and implementing the strategies himself as crucial because it gives him a deeper understanding of his business and target market, which he believes marketing agencies or ghostwriters cannot replicate.

What advice does Gordon give to those considering joining scale systems or hiring external marketing support?

Gordon advises learning how to do the marketing and copywriting yourself first, as it provides a better understanding of the business and the target market. He suggests that after mastering the strategies, one can consider outsourcing if necessary.

What impact does Gordon expect the scale systems to have on his business revenue and lead flow in the next 12 months?

Gordon expects the scale systems to significantly increase his business revenue, projecting an additional $200k for his in-person studio and anticipating that the online personal training coaching business will rely heavily on the system for 70-80% of their lead generation.

What does Gordon suggest for someone who is unsure about taking the next step with scale systems?

Gordon suggests that if someone is unsure, they should at least take the step to speak with someone from Lauren's team and book a no-obligation call to understand the options better. He emphasizes the importance of having confidence in one's ability to succeed and how scale systems can help clarify and expedite that success.