5 Ways to Grow on Instagram THIS WEEK | Instagram Growth Strategies

Summary

This video offers five strategies to grow your Instagram audience and convert them effectively. It highlights leveraging the 'Add Yours' sticker in stories for increased views, using ManyChat for automation and engagement, offering freebies to build a sales funnel and email list, running Instagram profile visits ads for targeted reach, and encouraging more comments for higher algorithmic visibility. The video also emphasizes the importance of real connections over mere numbers and provides a free resource for a professional Instagram profile setup.

Takeaways

• 📈 Leverage the 'Add Yours' sticker in Instagram stories to boost views and engagement, as it is currently being heavily promoted by Instagram.
• 📸 Use popular prompts like 'Post the last photo in your camera roll' or 'Post a roundup from the month you're in' with the 'Add Yours' sticker to engage a wider audience.
• 🔄 The 'Add Yours' sticker helps re-engage current followers whose algorithm you may have fallen out of, leading to more feed post interactions.
• 💬 Replace the 'Link in bio' with ManyChat to reduce friction and drive traffic through automated workflows triggered by specific keywords in comments.
• 📩 Use ManyChat to send automated direct messages with links to resources, increasing engagement and fostering conversations with followers.
• 🎁 Offer freebies or lead magnets, such as eBooks or PDFs, to attract new followers and build your email list, leveraging content that aligns with your expertise.
• 📣 Run Instagram profile visits ads to drive targeted traffic to your profile, ensuring it is fully optimized with professional details before investing in ads.
• 💬 Focus on increasing comments by using automation tools like ManyChat to create engaging conversations, which signal to Instagram that your content is worth promoting.
• 🗣️ Encourage direct interactions with your audience through comments or DMs, asking questions in captions and engaging with their content to build a genuine community.
• 🤝 Remember that the goal is to build real connections and a community, not just to increase numbers; focus on the people behind the numbers.

Q & A

What is the main focus of the video script?

The main focus of the video script is to provide quick tips and tactics for growing an audience on Instagram and converting them into followers or customers.

What is the 'Add Yours' sticker feature on Instagram Stories?

The 'Add Yours' sticker is an Instagram Stories feature that allows users to create a template with a prompt on a specific topic to encourage others to participate, thereby increasing engagement and visibility.

How can using the 'Add Yours' sticker help in growing an Instagram audience?

Using the 'Add Yours' sticker can help in growing an Instagram audience by increasing story views, opening up to a new audience through the sticker's popularity, and bringing the account back into the algorithm of current followers.

What is the conversion bonus suggested when using the 'Add Yours' sticker?

The conversion bonus suggested is to include a product or service in the series of stories with the 'Add Yours' sticker, showcasing behind-the-scenes content or content that represents what followers can expect, to entice them to follow or interact more.

What is ManyChat and how does it help with Instagram growth?

ManyChat is an automation tool approved by Instagram that allows users to create workflows to drive actions on Instagram, such as increasing engagement and sales, and replacing the link in bio feature with more engaging automation.

How can ManyChat replace the link in bio feature on Instagram?

ManyChat can replace the link in bio feature by setting up workflows that trigger automated responses and direct messages when users comment with specific keywords, making it easier to drive traffic and engage with followers.

What are freebies or lead magnets in the context of Instagram growth?

Freebies or lead magnets are valuable resources like ebooks or PDFs that are given away for free to provide value to the audience, with the aim of building a sales funnel, growing the email list, and attracting new followers.

Why are freebies effective in Instagram growth and conversion?

Freebies are effective because they deliver value to the audience, keep current followers engaged, and attract new followers by showcasing the expertise of the account owner, which can lead to more email list sign-ups and conversions.

What is the importance of running Instagram profile visits ads?

Running Instagram profile visits ads is important as it is a guaranteed way to reach a target audience, driving more views to the profile, and potentially increasing conversions, provided the profile is set up professionally and is ready to engage with new visitors.

How can getting more comments on Instagram posts help with growth?

Getting more comments on Instagram posts helps with growth because Instagram uses engagement signals to decide who to share content with and how many people to show it to, so increased comments can lead to more visibility and suggestions of the content to a wider audience.

What is the role of building a real community on Instagram according to the script?

Building a real community on Instagram is crucial as it helps in creating real connections and relationships with followers, which is more important than just focusing on the numbers. It contributes to a more engaged and loyal audience.

Outlines

00:00

📈 Leveraging the 'Add Yours' Sticker for Instagram Growth

The first paragraph introduces a series of quick tips for growing and converting an Instagram audience. The key focus is on using the 'Add Yours' sticker in Instagram Stories, a feature that allows users to create prompts encouraging others to participate. The sticker is part of a trend that boosts story views, as Instagram prioritizes these in the stories feed. The strategy involves tapping into popular stickers and creating engaging prompts, which not only introduces the account to new audiences but also re-engages current followers. The paragraph suggests incorporating product or service showcases in these story series to increase conversions.

05:01

🔗 Replacing the Link in Bio with ManyChat for Enhanced Engagement

The second paragraph discusses the limitations of the traditional link in bio for driving traffic and introduces ManyChat as an alternative. ManyChat is an Instagram-approved automation tool that facilitates user engagement through workflows triggered by specific keywords. The summary explains how to set up a workflow with a call-to-action, automated comment responses, and direct messages that provide value to the audience, such as a free social media strategy template. This method not only enhances engagement but also signals to Instagram's algorithm that there's a strong relationship between the account and its audience, leading to increased visibility in recommendation services.

10:02

🎁 Utilizing Freebies to Grow and Convert Your Audience

This paragraph emphasizes the power of freebies or lead magnets in growing an Instagram following and converting audience members. Freebies are valuable resources, such as ebooks or PDFs, that don't require much effort to create but provide substantial value to the audience. They are used to build a sales funnel and email list while attracting new followers. The paragraph suggests aligning freebies with content pillars and using them to direct people to more in-depth resources, thereby growing the account and establishing a direct line of communication with the audience through email.

🎯 Running Instagram Profile Visits Ads for Targeted Growth

The fourth paragraph suggests using Instagram's ad service to run profile visits ads, which are designed to drive targeted traffic to the profile. It's recommended to ensure the profile is fully set up with all necessary information before investing in ads. The strategy involves creating value-driven content with a clear call to action, which is then presented to a selected audience to increase profile views and potential conversions. The paragraph also mentions the importance of having a complete and professional profile setup to ensure a smooth user experience when new visitors arrive from the ads.

🗣️ Encouraging Comments to Boost Algorithm Visibility

The final paragraph focuses on the importance of comments in increasing the visibility of content on Instagram. It explains that Instagram uses engagement signals to determine content distribution. The use of platforms like ManyChat for automated comments is highlighted as a strategy to increase engagement, which in turn signals to the algorithm that the content is worth sharing with a broader audience. The paragraph also encourages genuine social interaction, both in responding to comments and by engaging with the audience's content, to build a real community and strengthen algorithmic preference.

Keywords

💡Instagram

Instagram is a social media platform focused on sharing photos and videos. In the video, it is the central theme as the script discusses strategies for growing an audience and converting them on this platform. The script mentions leveraging Instagram features like 'Stories' and 'add yours sticker' to increase engagement and visibility.

💡Add Yours Sticker

The 'Add Yours Sticker' is an Instagram Stories feature that allows users to create a template with a prompt for others to participate in. The script highlights its effectiveness in increasing story views and engaging a wider audience, as it is pushed to the top of the stories feed by Instagram's algorithm.

💡Engagement

Engagement refers to the interactions users have with content, such as likes, comments, shares, and clicks. The video emphasizes the importance of engagement for increasing the visibility of posts on Instagram, as it signals to the algorithm that there is a relationship between the content creator and the audience.

💡Algorithm

The algorithm in the context of the video refers to Instagram's system that decides the order of content in a user's feed based on factors like engagement and relevance. The script explains how increasing engagement through tactics like using the 'Add Yours Sticker' can influence the algorithm to show the content to more people.

💡ManyChat

ManyChat is an automation tool for Instagram mentioned in the video as a way to increase engagement and drive traffic to websites or sales funnels. It is approved by Instagram and allows for the creation of workflows that respond to user interactions, such as commenting on a post.

💡Lead Magnet

A lead magnet is a marketing term for a piece of content, such as an ebook or a PDF, that is given away for free in exchange for contact information, typically an email address. In the script, it is discussed as a strategy to grow an email list and generate new followers by offering valuable content.

💡Instagram Profile Visits Ads

Instagram Profile Visits Ads are a type of advertising service offered by Instagram designed to drive traffic to a user's profile. The script suggests using these ads to reach a targeted audience with value-driven content and clear calls to action.

💡Conversion

Conversion in the video refers to the process of turning an audience into customers or leads. The script provides various strategies, such as using ManyChat and offering freebies, to convert the audience on Instagram by engaging them with valuable content and calls to action.

💡Comments

Comments are a form of user interaction on social media where viewers can respond to posts. The script notes that increasing the number of comments on posts can signal to Instagram's algorithm that the content is engaging, leading to greater visibility for the post.

💡Social Media Strategy

A social media strategy in the context of the video is a plan for how to use social media platforms like Instagram to achieve marketing goals. The script mentions a 'free social media strategy template' as an example of a lead magnet that can be promoted to grow an audience and convert them into leads or customers.

💡Community

Community refers to a group of people who share common interests or goals. The video emphasizes the importance of building a real community on Instagram, where genuine connections and interactions are valued over mere numbers of followers.

Highlights

Introducing the return of the quick tip series for Instagram growth and audience conversion.

First quick tip: leverage the 'Add Yours' sticker in Instagram stories to increase engagement and reach.

'Add Yours' sticker creates a prompt for others to participate, boosting story views.

Popular 'Add Yours' stickers often have around a thousand uses, increasing visibility.

Using 'Add Yours' stickers can re-engage followers and attract new audiences.

Second quick tip: replace the 'Link in Bio' with ManyChat for streamlined audience interaction.

ManyChat automates actions on Instagram, increasing engagement and driving traffic.

Using trigger words in posts with ManyChat can automate comment responses and direct messages.

Third quick tip: leverage freebies like eBooks or PDF downloads to attract and retain followers.

Freebies serve as lead magnets, building email lists and generating new followers.

ManyChat can automate the delivery of freebies, enhancing engagement.

Fourth quick tip: run Instagram profile visit ads to reach targeted audiences.

Ensure your Instagram profile is fully optimized before running ads.

Fifth quick tip: increase comments by using automated tools like ManyChat and engaging with your audience.

Encourage audience interaction through questions and comments to boost algorithmic visibility.

Transcripts

hello you wonderful people welcome to or

welcome back to the channel today we're

bringing back an old quick tip style

series that we used to have and you all

really seem to love which was basically

just quick hits of tips and tactics you

can test this week to help you grow on

Instagram and convert your audience

let's dive in now the first quick tip to

help you grow your audience on Instagram

and convert them this week is to

leverage the add yours sticker in

stories this has been working so well it

is very much the thing right now so we

spoke about how to increase your stories

views in this video but here we want to

specifically focus on the tactic that

has been working really well for not

just us but many accounts on Instagram

which is leveraging that add yours

sticker and template the add yours

sticker is a feature of Instagram

stories where you or someone else

creates a template with a prompt on a

specific topic that you'd want to

encourage others to participate in so

for example some fun ones that we've

used in our post are like post the last

photo in your camera roll no cheating or

post a Roundup from the month that

you're in like that's those are very

popular topics that are coming up and

then we're seeing this work really well

especially when you tap into the already

popular stickers which usually have

about a thousand uses or more you can

see that when you actually go and look

at the sticker it's shown directly on

the sticker but when you use an adur

template in your stories the views they

get are a lot higher than your regular

stories because at the time of recording

Instagram is pushing these to the top of

the stories feed it's pretty incredible

when you look at the difference like if

you just today decide to post something

with an add your sticker and one without

it what you'll see in the difference and

this helps you grow for two reasons

specifically one some people are just

actually cruising through the ad your

stickers and seeing what others are

posting posting so this opens you to a

wide new audience and two it can bring

you back in front of current followers

whose algorithm you may have just fallen

out of which can happen so working

yourself back into a followers algorithm

can trickle down to your feed post as

well and we already know that the more

people who engage with your feed post

the more likely you are to show up in

front of new audiences in the

recommended surfaces so thinking about

how the algorithm works right the more

interaction you have on your post the

more likely you are to show up in the

discoverable surfaces like explore or

you know like the suggestions in feed as

a conversion bonus though we'd recommend

throwing in a product or service in that

series of stories so for example uh

behind the scenes of you creating your

product or behind the scenes of you just

doing your creative work or whatever

your creative Outlet is whether that be

painting mountain biking whatever you're

doing showcasing that in with the adure

sticker you could also Al just showcase

content that best represents what people

can expect from you so that they're more

enticed to follow or interact with it

even just giving it a heart or replying

to that story is going to make sure that

you stay in their algorithm more

consistently than you may have before

the next quick tip that you can use this

week to grow on Instagram and convert

your audience is to replace the Linkin

bio with many chat so while the link in

your bio has essentially been the that

main point where you can drive traffic

off in Instagram and into your websites

or any other sales funnels it also

carries like a lot of friction like you

have to get users to jump off your post

tap the link in your bio go through the

options if you've got multiple links to

finally get where you want them to go

and not to mention they might even have

to dig through that final link to get

where you're telling them to go and most

people just won't spend the time to do

that but thanks to the sponsor of this

video there is another way and that is

thanks to many chat so you might have

heard us talk about chat on the channel

in the past if you've been watching at

all has easily been the biggest driver

of Engagement for our account at High

season Co and it's also been the biggest

drivers of traffic to our lead magnet

like by far now if you don't know what

many chat is it's an automation tool

fully approved by Instagram that allows

you to create workflows that therefore

Drive actions on Instagram to grow your

engagement and grow your sales and

convert so many chat can actually

completely replace the link in your bio

feature via its incredible automation so

here's how we use it to grow so firstly

we decide what we want to promote in any

given post and then come up with a

trigger word for it so if we want to

promote our free social media strategy

template we would say something like

just comment strategy that would be the

keyword and we'll send you your free

template right to your inbox something

like that now you can say that in the

caption and or the actual video say if

you're doing a real you can actually say

in a real you can put it up on the

screen it doesn't matter how you convey

the message as long as that's the CTA

for what you want someone to do now we

would then set up a workflow for that

posts and or if it was in many chats Pro

planet can be for all posts or any post

and that would include the trigger word

and then we'd set up a series of

automated comment responses so usually

we do about three to five just so they

don't repeat too much but to be honest

on High season we're getting a pretty

lot of comments a lot so in the end most

very rare you're going to see too many

of them back to back that are identical

and then we set up a direct message

which explains what they're getting and

of course include the link to download

that template so what this does is give

you two comments on your post so one

from the audience member one automator

that you wrote in your voice so it

doesn't seem weird or out of place and

then one direct message which often

leads to more direct messages and a bit

of a back and forth is people tend to

thank you for the link and then you can

follow up hey if you got any questions

let us know things like that so this

also contributes to your growth because

the engagement on your post will also

signal to the algorithm that there's

actually a relationship between you and

the person who commented and then it'll

continue to serve your content and your

stories just as important as Tiff was

talking about to that person and the

people with similar interest to them in

recommendation services like explore or

suggested in the feed so if you want to

up your engagement and sales and replace

the link in your bio with many chat hit

the link in our description and use the

code High season at checkout for a free

month of their Pro Plan thank you so so

much again to many chat for continuing

to support the channel now another way

that you can grow on Instagram this week

and specifically let's talk about

converting because you know having

numbers is one thing but we also should

have numbers do things and again we're

going to talk a little bit more about

this in a second but remember the

numbers are people right so I just want

to always keep that keep that in mind

but something that works extremely well

is leveraging freebies so when we're

speaking of freebies we were just

talking about in many chat because of

course this has been a really great way

for us to grow on Instagram but freebies

or lead magnets are something that

you've created like an ebook or a PDF

download that are packed with value for

your audience but don't take a lot for

you to put together because you're

already the true subject matter expert

on the topics so freebies can be

leveraged to build a sales funnel and

email list while gener generating new

followers due to the value that you're

delivering within the Instagram content

that you're creating and sharing in

order to promot it so for example you

would generally be speaking everything

that we have can generally be tied to a

freebie because it's already part of our

content pillars and all of our freebies

have to do with our content pillars

because it's the topics that we talk

about it's the subject matters that we

are experts in which should be the same

case for you so for example if you had a

gardening profile I'm saying gardening

cuz I keep looking at our plants over

there that are just blowing in the so

nicely but if you had a platform where

you taught people like the best

gardening tips you would likely share

one or two tips and then you would

direct them to your guide in your

caption to learn more we did an entire

video on this I recommend you check it

out where we go into more detail on how

to leverage Instagram to promote your

freebie but many chat also has

automations to help with email capture

and delivering the free resources too

which you've likely encountered if

you've ever like interacted with

anything from like a major brand or some

of those major marketers that you can

see online and while the freebies are

great for delivering value keeping your

current audience happy and growing your

account they're also amazing for

building your email list and it's never

been more important to set up a way to

communicate with your audience that

nobody can take away from you very

important we did a deep dive on that

whole Topic in this video on why

diversification is important and we

definitely recommend that you check that

out and we also recommend that you look

at diversifying your platforms too the

next quick tip on how you can grow on

Instagram this week and convert is to

run Instagram profile visits ads so ads

are really the only true guaranteed way

to reach your target audience On Any

Given platform and fortunately for all

of us here Instagram has a really

powerful ad serice so one ad type that

they offer specifically is designed to

drive people to your profile through an

Instagram profile visits conversion

location so this would involve putting

value driven content with a clear quar

action to follow for more in front of an

audience you've selected which will

drive more views to your profile and

therefore hopefully some more

conversions now we'd only suggest to run

ads if your profile is 100% on point so

you need to have your profile photo your

name field the bio including all the

contact details and opening hours and

all those types of things links

highlights pinned posts and a full of

content before spending any money on

bringing people to see what you're

offering so think of Instagram like a

business card or like a website

everything should be in place to make it

as frictionless as possible for someone

to find exactly what they want from you

so nothing is more frustrating and I'm

sure you guys can agree when you're

trying to find something on an Instagram

profile it's just not there so make sure

your R set up professionally totally

good to go before spending any money on

ads so we also very fortunately have a

free resource our ultimate checklist

linked below and once you're good to go

check out this video to learn how to run

Instagram profile visits ads another

growth tactic that you can focus on this

week in order to reach more people is to

get more comments now Instagram has

shared that they use a variety of

signals to decide who to share your

content to and how many people to show

that content to and a lot of of this

relies on engagement this is no secret

we've talked about this a few times on

this channel and Instagram tells you

this really themselves they have very

detailed articles on what they use as

signals now this is why we've all seen

so many accounts essentially blow up

using platforms like many chat because

having the automated comments written

set up and controlled by us or by you

can completely change the game and has

completely changed the game for us now

our comments have exploded since using

many chat which we it's really it's

really impressive like truly truly just

even if you want to go through our

profile and scroll back and look at the

difference like our comment section has

blown up and a lot of that is just

because we're working smarter and

understanding how to use platforms like

many chat automation AI all these things

more strategically and it's really

really shows so just like it's done for

us you can check out many chat and do

what we do which is on almost every

single post we leverage many chat to

help us attract new followers by making

it easy for us to deliver our lead

magnets directly to their inbox and when

we do this Instagram starts

understanding that our content is

engaging because of all the comments

we're receiving so it suggests our

content to more people and again this is

us but it's happened to many many people

there are many studies data case studies

on how well this software is working and

then even if someone comments but it

isn't your trigger word you can always

make sure you're responding and even

asking secondary questions to keep the

conversation going as in the end this is

again what the algorithm really wants to

see right that interaction they're using

that as a signal yes being social on

social even if you choose though not to

use automation we just highly recommend

you encourage your audience to talk to

you through comments or DMS by asking

questions in your captions or in your

actual content and by going out and in

interacting again being social going out

and interacting with their content to

build a real relationship this will not

only benefit you algorithm wise but more

importantly help you build a real

community of real people which is the

most important why we're all here this

is why we are all here to build real

connections and numbers again are only

part of the equation remember who is

behind the number is way more important

it matters much much more and that is it

those were five strategies you can apply

today to help you grow on Instagram and

convert your audience let us know if you

tried any of them already especially the

first one cuz I just feel like it's fire

also many chats fire so there's some

good stuff in here let us know how it's

working for you and we really really

really would love to get feedback

because we really just want to see you

win so getting that information and

feedback from you is super helpful for

us especially if there's new things that

are working for you that you can share

in the comment section and help other

people out we want to thank many chat

again for supporting this video to give

their Pro Plan a try for free for a

month hit the link in the description

and use the code High season at checkout

thank you so much for coming back to

watch another video we will see you in

the next one but in the meantime check

out this one next and give us a like

maybe yeah all right we'll see you in

the next one subscribe peace bye