Nike vs. Adidas: The Ultimate Sneaker Showdown.

Summary

The video script analyzes the rivalry between sportswear giants Nike and Adidas. It explores how Adidas has been gaining market share through innovations like Boost technology and partnerships like Yeezy. Though Nike still leads in total sales, Adidas is seen as having more cultural relevance. The script argues Adidas may overtake Nike as the top sneaker brand.

Takeaways

• 😀アディダスはナイキのアメリカンライバルを打ち負かす可能性があるスポーツウェアの巨人としてゆっくりとそのレパートリーを構築してきました。
• 🏃2012年には、エアジョーダンの売り上げが89%も急増し、ナイキの支配は揺るぎないものと思われました。
• 🚀アディダスは2013年に、BASFの最先端化学を活用して関節への衝撃を大幅に軽減できるスニーカーライン、ブーストテクノロジーを世に送り出しました。
• 🌟カニエ・ウェストのエンドースメントにより、アディダスのウルトラブーストは大人気となり、ブーストテクノロジーを取り入れたスニーカーラインの頂点に立ちました。
• 💼カニエ・ウェストは、彼のシューズを「一般の人々」にも手頃な価格で提供したいという願望を公言し、アディダスはこの哲学を継続しています。
• 📈2017年、アディダスは年間で最も売れたスニーカーを出し、ナイキを市場シェアで初めて追い越しました。
• 🤝カニエとのコラボレーションが終了した後、アディダスはジェリー・ロレンゾとのフィア・オブ・ゴッドアスレチックスラインでその空白を埋めました。
• 🎨アディダスは、革新的なデザインと有名人のエンドースメントにより、サンバやキャンパス2000、ガゼルなどのモデルで成功を収めています。
• 📉一方で、ナイキは新しいエアジョーダンの需要が減少し、市場の飽和とマスアピールの喪失に苦しんでいます。
• 🔍文化的影響の観点から、今後数十年はアディダスが主流になり、ナイキは過去の遺産ブランドとなる可能性が高いです。

Q & A

アディダスがスポーツウェア業界でニキと競合している理由は何ですか？

アディダスは、独自のブースト技術や、カニエ・ウェストとのエンドースメントを含む戦略を通じて、スポーツウェア業界でニキと競合しています。これにより、アディダスは品質の高い製品を手頃な価格で提供し、市場シェアを拡大しています。

アディダスのブースト技術とは何ですか？

ブースト技術は、BASFとの協力により開発された、ポリマーペレットを圧縮して作られたバウンシーな素材です。この技術は、アスリートの関節への衝撃を大幅に軽減することができます。

カニエ・ウェストがアディダスにどのように影響を与えましたか？

カニエ・ウェストは、アディダスのウルトラブーストを着用して2015年のビルボードミュージックアワードに出席し、アディダスの人気と認知度を高めました。彼のエンドースメントは、アディダス製品への需要を大きく引き上げる効果がありました。

アディダスが2017年に市場でどのような成果を達成したか？

2017年に、アディダスはレトロスーパースターで年間トップセリングスニーカーを記録し、長年の競争相手であるニキの市場シェアを侵食しました。これは、低価格点で高品質な戦略がうまくいったことを示しています。

カニエ・ウェストとのパートナーシップ終了後、アディダスはどのように対応しましたか？

カニエ・ウェストとのパートナーシップを終了した後、アディダスは新しいフィアオブゴッドアスレチックスラインアップを含む、他のコラボレーションとイノベーションを通じて、その空白を埋めるために動きました。

アディダスが以前から取り組んでいたフィアオブゴッドとのコラボレーションの重要性は何ですか？

フィアオブゴッドとのコラボレーションは、アディダスがカニエ・ウェストとのパートナーシップ終了後に直面した$540百万の損失を補うための重要な戦略でした。ジェリー・ロレンゾとのこのパートナーシップは、アディダスに新たな活力をもたらしました。

アディダスのサンバスニーカーは何に特化していますか？

サンバスニーカーは、1949年に導入されたアディダスの最も古いデザインの一つで、特に滑りやすいまたは氷の上でのプレーを支援するための吸着グリップを特徴としています。

アディダスとグッチのパートナーシップの目的は何ですか？

アディダスとグッチのパートナーシップは、ガゼルスニーカーをはじめとするアディダスの製品に更なる注目を集めることを目的としています。このコラボレーションは、アディダスの製品ラインに高級ブランドの魅力を加えることを意図しています。

ニキの市場戦略に対する批判とは何ですか？

ニキは市場を飽和させるほど多くの新しいデザインを発表していると批判されており、これがブランドのマスアピールを損なっていると見なされています。また、イノベーションの欠如が指摘されています。

アディダスが将来的にスポーツウェア業界でどのような位置を占める可能性があるか？

アディダスは文化的影響力の観点からニキを上回る可能性があり、ニキはより伝統的なレガシーブランドと見なされるようになるかもしれません。アディダスは、イノベーションとコラボレーションによって市場シェアを拡大し続けることが期待されています。

Outlines

00:00

🏀 Nike's Dominance and Adidas' Slow Rise

This paragraph provides background history on Nike and Adidas. It talks about how Nike has dominated the sportswear industry with iconic shoes like Air Jordans. Meanwhile, Adidas was slower to innovate. But in 2013, Adidas introduced Boost technology which was a game-changer, allowing them to compete with Nike.

05:01

😎 Adidas' Affordability and Cultural Relevance

This paragraph discusses how Adidas provides high-quality shoes at more affordable price points than Nike. It also talks about how Adidas' collaboration with Kanye West and the popular Yeezy line made the brand culturally relevant.

10:03

👟 Adidas Takes Top Spot in 2017

This paragraph examines how in 2017, Adidas actually overtook Nike to have the top selling sneaker that year with the Superstar. Adidas nearly doubled its market share during 2016-2017, while Nike's declined. This demonstrated Adidas' tremendous growth.

Keywords

💡スポーツウェア

スポーツウェアは、運動やスポーツ活動中に着用される衣服のことを指します。このビデオでは、ナイキとアディダスという二大スポーツウェアブランドの競争に焦点を当てています。ナイキはその象徴的なスウッシュマークで知られ、アディダスは独自の技術革新で市場に挑戦しています。この文脈では、スポーツウェアはアスリートのパフォーマンスに影響を与えるだけでなく、ファッションとしての価値も持っています。

💡ブースト技術

ブースト技術は、アディダスが開発した革新的なスニーカーのクッション技術です。ポリマー粒子を圧縮して作られ、着用者に優れた反発力と快適性を提供します。このビデオでは、ブースト技術がアディダスにとってゲームチェンジャーであったと述べられており、ナイキの支配的な地位に挑戦する重要な要素となりました。

💡エアジョーダン

エアジョーダンは、ナイキがマイケル・ジョーダンと共同で開発したスニーカーラインであり、スポーツウェア業界では伝説的な存在です。このビデオでは、エアジョーダンの売上が2012年に89%も急増したことが触れられており、ナイキの優位性の象徴として紹介されています。

💡カニエ・ウェスト

カニエ・ウェストは、アメリカのミュージシャンでありファッションアイコンです。このビデオでは、彼がアディダスのウルトラブーストを履いて2015年のビルボードミュージックアワードに出席したことが、アディダスブランドの人気向上に大きく寄与したと説明されています。

💡マーケットシェア

マーケットシェアは、特定の市場における企業の販売高が占める割合です。このビデオでは、アディダスがアメリカのスニーカーマーケットでマーケットシェアを大幅に伸ばし、ナイキのシェアを侵食したことが強調されています。

💡スーパースター

スーパースターは、アディダスの代表的なスニーカーモデルです。このビデオでは、スーパースターが年間で最も売れたスニーカーになり、ナイキのエアジョーダン12を売上げでも収益でも上回ったという事実が紹介されています。

💡イージーコラボ

イージーコラボは、アディダスとカニエ・ウェストが共同で行ったスニーカーのコラボレーションです。このビデオでは、このコラボレーションがアディダスにとって非常に価値があり、注目を集める製品を提供したが、カニエ・ウェストの問題発言によりパートナーシップを解消したことが述べられています。

💡フィア・オブ・ゴッド

フィア・オブ・ゴッドは、ファッションブランドであり、アディダスとの新しいコラボレーションパートナーです。このビデオでは、フィア・オブ・ゴッドとのコラボレーションがイージーとの関係解消後のアディダスの新たな方向性を示していると説明されています。

💡サンバ

サンバは、アディダスによって1949年に導入されたスニーカーモデルで、特にフットボール選手に人気があります。このビデオでは、サンバが長い歴史を持ちながらも、現代の需要に応え続けていることが強調されています。

💡文化的影響

文化的影響は、ブランドや製品がファッション、音楽、スポーツなどの文化に与える影響のことです。このビデオでは、アディダスがナイキを超えて文化的影響力の面でリードしていると主張しており、今後数十年にわたってこの傾向が続く可能性があると述べられています。

Highlights

Adidas brought boost technology to the world in 2013, which was a game changer for athletic shoes

The Adidas Ultra Boost became the most popular sneaker line using boost technology after Kanye West endorsed it

Adidas adopted a strategy of high quality at affordable prices compared to Nike

In 2017, the Adidas Superstar was the top selling sneaker, outselling Nike's Air Jordan 12

Adidas nearly doubled its US sneaker market share from 6.3% in 2016 to 11.3% in 2017

The Adidas Yeezy collab with Kanye West helped drive Adidas' growth, but they cut ties after his controversies

Adidas partnered with Jerry Lorenzo's Fear of God brand to fill the void left by ending the Yeezy line

Adidas is having trouble keeping up with demand for its iconic 1949 Samba design

Adidas collaborated with Bad Bunny and Pharrell on updated versions of classic Campus sneakers

The Adidas Gazelle has been endorsed by celebrities like Mick Jagger and Harry Styles

Nike Air Jordans no longer generate excitement and long lines for new releases

Many iconic Nike models like the Air Jordan 1 are not maintaining their resale value like before

Nike has been accused of saturating the market with too many new designs

Adidas is rapidly gaining on Nike in cultural impact and market share

Transcripts

Niki has long been a behemoth of the

sports wear industry with the iconic

swoosh becoming a symbol of athletic

Excellence but in the shadows Adidas has

slowly been building up its repertoire

and gearing up to potentially deep

thrown its American rival so without

further Ado let's dive into the battle

for Supremacy between these two

sportsware Giants and why Adidas might

be the last one standing when the dust

settles first up some history these two

brands have absolutely dominated the

market over the past decade but it's

easy to forget just how late Adidas was

to the party don't get me wrong this

German brand was doing pretty well for

itself but while Niki was busy crafting

the one and only Air Jordan silhouette

Adidas just didn't have anything that

compared in 2012 the Air Jordan sales

shot up by staggering

89% indicating its enduring popularity

among sneaker fans nearly three decades

after after its debut Nike's dominance

seemed insurmountable so much so that

the brand was considered synonymous with

sneakers when the company introduced fly

net it seemed downright

Unstoppable however Adidas was busy

planning its own Revival and in 2013 it

brought boost technology to the world

it's safe to say this introduction was

an absolute Game Changer leveraging

Cutting Edge chemistry from BASF Adidas

was able to create a line of sneakers

that could vastly minimize the impact on

an athlete's joints this bouncy material

consisted of polymer pellets compressed

into a single piece and it marked

perhaps the first time that Adidas

seemed like a true Contender for the

throne by 2015 the Adidas Ultra boost

showed the brand at the peak of its

craft this became the most popular

sneaker line to incorporate boost

technology helped in no small part by an

endorsement from Kanye West himself self

when yay wore a pair of ultra boost to

the 2015 Billboard Music Awards the

brand reached even greater Heights his

historic performance at the awards show

might be notorious for the heavy

sensoring it experienced but it's safe

to say that his shoes receive their fair

share of the Limelight while surprising

it is that these aren't exactly the most

premium pairs available people could buy

them for reasonable

$180 far from the hundred You' expect to

pay foro endorsed by one of the world's

biggest musicians that seemed to be the

trend with Adidas brand has made a name

for itself by providing top tier quality

at an affordable price point and it

turns out that Kanye wanted this too

while his first Adidas collection would

have set you back

$3,800 he pledged to bring prices down

for subsequent collections sure enough

the second iteration slashed the asking

price considerably although it was still

up there at $1,200

regardless Kanye wanted his shoes to be

accessible to regular folk and he said

as much when people ask him about them

this is a philosophy that Adidas has

stuck with ever since Niki Executives

side eyed the German brand nervously as

it picked up seam in 2017 the

unthinkable happened revenue reports and

sales figures came in all of which

pointed to one irrefutable fact Adidas

had the top selling sneaker of the year

with the Retro Superstar for decades

Nike had positioned itself as the

Undisputed King of the sneaker world but

all of a sudden their longtime

competitor somehow ate away at their

market share the Adidas Superstar didn't

just out sell the Air Jordan 12s on a

per unit basis that would have been

relatively easy given that the Adidas

pair cost around $80 where the NIS sold

for a hefty 170 instead the Adidas

Superstar somehow out earned the Air

Jordan 12s as well that's doubly

impressive when you consider the lower

price point if you think about it Adidas

would have had to sell an insane amount

of pairs to cinch the top spot and the

fact that they succeeded is a testament

to their tremendous growth it's clear

that the low price point high quality

strategy was working out brilliantly ho

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and now back to the video Adidas also

happened to nearly double its market

share in this period in 2016 they

controlled around 6.3% of the US sneaker

Market fast forward a year and they

brought this up to

11.3% such a massive jump in just 12

months is no mean feat and the only way

they accomplished this was by beating

Nike at its own game the American brand

saw its own market share dip from 35.9%

to

34.7% while the separate Jordan brand

fell to 11.8 from 14.8 look the numbers

don't lie Adidas was clearly doing

something right and it allowed them to

Surge past Nike for the very first time

the Yeezy collab with Kanye helped them

in no small part providing a high value

collectible that left sneaker fans

around the world desperate for a pair

and then the controversial rapper went

on an anti-semitic tie raid that backed

Adidas into a corner either the brand

could double down to preserve their most

valuable silhouette or they could cut

ties with Kanye and start from scratch

I'd say the company did the right thing

by severing the relationship after all

the blowback from partnering with the

self emulating artists threatened to

derail everything they'd worked so hard

to gain the only problem was Adidas need

needed something new to fill the void

they found their replacement in the new

fear of God Athletics lineup now this

collab with Jerry Lorenzo didn't just

come out of the blue Adidas had been

working on it for the better part of 3

years and it's a good thing they had it

on the back burner this whole time the

easy debacle left the company with a

$540 million loss so if they didn't have

something to fall back on Niki would

have automatically won the race by

default fortunately fear of God is

shaping up to be everything you'd expect

from Adidas the three stripes has only

had two previous permanent Partnerships

with fashion brands namely Y3 and Stella

McCartney so if they decided to sign on

the dotted line with fear of God there

was obviously something special there

Jerry Lorenzo is a street wear icon in

his own right and has worked with Nike

in the past but his brand hadn't made

its way into Athletic Apparel yet with

Adidas he found a partner willing

willing to give him a global push and

the sort of name recognition that could

put your products on the map it's a

symbiotic relationship by all accounts

and it might help cover up the bitter

aftertaste left behind by Kanye then

again Adidas is plenty more going for it

even if we ignore the burning need to

replace the Yeezy shaped hole in their

bottom line the brand has released

multiple pairs that are flying off the

shelves the three shoes that come to

mind are the campus 2000 gazelle and its

oldest design

the samba introduced in 1949 samba's

suction grip was a game-changing

Innovation that helped athletes play on

slippier icy surface without missing a

step by 2015 Adidas had sold around 35

million pairs of these and by the end of

2023 the company was having a hard time

keeping up with demand the Wales Bonner

Somas set for release in 2024 indicate

the Brand's willingness to spice up

their tried and tested design design

featuring a tan heel and toe peppered

with Vivid blue highlights this is just

the latest addition to the whales Bonner

line following up the November 2023

release of four distinctive colorways

making their oldest design arguably one

of their most Innovative as well same

can be said of the Adidas campus which

boast a sturdier thicker build than some

of the company's other offerings in 2023

the company collabed with the likes of

Bad Bunny and corn to produced the

campus 80s and the campus 2000s

respectively the first of these two

features a cloud-like design replete

with furry fluffy highlights that seem

rooted in the 1980s Aesthetics with the

Retro Vibe going so strong it made

perfect sense for Adidas to release this

blast from the past and pairing it with

the hottest name in music made for an

inspired Jer position as for the campus

naughties the company opted for a solid

black and stark white laces and

highlight making the design come alive

these revamp pairs are keeping the

company in the Limelight in unexpected

ways combining nostalgic form and

unparalleled function to create just one

of many Bonafide collector's items in

their catalog finally there's the Adidas

gazelle which has been endorsed by a

laundry list of celebrities over its

lifetime everyone from Mick Jagger and

Harry Styles has shown off the gazel and

if that wasn't enough winth paltro

sported a pair at a red carpet event of

all places recently Adidas partnered

with Gucci to give these underrated

sneakers a bigger push over in Nike's

Corner things aren't going so well for

one thing Air Jordans aren't selling as

much as they used to there was a time

when each new take on the silhouette

brought swarms of eager buyers all of

whom lined up for hours to be the first

to get their hands on the pair nowadays

if you want to buy a pair of the new Air

Jordans all you need to do is walk into

a store there something to be said of

the resale value since this tends to

heavily influence buyers data analytics

firm Altan Insight showed that a number

of prize Nike sneakers aren't seeing the

same price climb year toe the Retro

Jordan 1's arguably the quintessential

Nike collectible yielded just 4% premium

on the initial price in 2023 just 3

years ago resellers could have fetched

an easy 61% profit margin when the

collectible is no longer being collect

Ed what motivation do buyers have to get

in on the latest pair not much as it

turns out and the numbers show it many

would ask how it came to this and the

blame lies largely with Nike itself the

company's long been accused of

saturating the market coming out with so

many new designs it's hard to keep up

one can argue that each design satisfies

a particular Niche but that's beside the

point Nike no longer has the Mass Appeal

at once relied on there are signs the

company is resting on its Laurels

unwilling to take big swings or to come

up with anything inspired there's only

so far they can go with the status quo

and buyers are starting to look

elsewhere while its Empire crumbles

Adidas is rapidly gaining market share

and providing an alternative for

collectors looking for the next big buy

as it currently stands the German brand

might not compete in terms of pure

numbers but when you look at it from a

cultural impact point of view the coming

decades will all be about Adidas with

Nike set to become little more than a

legacy brand that's about it people I

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