We Are Alo!

Summary

The video transcript highlights the transformative power of yoga and the supportive community of Allo Yoga. It showcases personal stories of empowerment, collaboration, and the brand's commitment to ethical production and environmental sustainability. Allo Yoga's mission extends beyond clothing to inspire a global community through yoga, aiming to change lives and the world's vibration through practice and lifestyle integration.

Takeaways

• 🌟 The speaker fell in love with the people of Allo, who empowered, supported, and loved them, elevating their yoga teaching.
• 🌐 Traveling and meeting new teachers expanded their horizons, allowing for creative collaboration and personal growth.
• 🏡 Being part of the Allo yoga family is described as a blessing, connecting inspired individuals from around the world.
• 🌱 The community aspect of Allo is highlighted, with retreats and photoshoots fostering personal connections and inspiration.
• 👕 The speaker and their best friend started a company called 'A Love Me', inspired by their personal passions and yoga practice.
• 💼 The company offers yoga classes twice a day, which has inspired some employees to become yoga teachers and integrate yoga into their daily lives.
• 🌊 Allo's brand is rooted in yoga, focusing on designing exceptional products that enhance the practice of yoga and inspire people.
• 🌿 The design team at Allo is inspired by various sources, including nature, architecture, and aspirational designers, to create innovative and stylish yoga apparel.
• 🌱 Allo is committed to ethical production, using sustainable practices and materials, and ensuring fair working conditions in their factories.
• 🌳 The company is dedicated to minimizing its ecological footprint through various initiatives, such as solar power, car charging stations, and recycling programs.
• 🌈 Allo aims to inspire all generations to practice yoga, believing that it can change the world's vibration and promote a healthier lifestyle.

Q & A

What was the speaker's initial experience with the people of Allo?

The speaker fell in love with the people of Allo because they made her feel empowered, supported, and loved, and helped her take her yoga teaching to a new level.

How did the speaker's horizon expand through meeting new people?

By meeting new people like Andrew, the speaker was able to travel more, meet new teachers, and expand her horizons, which allowed her to give and take from each other.

What does the speaker consider a blessing about being part of the Allo yoga family?

The speaker considers it a blessing to be part of the Allo yoga family because it is a community of inspired human beings that helps her practice evolve through witnessing other Yogis' practices.

What was the first company the speaker and her best friend started together?

The first company the speaker and her best friend started together was a basic t-shirt company.

What was the motivation behind starting the brand 'A Love Me'?

The motivation behind starting 'A Love Me' was to create a brand that spoke to who they are as individuals and combined their passion for yoga with their skill in making products and clothes.

How did yoga impact the speaker's life after her back surgery?

Yoga was incredible for the speaker's flexibility after her back surgery, helping her to do things that changed her life and eventually led her to become a yoga teacher.

What does the speaker appreciate about working at a yoga company?

The speaker appreciates that the company offers yoga classes twice a day, which inspired her to become a yoga teacher and made yoga a daily part of her life.

How did the speaker's perspective on yoga change after joining Allo?

Initially, the speaker was not into yoga and didn't think it fit her lifestyle. However, after attending classes and being inspired by the athletes and Yogis she photographed, she started seeking out classes on her own, which changed her practice and life.

What is the focus of the Allo design team when creating yoga apparel?

The focus of the Allo design team is on styling, fit, and comfort, aiming to create garments that flatter and elevate the practice of some of the world's best Yogis.

What are some of the ethical practices Allo follows in their production?

Allo follows ethical practices such as being 100% sweatshop free, using a third-party certification to verify factory conditions, and having their own staff at the factories to ensure ethical operations. They also focus on minimizing ecological footprint through various methods.

What is the mission of Allo's nonprofit foundation called Allo Gibbs?

The mission of Allo Gibbs is to spread good, particularly by bringing yoga to children, inspiring everyone to adopt yoga into their lives and showing how powerful and transformative yoga can be.

How does Allo aim to change the world through their work?

Allo aims to change the world through leadership and development, creating environments that promote personal development and inspiration, and by using fashion and design to inspire all generations to get into the practice of yoga.

Outlines

00:00

🌟 Embracing the Allo Yoga Community

The first paragraph introduces the speaker's deep connection with the Allo Yoga community, highlighting the sense of empowerment, support, and love they feel. The speaker emphasizes how the community has helped elevate their yoga teaching and allowed them to meet new people, like Andrew, expanding their horizons. The Allo Yoga family is described as a group of inspired individuals, and the speaker expresses gratitude for being part of it. They also mention how the community's retreats and photoshoots have made them feel more connected and personable. The speaker's journey from a basic t-shirt company to a brand that resonates with their personal values, such as yoga, is also discussed. The importance of yoga in their life, especially after a back surgery, and the decision to create a brand that combines their passion for yoga with their expertise in making products is highlighted.

05:00

🌿 Allo's Commitment to Ethical Fashion and Yoga

The second paragraph delves into Allo's design philosophy, rooted in yoga, and the team's focus on creating genuine, stylish, and comfortable clothing that enhances the practice of yoga. The design team is inspired by various sources, including nature, architecture, and aspirational designers, and they engage in projects like fabric dyeing to reinterpret existing garments. They also wear-test every style in the entire size range to ensure performance. Allo's commitment to ethical production is emphasized, with 100% sweatshop-free manufacturing and third-party verification of factory conditions. The company's dedication to minimizing its ecological footprint is highlighted through initiatives like car charging stations, skylights, paperless warehouses, solar power, and recycling programs. The paragraph also touches on Allo's cultural values, such as kindness and pushing each other to the next level, and their plans to open yoga stores as sanctuaries with community elements and organic food. The Allo Gibbs nonprofit foundation's mission to spread yoga to children and inspire transformative change is also mentioned.

10:01

👚 Allo's Impact Through Fashion and Yoga

The third paragraph focuses on the role of Allo's clothing as a vessel that brings people to their yoga mats and the excitement the team feels about this impact. The speaker describes the Allo team as a family and conveys the tangible and palpable feeling of being part of the community, likening it to a constant hug. The paragraph emphasizes the belief that using fashion and design can inspire all generations to engage in the practice of yoga, with the ultimate goal of changing the world's vibration. The speaker expresses a deep love for what Allo represents, beyond just clothing, and the aspiration to spread this feeling of inspiration and connection globally.

Keywords

💡Empowerment

Empowerment refers to the process of becoming stronger and more confident, especially in one's life and actions. In the context of the video, it is mentioned as a feeling experienced by the narrator when they joined the 'allo yoga family', which contributed to their growth as a yoga teacher. The empowerment is evident in the way they describe their journey to a new level of teaching and personal development.

💡Community

A community is a group of people who share common interests, values, or goals. The video emphasizes the importance of the 'allo yoga family' as a community of inspired individuals who support and relate to each other, despite being geographically dispersed. The sense of community is portrayed as a source of inspiration and personal growth for the narrator.

💡Yoga

Yoga is a physical, mental, and spiritual practice originating in ancient India, which aims to transform body and mind. In the script, yoga is central to the theme, as it is the activity that brings people together, helps in personal development, and serves as the foundation for the brand 'allo'. The narrator's personal story with yoga, from overcoming back surgery to becoming a teacher, illustrates the transformative power of the practice.

💡Collaboration

Collaboration is the act of working together, especially in an intellectual endeavor, to achieve a common goal. The video script mentions 'creative collaboration' as the best measure, highlighting the importance of collective effort in enhancing the practice of yoga and the business of 'allo'. The collaboration is seen in the shared experiences and mutual inspiration among the yoga practitioners.

💡Inspiration

Inspiration is the process of being mentally stimulated to do or feel something, especially to do something creative. The video frequently references inspiration as a driving force behind the creation of the 'allo' brand and the motivation for individuals to engage in yoga. Inspiration is portrayed as a catalyst for personal and professional development within the 'allo' community.

💡Ethical Production

Ethical production refers to the manufacturing process that adheres to ethical standards, such as fair labor practices and environmental sustainability. The script discusses 'allo's commitment to ethical production, emphasizing 100% sweatshop-free manufacturing and the use of Rap certification to ensure factory conditions meet ethical standards. This reflects the brand's values and its impact on the world beyond yoga.

💡Sustainability

Sustainability in the context of the video pertains to the brand's efforts to minimize its ecological footprint through various practices like using the best dyes, reducing water consumption, and implementing recycling programs. The script highlights 'allo's dedication to sustainability, demonstrating how the brand incorporates environmental consciousness into its business model and daily operations.

💡Personal Development

Personal development involves the process of improving one's skills, abilities, and knowledge to enhance personal growth. The video mentions projects aimed at creating an environment that promotes personal development through inspiration. This is exemplified by the company culture that encourages kindness and pushing each other to the next level, as well as the various initiatives like yoga classes offered to employees.

💡Yoga Retreats

A yoga retreat is an event where participants engage in yoga and meditation in a secluded and peaceful setting, often for relaxation and personal growth. The script describes yoga retreats as part of the 'allo' experience, where practitioners become more personable and relatable, fostering a deeper sense of community and shared inspiration.

💡Nonprofit Foundation

A nonprofit foundation is an organization that operates without the primary goal of making a profit, often focusing on philanthropic endeavors. The video mentions the 'allo Gibbs' foundation, created to spread good by bringing yoga to children, emphasizing the transformative impact of yoga and the brand's commitment to social responsibility.

💡Transformation

Transformation refers to a marked change in form, appearance, or character. In the video, transformation is a key theme, as it is seen in the personal stories of individuals who have been positively impacted by yoga and the 'allo' community. The transformation is not only physical but also mental and spiritual, as individuals evolve through their yoga practice and involvement with the brand.

Highlights

Fell in love with the people of allo, feeling empowered, supported, and loved.

Yoga teaching was elevated to a new level through travel and meeting new teachers.

Meeting new people expands horizons and facilitates mutual learning.

Being part of the alloy yoga family is a blessing, connecting inspired individuals.

Retreats and photoshoots help in becoming more personable and relatable despite geographical distances.

Witnessing other Yogi's practice inspires and helps in evolving one's own practice.

Started a company at 18 with a friend, focusing on a brand that reflects personal passions.

Yoga was transformative post-back surgery, leading to a deeper involvement in the practice.

Aim to inspire people into yoga by designing exceptional products for practice.

Waking up with a smile due to the joy of working in a fulfilling environment.

Unexpectedly found a passion for yoga in a company that offers classes twice a day.

Inspirational journey from a surf and skate background to becoming a yoga teacher.

Teaching yoga in the mornings and evenings, inspired by personal practice and witnessing others.

Design team focuses on authenticity, comfort, and performance in clothing for yoga.

Inspiration for design comes from travel, aspirational designers, nature, and architecture.

Ethical production with a focus on minimizing ecological footprint and using sustainable practices.

Allo stands for air, land, and ocean, emphasizing respect and protection of these elements.

Opening yoga stores as sanctuaries with community elements and organic food offerings.

Allo Gibbs foundation aims to spread good by bringing yoga to children, inspiring transformation.

Allo is about more than clothing; it's about inspiring and connecting people through yoga.

Using fashion and design to inspire all generations to engage in the practice of yoga.

Transcripts

[Music]

[Applause]

I fell in love with the people of allo

first of all who made me feel empowered

and supported and loved and really took

my yoga teaching to a whole new level I

was able to travel more meet new

teachers people like Andrew and by

meeting new people your horizon is

expanded and you're able to give and

take off of each other

[Music]

it's been an absolute blessing to be

part of the alloy yoga family because

it's a community of inspired human

beings the more that I feel I love

brought together these retreats and

these epic photoshoots the more that we

became personable to each other and were

able to relate to each other even though

we're all the way around the world like

Tolly lives all the way in Israel that

I'm all the way in California and now

that I'm part of this alla yoga family

it's like I can actually see what all

these incredible human beings are doing

throughout the world and it helps to

inspire and continuously help my

practice to evolve as I'm witnessing all

these other Yogi's practice at all and I

think that that's creative collaboration

at its best measure

[Music]

this is my best friend since we were 13

years old

and finally when we're 18 and 19 we

started our first company together which

was the basic t-shirt company and we

grew that business to a nice size but we

also did some extracurricular things

like yoga about 10 years back we decided

to really start a brand that spoke to

who we are as individuals things that we

were passionate about and that brand was

called a love me specifically I had back

surgery when I was eleven and yoga was

something that was incredible for my

flexibility so I would do yoga it

started out with an injury but it got me

to do things that would change my life

which then got me into yoga we decided

mix something that we love with what we

are good at making products making

clothes we want to inspire people into

the yoga by designing what we believe to

be the most exceptional product to

practice and it ends up changing their

life for the best as it did yours and as

it has done mine

I wake up with a big smile on my face

because I know my work is awesome and

the numbers girl here I never thought

I'd be working at a yoga company but

what's so cool is that I look at

spreadsheets with Alice founder and

Danny good morning and then we go to

yoga and I afternoon together this

company offers you over two times a day

so I started going to those classes and

inspired me to become a yoga teacher

training and it became a daily thing in

my life really grateful to our Karen in

the weekend yoga every day

it's really something most companies

don't offer

[Music]

I just came from a surf background as

the surfer as a skater and when I came

to allo they offer yoga classes twice a

week first I just was not into it I just

kind of I don't know it didn't seem like

something would fit my lifestyle or what

I do and eventually I went to a class I

kind of hated it but I also kind of had

to go back so I just kept going and as I

was shooting these amazing athletes

these different Yogi's and I was just

getting inspired started seeking out

classes on my own and it helped my

practice and helped my life and it

helped my self in the water and

eventually I felt like I should share

that so I went got a teacher training

certification and now I teach yoga in

the mornings before work sometimes after

work

[Music]

so it's so great about shooting with a

low is that I'm able to show these

people practices and it's constantly

inspiring myself and I just feel so

fortunate to be able to show that to the

world

[Music]

we're rooted in yoga and it's important

for us as a design team to be true and

genuine to what we're delivering we look

at the styling the fit our focus is

always shaping sculpting figure

flattering as well as having comfort we

help dress and elevate the practice of

some of the world's best Yogi's so the

performance of the fabric is key we get

inspired by all sorts of things some

common some uncommon we travel we are

inspired by aspirational designers they

look at runway constantly and also a

nature and architecture we try and do

projects as a team to think outside the

box so we do fabric dyeing projects

together

we'll take existing garments and try to

interpret them in a new and fresh way

the design team wear tests every single

integral style in the entire size range

that that style is offered in we test

these styles in our on-site yoga classes

that are offered every day

we're inspired by our practice as well

as constantly having a contemporary lens

on our design direction so that our

Styles seamlessly transition from studio

to straight that's something it's really

important to us our apparel goes beyond

the mat allo stands for air land and

ocean and it's really about protecting

and respecting those elements the way we

make the clothing is just as important

as the products themselves our

production is 100% sweatshop free we

were making clothing in an ethical and

humane way

we use a rap certification which is a

third party that verifies factory

conditions in addition we have our own

staff that lives and works daily at all

of our factories which gives us a pulse

on that factory to make them operate in

a very ethical way and we use the best

dyes we look at water consumption we

look at diet cycle times to prevent

extra water being used and extra dyes

we've always been dedicated to

minimizing our ecological footprint and

we do that in so many different ways we

do it through our car charging stations

we've added skylights through our

warehouses in our manufacturing we also

have paperless warehouses our

headquarters and our flagship store our

solar power and we have amazing

recycling programs at our office to have

a clean practice you have to have a

clean environment that we strive for

that every day

one of the projects that we're working

on is to create an environment that

promotes personal development through

inspiration we create something where

people can find their personal lies it

will really then lead into the

professional lives and what that means

is that our culture is about kindness

but it's also about pushing each other

to the next level and there's other

great things that we're doing in the

yoga space that we're very excited about

we're opening the yoga stores which we

think of as sanctuaries because they

have a community element there's a

hangout area and all the stores there's

a yoga studio in the second floor of

almost all of our stores there is

organic food there's the best teachers

in the world that teach at them so you

can go to yoga you can have a kombucha

and hang out and lounge around something

else that I work a lot on is creating

events within our stores to create the

environment and culture for our guests

that come in every day so that they can

see what we're actually up to which is

changing the world through leadership

and development

our nonprofit foundation called allo

Gibbs was created to spread good

particularly by bringing yoga to

children it's about inspiring everyone

to adopt yoga into their lives in

showing how powerful and transformative

yoga

allô to me means the

aware of not just your practice on the

mat but also taking what you've learned

in yoga and taking it beyond the mat and

practicing all it does

things that you take away from the mat

into your daily life it's so neat that

it's just part of the workday and it

then transitions into part of your life

I love something I can't really name

it's unique in its own sense we have a

try to create something

and we want to spread it with the world

allo is about so much more than clothing

it's about this feeling of

it's about feeling inspired it's about

being connected to your bottles

our clothing is this amazing vessel that

really brings you to your mat every day

and that's what we get excited about our

team and more than any more a family and

something that is tangible and palpable

that you can feel it's like a hug it's

like a hug all the time it feels good

by using fashion in design we can

inspire all generations to get into the

practice of yoga we believe that if we

can get people into yoga we can change

the vibration of the world

[Music]