The BEST Funnel To Get More Clients As A Videographer
Summary
TLDRDieses Video skizziert eine effektive Verkaufs-Funnel-Strategie für Videografen, die ihre Kundenbasis erweitern möchten. Es führt durch die Phasen von Bewusstsein, Interesse, Verlangen bis hin zum Handeln, um potenzielle Kunden erfolgreich zu gewinnen und in bezahlte Kunden zu verwandeln. Es betont die Bedeutung von Markenbekanntheit, Interessensweckung, Verlangensbildung und Entscheidungsfindung im Verkaufsprozess.
Takeaways
- 📈 Ein Funnel ist ein effektives Werkzeug zur Kundengewinnung in der Videoproduktion. Es hilft, Kunden durch verschiedene Stufen zu leiten, von der Bekanntmachung bis zum Verkauf.
- 🔎 Die oberste Ebene des Funnel ist die Bewusstseinsbildung, bei der Marketing und Verkaufsaktivitäten darauf abzielen, das Unternehmen und dessen Dienstleistungen bekannt zu machen.
- 🤔 Der Interessen-Stufen folgt auf der Bewusstseinsbildung und beinhaltet die Reaktionen von potenziellen Kunden, die durch Anfragen, Newsletter-Registrierungen oder persönliche Interaktionen gezeigt werden.
- 💭 Der Wunsch entsteht, wenn die Kunden ein besseres Verständnis für die Probleme und Lösungen, die die Videoproduktion bieten kann, entwickeln.
- 📚 Case Studies und Erfolgsgeschichten sind entscheidend, um den Kunden den Wert der Dienstleistungen zu vermitteln und den Wunsch aufzubauen.
- 💰 Das Entscheidungsprozess-Modell zeigt, dass Zeit, Qualität und Preis die Hauptfaktoren sind, die Kunden bei der Entscheidung beeinflussen.
- 📈 Die Vermarktung sollte sowohl organische (inbound) als auch gezielte (outbound) Strategien umfassen, um das Bewusstsein für das Unternehmen zu schaffen.
- 💬 Die Konversationsführung ist entscheidend, um das Vertrauen der Kunden aufzubauen und sie durch den Funnel zu leiten.
- 📈 Nachdem die Kunden den Wunsch entwickelt haben, ist es wichtig, sie durch den Prozess der Entscheidungsfindung zu führen, um den Verkauf abzuschließen.
- 🔗 Nach dem Abschluss des ersten Projekts ist es sinnvoll, Kunden in einen regelmäßigen Content-Plan (RCP) zu integrieren, um eine vorhersehbare Einnahmequelle zu schaffen und die Kundenbindung zu stärken.
- 💼 Eine regelmäßige Einnahmequelle ist entscheidend für die langfristige Planung und Investitionen in neue Ausrüstung und Personal.
Q & A
Was ist ein Funnel im Kontext des Wachstums einer Videoproduktion?
-Ein Funnel ist ein Konzept, das verwendet wird, um den Prozess des Kundenakquisitions zu visualisieren. Es zeigt, wie potenzielle Kunden durch verschiedene Stufen des Funnel passieren, wobei jeder Stufe eine Möglichkeit zur Konversion oder zum Verlassen des Funnel darstellt.
Wie kann ein Funnel dazu beitragen, Schwächen in einem Geschäftsmodell zu identifizieren?
-Indem man beobachtet, an welcher Stufe des Funnel die meisten Kunden den Prozess verlassen, kann man feststellen, wo im Konversionsprozess Probleme auftreten und entsprechende Maßnahmen ergreifen.
Was sind die vier Hauptphasen eines Funnel?
-Die vier Hauptphasen eines Funnel sind das Bewusstsein (Awareness), das Interesse (Interest), der Wunsch (Desire) und die Aktion (Action).
Wie kann man das Bewusstsein für eine Videoproduktionsfirma erhöhen?
-Durch Marketingaktivitäten wie das Veröffentlichen von Inhalten, das Teilen von Erfolgsgeschichten, das Teilnehmen an Netzwerkveranstaltungen und das Setzen von Inbound- und Outbound-Marketingstrategien.
Was ist die Bedeutung von Case Studies und Erfolgsgeschichten in der Phase des Interesses?
-Case Studies und Erfolgsgeschichten helfen dabei, das Interesse von potenziellen Kunden zu erhöhen, indem sie zeigen, wie die Dienstleistungen der Firma anderen Unternehmen geholfen haben.
Wie kann man den Kunden die Entscheidung für eine Videoproduktion erleichtern?
-Durch die Vorstellung von Beispielen und Erfolgsgeschichten aus deren Branche, durch die Diskussion des Budgets und der Zeitrahmen sowie durch die Klarstellung der Prioritäten in Bezug auf Qualität, Budget und Zeit.
Was sind die Hauptfaktoren, die bei der Entscheidungsfindung der Kunden berücksichtigt werden sollten?
-Die Hauptfaktoren sind Zeit, Qualität und Preis (oder Budget). Kunden müssen entscheiden, was für sie am wichtigsten ist, um eine Entscheidung zu treffen.
Wie kann man die Konversion von potenziellen Kunden in tatsächliche Kunden steigern?
-Durch die Erstellung von Verlangen durch die Präsentation von Beispielen und Erfolgsgeschichten, durch die Diskussion des Budgets und der Zeitrahmen und durch die Überzeugung, dass die Dienstleistungen der Firma den Bedürfnissen des Kunden entsprechen.
Was ist ein Regular Content Plan (RCP) und warum ist es wichtig für eine Videoproduktionsfirma?
-Ein Regular Content Plan (RCP) ist ein Vertrag, der die regelmäßige Produktion von Inhalten für einen Kunden beinhaltet. Es ist wichtig, um eine vorhersehbare Einnahmequelle zu haben und die Kundenbindung zu stärken.
Wie kann man potenzielle Kunden dazu bringen, ein Interesse an einem Videoprojekt zu entwickeln?
-Durch die Teilnahme an Netzwerkveranstaltungen, durch das Veröffentlichen von relevanten Inhalten und durch das Anbieten von kostenlosen Beratungssitzungen, um gemeinsam Ideen zu entwickeln.
Outlines
📈 Kundengewinnung durch Funnel-System
Der erste Absatz beschreibt die Bedeutung von Funnel-Systemen für Videografen und Videoproduktionsfirmen zur Kundengewinnung. Es erläutert, wie ein Funnel-Modell funktioniert, welche Phasen es beinhaltet und wie es dazu verwendet werden kann, Schwächen im Geschäftsprozess zu identifizieren. Der Funnel beginnt mit der Bewusstseinsbildung, gefolgt von Interesse, Verlangen und endet mit der Aktion. Jeder Durchgangspunkt im Funnel kann eine Umwandlung oder einen Kundenverlust bedeuten. Das Ziel ist es, so viele Kunden wie möglich von der oberen zur unteren Seite des Funnel zu leiten, wo der Verkauf stattfindet.
🔍 Analyse der Funnel-Phasen für Videografen
In diesem Absatz werden die verschiedenen Phasen des Funnel-Systems näher erläutert, einschließlich der Bedeutung von Bewusstsein, Interesse, Verlangen und Aktion. Es wird betont, wie wichtig es ist, die Funnel-Phasen zu verstehen und wie man durch die Analyse der Konversionsraten in jedem Stadium Schwächen identifizieren kann. Der Absatz spricht auch über die Bedeutung von Nichen-Kenntnissen und Fallstudien, um das Verlangen der Kunden zu steigern und schließlich zu einer Aktion zu bewegen, die in einem Verkauf mündet.
📊 Einführung in inbound und outbound Marketing
Der dritte Absatz konzentriert sich auf die Einführung in inbound und outbound Marketingstrategien, die für die Bewusstseinsbildung notwendig sind. Inbound bezieht sich auf diejenigen, die aufgrund von Inhalten oder Anzeigen zu einem kommen, während outbound die Aktivitäten beschreibt, bei denen man aktiv nach potenziellen Kunden sucht. Der Absatz diskutiert auch die Bedeutung von Marketing auf verschiedenen Plattformen, die für die Zielgruppe relevant sind, und wie man eine Marketingstrategie umsetzt, die sowohl kostenlose als auch kostenpflichtige Methoden umfasst.
🛠️ Verstehen der Kundenentscheidung im Funnel
Dieser Absatz vertieft das Verständnis der Kundenentscheidung im Funnel. Es wird erklärt, dass Kunden bei der Entscheidungsfindung zwischen Zeit, Qualität und Preis abwägen. Der Fokus liegt darauf, wie man durch die Verwendung von Beispielen, Fallstudien und Testimonials das Verlangen der Kunden aufbaut und sie schließlich zu einer Entscheidung bewegt. Es wird auch auf die Bedeutung der Analyse von Konversionsraten in jedem Funnel-Stadium eingegangen, um die Effektivität der Marketingstrategie zu messen.
📝 Vom Lead zum Kunden: Der Prozess der Konversionserhöhung
In diesem Absatz wird der Prozess beschrieben, wie man Leads in Kunden umwandelt, indem man ihre Entscheidungsfindung unterstützt. Es wird auf die Bedeutung der Transparenz und des Einbeziehens der Kunden in den Entscheidungsprozess hingewiesen, um ein Gefühl der richtigen Entscheidung und Befriedigung zu vermitteln. Der Absatz betont die Rolle von Preis, Zeit und Qualität im Entscheidungsprozess und wie man diese Faktoren im Gespräch mit dem Kunden ausbalanciert, um eine erfolgreiche Umwandlung in einen Verkauf zu erzielen.
🔗 Von einmaligen Projekten zu regelmäßigen Content-Plänen
Der fünfte und letzte Absatz konzentriert sich auf die Strategie, wie man Kunden von einem einmaligen Projekt zu regelmäßigen Content-Plänen überführt. Es wird erklärt, wie man nach einem erfolgreichen Projekt die Kunden zu einem langfristigen Engagement motiviert, was zu einer vorhersehbaren Cashflow-Quelle für das Unternehmen führt. Der Absatz spricht auch über die Bedeutung regelmäßiger Inhalte für die Algorithmen von Social-Media-Plattformen und wie diese die Reichweite erhöhen können.
Mindmap
Keywords
💡Funnel
💡Awareness
💡Interest
💡Desire
💡Action
💡Conversion
💡Sales Funnel
💡Outbound Marketing
💡Inbound Marketing
💡Case Studies
💡Regular Content Plan (RCP)
Highlights
The importance of understanding the sales funnel for videographers to grow their business.
The sales funnel's layers and how they can identify pitfalls in the business.
The concept of conversion within the sales funnel and its significance.
Stages of the funnel: Awareness, Interest, Desire, and Action.
The role of marketing and sales in the Awareness stage of the funnel.
Inbound and Outbound marketing strategies for videographers.
The importance of understanding where ideal customers spend their time on social media.
Utilizing free and paid marketing methods to build awareness.
The significance of creating a rapport with potential clients.
The Interest phase and how to captivate the audience's attention.
Conversion strategies between Awareness and Interest stages.
The use of show reels, case studies, and testimonials to build desire.
Creating a tailored sales process for different industries.
The decision-making process and the sales triangle of Time, Quality, and Price.
Prioritizing client needs during the buy-in phase.
The importance of not selling past the point of sale.
The transition from one-off projects to regular content plans for clients.
The benefits of regular content plans for both videographers and clients.
The importance of predictable cash flow for business growth and investment.
Invitation to a free training event for further strategies on business growth.
Transcripts
okay let's go the best funnel to get
more clients as a videographer if you're
growing a videography business as a
freelancer or you're growing a video
production company at any point this is
what we've used to change over the years
now first of all a funnel I didn't know
what this was for years and very simply
put it looks like this so you can see
it's uh same as an actual funnel that if
you're going to pour something through
it that's what we want to do but we want
to pour clients through the top of it
and they fall through this kind of hyper
superficial funnel thing okay which is
which is down here so
it usually ends up having lots of
different layers and at each point of
these funnel layers is a potential point
where there will be some kind of
conversion or clients will fall off so
if you put a hundred clients in the top
of this funnel when they get to stage
two which might be the sales stage maybe
only 50 of them actually come through
that point and move on to the next stage
I'll explain these stages in a minute as
well as we'll develop our own one as
well for um for videographers
at the next stage there might be 30
people left in that funnel all the way
through until potentially you know maybe
there's just 10 people and then maybe
just one person what this helps you do
is to identify
pitfalls in your business so if for
instance it looked like this you had a
hundred people on that first stage of
the funnel and that went down to 50 but
then it stayed at 50 all the way through
that'd be nice wouldn't it 50 clients
then you would know that actually that's
an Ideal World and very unrealistic
number one but there's probably a
problem with this point of the funnel
because people aren't converting at a
higher percentage here so you want as
many people who enter the funnel to come
out the bottom end of the funnel because
the bottom end is a sale and a sale at
the end of the day is what we all need
to grow our business now you're probably
thinking what the hell are all of these
lines I understand what a funnel is but
what makes up these points of a funnel
so
it is made up of these points we've got
awareness in the top
awareness you have to excuse my
handwriting by the way I'm sure you
understand
um interest
desire
and then action
awareness is your sales and marketing
that is
your ability to get people to look at
your business and notice you and notice
what it is that you do
interest is the people and I've
explained this about a shop before these
are the people who actually are shown
interest they might fill out a lead form
on your website they might sign up to a
mailing list they might have a
conversation with you at a networking
event they might send you an email or it
might be that you're having a
conversation with them so you've gone
out to them and actually said hey I
think would be a really good fit and
they've entertained the idea they're
interested in what you've got to sell
then they start to build up that desire
and that's kind of where you're kind of
offering your understanding of their
problems and and your solution which is
video production how that can actually
help them and that's where it builds up
more of a desire because they might say
well you know I walk into a shop
and you don't necessarily know what it
is you're gonna buy you might be
browsing you might just be looking okay
and that's what these businesses are
doing they might think that they know
they need video but really they probably
what they're thinking is
I need to get more leads for my business
or I need to get noticed I need to get
my name out there
they're not necessarily thinking I need
a video to get my name out there we need
to convert them okay so then when you
come along and then you say hey we do
videos and we're really good at like
helping businesses get their name out
there they go oh that's funny that's
exactly what I was looking for
then you start to build up the design
say you know we've done this for these
people and that's where having a niche
and your case studies comes really
important and you start to build up that
desire you maybe make them an offer and
that's not always a Financial offer by
the way it could be a guarantee it could
be a solution based offer anything like
that then we want them to take action we
want them to go yeah great you're the
perfect guy this is this is great time
and I want to go with you how much is it
yep great wonderful take my money that's
what we want and that funnel as they
come through is made up of a lot more
detail and that's what we'll break into
over this video a little bit more is
actually developing what our own funnel
looks like for our production company
and how this could apply to all kinds of
filmmakers out there as well to get a
better understanding of how you can make
more sales okay so top of funnel the top
part is the awareness how do they even
know you exist to begin with and
awareness is
hard but simple and that really comes
into marketing
um and we also then have outbound sales
as well and kind of putting yourself in
those positions
so I describe this as inbound and
outbound marketing okay I'll just put
ino for now so inbound is when someone
comes to you and they're interested
usually because you've posted some
content they love it or you've put out
an advert then they come into you and
then outbound is when you actually go to
them and I kind of liken that to go into
networking events turning up at trade
shows and actually like marketing
yourself to them and having
conversations with businesses you're
outwardly going out there out of your
way to kind of bring them into this
funnel and that awareness is quite
simple in that sense we're gonna think
about things such as
where are your ideal customers
spending most of their time on social
media are they on LinkedIn are they on
Tick Tock Instagram
um threads X whatever it is what's the
latest thing where are your clients
based and positioned if they're an older
generation they might not be on those
newer ones necessarily so once we've got
an understanding of that we want to
start thinking about a marketing
strategy around that are we doing things
for free where we're posting daily we're
doing story highlights behind the scenes
content showcasing previous work that
we've already done or are we going to go
down a paid ads route and pay Facebook
and Instagram or SnapChat or whoever it
is a bit of money to run some ad
campaigns and bring someone on for that
if you're more of established business I
would go down that route if you've got a
bit of money to spend getting a
professional whose job it is to solely
run ads because they'll do a much better
job than you will on your own but also
utilize these free methods as well you
know post and regularly showcasing your
work they're things that will still
create a bit of a buzz get involved with
local businesses and local events local
trade shows fares things that are
happening within your community because
you've already built up a bit of a
rapport because you're in that
environment okay so there's a shared
connection there I have become a father
a couple of years ago and one of my most
favorite
Rapport building strategies is to talk
about kids most of our clients have
already got kids so when I joined them I
generally say oh you know have you got
kids I've got a little two-year-old and
we have a chat about that and it breaks
down all of these barriers we call it an
icebreaker and that's a really great
Rapport builder for those later stages
of sales so awareness is all about your
marketing strategy what that looks like
and I would think about posting on those
uh platforms quite regularly
um you might want to get printed in a
magazine or a local newspaper personally
speaking I think we're digital we should
be creating videos on our business and
showcasing how people can use that
because there's some irony between
receiving a local newspaper with a video
production advert on it does your
business business need video uh you kind
of wouldn't be using that strategy
so awareness is top of funnel that's the
marketing stuff that's the stuff that
you're probably really good at doing for
other people just need to apply it to
you to yourself so now interest is when
you've captivated some of those eyes
you've sparked some interest what now
and what happens here between awareness
and interest in this funnel is
a conversion that person has moved
because they're people here right they
move from that point of the funnel into
the next point of Interest so when you
get a drop-off rate let's say 10 000
people have seen my post about our video
production company but we don't have one
lead generated
then you need to ask yourself the
question what's happened here why
haven't they converted was am I talking
to the wrong audience am I targeting the
wrong people
um am I putting out the wrong kind of
content that's what you want where you
want to look at and that's why those
lines are really the analytical points
of your business
and that's what makes this work and
makes it successful for us so through
this interest phase we're actually
trying to create more of a desire so
awareness we're trying to create an
interest interest we're trying to create
a desire and a desire we're trying to
create an actual sale an actual action
okay so throughout interest we've kind
of generated that but now we're looking
to move them throughout this funnel so
this is where things like show reels
case studies examples of your work
examples of success stories client
testimonials all of these things need to
be to hand at your business at any one
point so when you're emailing someone or
having a conversation with someone you
can say I'll send you over some examples
of our work yeah that would be great or
um oh it worked really well for this
business that we did work for let me
show you you know our PDF if you don't
mind I'll send that over to you and you
can see what how that transformed their
business
we're starting to create more of a
desire we're starting to create that
thing of
oh yeah actually I really wanted to get
my name out there and I can see video
would help me in that but now I'm
starting to understand how you can do
that specifically for me with my problem
in my industry okay and that desire is
built in our production company by this
by doing a PDF
pitch deck so at like a five page thing
on like what we actually do as our
business and then how we've helped other
businesses showing some case studies and
testimonials also show real
now I'm gonna be honest show rules
aren't anywhere near as powerful as they
used to be really saturated Market
everyone's got a show rule what
businesses want to see is examples
and examples of their actual business as
well you know their industry they want
to see industry examples and if you say
well I don't have any examples of that
industry at the moment you might want to
lean on the fact that your experience
and your track record can repeat itself
here but what we've done in the past is
we just offer some people a couple of
free videos or some half-price videos
because it reduces the risk it enables
us to build up a portfolio within that
industry and that's how you end up with
multiple niches so that you can have a
diverse portfolio but when I'm talking
to someone in the automotive sector I've
got examples I've got a PDF when I talk
to someone in construction I've got
examples I've got a PDF it makes a sales
process so much more tailored to that
person and builds up that desire more
makes them really feel like that they
are being listened to and you're the
right fit for their business what I'd
love to know from you guys is are you
enjoyed this video are you happy with
the iPad stuff at the moment I'm just
testing it out I think it's really nice
I'm such a visual learner I like writing
stuff down obviously my handwriting is a
little bit sloppy but hopefully you're
enjoying it if not let me know in the
comments would you prefer Graphics would
you prefer nothing at all would you
prefer
um iPad stuff whiteboard stuff I'd love
to know so we can create better content
that's more engaging for you as well so
moving on to the next point which is
their decision making and it's their
desire you know we're starting to build
up that desire already or we have done
now we need to get them to make a
decision and move into the actual taken
action so again at every stage of this
we're moving from that kind of awareness
to interest to now the decision and at
each line You'll have drop-offs okay so
you'll have drop-offs here and you need
to analyze why those people didn't
convert are you speaking to the wrong
people and at the point of trying to
create this desire if if your
conversations don't go any further then
you need to understand okay maybe was it
not the right fit did you not have a
portfolio in that area and if that's
cool causing you to have a low
conversion rate then that might be
something where you want to again
consider one of those strategies that I
mentioned so in desire we're really
wanting them to take action and then the
action leads them on to actually being a
paying client for you and at the end of
this video I'm also going to share with
you my own personal funnel so you can
understand exactly how this works for us
too now each one of these stages of the
funnel could easily be a 40 minute video
in itself so I'm going to try and
summarize while still providing as much
value as possible now in order for
someone to make a decision they're going
to be kind of thinking about three
things on this triangle one is going to
be time two is going to be quality three
is going to be price okay or budget
where does this actually fit in with how
much they're willing to spend and this
kind of sales triangle is something you
need to master within your own business
and your own clientele and the position
of your business depending on how much
you're charging how quick you can turn
things around so for instance our team
turns most things around within like a
week because we've got a team of people
here to facilitate that we've got the
resources the quality is high as well
and then also the budget is high so
they're the conversations we need to
have and if someone comes to you and
they say
look I want you to create a video for us
but we've got a low budget so we don't
have a budget but I want it to be really
good and I want it to be done quickly
it's not going to be possible you can't
produce a really high quality video on a
low budget and you certainly can't do it
quickly but they might say to you well
we love your work we want this video to
look amazing we've got the budget to
match it and uh they also want it done
quickly then you say well okay there's
going to be some problems here because
we can't produce high quality quick it
needs to take its time so we always ask
the question here to get them through
this buy-in process of
what
do you want us to prioritize is it
budget is it quality is it time what do
you want us to prioritize and they often
go Ross we want you to do all three and
we go yeah great you're so funny uh no
but really what do you want us to
prioritize because we can't do
everything you know if you've got a low
budget where are we at so budget's a
good thing to talk about first and we
just say you know what what budget are
we working with are we working with five
thousand dollars you know or pounds for
us ten thousand fifteen thousand twenty
or one thousand you know we're gonna
have a very different conversation based
on that answer and I tried to bring that
up now quite soon in our uh
conversations because otherwise we could
be talking about producing this amazing
video and we're wasting all of our time
because then they say the budget's
really low so I just asked them what
budget do you have in mind for this
project once they reveal that let's say
they say it's five thousand dollars then
we can then start to talk about okay
well what's achievable within that how
quickly do you need it well Ross we
actually need it in three weeks time
okay fine well you're not going to get
the premium premium premium Quality
Service we're going to actually have to
put our resources and some of that
budget into getting this done quickly
and we're not going to be able to you
know achieve that it's a much nicer way
to actually show them that buy-in
process and let them make the decision
so they walk away from it feeling like
they've made the right decisions and it
hasn't been you just saying we can't do
it quickly we can't do it good we need
more money you know that's a nicer
process to take them through and that's
how we then take them from having that
desire they've understood we've caught
their attention we've generated some
interest in what we do they think it's
the right fit for their business we've
created that desire by showing them
actually examples of other people's work
and now we're moving them into this
buy-in phase they're if they're talking
about price if they're talking about
time they're talking about these two
even though they'll want to focus on
quality they're talking about these
they're ready to buy and a key Point
here is don't
sell past the point of sale once they
say yeah we'd like to get you in
probably like in in next week to do this
or yeah we're happy to go ahead with
that don't start to keep trying to sell
them I made that mistake I've lost a lot
of deals because I started to say oh
that's brilliant yeah we'll get you
booked in yeah amazing yeah and this
video is going to be really good because
we can do this and and it just honestly
they just start to go actually you know
what yeah let me just have a quick think
about it I've just gotta ask so and so
about it yeah yeah but a second ago they
were ready to buy so make sure you're
aware if they're talking about time if
they're talking about budget then
they're pretty good to stop start
closing that deal and then that's when
they become a client that's when you can
start getting some money into your
business and this is the funnel that
that you should follow to help you
achieve that I promise you guys I would
show you what our funnel looks like and
it's really simple anyone can make
something complicated it's making it
simple is the hard bit so at the top
here we've got our sales and marketing
obviously to build out our awareness
and for us we're doing things here like
um go and networking
um we are doing posting
we're actually quite bad at posting
because we're doing Outreach for the
most most part and for us Outreach
um I'm gonna stop scribbling down here
because this isn't probably making much
sense
um Outreach for us we're heavily
invested into sales at the moment and
outbound stuff like I mentioned
previously that's why we've kind of
actually gone less into marketing but
they're the they're the three main areas
that we look at doing
then when we're talking about kind of
the interest uh phase
um really it's our track record we guide
people over to our website and we also
want them to book a call with us we want
them to actually say yep I'm happy to
have like a brainstorming session with
you for free let's jump on that that
generates a bit more interest have a
look at our website in the meantime
then when we move on to this final Point
well sorry before the final point we
start to send them out a PDF where we
all on that call we start to Showcase
how this has worked for people within
their industry we show the success
stories we show what we do as a business
we talk them through our process so they
can see how we're different to other
production companies that really starts
to make the decision a no-brainer which
then converts them into that sales
strategy like I just said with the
triangle we take them through that
process of what you want us to
prioritize here when are you ready to go
let's get the date in let's move them on
and then that's how we land them onto
that client one step further from that
because we always do a one-off project
with them so we do the project with them
we go and film them we make sure they're
happy we make sure they're the right fit
after that one-off project we sign them
on to an RCP which stands for regular
content plan every business in the world
can benefit from regular content the
algorithms with all social media
platforms
um they reward those people who post
regularly by allowing them to reach
wider audiences but it's important that
the content is good and our regular
content plans enable us to work with a
client not just once or twice or three
times a year but often up to 12 times or
more a year plus they're contracted as
well so we know exactly how much money
we've got coming in every month so we
can create a profitable videography
business with a predictable cash flow
because if you don't have a predictable
cash flow how can you invest tens of
thousands of pounds into equipment if
you don't know how much money you've got
coming in every month that's a dangerous
place to be in so we signed them up onto
those and again like any one of these
points I could do a whole long hour-long
training session on each of these
particularly with the RCP system we've
already recorded a free training event
if you click the link below it's
pre-recorded I say that in the video as
well I'm not one of these people that's
like hey it's a live session every 15
minutes like clearly it's not we've
taken it from a live session that we've
condensed it down we tell you how to
find leads we give you our sales script
we take you through that process on how
to sign people onto these regular
content plans so go and check that out
if you're interested in growing your
business having regular income and if
you'll kind of feel a bit stuck at the
moment in your business you just can't
seem to unlock that next level and you
can't seem to grow it further you feel a
bit just like con it just seems harder
than it should be then take a look at
this video I break down loads more
strategies that will help you really
Identify some of the key problem areas
that I've faced in growing my production
company from a desk in my parents living
room to where I am today with a team of
people working on Amazing projects all
over the world so take a look at that
really wish you the best let me know
what you thought in the comments below
make sure you subscribed until next time
peace
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