The 21 Principles of the Top 0.01%
Summary
TLDRThe speaker shares 21 principles of success, emphasizing the importance of being misunderstood, asking better questions, resourcefulness, giving to get, and extreme ownership. They highlight the significance of learning and teaching, investing in priorities, seeking bigger problems, and viewing challenges as blessings or lessons. The principles encourage embracing a 10x mindset, understanding different levels of luck, and being blissfully dissatisfied to keep growing. The talk concludes with the idea that success is a journey without an end goal, advocating for enjoying the process and finding fulfillment in continuous growth and contribution.
Takeaways
- 😀 **Be Misunderstood**: Success often requires you to be misunderstood as you pursue goals that others may not initially support or understand.
- 💡 **Ask Better Questions**: The quality of your life can be improved by asking better questions that lead to clarity and focus, such as identifying problems and evaluating options.
- 🔧 **Be Resourceful**: Success is about finding opportunities and solutions even when resources seem scarce, demonstrated by the '50 to fix it' principle in businesses.
- 🤝 **Give to Get**: The philosophy of helping others to achieve their goals can lead to your own success, reflecting the idea that what you give is what you get back.
- 🏆 **Have Extreme Ownership**: Taking full responsibility for your actions and outcomes, rather than blaming external factors, is a key to personal and professional growth.
- 📚 **Learn, Do, Teach**: Continuous learning and sharing your knowledge with others not only benefits those you teach but also reinforces your own understanding and growth.
- 💼 **Invest in Your Priorities**: Your calendar and bank account are indicators of what you truly value. Investing time and money in your goals is crucial for achieving them.
- 🌐 **Ask for Bigger Problems**: Embracing larger challenges is a way to grow and expand your life, as bigger problems lead to a bigger life.
- 🌟 **Everything is a Blessing or a Lesson**:看待生活中的每一个经历,无论是成功还是失败,都是对你个人成长的祝福或教训。
- 🚀 **Scare Yourself Every Day**: Pushing yourself out of your comfort zone and facing your fears can lead to significant personal and professional development.
Q & A
What are the 21 principles of success mentioned in the transcript?
-The transcript outlines 21 principles for success, including being misunderstood, asking better questions, being resourceful, giving to get, having extreme ownership, learning to teach, investing in priorities, seeking bigger problems, viewing everything as a blessing or lesson, scaring oneself, being a river not a reservoir, praising in public and criticizing in private, understanding the four seas of leverage, buying back time, applying the 1080 rule, adopting a 10x mindset, recognizing the four levels of luck, being blissfully dissatisfied, making it about others, thinking in decades, and realizing there's no place to get to.
Why is being misunderstood considered the first principle of success in the transcript?
-Being misunderstood is considered the first principle because those who are closest to you may not always see your potential or support your growth, especially when you're trying to achieve something that few people understand or believe in.
How does the transcript suggest using questions to improve one's life?
-The transcript suggests that asking better questions can provide clarity and direction. It emphasizes the importance of asking questions that lead to defined problems and solutions, such as the 131 rule, and questions that challenge one's own assumptions or ignorance.
What is the '50 to fix it' principle mentioned in the transcript and why is it important?
-The '50 to fix it' principle is a budget given to employees at different levels to solve problems without needing approval. It's important because it empowers employees to be resourceful and take initiative in finding solutions, which can lead to a more efficient and responsive organization.
How does the transcript define 'giving to get' and why is it a key principle for success?
-'Giving to get' is defined as the philosophy that the more you help others achieve, the more you will have for yourself. It's a key principle because it encourages a mindset of abundance and generosity, which can lead to reciprocity and greater success.
What is the significance of 'extreme ownership' in the context of the transcript?
-Extreme ownership means taking full responsibility for one's situation and response to events, rather than blaming external factors. It's significant because it allows individuals to control their reactions and outcomes, empowering them to shape their own success.
How does the transcript relate the concept of 'learn, do, teach' to personal growth and success?
-The transcript suggests that learning and doing are essential for personal growth, and teaching what you've learned is a way to share your knowledge and experience with others. This not only benefits others but also reinforces your own understanding and skills, contributing to success.
What is the '1080 rule' mentioned in the transcript and how can it be applied to creative work?
-The '1080 rule' refers to the idea of spending 10% of the time on ideation and 80% on execution, with the remaining 10% for integration. In creative work, this rule can be applied by initially collaborating on the concept, then delegating the bulk of the work to others for execution, and finally refining and perfecting the work.
How does the transcript describe the '10x mindset' and its impact on achieving success?
-The '10x mindset' is about setting goals that are ten times larger than what one might initially aim for. The transcript describes it as a strategy that requires a fundamental shift in thinking and problem-solving, attracting talent and resources, and ultimately leading to exponential growth and success.
What does the transcript mean by 'being a river, not a reservoir' and its relevance to success?
-Being a river, not a reservoir, means constantly giving away your best knowledge and ideas without holding back (gatekeeping). The relevance to success lies in attracting the right clients and opportunities by demonstrating expertise and value, which in turn can lead to greater success.
What is the concept of 'four seas of leverage' as described in the transcript?
-The 'four seas of leverage' refers to content, capital, code, and collaboration. These are considered master skills that, when mastered, can provide significant leverage in achieving success. Content involves creating valuable media and internal systems, capital is about generating and managing funds, code is the creation of automated systems, and collaboration is about working with others to achieve common goals.
How does the transcript suggest using time as a measure of priorities?
-The transcript suggests that time is a finite resource and should be invested wisely. It implies that one's calendar and bank account transactions are indicators of what is truly important to them. By investing time and money into their goals, individuals can demonstrate and grow their priorities effectively.
What is the importance of 'thinking in decades' according to the transcript?
-According to the transcript, 'thinking in decades' is about long-term commitment and planning. It encourages individuals to dedicate a significant amount of time to their goals, which can lead to more substantial achievements and a deeper sense of fulfillment.
What is the final principle of success mentioned in the transcript, and what does it signify?
-The final principle of success mentioned in the transcript is 'there's no place to get to.' It signifies that success is not about reaching a specific destination or achieving a set of external goals, but rather about enjoying the journey, embracing the process, and recognizing one's inherent worth and sufficiency.
Outlines
🚀 Embracing Misunderstanding for Growth
The speaker introduces the concept of the top 0.1% of successful people often being misunderstood. They share personal anecdotes and advice on the importance of not relying on others' understanding or support for personal growth. The speaker emphasizes the need to be 'extraordinary' and to ask better questions to achieve clarity and direction in life. They also highlight the value of authenticity and the courage to be different.
🤔 The Power of Asking Better Questions
This section delves into the significance of asking insightful questions to achieve a better life. The speaker uses their coaching experience to illustrate how questions can guide individuals towards identifying necessary changes and focusing their efforts effectively. They introduce the '131 rule' as a framework for decision-making and stress the importance of self-reflection through questioning to foster personal growth and clarity.
🛠 Be Resourceful and Innovative
The speaker discusses the importance of resourcefulness, using the '50 to fix it' principle as an example of empowering individuals to solve problems within a budget. They highlight the success stories of Elon Musk and their own experiences to demonstrate how resourceful individuals can find opportunities and create innovative solutions even when faced with challenges. The speaker encourages viewers to be creative and seize opportunities, even when resources seem limited.
🤝 The Philosophy of Giving to Get
The speaker shares their transformative experience in rehab and the philosophy of giving to get, which posits that helping others leads to personal gains. They emphasize the importance of mentorship and the law of reciprocity, suggesting that one's success is tied to their desire for the success of others. The speaker encourages the audience to give more, whether it be time, money, or kindness, to attract abundance in their lives.
🏆 Extreme Ownership and Personal Responsibility
The speaker talks about the concept of extreme ownership, where individuals take full responsibility for their actions and responses to situations. They share personal stories, including their experience with training for an Iron Man event during COVID-19, to illustrate the power of controlling the controllables. The speaker encourages the audience to reflect on their contributions to situations and to take ownership of their responses to achieve empowerment and growth.
📚 Learn, Do, and Teach for Personal Fulfillment
The speaker advocates for the philosophy of learning, doing, and teaching as a path to personal fulfillment. They believe that everyone has the potential to become the best version of themselves and that sharing this journey with others is a responsibility. The speaker emphasizes the importance of not keeping valuable knowledge to oneself and instead using it to inspire and guide others, fostering a sense of purpose and fulfillment.
💰 Invest in Your Priorities for Growth
This section focuses on the importance of investing in one's priorities, both in time and money, as a reflection of what truly matters. The speaker discusses the concept of 'high-performance habits' and the need to allocate resources towards one's goals. They argue that by examining where one spends time and money, it becomes evident what is truly a priority, and encourage the audience to invest in their aspirations to see growth and development.
🌐 Seeking Bigger Problems for a Bigger Life
The speaker introduces the idea that embracing larger problems is essential for leading a more significant life. They use the example of Oprah Winfrey's lawsuit to illustrate the concept of being grateful for problems as they indicate one's capacity and potential. The speaker challenges the audience to welcome bigger problems as opportunities for growth and to avoid settling for a life of ease and small challenges.
🛑 Everything is a Blessing or a Lesson
The speaker discusses the importance of viewing life's experiences as either blessings or lessons. They share a personal story of business failure and how it taught them to think bigger and aim higher. The speaker emphasizes the value of learning from setbacks and challenges, suggesting that they are opportunities for guidance and growth. They encourage the audience to seek the lessons in their experiences and to use them to move closer to their goals.
🏋️♂️ Scaring Yourself to Grow
This section encourages the audience to step outside their comfort zones by pursuing goals that may initially scare them. The speaker shares their own experiences with various physical and personal challenges, highlighting the value of facing fears as a means of growth. They discuss the importance of setting goals that develop oneself and using exposure therapy as a method to overcome phobias and expand one's capabilities.
💬 Be a River, Not a Reservoir
The speaker introduces the concept of being a 'river,' constantly flowing and sharing knowledge, rather than a 'reservoir,' holding onto information. They discuss their experience with creating a coaching organization and the philosophy of giving away their best knowledge for free to attract the right clients. The speaker emphasizes the importance of sharing one's expertise to create a positive cycle of value creation and attraction.
👏 Praise Publicly, Criticize Privately
The speaker discusses the importance of providing feedback in a constructive manner, advocating for the approach of praising publicly while saving criticism for private settings. They share personal experiences and adjustments made to their feedback process, highlighting the need to reinforce positive behavior and avoid undermining team members in public. The speaker encourages the audience to adopt this approach to foster a more positive and supportive environment.
🔧 Understanding the Four Seas of Leverage
This section introduces the concept of the 'Four Seas of Leverage': Content, Capital, Code, and Collaboration. The speaker explains each element as a master skill for accomplishing more with limited resources. They discuss the power of content creation, the importance of capital for expansion, the role of code in automation, and the value of collaboration in achieving greater success. The speaker encourages the audience to master these skills to unlock unlimited potential for growth and impact.
⏰ Buy Back Time for Increased Value
The speaker emphasizes the finite nature of time and the importance of 'buying back' time by delegating tasks that others can perform. They argue that time is more valuable than money and should be invested in developing skills that increase one's market value. The speaker encourages the audience to delegate effectively to free up time for high-value activities, fostering personal and professional growth.
🎨 The 10810 Rule for Creative Scaling
The speaker introduces the '10810 rule' as a method for scaling creative projects effectively. They explain the three phases: ideation (10%), execution (80%), and integration (10%), highlighting the importance of collaboration and delegation in the creative process. The speaker encourages the audience to embrace the role of an editor rather than an author, allowing for greater scalability and efficiency in creative work.
🌟 The 10x Mindset for Exponential Growth
This section discusses the '10x mindset,' which involves setting goals that are ten times more ambitious than current achievements. The speaker argues that aiming for a 10x vision is more feasible than a 2x goal, as it requires a fundamental shift in thinking and attracts talent interested in tackling significant challenges. The speaker encourages the audience to think big, innovate, and expand their comfort zones to achieve exponential growth.
🍀 The Four Levels of Luck
The speaker outlines the four levels of luck, starting with 'pure luck' that is random and unskilled, moving to 'grit luck' earned through persistence, then 'skilled luck' where expertise attracts opportunities, and finally 'prepared luck' where preparation and market positioning create unique opportunities. The speaker encourages the audience to understand that luck is not just random but can be cultivated through skill and preparation.
🙏 Blissful Dissatisfaction for Continuous Growth
The speaker introduces the concept of 'blissful dissatisfaction,' which is the ability to appreciate what one has while simultaneously desiring more. They argue that this mindset allows for continuous growth and improvement, as it acknowledges current achievements while recognizing the potential for further development. The speaker encourages the audience to maintain this balance to fuel their ambitions and aspirations.
🤝 Making It About Others for True Success
This section emphasizes the importance of focusing on helping others as the key to unlocking one's own success. The speaker shares a story about a musician who found purpose and success by dedicating his life to serving others. They argue that energy
Mindmap
Keywords
💡Success Principles
💡Misunderstood
💡Authenticity
💡Resourcefulness
💡Growth Mindset
💡Gratitude
💡Accountability
💡Investment
💡Problem-Solving
💡Leverage
💡Scaring Yourself
💡Decades-Long Perspective
💡Self-Worth
Highlights
Success principles attributed to achieving top 0.1% status.
Emphasizing the importance of being misunderstood as a path to success.
The concept that no one needs to change for you to win.
Authenticity as a key to admiration and success.
Asking better questions as a strategy for clarity and decision-making.
The 131 rule for decision-making clarity.
The power of questions in focusing the mind and cutting through noise.
Being resourceful and the '50 to fix it' principle in companies.
Elon Musk's approach to funding Mars colonization through Starlink.
The philosophy of giving to get, inspired by rehab experiences.
The law of reciprocity and its impact on personal success.
Extreme ownership and controlling the controllables.
Learning, doing, and teaching as a philosophy for personal growth and contribution.
Investing in your priorities through time and money.
Asking for bigger problems as a means to a bigger life.
Everything being a blessing or a lesson, inspired by early business setbacks.
Scaring yourself every day as a method for growth.
Being a river, not a reservoir, in the flow of information and value.
Praising in public and criticizing in private for effective feedback.
Understanding the four seas of leverage: content, capital, code, and collaboration.
Buying back time as a strategy for increasing personal value.
The 10810 rule for creative projects and collaboration.
The 10x mindset and the strategy of adding a zero to your goals.
The four levels of luck and how to cultivate prepared luck.
Being blissfully dissatisfied as a driver for continuous improvement.
Making it about other people as the key to unlocking personal success.
Thinking in decades, not days, for long-term success planning.
There's no place to get to - enjoying the journey is the ultimate success.
Transcripts
I'm going to share with you the 21
principles of success these principles
are what make the top .1% of people
successful some of these principles are
what I've used to make my first million
dollars at 27 years old and others are
from what I've observed rubbing
shoulders with some of the richest
people you know now I do attribute a lot
of success in life to luck or grace of
God and timing but there are principles
you can Implement every day to FastTrack
this luck and attract wealth into your
life so without further explaining it
the these are the principles of success
the first principle is to be
misunderstood the other day I was
talking to one of my clients and he said
my wife doesn't support my growth and he
got frustrated that every time he do
something to try to grow his wife said
something he felt like she didn't
support his growth and my feedback was
very simple the people closest to you
are sometimes too close to see your own
greatness and the reason why is because
they know you the best and they've seen
you try and fail and say you're going to
do something and don't follow through
they're literally the people that have
seen you at your worst and now you're
trying to grow and expand and you're
upset that they don't support your
growth Jeff bzo said it best if you want
to be successful you have to go long
periods of time being misunderstood and
the reason why is because if you know
something very few people know and
you're trying to demonstrate progress
and success you'll go a long period of
time not being successful not showing
that you know how to do that and
expecting other people to see what you
see inside your mind is not going to
work so here's my big philosophy this is
what I explain to my client no one needs
to change for you to win nobody sure
it'd be easier it would feel better it
wouldn't feel so lonely sometimes but
nobody else has to do anything for me to
win that is my philosophy and my
invitation to you so don't expect them
to understand and the other thing is
like not being understood that's weird
guess what's weird rich people that are
weird are actually richer why because
they're doing things that other people
would never do that's why they're weird
they're the people that wear the same
clothes every day they're the people
they drive around and do the things they
want to do they don't mind being clear
about what they want some people are
like man you're too much man if I'm too
much go find less and people don't
understand this but to have a life that
other people want it means you have to
be
extraordinary it means you have to be
extra and being extra will mean you're
going to be misunderstood so you do you
because it's what you've always loved
about every celebrity out there the
people you admire what you love about
them is they are authentically de this
is who they are this is how want to live
and because they've allowed themselves
to do that you admire them why don't you
take a cue from how they're living and
go be that person which brings us to our
second principle which is to ask better
question anytime I'm coaching a business
owner or CEO I always like to ask this
one question if somebody bought your
business tomorrow that knew your
industry what's the first thing they
would change most people can immediately
go to that they're like well they
probably do this this and this my
followup is why haven't you made that
decision yet see most people people know
what they need to change but they all
have these backstories for why they
haven't made that decision so I just
like using questions to give people the
clarity of where they should focus their
time and attention you know if you ask a
better question you'll live a better
life so for example my 131 rule it's a
very simple premise what's the one
problem you're dealing with what are the
three options you evaluated and what's
the one recommendation that you have for
your life I can use that framework to
have anybody reporting to me make
decisions on my behalf and 9 % of the
time they're awesome another question I
love to ask people is what are you
pretending not to know I had a friend
the other day and he was building out a
sales team and he hired a VA in the
Philippines for 1,500 bucks a month plus
4% of the sales commission and this is
interesting because this is a person
that knows how to grow a business but
for some reason he decided I'm going to
go hire somebody in another part of the
world paying them very little and only
4% of the sales for what so that you
don't get sales when it didn't work out
and he asked me what was going on I said
dude hire a killer go find somebody that
actually knows how to sell give him 20%
of the sale and get back to building the
business I said truthfully what are you
pretending not to know he's like you're
right I knew better I know stop doing
that a lot of people think if this is
true this is true this is true then I'll
do the business whereas that person
every other time they've had success in
their life know that it doesn't work
that way and I always ask them what are
you pretending not to know one of my
favorite questions I ask myself it's the
primary question every day day dozens of
times a day anytime I'm frustrated or
I'm angry or I'm upset a little bit I
always go back to this question to help
give me Clarity and focus how can I
appreciate even more God's grace and
guidance in this moment every time I ask
myself that question I don't know why
but I take a deep breath in I look
around and I get super appreciative
gratitude fills me up for the fact that
I'm here I'm shooting this video for you
I'm having a conversation I get to
connect with you guys in the comments I
get to meet people out that have seen my
work I get a chance to reflect on that
and understand that it's all part of
this beautiful world we live in the
technology that enables this that's
where I go with that question but think
about it power of question see what
questions do is they focus our mind
questions cut through all the noise and
give a Clarity of what we need to do
next I love asking my team questions to
help guide them because telling them
means I always got to tell them if I ask
them a question that gets them Clarity
and Direction then they can ask
themselves the exact same question when
I'm not around so My Philosophy is very
simple a problem well-defined is a
problem half solved and if you ask the
right question you'll get to the defined
problem the uncreative mind can spot
wrong answers but it takes a very
creative mind to spot winning questions
I think a lot of people don't realize
that our lives are dictated by the
questions we continue to ask ourselves
am I enough am I doing the right thing
am I successful enough literally the
questions to find their life but they
don't actually go and research other
questions that could help them come up
with better answers and that's why this
is such a powerful principle which
brings us to the third principle which
is the be resourceful in all my
companies I have this thing called the
50 to fix it it's kind of cool principle
it's 50 to fix it if you're just a
Frontline worker 500 if you're a leader
5,000 if you're a manager and 50,000 if
you're an executive but essentially I've
given a budget I've empowered people to
be resourceful to solve problems why
would I be the only person that can
solve problems in an organization that's
really low I believe it's not the people
that have a title or have a lot of money
that are successful it's the people that
are resourceful they find Opportunities
to do things even when everybody else
doesn't believe that there's a path
forward they get resourceful think about
Elon Musk okay he said my mission is to
colonize Mars he believes being a
multiplanetary species is a smart move
now to actually go to Mars it's going to
cost a bazillion dollars so where does
he find the money starling see most
people don't realize that the
telecommunication space on planet Earth
that market is huge it might be a couple
trillion dollars so what does he do he
comes up with some Innovation to send
satellites into space so that he can
connect the whole world and eventually
skipping over all the Telos isn't that
crazy most people don't realize this
he's funding his mission to Mars through
starlink he's essentially going to
colonize Mars through the money he makes
from Starling that is resourceful right
when I was building my company flowtown
we had to Pivot the whole whole product
essentially we found out one day our
product only had 2 months to live
because they were changing an API for
the way it worked and we were working
with third party data and it became an
issue did we fail no I called out my
co-founder Ethan I said hey dude let's
go to the office let's try to figure it
out let's be resourceful I don't know
the answer today I don't know the path
forward I just know a process for
winning and that is deciding there is a
path and eventually just execute a plan
of Discovery and search for a solution
till we find it once we got it we go all
in so my question to you is in what
you're doing is there any sawdust is
there opportunity it could even be like
the by product of what you're doing
where there might be some other
opportunities right there some sawdust
in your life that you could take
advantage to actually move things
forward can you tap into it can you be
resourceful see most people
Unfortunately they pretend they don't
have the resources they sell themselves
on this story of not enough like I would
love to do that but I'm not that person
I'd love to do this but I don't have
that kind of money nobody said you
needed the money have you even asked is
there another way have you ever reached
out to people and said hey I don't have
the money today but is there a different
way that I might be able to add value to
I could be able to go on that thing or
join that Community or drive that car
you you never know like I'm always
fascinated by people that just decide
hey I know on the surface it doesn't
look like this will work for me but I'm
so determined to end up in this outcome
that I would do anything to make it
happen and I just wanted to call and
just find find out what would need to be
true for me to make that happen that is
resourcefulness I remember one guy
wanted to coach with me and he couldn't
afford it couldn't afford my fees but he
reached out and he looked at my YouTube
videos this was about 78 years ago and
he went through all my videos and he
sent me a Google doc with all of the
tweaks all the last dozen videos when I
got that Google doc in the depth of
attention and energy he put into it I
immediately reached back out asked him
for a sell number got on a phone with
him and and found a way to work with the
guy I mean here's somebody that
demonstrated his value ahead of time
even though we didn't need it and I was
just like so grateful I was just like
man I will do that that is resourceful
most people think oh don't have the
money job's not there can't get it no no
no no no don't be that person decide
what needs to be true for me to get this
opportunity which brings us to number
four which is give to get when I was 17
I ended up in rehab I was hanging around
with the wrong people doing stuff I
shouldn't have been doing and I ended up
a drug addict and I went through this
11mon program this place called Portage
and it lit literally saved my life I was
not going to continue walking on this
Earth prior to going this place I just
didn't have any self-worth and it helped
me really understand my value and the
best part is help me rebuild the
relationship that I'd broken with my
family and one of the biggest ideas that
I got from being in rehab is this
philosophy that if you want to keep your
sobriety you got to help other people
stay sober it's such a simple idea the
more you help other people achieve
something the more you'll have it for
yourself and it's one of kind of the 12
Steps the the whole idea of being a
mentor to somebody else being somebody
else's sponsor and I think that
philosophy when I look at all the most
successful people in my life people I
look up to my mentors my coaches these
are people that have a desire to help
other people in a way that very few
understand a long time ago I realized
you receive what you desire for others
think about that if you want to be rich
you should desire other people to get
rich if you want to be healthy you
should desire other people to get
healthy and you can only keep what you
give away so if you want more more love
don't wish why don't people love me more
I'm actually going to tell you go give
more love if you're like hey why don't I
have more opportunity how much
opportunity have you given somebody else
lately when's the last time you took a
shot on a random person do you
understand that it's the law of
reciprocity in many ways because you
don't have this approach that's more
giving you're hoarding back opportunity
on yourself that bad behavior that bad
belief that friction you're creating for
other people it's coming back to you
don't even see it see the law of
reciprocity it allows us to receive in
proportion to what we give or do for
others think about that if we want more
we have to give more which makes it
really hard for people understand that
don't have a lot because they're like I
have no money how do I give money to get
money it's not about the money the
scripture makes it clear we receive the
same thing we give such as Mercy tithing
10% of our money I would actually go
further it's not 10% of our money it's
also time right it can be money or time
see I think there's a big opportunity
that if you want to show abundance show
up with your time help other people that
are in need if you want to get in the
best shape of your life why don't you go
help two or three other people your
friends get in the best shape of your
life go to the gym be kind to other
people guess what's going to come back
kindness it is this beautiful concept
now you should never do it to get
because then it's very transactional but
I think it's just this belief this
principle that if you can get behind
it'll serve you in the biggest ways
which brings us to number five which is
to have extreme ownership during covid I
was training for an Iron Man and because
of all the things that went on in the
world which makes total sense our race
got cancelled and in that moment after
training a year and a half I had to make
a decision do I accept that the race got
cancelled and I just put off maybe a
year or two years or do I focus on what
I can control what I call controlling
the controllables and really focus on
how I responded to that situation and
after reviewing our options and
consideration we decided to race and we
kept training and 6 months later we ran
our own unofficial Iron Man we called it
coronam man and that race became the
Cornerstone of my Iron Man career for
the next few years not only did I do a
half I ended up doing a full then I did
another couple hals and I ended up doing
an official half and an official full at
mol trbl Iron Man and I look back at
this moment where I could have decided
to not continue training not race our
own race and in that moment I wouldn't
have taken extreme ownership for that
situation and what I share with people
is that it's not about what happens to
you it's how you respond see it sounds
crazy but even if you're walking down
the street and a car just happened to
jump over the curve and hit you and then
run off obviously let's assume
everybody's healthy and safe and all
that stuff what I would ask myself is
how did I contribute to this situation I
know this is so hard for people some of
you guys want to blame everybody else in
the world for how your life looks and
I'm telling you you you can do that or
you can be 100% accountable for your
situation for example why was I walking
on that sidewalk in that moment why
didn't I stay home why didn't I take a
car why didn't I take a different path
like even though I have no control over
somebody else hitting me I do have
control over how I respond even if it's
in a breakup in that moment you can
blame them they did this this happened
it's not my fault I can't believe they
did this to me or you could say how did
I contribute to this situation you pick
them you might have accepted some red
flags you might have allowed them to say
or do things that in hindsight you
probably should have put your foot down
but you didn't and I think what's
powerful about that is that you then
take control back to the situation you
bring power back to you you control the
controllables then you hold the power
see I don't want anybody else to control
my situation I don't want the government
to control it I don't want another
person to control it I don't want the
bank to control it I want to say hey I'm
accountable 110% for my situ ation I'm
in today one of my biggest philosophies
in life is that the world will show me
where I'm not free anytime I feel
something and I go against that or I get
upset you know I just don't feel like
that's right or somebody did something
wrong I always ask myself like well how
did I create that situation I know it's
a big one but Extreme ownership is
probably one of the most powerful ways
for you to take control of your life and
not give the power to somebody else
which brings us to number six which is
learn do teach see I have this
overarching philosophy in my life which
is I believe everyone is here to become
the person God Made You In His Image you
know if you have a higher power higher
Faith you have a future you let's call
it the 10.0 version of you that you have
the potential to become you know who
that person is cuz it's like take all
the best moments you've ever shown up in
a day most courageous empathetic direct
driven and you put them all together
what if you could live like that all the
time that's part one of this second part
of this is that share that process with
the world share what's worked with you
with the world that's where learn do
teach comes from see I think that if you
learn something that makes your life
better that helps you overcome something
in the past then it's your
responsibility to share it with other
people My Philosophy is that if you've
made it to the top it's your
responsibility to send the elevator back
down if you don't share what's worked
for you I consider that incredibly
selfish think about this if you want
more abundance in your life then you
should have an abundance mindset don't
have an abundance blocker if some's
worked for you don't gatekeep it like
well what if I share my secret plan your
plan ain't that secret you learned it
there's probably a 100,000 other people
that know it and if you think that's the
thing that's going to stop you from
winning cuz somebody else won that is a
scarcity mindset you know but what if I
shared and people don't like it you know
they say I'm scared of what other people
think this is way bigger than you this
is an opportunity for you to shine your
light to not only help the people that
you were once like but even more
importantly to have the people that are
looking for for you to find you see I
think a lot of people are being quiet
because they don't want the
responsibility of shepher helping
coaching guiding somebody else but the
truth is is I don't want you to let your
insecurities rob you of helping the
world a lot of people their world is
their kids their Community their
CrossFit gym maybe their city and
they're like that's about as far as I'm
going I don't want to share with the
world you know I was saying this to
Allan my my coach the other day I was in
his gym and I was like hey man why
aren't you posting more why aren't you
sharing more the guy has the body of a
superhero he's 250 lbs lean and he looks
the part and I was like you're not even
sharing on Facebook on Instagram you're
not sharing anything and he's like ah
it's just not my thing and I looked
around the gym and there was pictures of
all the greats on his wall like
literally their physiques their poses on
all the walls and I said what if all
these people had that same mentality are
these people that inspired you yeah they
inspire me Arnold Etc yeah these people
inspired me to become who I am what if
they never allowed another person to
take a picture of them where would you
be I could tell in that moment he got it
this isn't about him it's his
opportunity to help the people that are
in his position where he was when he
first discovered their physique Isn't
that cool that we live in a world and
that's kind of our purpose all of us I
can tell you from personal experience
your life will feel full of fulfillment
when you start shifting to learn do and
teach other people which brings us to
number seven which is to invest in your
priorities see there's this incredible
book called high performance Habits by
Brendan bashard it's the book I
recommend to my high performers and his
whole philosophy is helping people
obviously understand where they want to
go and what they want to achieve but
then really understand how to invest in
developing the skills acquiring the
resources the network or whatever you
need to accomplish those outcomes see a
long time ago I learned if I want to
achieve anything I got ask myself two
questions where in my calendar is or
time dedicated to that goal and where in
my bank account can I see transactions
investing in that goal so your calendar
and bank account tell me what's
important to you so if you say my family
and my health is important then show me
in your bank account and in your
calendar where you've invested in it
show me that you've blocked the time out
and you've been deliberate about what
you're going to do with that time see
money and time is a clear indication of
what's important to you because what you
invest in grows a lot of people believe
the grass is greenest in the other yard
I believe the grass is greenest where
it's watered and fertilized which brings
us to number eight which is to ask for
bigger problems I know you're you're
like what why would I want bigger
problems Here's My Philosophy if we want
a bigger life we have to have bigger
problems one time Oprah was getting sued
for a billion dollars the Mad Cow
industry was mad at some she said about
the meat quality or something like that
and somebody asked her like oh my gosh
Oprah aren't you upset that you're
getting sued for a billion dollars and
her response was actually I'm grateful
to be sued for a billion dollars cuz it
means I'm the kind of person that has a
billion dollars so my question to you is
are you grateful for your problem s
because the bigger the problem the
bigger the life you don't have $1
million problems in your life if you're
still trying to make your first 100
Grand would you rather be a gardener in
a war or a warrior in a garden right
would you want to become the person who
can deal with bigger issues or always
play a small life the easy path today
makes for the hard path tomorrow see
most people are always looking for easy
they're like if I had the money if I won
the lottery I would just go on vacation
and I would live on a beach and I'd call
it a day it's actually because of that
that those things will never come to you
because you're not preparing to receive
you're saying I don't want challenges I
don't want hardship I want things to be
easy the challenges is that anything you
want in life it will challenge you
because in the challenges where you
develop and grow it's it's kind of crazy
but understand this the reason it's a
challenge for you and not for somebody
else is because the other person has
grown past it see some of you guys can't
even manage $100,000 I'll tell you
because you can't do that you ain't
going to be given a million a long time
ago Jim Ron said you better hope nobody
gives you a million dollars until you
become a millionaire because getting a
million dollars is not the same as
becoming a millionaire a millionaire
knows how to create a million dollars he
also said something I loved he says
don't wish life was easier wish you were
better don't wish for easy opportunities
wish for the skill to overcome any
opportunity you should be grateful for
bigger problems you should seek bigger
problems cuz bigger problems equals
bigger life which brings us to number
nine which is everything is a blessing
or a lesson when I was 18 I started my
first company I worked my butt off I
went all in I worked hard and even after
all of that effort a year and a half of
focus and energy and trying to build
this and figuring it all out I got my
butt kicked somebody else competed
against me and took all of my customers
why because they decided to build a
product for a bigger market and I was
trying to build a product for a small
market and in that moment I realized
that I was playing way too small that
was the lesson and now at the time it
sucked cuz I worked my butt off to try
to get all these customers and they all
went to this bigger company but I use
that for the rest of my life to always
play bigger why was I only focusing on
Canada as a country why wouldn't I focus
on the US or even better which is today
Global why should you ever say well I
can only sell to these small group of
customers no no no think massive you
know John Maxwell has this incredible
book called sometimes you win and
sometimes you learn it's the same con
concept everything you do in life is
going to bring you closer to your goals
you'll either win and make some leaps
forward or you won't and you'll learn
and you'll make some Leap Forward those
challenges or setbacks they're there to
guide you to your higher self if you
learn otherwise you'll repeat yourself I
have a friend he's almost 50 years old
his whole life he's been dealing with
the same problems over and over every
business 15 businesses now up and down
up and down up and down why because he
does not see see the lesson in the
challenges and because of that he'll
never find the blessing so you have to
make sure you learn from your mistakes
do not move on from it until you find
that seed of opportunity as Napoleon
Hill said to then reinvest it and plant
it in something that could be even
bigger than the thing you just failed at
brings us to number 10 which is to scare
yourself every day if you follow my
stuff for a while you'll see that not
only have I done half full distance Iron
Man I've done project visible ABS where
I went from 231 lb down to 197 lb in 90
days I've done 12-h hour walks I've done
ultramarathons I've said yes to creating
content fulltime with a whole team of
people follow me around to put out stuff
to help other people like all these
opportunities that at the time I made
these decisions scared me it was in
those moments that I realized that's
actually what I should be doing see I
believe you should set goals to grow you
people go how do you just choose what
business to do next it's kind of simple
which one is going to develop me the
most one of the big lessons when I did
the 12-hour walk is I pondered a very
important question and it's a quote by
Joseph Campbell and it says the cave you
fear to enter most holds the treasure
you seek so I kept asking myself what is
the cave I fear to enter you know and
haven't been doing personal development
now for 27 years I feel like I've worked
on a lot of stuff but as I kept asking
myself this question there were
conversations with certain people I
hadn't had that I knew I had to have and
I wrote their names down and it's just
it could be as subtle as that
conversation it could be as important as
deciding where you're going to live it
could be even more important as deciding
to change your career and go start a
business I don't know what it is for you
but there's something that you haven't
made a decision around that is scaring
you that is your comfort zone staying
where you're at even if it's not
positive the devil you know is a lot
less scarier than the devil you don't
know so some people just stay in the
same place even though it's not positive
because they're scar
sometimes people don't make decisions
cuz they're worried to have impostor
syndrome I actually think it's a good
thing if I have impostor syndrome around
what I'm about to do it tells me I'm on
the right path you know another
philosophy is exposure therapy a lot of
phobia is out there one of the easiest
ways to help people get over that is to
literally get them in that environment
where they just got to allow their
central nervous system to regulate and
eventually they will get over that
phobia another one of my favorite
Frameworks is the rule of a thousand or
the expert frame by my buddy Alex Heros
his philosophy is this is that if you're
scared to make a decision pretend you've
made this decision a thousand times what
if you just did this thing a thousand
times firing somebody dating somebody
raising capital from somebody how would
you feel the thousands in one time it
would feel pretty normal and that's kind
of the whole idea is sometimes you have
to do things over and over again till it
just becomes the norm so that you can
expand your exposure you can expand what
scares you so you can kind of keep
pushing at the edges cuz once a mind is
expanded cannot contract so that you
keep growing and pushing yourself
outside your comfort zone which brings
us to number 11 which is to be a river
not a reservoir see when I started my
last company SAS Academy which is today
has become the number one coaching
Organization for software CEOs I created
this flywheel concept and I got this
from Amazon and the book good to Great
which is how do we create value in the
market what are the key movements we
want to perfect and one of them was to
give away 100% of every everything we
knew how to do no gatekeeping for free
public not hidden behind a pay wall we
wanted to demonstrate that we knew how
to do stuff by just giving it away and I
remember my team pushed back they were
like how about we do 98% and I said no
the whole philosophy is if we give our
best stuff away we attract our best
clients that resonated we help a lot of
people people talk about us and then
that gets us the best clients the
clients get the best results and then
track the top talent that helps us
create better content that then we give
away to the world world and the whole
flywheel Works away so my whole
philosophy is give away your best stuff
let the information flow through you my
buddy Taki said it best once he says
information is free implementation is
paid give away your best stuff to
attract people then they'll pay you to
help Implement that here's a big idea if
you do it right your marketing will help
more people than your product or service
ever will I think that is a cool concept
give it all away for free help people
and trust me it'll come back 10 times in
opport unities for your business which
brings us to number 12 which is to
praise in public and criticize in
private trust me this one was the
hardest for me to adopt because I'm the
kind of person that loves feedback I
love people being direct with me no
holds bar you can't hurt my feelings
just tell me the challenge with that is
that other people turns out they don't
like that especially in a in a group
setting so I was always going around
giving public feedback to people giving
them cues and opportunities to improve
it but in my one-on ons or other
people's 101s I get the feedback that I
was hurting people's feelings or I was
embarrassing them in big meeting so
here's what I tweaked I eventually
created this list called at Agenda it's
all my direct reports and anytime I saw
anything that wasn't being done right I
would just write it on the list I I did
it today with my assistant she actually
said at the end of the meeting she goes
thank you for not texting me on the
weekend 14 things that were broken
instead using the agenda list structure
and I said no 100% I used to believe
that doing that was slow now I've
learned is actually faster and it feels
way better for somebody so a few things
that I believe first off is catch people
doing good it's like I was watching my
son play soccer this weekend a lot of
the people the other parents were
screaming at their kid when they weren't
doing the right thing kick it up the
line why are you throwing it that way
and I'm just like okay you go play the
game and let me criticize and scream at
you from the sidelines so what I do
instead is when I saw my son do
something great I would then tell him
nice kick way to run up the field why
because it's accomplishing the same
thing but it's reinforcing the positive
behavior and I just think it's a lot
better strategy to praise in public and
criticize in private so you don't
undermine your team in front of their
peers so if you got to give them
feedback do it in a one-on-one if you
want to give them appraise do it in the
group setting which brings us to number
13 which is understand the four seas of
Leverage so when I was 20 I moved to San
Francisco and I met some incredible
people some billionaires and really
successful entrepreneurs and investors
but one of the people that really stands
out is this guy named nval rant a lot of
you guys have seen his stuff online he
was on Joe Rogan he's arguably one of
the best angel investors to ever come
out of Silicon Valley invested in Uber
many other companies one of the things
that I learned from him was this concept
of Leverage and the forc specifically
because his philosophy is that if you
can Master these skills then you can
accomplish anything so I consider these
the four Master skills of doing more cuz
a lot of people say I would do more if I
had more resources no you could do more
if you understood these four Master
skills the first one is is content but
content is two parts content for me is
internal systems and playbooks like how
do I document the way we do things and
the other one is Media if you have
leverage of pieces of content you put
out into the world you can go viral and
get hundreds of millions of views on
your stuff so what's cool about content
is if I build a Playbook then I can take
something that works for one person
replicate it a million times and if I
create a piece of content like a podcast
with this video it could be seen by 100
million people and there's no extra cost
to that organization huge leverage the
second one is capital it takes money to
expand quickly but if I take a dollar
and I can turn it into 10 within 30 days
how much money do I have access to in
the world unlimited see most people
don't look at their business through
that lens so they're always thinking
well I need money to make money no you
need an engine that can produce Capital
to borrow Capital to repay it and to the
degree you can do that you have amazing
amounts of Leverage the third C is code
this is the one I fell in love with this
is learning how to code at 17 literally
saved my life it became my new Addiction
coming out of rehab code is building a
system that repeats and will always do
that thing through automation through AI
That's all code and will allow you to
give massive amounts of Leverage right
just information systems that are
written through software so that you can
just build Automation and workflows into
your business that's the biggest amount
of Leverage the fourth one is
collaboration and it's really about
having other people support you in your
journey if you want to go super fast go
alone but if you want to go far and
build something massive and have
leverage you need to invest in labor
dollars and collaboration in people it's
your team those four C's content Capital
code and collaboration if you've
mastered those four skills you have
unlimited amount of scale for what you
can do ahead of you which brings us to
number 14 which is the buy back time
this is obviously one of my favorite
topics it's why I wrote a book on it see
where most people get it wrong is they
think that time is infinite they got all
this time but it's not money is infinite
there's unlimited amount of capital for
creativity and resourcefulness time we
all got the same amount everyone has the
same 24 hours it doesn't matter how rich
or poor you are you do not manufacture
more time what most people do is they
spend time to save money but what rich
people do is they spend money to save
time if we've got more time back to then
reinvest it in our skills to become more
valuable to the market then we will be
compensated at a higher level for those
increases in skill it's easy for you to
be your cleaner your laundry person your
grocery delivery person but if you
actually step back and say how do I buy
back more time why don't you have
somebody else clean your house do your
laundry or deliver your groceries these
are simple apps in today's world you
don't need to be doing everything
yourself just cuz you can do it see most
people have a hard time giving anything
to somebody else because there's fear
around it what if they do it wrong
that's the skill that you need to go
develop is how to delegate why does
everything need to happen yourself my
belief is you want to figure out what
you do that creates the most value in
this world that you actually enjoy doing
and then delegate everything else to
other people so you can get the time
back to do the thing that makes you the
most money that you actually enjoy which
brings us to 15 which is the 10810 rule
this is for people that have creative
positions and they're like there's no
way somebody else can help me it
requires a very unique mind and I am a
artist or a creative and it's hard to
get other people to help me if you
didn't know this all the top top
creative people that you know about have
done this at scale people like Steve
Jobs you know when he would go into the
design studio he would sit down with
Johnny IES and they would collaborate on
that first 10% of a new product idea and
then Johnny and his team would go out
and spend 80% trying to prototype stuff
and then Steve would come back a couple
weeks later and they'd spend the next
10% of that project's life trying to
figure out how to integrate and perfect
it and really make it work Gary
vaynerchuck that's how he does team Gary
he's got a bunch of people that he
collaborates with that then take those
ideation phases and creates different
ideas and content and then sends it back
to him so that he can publish it on all
his different social media so I've
broken this down into those three parts
the first phase is ideation the 10%
where you sit down and you collaborate
on what does this look like when it's
done and here's the different resources
and ideas I have around getting it done
the second phase is execution it's the
80% done by somebody else having
somebody else support you so that you
can go and do a bunch of more of those
other 10% with other creative and then
when you get that back you're an editor
not an author the third phase is
integration take the final product and
give feedback to tweak it so that you
can then present it or use it but you
don't have to be the person that does
the whole thing it is way easier to be
an editor than an author and it gives
you scale especially in Creative
projects which brings us to number 16
which is the 10x mindset My Philosophy I
call it add a zero strategy anything in
your business that you're working on
maybe it's lead generation sales
onboarding customers what would happen
if you added a zero to the number of
things going on in that department what
would break in Dan Sullivan's book 10x
is easier than 2x he argues it's
actually easier for you to build a 10x
vision and execute against it versus
just a 2X why a 10x Vision requires you
to fundamentally shift the way you've
been thinking about solving the problem
it allows you to attract talent that
wants to work on big meaningful problems
and those people are usually a lot more
fun to work with and the whole
philosophy of just adding a zero to
stuff it just makes your dream and your
execution in the energy just more fun so
it is in many ways easier than 2x now to
do that you have to have a beag a big
hairy audacious goal you have to have a
huge vision and if you do then the team
can grow within it what I love about
this strategy is that it requires you to
change your calendar every year if you
want to 10x your business in 12 months
80% of your calendar has to be different
so it really forces you to figure out
like who do you hire and give it to Mr
Beast talked about this the whole time
he was building his YouTube channel he
would hire people and you just like give
people swats of work that was taken up
his time so that he could just focus on
the most important and creative projects
see most people just aim for a little
bit more and what happens is a little
bit more gives you linear growth what
you want is exponential growth you want
to build a business to expand not a
business not to contract you want to
play to win you don't want to play not
to lose and it focuses on quantity of
scale not quality some of you guys are
perfectionists which is essentially a
closet procrastinator okay what are the
main things you need to be doing right
now to add a zero to your business so
that you can then really force yourself
to innovate and expand way outside your
comfort zone to achieve your dreams
which brings us to number 17 which are
the four levels of luck I first read
about this on nal's blog back in the day
where he was talking about war buff it
these four levels of luck work this way
you have pure luck which is people that
buy lottery tickets it literally is
random it's pure luck you might win a
bunch of money but it's there's no skill
there's nothing involved just pure luck
second level is grit luck this is where
because you're showing up and you're
being determined eventually you take
enough shots on goal one of the shots
are going to go in that's just grit luck
because you show up the third level luck
that's better luck is skilled luck where
you are so skillful that other people
want to partner with you you because you
are the tip of the spear what you do the
highest level of luck is prepared luck
this is where preparation skill level
being in the market and just deciding to
be at the top of the game brings you
prepared luck that's warm Buffett type
luck what does that mean it means all of
a sudden now other people's luck people
that have grit luck and skill luck bring
you their luck their opportunities to
you because you're the best at what you
do so Warren Buffett luckily gets access
to deals that are never on Market he has
people that want to sell to him and only
him because he's been doing this forever
he's demonstrated his character he's got
the skills and people want to work with
him so he's getting advantage of their
luck and their situation just like me I
get access to buy software companies
that nobody else will ever see because
I've been doing this for almost 30 years
and people want to sell me their company
because I have a track record for what I
do with those companies which brings us
to number 18 which is to be blissfully
dissatisfied I first heard this from of
my coaches this guy named ed mlet he's
one of the most successful people I've
ever met I've spent time with him at his
home I interviewed him for my YouTube
channel and he's somebody that I speak
to regularly about strategy in life and
his philosophy is that just because you
want more it doesn't mean you don't
appreciate what you have a lot of people
can't allow themselves the permission to
desire anything more in their life
because they tell themselves a story
that if I want more that means I don't
appreciate or I'm not grateful for what
I have and his whole philosoph is like
no you have to be blissfully
dissatisfied you have to acknowledge
that what you have is absolutely
incredible and beautiful and have
gratitude for it and in the same breath
acknowledge that there is more that you
can become because that's the truth God
won't give you more if you can't handle
what you got see God created you as a
Creator he wants you to create you have
to have desire because it's required to
have a vision on what's possible imagine
and I I truly believe whatever you
desire in life whatever you want
whatever car you want house you want
relationship you want anything if it's
on your heart it's because he thinks you
can have it the key is to prepare to
receive if you were finding out that in
8 7 months you were going to have a baby
wouldn't you get ready wouldn't you
maybe talk to other people that have
babies or get the room ready or read a
book or buy some clothes you will get
ready to receive most people have goals
they want to achieve and they don't get
ready they don't prepare because they
don't even allow themselves to desire
more you can be both both can be true
you can have absolute Bliss for
everything you have and be dissatisfied
for where you're at in life cuz you know
there's more for you to become which
brings us to number 19 which is to make
it about other people one of my favorite
stories to share is the one around
Oliver Anthony maybe you've heard his
song before Richmond north of Richmond
it became a number one top Billboard
charting song came out of nowhere people
thought he was an industry plant he was
on Joe Rogan and here's what he said
that I absolutely love loved on this
topic he said the day I gave my life to
God and stop making about himself and
start making about other people my life
changed here's what I believe the moment
you dedicate yourself to being
successful not for you but to help other
people that's the moment when everything
gets activated it requires energy of
doing it for others the energy of doing
it for others is what's going to
activate all your dreams so stop
thinking about you stop thinking about
making yourself rich start asking
yourself how can I help other people get
rich cuz it's not about you think about
your customers do you read books for
your customers or do you just read books
for yourself do you listen to your
audience if you're creating content or
do you just pretend like they're not
there and just keep creating for
yourself do you create from a place of
service or do you create from a place of
what will I get see a lot of you guys
are so focused on achievement you forget
that it's about contribution nobody's
ever became broke by helping other
people nobody's ever been sad when
they're in a position to serve yet most
people never learn this lesson they make
it about the I the me what will I get
out of this I'm always asking myself how
do I create more value for anybody else
in the world than anybody else in their
world that's the question that keeps me
focused that makes it about all of you
that's how you win you could be one
creative project away from absolutely
changing your life your whole life one
but it's going to have to come from a
place of serving other people which
brings us to number 20 which is the
think in decades not days see the other
day I was on the phone with John Maxwell
he's the goat the greatest of all time
when it comes to leadership I couldn't
even believe I was on this phone call
and I thought it was going to be a quick
call it turned out to be 45 minutes the
whole time I'm just asking them
questions like why do you want to talk
to me and you know oh my gosh you've
done all these things in your life I was
just crazy impressed and he says to me
Dan don't be that impressed I've been
doing this for 53 years I've been doing
one thing for 53 years I said well the
21 e ref laws of leadership what what
book number was that goes that was
number 13 I was like what I I literally
right there I have his Platinum Edition
signed by John Maxwell himself
collection of books he gave me this as a
gift crazy many people are impress with
others who've had crazy amounts of
success but what they don't see is all
the years of trying all the years of
failure all the times they got pushed
down and got back up I've been doing
what I've been doing for 27 years real
meaningful entrepreneurship and anybody
that's going to compare their chapter 3
to my chapter 27 is silly just like
trying to compare your first book to
John Maxwell's 13th book what I would
encourage you to consider is what could
you do for a decade instead of beating
yourself up after 6 months of trying
three years of trying five years of
trying actually start at the beginning
and say I'm going to do this for a
decade I'm going to commit to this for
the next 10 years just like when I
started my YouTube channel I said I will
publish every week for the rest of my
life and I've done it now for almost 9
years here's the reality you can tell
how successful someone is by how far in
the future they are thinking if you're
planning in years or months you're just
not thinking big enough you want to
dedicate a decade to a goal that is I
don't know how I'm going to achieve it
but I know if I showed up every day for
a decade and dedicated myself that I
would win I would encourage people to
give themselves a life sentence because
then it's a way of being and who they
are the identity not something you do
see a lot of people are like oh I don't
really want to go to the gym for the
rest of my life or you just decide
you're an athlete or you just decide
you're somebody that lift weights and
that's just who you are and then it's
not hard see if every time you go to the
gym you have to have a negotiation with
yourself to get off your butt to go to
the gym because it's not something
that's easy to you and you keep telling
yourself it's hard guess what it will be
hard but if you say hey this is just
what I've dedicated myself to for the
rest of my life I've got a life sentence
I want to be in a great shape I want to
have energy I want to have Focus I want
to feel good and that is my life
sentence so here's the standard the
routine the habits the rituals that I'm
committed to and because of that you
will live the rest of your life at a
high quality life but not if you do
these short 6mon Sprints thre Monon
things or whatever it is no dedicate a
life sentence to achieving which brings
us to number 21 which is there's no
place to get to I was coaching one of my
clients once and she was a very
successful entrepreneur doing about 6 or
S million and I asked her what's the Big
Goal what are we what are we going to
accomplish together and she said 100
million exit within the next 3 years I
said cool easy I'm just curious why why
that number why that timeline and she
says to me so that I can finally tell
them all F you and I was like
interesting I said have you ever Googled
what percent of entrepreneurs women-led
businesses founded by women actually
have achieved 7 million in Revenue
Topline especially in the last she did
it in 5 years she's like no turns out
it's
0.02% I then asked her what are you
waiting for you've actually already
achieved the thing you've been wanting
to do you created this arbitrary rule
that unless it's a100 million exits
within the next 3 years that you're not
allowed to feel good about yourself to
tell them F you see what I learned a
long time ago is that if I asked you
what are your dreams and goals in life
and you told me and we made a list of
those things essentially what most
people do is that list are the rules
that need to be met for you to feel
happy for you to feel enough for you to
feel successful it's actually a trap
it's the biggest trap of success it's
why most people that get to the mountain
top immediately look to the next
mountain to climb and I'm no different
the difference is I've learned a long
time ago that my selfworth is not tied
to external success my self-worth is not
tied to possessions is not tied to
recognition it's not tied to anything
external I can decide you can decide in
this moment just like my client to feel
feel enough and when I shared that with
her she broke down she got emotional
because she realized there was no place
to get to see I want you to design a
life that you want to live not this
future place that someday maybe you get
to and in that moment you'll feel
successful enough to vacation to tell
people how much you appreciate them see
if you had to take one principal away
from these 21 principles it would be
this one there's no place to get to the
process is to learn to enjoy the journey
journey to actually fall in love with
the work to be excited that you get to
do what you get to do every day but
there is no place to get to because you
attract who you are and the more you
realize that you already are enough you
get to attract more of that into your
life those are the 21 principles of
success if you want to learn my 15 Laws
of Success click the link and I'll see
you on the other side
تصفح المزيد من مقاطع الفيديو ذات الصلة
Cultivating a culture of inclusion
Get Better at Anything: 12 Maxims for Mastery
17 Life Lessons (I Wish Someone Had Told Me)
Mind Become Mind-blowing | Motivational | Dawa Tamang #video
Ordinary Visionaries - Brad Withers
If You Wanted To Be A Crorepati Before 25, You Should Do This In Hindi | Nishkarsh Sharma
5.0 / 5 (0 votes)