Why Apple Vision Pro Is So Expensive
Summary
TLDRThe Apple Vision Pro headset costs $3,500 due to its advanced technology and components that took over 6 years to develop, including custom micro-OLED displays with incredible resolution, fast processing for minimal latency, precise eye and hand tracking instead of controllers, real-time digital overlays of the user's face and hands, and more. These industry-leading capabilities enable an unmatched augmented reality experience closer to real life than any other consumer product today.
Takeaways
- 😲 The Apple Vision Pro headset costs $3,500, which is very expensive compared to other AR products.
- 💡 The high price is mainly due to the advanced technology and high-end components used in the Vision Pro.
- 🔬 It took Apple over 6 years and 5,000 patents to develop the Vision Pro, making it their most ambitious product yet.
- 📺 It uses custom micro-OLED displays developed with Sony to enable a true-to-life viewing experience with no latency or distortion.
- 🧠 It has precise eye and hand tracking for natural interactions, unlike controllers used by other AR headsets.
- 👀 The eye tracking uses 4 cameras and LEDs to achieve unparalleled accuracy and precision.
- 🙌 Hand masking allows you to see your real hands interacting with digital content.
- 😮💨 EyeSight shows your real eye expressions and face on an external curved display for social connection.
- 🔢 The Vision Pro has a custom Apple processor called R1 that updates imagery 8x faster than a human blink.
- 💰 Despite the high price, Apple believes customers will pay for the unmatched and ambitious AR experience.
Q & A
How much does the Apple Vision Pro headset cost?
-The Apple Vision Pro headset costs $3,500.
What makes the Vision Pro display technology unique?
-The Vision Pro uses custom micro-OLED displays developed with Sony that have pixels as small as human red blood cells, allowing for a true-to-life viewing experience.
How long did it take Apple to develop the Vision Pro?
-The Vision Pro took Apple 6-7 years to develop with over 5,000 patents, compared to 2.5 years and 200 patents for the iPhone.
What allows the Vision Pro to have low latency?
-The Vision Pro uses a custom processor called the R1 to stream images to the user's eyes within 12 milliseconds, 8x faster than the blink of an eye.
How does the Vision Pro track hand interactions?
-The Vision Pro uses precise hand tracking with hand masking to show the user's real hands interacting in real time instead of using virtual hands.
What is unique about the Vision Pro's EyeSight feature?
-EyeSight uses a curved lenticular display to show different perspectives of the user's face to others in the room to maintain social connection.
How many cameras does the Vision Pro use for eye tracking?
-The Vision Pro uses four eye tracking cameras and LED illuminators to precisely track eye movement.
How does the Vision Pro display compare to other AR headsets?
-The Vision Pro display quality is exactly like real life, while other AR headsets can cause motion sickness due to appearing similar but not exactly like real life.
Why does the Vision Pro use micro-OLED displays?
-Micro-OLED allows the Vision Pro to deliver a true-to-life viewing experience not possible with other display technologies like LCD or mini-LED.
What makes the Vision Pro input methods unique?
-The Vision Pro uses precise eye and hand tracking for natural interaction instead of physical controllers held in the hands like other AR headsets.
Outlines
🤑 Why Apple Charges $3,500 for Vision Pro AR Headset
Paragraph 1 explains why Apple's new Vision Pro augmented reality headset costs $3,500, much more than other AR products. It details the advanced technology inside Vision Pro, including micro-OLED displays, precise tracking cameras, a custom processor, and innovative input methods like eye and hand tracking. These industry-leading components took years to develop and patent, resulting in an unmatched AR experience worthy of a premium price tag in Apple's view.
😮💨 Vision Pro's True-to-Life Visuals
Paragraph 2 focuses on the micro-OLED displays in Vision Pro which enable true-to-life visuals without motion sickness or disorientation common in other AR headsets. Combined with advanced cameras and fast image processing, Vision Pro streams images to the user's eyes within 12 milliseconds, fast enough to eliminate perceived latency or distortion.
👀 Natural Interactions via Eye & Hand Tracking
Paragraph 3 explains Vision Pro's eye and hand tracking capabilities for natural interactions without controllers, a costly differentiating feature. Four eye tracking cameras precisely track eye movements while hand masking technology displays the user's real hands interacting with digital content.
🙋♂️ EyeSight Builds Social Connections
Paragraph 4 introduces EyeSight, an exclusive Vision Pro feature that shows the user's real-time eye expressions on an external curved display visible to others in the room. This maintains social connections instead of isolating the user in a virtual world.
💰 Expensive Components Justify $3,500 Price Tag
The final paragraph summarizes that the culmination of all these industry-leading display, tracking, processing, and input technologies in Vision Pro results in an unmatched AR experience that Apple believes justifies its premium $3,500 pricing, even though it is much higher than competing products.
Mindmap
Keywords
💡Spatial Computing
💡Augmented Reality (AR)
💡Micro-OLED Displays
💡Processor R1
💡Eye and Hand Tracking
💡EyeSight Feature
💡Patents
💡Development Time
💡Lenticular Display
💡High Fidelity Cameras
Highlights
The Apple Vision Pro is a $3,500 spacial computing headset, which is quite expensive compared to other AR products.
It took over 6 years and 5,000 patents to develop the Vision Pro, making it Apple's most ambitious product ever.
The micro-OLED displays are the most advanced in any consumer headset, providing a true-to-life viewing experience.
The R1 processor streams new images to your eyes within 12 milliseconds, 8x faster than the blink of an eye.
Precise eye and hand tracking allows for natural interactions without controllers, but adds significant cost.
Four eye tracking cameras and LED illuminators precisely track eye movement, unmatched by other headsets.
Hand masking allows you to see your real hands interacting with digital content, unlike superimposed virtual hands.
EyeSight displays your real-time eye expression and face on an external screen to maintain human connection.
The first ever curved lenticular display shows different perspectives of your face simultaneously to others.
The combination of expensive technologies results in an unmatched AR experience worth the $3,500 price.
Apple thinks customers will pay the premium price to have the cutting-edge Vision Pro AR experience.
The micro-OLED displays deliver an AR experience exactly matching real life, unlike other headsets.
The Vision Pro took years more development and many more patents than even the iPhone.
The R1 processor and displays work together to provide zero perceived latency or distortion.
The EyeSight feature maintains human connection while using the headset, unlike fully isolated alternatives.
Transcripts
The Apple Vision Pro is a $3,500 spacial computing headset.
Which, compared to other augmented reality, or AR products, is quite expensive.
So why are they charging so much?
Well, its mainly due to the product’s unique technology and component costs.
You see, not all headsets offer the same functionality and experience.
There are differences in display quality, resolution, contrast, processing speeds, latency,
and more.
And as you can see, the Vision Pro delivers incredible specs without compromising on size
or design.
Which is made possible by years of technological development and high costs of industry-leading
hardware.
Just consider the iPhone, it took Apple about two and a half years to develop.
With over 200 patents on new technology.
Vision Pro, on the other hand, took six to seven years to develop.
With over 5,000 patents that date back to 2007.
So calling it Apple’s most ambitious product ever is an understatement.
But what exactly are those expensive technologies?
Well, the displays themselves are the most advanced in any consumer headset today.
Instead of using LCD or mini-LED panels, Apple worked with Sony to create first-of-their-kind
micro-OLED displays with pixels as small as a human red blood cell.
Without this display technology, Vision Pro wouldn’t be able to deliver a true-to-life
viewing experience.
After testing Vision Pro himself, tech journalist John Gruber said, “What I didn’t expect
was that it wasn’t almost exactly what I see with my eyes without the headset on, but
it was exactly the same.”
And that’s something you rarely hear about AR headsets, which can cause motion sickness
and disorientation due to appearing similar to real life, but not exactly.
Achieving this experience not only required expensive micro-OLED displays, but also expensive
cameras to capture the world around you in high fidelity, then a completely new processor
called R1 to instantly stream new images to your eyes within 12 milliseconds.
8x faster than the blink of an eye.
This allows for a true-to-life experience without any perceived latency or distortion.
But perhaps the biggest difference between Vision Pro and existing AR headsets is the
input.
Typically, physical controllers are held in each hand to interact with content.
But Apple went a different direction.
They opted for precise eye and hand tracking.
This makes interactions feel more natural and keeps your hands free while using Vision
Pro, but it comes at a cost.
Apple had to use four eye tracking cameras alongside LED illuminators to track your eye
movement.
Something other headsets can do, but as precisely as Vision Pro.
Plus, hand masking allows you to see your real hands in real time as you interact with
digital content.
Whereas most other headsets superimpose virtual hands instead.
But there’s one feature exclusive to Vision Pro that adds to its expense even more.
It’s called EyeSight.
Where your eyes and expression is displayed in real time on an external screen.
This way, you can maintain a connection with people around you, instead of being isolated
in a virtual world.
But this isn’t just any screen, it’s the first ever curved lenticular display that
shows different perspectives of your face to each person in the room simultaneously.
All of these expensive technologies and components result in an AR experience that can’t be
matched by any other product today.
And Apple thinks customers are willing to pay the $3,500 price to have it.
This is Greg with Apple Explained, and if you want to learn how I make videos like these,
let me know by tapping the link in the comments.
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