Moving From Niche Sites to Rank & Rent / Local SEO!

Summary

Anton from n Ranger shares his transition from niche sites to focusing on Rank and Rent with local SEO, finding it more manageable and lucrative. He emphasizes the importance of choosing the right niche and location with low competition, leveraging exact match domains, and building a content strategy to rank well. Anton also discusses the process of finding and partnering with local businesses, suggesting that those actively seeking leads are the best candidates. He encourages viewers to subscribe, like, and comment for more detailed content in future videos.

Takeaways

• 😀 Anton, from n Ranger, is transitioning to video updates due to the time-consuming nature of writing emails and the growing importance of video content in search results.
• 📹 Anton believes video and audio are the future of content, citing the prevalence of video results on platforms like Google, TikTok, and Facebook.
• 🛫 He has shifted focus from niche sites to local SEO, finding it easier to rank for specific geographic locations rather than building new sites with uncertain outcomes.
• 🏠 Anton started several AI-generated sites but found them to require ongoing work to maintain traffic, emphasizing the importance of local SEO and its potential for better results.
• 🔍 He experienced a significant drop in traffic to his main niche site due to an update affecting mediavine, highlighting the risks of relying on a single traffic source.
• 🌐 Anton suggests that Google's algorithm updates aim to prioritize authentic, high-quality content and real-world relevance, as opposed to keyword-stuffed or overly monetized sites.
• 📈 He recommends starting with local SEO in less competitive niches, where there is an immediate need for services and potential for high revenue from leads.
• 💡 Anton advises beginning with a single location and service for easier ranking, but also shares his success with multi-location sites in certain niches.
• 🔑 He emphasizes the importance of choosing a good niche and domain, with exact or partial match domains being particularly effective for local SEO.
• 📞 Anton stresses the necessity of being comfortable with phone communication to connect with business owners and establish lead generation partnerships.
• 📝 He suggests keeping contracts simple and offering an easy opt-out clause to build trust with business partners.

Q & A

Why is Anton considering moving towards video updates instead of text-based emails?

Anton finds video updates to be more efficient and less time-consuming than writing text-based emails, which often take longer to compile than expected.

What is Anton's current focus in terms of SEO strategy?

Anton is shifting his focus from niche sites to local SEO and Rank and Rent, which he finds to be more manageable and effective.

What does Anton mean by 'Rank and Rent'?

Rank and Rent refers to the strategy of ranking a website for a specific local service and then renting out the leads generated from the website to service providers.

How does Anton view the future of online content in terms of format?

Anton believes that video and audio content are the future, as evidenced by the increasing number of video results on search engines like Google.

What happened to Anton's main niche site after the Google Core Update in September?

Anton's main niche site in the food niche experienced a significant drop in traffic after the update, going from 500 visits a day to around 100.

What is Anton's opinion on the impact of Google's updates on various websites?

Anton thinks that while some sites may be hit due to over-optimization or other issues, others might be caught in the crossfire, affecting even quality sites run by passionate individuals.

Why does Anton believe Google's search engine is focusing on 'real-world' information?

Anton thinks Google aims to provide search results that reflect how people seek information in real life, favoring genuine experiences and unbiased opinions.

What is Anton's approach to finding a good niche for Rank and Rent local SEO?

Anton suggests looking for niches with low competition, where services are needed quickly, and where people are willing to spend money to get the job done.

How does Anton recommend starting with Rank and Rent local SEO?

Anton advises starting with a single location and service-focused website, as it's easier to rank and requires minimal investment in domain and hosting.

What are some examples of good niches for Rank and Rent local SEO according to Anton?

Examples of good niches include roofing, gardening, and mobility bathrooms, which have medium to low competition and a demand for quick service.

How does Anton suggest finding business owners to work with for Rank and Rent?

Anton recommends identifying businesses that are paying for leads on platforms like Bark.com or HomeAdvisor, or those that are on page two of Google Maps, indicating a need for more exposure.

What is Anton's advice for contacting potential business owners for Rank and Rent?

Anton suggests getting on the phone, explaining the Rank and Rent concept, and offering a trial period to see how it works before discussing further collaboration.

What should be included in the agreements with business owners in Rank and Rent?

The agreements should clearly outline the services provided, payment terms, the process for the business owner to opt-out if needed, and other essential terms to protect both parties.