How To Make Financial Wellness Your Reality | Brent Hines | TEDxPleasantGrove

TEDx Talks
4 Mar 202017:41

Summary

TLDR演讲者分享了自己2008年7月18日因财务失误而失去一切的个人经历,包括收入、职业和梦想。他强调,财务健康不仅仅是获取更多信息或教育,而是一个更深层次的过程。他介绍了'B do have'模型,强调行为和信念对财务健康的重要性,并挑战听众识别并改变限制性信念,采取行动以改善自己的财务状况。演讲者还讨论了财务健康与生活的其他方面,如健康、情感和精神生活之间的联系,并呼吁不要将财务健康变成一个空洞的口号,而是一个全面的操作系统。

Takeaways

  • 😔 2008年7月18日,演讲者因金融问题失去了收入、事业和未来梦想。
  • 🔥 演讲者从小有强烈的野心,希望通过自己的努力证明价值,但最终意识到成功并非只是外在的成就。
  • 💡 演讲者意识到财务健康并不仅仅依赖于更多的财务信息或教育,而是更深层次的东西。
  • 📚 演讲者提到了BDAH模型(Believe, Do, Have),强调信念、行为和拥有之间的关系。
  • 🤔 演讲者反思了为什么在信息如此丰富的今天,人们在金钱管理上的表现却越来越差。
  • 🚀 演讲者鼓励人们审视自己的财务行为和信念,以实现财务健康。
  • 🌐 演讲者认为,财务健康与生活的多个维度紧密相连,包括身体、情感和精神等方面。
  • 💰 演讲者指出,财务健康不仅仅是数字游戏,而是与个人的生活方式和价值观密切相关。
  • 📉 演讲者提到,财务问题会影响人们在其他生活领域的健康和幸福。
  • 📈 演讲者呼吁人们不要被市场营销和广告所误导,要真正理解财务健康的含义。
  • 🤝 演讲者鼓励人们开展关于财务健康的对话,分享个人经验和见解。

Q & A

  • 视频中提到的2008年7月18日发生了什么重大事件,导致讲述者的生活发生了改变?

    -2008年7月18日,讲述者失去了他的收入、职业和未来的梦想,因为那一天他所在的公司突然倒闭,他的生活和职业规划因此受到了巨大的冲击。

  • 讲述者在视频中提到了哪些个人背景信息?

    -讲述者提到自己小时候家境贫寒,通过自己的努力上了大学,进入了一所优秀的商学院,获得了金融学位,并在一家高端金融服务公司工作,甚至被公司的创始人和CEO亲自培养和指导。

  • 讲述者如何描述自己在公司倒闭后的心理状态?

    -讲述者描述自己当时感到非常害怕和无助,他的耳朵还在因为这次财务危机而嗡嗡作响,同时还要面对来自前导师的攻击,这让他感到极度的恐惧和压力。

  • 讲述者认为什么是财务健康的关键因素?

    -讲述者认为财务健康的关键不在于拥有更多的财务信息或教育,而在于个人的信仰、行为和习惯,这些是驱动我们达到财务目标的重要因素。

  • 视频中提到的'B do have and believe'模型是什么?

    -这是一个由Zig Ziglar提出的模型,它强调行为(Behavior)、信仰(Believe)和拥有(Have)之间的关系,即通过正确的行为和坚定的信仰来实现我们想要拥有的东西。

  • 讲述者为什么认为财务教育或财务健康教育应该关注行为和信仰?

    -讲述者认为,市场上的许多财务教育或健康教育产品直接关注于结果(拥有),而忽视了导致这些结果的行为和信仰,而这才是真正影响人们财务状况的关键因素。

  • 讲述者提到了哪些生活中的例子来说明财务压力如何影响我们的生活?

    -讲述者提到了身体健康、情感健康和精神生活等方面的例子,如20%的美国人因为财务问题而不愿去看医生,三分之一的美国人认为财务问题是他们关系中最大的压力源,以及收入在75000美元以上的美国人中只有1%的人会向教堂或慈善机构捐款。

  • 讲述者对于财务健康的理解是什么?

    -讲述者认为财务健康不仅仅是关于金钱的多少,而是关于个人的信仰、行为和习惯,以及这些因素如何影响我们的生活质量和整体福祉。

  • 讲述者提出了哪些挑战来帮助听众改善他们的财务状况?

    -讲述者提出了两个挑战:一是听众能否在当天采取一些行动来积极影响他们的财务健康;二是听众能否清晰地表达出他们对财务健康的定义,并找出阻碍他们实现这一目标的不健康或自我限制的信仰。

  • 讲述者如何看待财务健康在整体生活福祉中的作用?

    -讲述者认为财务健康是整体生活福祉的一个重要组成部分,它与其他生活维度(如身体健康、情感健康等)紧密相连,不能孤立地看待。

Outlines

00:00

📉 个人财务危机与教训

在第一段中,演讲者分享了自己在2008年7月18日遭遇的个人财务危机。当时,他拥有一个看似成功的职业生涯,但突然之间,所有的收入、职业、未来和梦想都破灭了。他意识到自己的错误和所承担的风险,导致了他和家人的困境。这段经历让他深刻反思,并决心帮助他人避免犯下类似的错误,追求财务健康和幸福。

05:01

🤔 财务健康与行为模式

第二段中,演讲者探讨了财务健康的含义,指出它并不仅仅等同于获取更多的财务信息或教育。他通过自己的经历和对文化现象的观察,提出财务健康更多地与个人的行为和信念有关。演讲者介绍了'BE-DO-HAVE'模型,强调行为和信念对于实现财务目标的重要性,并呼吁人们从根本上改变对金钱的看法。

10:02

🔄 信念、行为与财务福祉的关联

第三段深入讨论了信念如何驱动财务行为,进而影响个人的财务福祉。演讲者批评了市场上的财务教育和健康产品,认为它们忽视了行为和信念的重要性。他提出,要实现财务健康,需要关注日常生活中的财务习惯,这些习惯会随着时间的积累而产生复利效应。此外,演讲者还提到了财务健康与其他生活维度的相互影响。

15:03

🚀 行动与挑战:重塑财务观念

在最后一段中,演讲者向听众提出了两个挑战:首先,鼓励大家识别并采取行动,以改善自己的财务状况;其次,呼吁大家不要被广告和市场营销所误导,不要将财务健康变成一个空洞的口号。演讲者鼓励人们分享自己的财务健康定义,并与他人进行深入的交流,以促进对财务健康更全面的理解。

Mindmap

Keywords

💡财务自由

财务自由是指个人拥有足够的资金和资产,能够自由支配自己的时间和生活,不受经济压力的限制。在视频中,演讲者提到自己曾追求财务自由,但后来意识到真正的成功并不仅仅是拥有财富,而是通过正确的行为和信念来实现财务健康。

💡信念

信念是个人内心深处对事物的看法和态度,它影响着一个人的行为和决策。视频中强调,信念是驱动财务行为的关键,正面的信念可以带来积极的财务结果,而负面的信念则可能导致财务问题。

💡行为

行为是指个人在日常生活中的具体行动和习惯。演讲者提到,财务健康不仅仅是关于拥有更多的信息,而是通过积极的行为来实现。例如,节省开支、定期储蓄和投资等行为可以促进财务健康。

💡财务教育

财务教育是指提供给个人关于金钱管理、投资和理财的知识。视频中演讲者认为,虽然他拥有财务学位,但财务教育并不能完全保证个人的财务健康,更重要的是个人的内在信念和行为。

💡财务健康

财务健康是指个人在财务方面的稳定和良好状态,包括没有债务、有足够的储蓄和投资等。视频中,演讲者分享了自己的经历,强调了通过正确的行为和信念来实现财务健康的重要性。

💡BE-DO-HAVE模型

BE-DO-HAVE模型是一种个人发展模型,强调首先要成为(BE)某种人,然后采取行动(DO),最终实现目标(HAVE)。视频中,演讲者提到这个模型,并用它来解释如何通过改变内在信念和行为来实现财务健康。

💡心理脚本

心理脚本是指个人内心深处的信念和想法,它们通常是在成长过程中形成的,并影响着个人的行为。视频中提到,这些脚本可能是负面的或自我限制的,需要被识别和改变以促进财务健康。

💡财务错误

财务错误是指在金钱管理过程中犯下的错误,如过度消费、债务累积等。演讲者分享了自己的经历,说明了财务错误如何导致他的财务状况崩溃,并强调了从错误中学习和成长的重要性。

💡身份认同

身份认同是指个人对自己是谁以及自己在社会中的角色和地位的认识。在视频中,演讲者提到他的身份认同曾与他的职业和财务状况紧密相连,当这些崩溃时,他感到了极大的失落和恐惧。

💡生活维度

生活维度是指构成个人生活的不同方面,如身体健康、情感健康、精神健康等。视频中演讲者提到,财务健康与生活的其他维度密切相关,一个维度的问题可能会影响到其他维度。

💡财务压力

财务压力是指由于金钱问题引起的焦虑和担忧。视频中提到,财务问题是美国人际关系中最大的压力源之一,这种压力可能会影响到个人的身心健康和人际关系。

Highlights

演讲者分享了个人关于金钱的故事,强调了金钱问题的重要性和普遍性。

2008年7月18日,演讲者的生活和事业遭遇巨大挫折,这成为了他分享故事的起点。

演讲者曾是贫困家庭的孩子,通过教育和努力进入金融行业,但最终意识到外在成功并不等同于真正的成就。

演讲者在金融公司的内部问题中,意识到了金钱和身份的紧密联系以及其脆弱性。

经历了财务危机后,演讲者开始重新思考金钱教育和财务健康的重要性。

演讲者认为,财务健康并不仅仅依赖于更多的财务信息或教育。

介绍了B-D-H模型(Believe-Do-Have),强调信念、行为和拥有之间的联系。

演讲者通过自己的经历,说明了信念如何直接影响行为和结果。

演讲者提倡改变对金钱的负面或限制性信念,以促进财务健康。

强调了金钱教育和财务健康不仅仅是数字和信息,而是与个人行为和信念紧密相关。

演讲者提出,财务健康与生活的多个维度(如身体、情感、精神等)相互关联。

通过数据展示了财务问题如何影响美国人的健康和关系。

演讲者挑战听众重新定义财务健康,并立即采取行动改善自己的财务状况。

演讲者鼓励听众识别并改变阻碍财务健康的负面信念。

演讲者呼吁不要将财务健康变成一个空洞的口号,而是一个实际的操作系统。

演讲者提出,通过分享个人故事和经验,可以帮助他人避免财务上的错误。

演讲者以一个开放的问题结束,鼓励听众思考并定义自己对财务健康的理解。

Transcripts

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[Music]

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[Applause]

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[Music]

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[Applause]

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talking about money can be weird we

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acknowledge that but if you've been on

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this planet long enough I'm guessing

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you've got a story or two to tell

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hopefully it's a story of maybe when you

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got the money thing right but more

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likely than not if you're like the rest

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of us there's probably a story or two

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that you could tell or maybe you got the

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money thing wrong

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we've all got stories and I'm here today

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to actually share mine with you it was

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July 18 2008 Grayson was five Lilly was

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three amy was scared and so was I life

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had been going good up until that point

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I mean having grown up a poor kid I was

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charging that trail to go prove the

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world wrong that I didn't matter that I

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did have good ideas that I would turn

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into something that they would pay

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attention to me someday that fire in the

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belly that drives ambition I mean I had

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gotten to I'd worked my way through

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college I got into a great business

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school earned a degree in finance I was

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well on my way to proving them wrong

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in turn and then eventually got hired by

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a really high-end financial services

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firm even was hand-picked and was being

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groomed and mentored by the founder and

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CEO of that financial company by all

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outward measurements I was winning I

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seemed to be on the winners path I had

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it all had the the income I had the

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titles had the perception outward-facing

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only in hindsight and it all came

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crashing down having that front-row seat

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though inside of that firm being groomed

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by the CEO I knew what I believed

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success to be having grown up without

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that looked like success and I wanted it

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so I was doing my best imitation of a

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million

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lifestyle early early on like the flip

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of a switch or like the igniting of a

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bomb on July 18th it literally all went

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away it blew up in my face it was over

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it was gone the income the career my

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future my dreams

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unfortunately my identity unfortunately

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was tied to that my ability to provide

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for my family he was literally gone I

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wasn't sure where to turn and to make it

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worse since we're sharing my ears were

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still ringing from this financial bomb

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having just gone off and yet I was under

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attack and unfortunately under attack by

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the person who had been my mentor the

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prior 15 years and my mentor the prior

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who your honor to attack financially

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legally reputationally any way that we

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could be shot at we were being shot at

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and it was daily like a drumbeat like

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the fear of not knowing where the next

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phone call the next email the next knock

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on the door would come from like what

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monster is gonna be on the other side of

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the door today I still to this day I

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can't come up with the words to describe

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like that that guttural fear that we had

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and then to make it even worse one more

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time it was all my fault I mean don't

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get me wrong it's easy to want to blame

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the people that were attacking you but

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the blame was really on me I'm the one

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that had left myself and my family Amy

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and the kids vulnerable to attack by

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mistakes that I had made shortcuts I had

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taken and then out of fear my attempt to

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try to hide them I owned it it was all

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on me

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with this being said why would I stand

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in front of an audience this size and

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tell you such a personal and humbling

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story because that that fire my belly as

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the poor kid growing up that wanted to

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prove the world wrong I had a new fire

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in my belly

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as we began to recover and learn and

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grow from those scariest of days and

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that that new fire my belly was if

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somebody that you know had the financial

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education that I did a degree in finance

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from a top Business School and with the

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experience and the expertise in the

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world in the field of finance if I could

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burn my life to the ground then what can

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I do to help others that maybe don't

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have the background in the history that

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I do to prevent them from making even

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the smallest percentage of mistakes that

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I had made what could I do to help

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people pursue a life of what today we

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call financial well-being financial

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contentment here was my conclusion

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financial well-being does not equate to

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more financial information or more

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financial education because if it was I

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would have had that handled it was

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clearly about something more than just

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more information I mean think about it

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guys

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today we are more educated we have

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access to more information across the

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world than any than any time in human

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history and literally in the palm of our

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hand but yet as a culture especially

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here in the United States we tend to be

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screwing up this money thing worse than

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any generation prior to us where's the

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disconnect the disconnect is that

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financial well-being does not lie in

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having more information as a young man I

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was introduced to a model that is

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commonly referred to as B do have and

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believe in rod I was actually referred

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to that model by Zig Ziglar himself in

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the form of a a briefcase full of

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cassette tapes with the Zig Ziglar

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trainer now what a young guy was doing

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with a briefcase full of Zig Ziglar

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cassette tapes I still can't tell you

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but in my mom's basement at that poor

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kid growing up I would play those zig

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Zigler tapes over and over nerd alert my

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friends are pretending to be rock stars

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in the basement and I'm pretending to be

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Zig Ziglar but Zig presented presented

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this concept this model of B do have

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to me it made so much sense and it was

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actually more than that actually

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represented a path out that I was going

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to take and I was gonna take mahom and

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dad with me like we were gonna get out

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of this rut that I felt that we were in

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I wanted more so picture be do and have

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as Americans pop culture says go

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straight to the have now some of the

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haves are good like goal-setting we tend

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to get very crystal clear about what it

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is that we want to have but

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unfortunately as Americans especially we

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go straight to the haves and what do we

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as Americans want to have we want it all

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and we want it now like yesterday now I

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want it the half I want it now I don't

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want to pay for it later the models

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suggest that we take a couple of steps

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back that the power belongs in the in

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the do be do have doing meaning the

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behaviors the actions the habits these

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are the these are the vehicle that will

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take us to the haves one more step back

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if this is the vehicle that will take us

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to the haves this the be the beam is the

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fuel to put in the machine in the

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vehicle that will get us there the most

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important number that we can remember in

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terms of succeeding at financial

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well-being is the number six it's the

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six inches between our ears this is

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where success with money starts the

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things that we believe the scripts that

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tapes the records that play in our mind

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that takes us directly to the behaviors

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there's a one-to-one direct correlation

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what we believe tends to be what we do

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what we do is what's going to drive us

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to our results if you had got mediocre

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results we can probably unpack the

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behaviors and see that your behaviors

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were leading direct to mediocracy the

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model though if we want to apply it to

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finance in terms of have most haves in

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people's financial lives or if we're

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pursuing financial well-being would be

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financial piece or financial outcomes if

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you will that lifestyle of finance but

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if we want to understand how to get

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there we really need to pay attention

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- what are those financial behaviors

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that are going to take us to our most

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important financial goals or the

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financial habits these habits occur

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hourly daily weekly and they compound if

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we want to then fuel those healthiest of

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behaviors then we need to pay close

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attention to what we believe to be true

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about money again the the psychologists

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and the behavioral scientists will refer

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to these as scripts tapes records they

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were given to us by our authoritative

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figures in life the vast majority of

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those beliefs are negative or they're

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self-limiting and to pile on they're

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oftentimes repetitive they're running in

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the background all the time these

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beliefs may be its beliefs about debt or

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maybe it's just the way things are

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air-quote moment well the way things are

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is well normal people have car payments

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everyone has credit card debt besides I

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earn reward miles and beliefs such as

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that so of course we eat out everyone

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eats out on and on and on the beliefs

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are what fuel the vehicle the vehicle is

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what takes us directly to our haves our

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beliefs Drive our financial behaviors

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which drive us to financial well-being

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anything resembling financial education

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or financial well wellness even clothes

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in the marketplace today seems to go

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straight to the have it doesn't pay

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attention to the behaviors and it

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doesn't pay attention to the beliefs any

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guesses as to why it goes straight to

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the have because the have is where they

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get to tap into at the emotional parts

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of our brain and they get to sell us the

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dream can you imagine a marketer an

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advertiser trying to sell behavior I

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mean behavior is not sexy the new car is

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sexy the new car smell is sexy the

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National Wellness Institute does a

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really nice job from a wellness not

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financial wellness specifically but from

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an overall total well-being perspective

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of creating a model for us to understand

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what we mean by whole life or our entire

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life on purpose

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so as we look at these six dimensions of

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their of their model in the wheel as you

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look at those can you think are there

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any of those dimensions that are immune

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from our financial well-being or lack

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thereof

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I say no there's no getting around it

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none of these are immune I think there's

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a few fundamental truths to life one of

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them is is that life is

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multi-dimensional it's not simple

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we are not simple creatures we're

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complex

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we're complicated it's deep number two

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our financial life does not live in a

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vacuum it interacts with all the other

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dimensions and none of the dimensions

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are mutually exclusive life especially

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our financial life looks a lot less like

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a spreadsheet looks a lot more like a

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lava lamp sometimes like I don't know if

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I like the color of my lava lamp but

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that's how it is it's not clean and

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simple it's not 90-degree edges in

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concentric circles sometimes it's messy

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but that's where growth comes from some

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examples of financial distress if we're

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not doing a good job of taking care of

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ourselves financially and how it shows

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up in art in our overall life as an

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example physical our physical dimension

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of life and by the way this model is not

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meant to to say that this is fully

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inclusive of life but these are six

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major categories of life so physical

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health being one of them 20% of

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Americans admit to not going to the

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doctor when they need health care

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because of financial concerns that's sad

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emotional emotional health as an example

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one in three Americans who have a

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partner in life say that finance is

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their top source of stress inside of

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their relationship that's maybe a little

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more predictable here's a really sad one

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well Brett what would what would finance

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have to do with the spiritual dimension

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of my life that that doesn't I don't

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connect those two dots my spiritual life

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and my financial well-being of Americans

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earning $75,000 a year or more any

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guesses as to what percentage of their

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gross income do Americans earn in

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seventy-five thousand or more give

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to church or charity 1% 1% of Americans

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earning 75,000 or more give to church or

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charity to make it worse there's

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actually an inverse relationship of any

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income above 75 thousand as an

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individual as income goes up giving

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percentage actually goes down as a

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nation we've got this thing mixed up

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guys I'm here to tell you I'm pounding

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the drum of pop culture is not doing us

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any favors pop culture set what they're

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telling us to do is actually almost the

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inverse of what we should be doing it's

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unhealthy it's time to break those rules

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so my challenge for us today is twofold

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number one is there something in this

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mindset of be do and have is there

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something in your financial world today

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that you could take action on I mean

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literally this very day is there

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something you could do this afternoon or

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evening on your way home when you get

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home that could positively impact your

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financial well-being I'll give you one

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example if in this day and age of

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reality TV if you were leaving here

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today and a camera crew jumped out in

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front of you and said for $10,000 give

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us your definition of financial

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well-being in 10 seconds or less go

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would you even have the first word to

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start and by the way there's no wrong

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answer you own it this is your

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definition what is financial well-being

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to you it might be being debt-free it

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might be saving more for retirement

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might be a retirement date it might be

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saving for your kids or grandkids

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college fund it may be a lifestyle

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change it may be giving it may be

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building legacy everyone's is different

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there's not two that are the same so

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take action number two once you have

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that action defined then can you clearly

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state one of the healthiest behaviors in

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the business world we call these key

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performance indicators what are those

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healthiest behaviors that are going to

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drive you to your version of financial

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well-being and then number three what

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can you do to change any unhealthy or

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self-limiting scripts or beliefs that

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would prevent you from taking that

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action that you know is the short

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path to getting what you need to find

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what you want get clear on the behavior

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and then unpack what are some of the

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beliefs that are slowing you down or

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preventing you from getting going that's

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number one you can do that tonight

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second challenge is can we agree to not

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buy in to the advertising and the

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marketing world of turning the word

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financial wellness or financial

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well-being into an empty buzzword and

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can we agree not to allow the financial

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industry's deep pockets guys can we

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agree not to allow them to misuse the

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term financial wellness to just promote

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more financial product can we actually

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consider financial wellness actually be

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an operating system if you like the

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model that I present today be do have

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wonderful if you like this idea of

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alignment of having those aligned and

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getting crystal clear on what it is that

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you want wonderful but it all comes down

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to the operating system versus making

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individual financial decisions when

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you're under attack from these really

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smart really really well funded

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marketing and advertising organizations

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and who when your life might benefit

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from having this conversation with you

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when and why this turned into a taboo

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topic I have no idea but I grew up with

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this belief that talking about money was

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personal and private inappropriate even

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taboo so are you willing to maybe take

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this challenge and say hey who is it in

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my life that I could really share a

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powerful message with and go and set the

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time to them to meet with that person

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and we can't have any conversation and

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it's not giving them advice it's just a

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conversation as dr. Robert Schuller said

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years ago beautifully any fool can count

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the number of seeds in an apple only God

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can count the number of apples in one

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seed thank you for listening to my story

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today god bless

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you

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金钱教育个人成长财务困境真实故事生活复苏行为模式信念影响财务健康心理影响生活多维文化挑战
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